France Télévisions Publicité

What France Télévisions Publicité does

France Télévisions Publicité (operating as FranceTV Publicité) is the advertising sales subsidiary of France Télévisions Group, the French state-owned public broadcaster, established in 1989 and headquartered in Boulogne-Billancourt, France. The company commercializes advertising space across approximately 40 TV channels, including France 2, France 3, France 4, France 5, Franceinfo, regional and thematic channels, plus external publishers such as NBCUniversal, Warner Bros. Discovery, and Walt Disney Company France; nearly 30 digital properties including the France.tv BVOD platform, Franceinfo, Météo-France, Radio France, ICI, and Brut; and a radio portfolio spanning Radio France, France 24, TV5MONDE, and Monte Carlo Doualiya. It ranks third among French TV agencies by net turnover, with a 28.1% audience share and 45 million average monthly reach. Public-broadcaster regulation caps advertising at 8 minutes per hour (versus 12 for private channels), bans advertising after 8pm and around children's programmes, which limits inventory but supports a premium, brand-safe positioning.

The company's technology core is the ADspace self-service platform (launched 2019) and ADspace•ia, launched in September 2025 as the first Total Premium Video platform in France, providing API interoperability with agency-side tools, AI-driven personalized recommendations, and cross-video campaign optimization. In April 2026, FranceTV Publicité became the named pilot customer for FreeWheel's (Comcast) AI Context Engine, which uses computer vision, machine learning, and generative AI to assign contextual segments to premium video content. The company monetizes through direct sales to advertisers and media agencies, a private programmatic marketplace (FranceTV Pub Exchange), sponsorship of flagship programs (Roland-Garros, Tour de France, Olympics), and sales mandates for external publishers. Pricing is quote-based on multi-year contracts, with annual commercial conditions and tariffs published by channel category.

Customer segments are advertisers (annonceurs), media agencies, and external publishers, served through a horizontal model. ESG commitments include a 42% Scope 1–3 GHG reduction by 2030 under the Science Based Targets initiative, Positive Company certification, and Platinum-level Sustainable Digital Ad Trust from the SRI. The leadership team is led by CEO Marianne Siproudhis, with Stéphanie Gaumont heading international and overseas operations and Nathalie Dinis as Deputy Managing Director for trade and Head of Sales. The company has received the CB News Media Sales House of the Year distinction in 2019, 2022, 2023, and 2024, plus 2025 TV Advertising Agency of the Year.

Name

France Télévisions Publicité

Legal name

FRANCE TELEVISIONS PUBLICITE

Website

https://francetvpub.fr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

France Télévisions Publicité is the advertising sales subsidiary of France Télévisions Group, commercializing ad space across 40 TV channels, ~30 digital properties, and radio for advertisers, media agencies, and external publishers in France and overseas territories.

Ownership category

akta.pro rank

Product category

Media Sales House (Television, Digital and Audio Advertising)

NAICS

Advertising Agencies (54181), Media Representatives (541840), Television Broadcasting Stations (516120), Media Buying Agencies (54183)

SIC

Television Broadcasting Stations (4833), Services-Advertising Agencies (7311)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

akta.pro secondary industries

International TV Broadcasters (Free-to-Air/Satellite/Cable) (MPABAEAJ), International News & Current Affairs Broadcasters (MPABAEAD)

Keywords

• Television advertising sales
• Digital video advertising
• Programmatic advertising marketplace
• Radio advertising sales
• Branded content sponsorship

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Television Advertising: Sale of advertising space across France Télévisions TV channels (France 2, France 3, France 4, France 5, Franceinfo, France.tv, culturebox, France.tv slash, France.tv sport) and external publisher channels including US networks (NBCUniversal, Warner Bros. Discovery, Walt Disney Company France). FranceTV Publicité ranks third among TV agencies in terms of net turnover.
2. Digital Advertising: Sale of advertising space across nearly 30 websites and mobile applications including France.tv, Franceinfo, Météo-France, Radio France, ICI, and Brut platforms
3. Radio Advertising: Sale of advertising space across radio stations including Radio France, France 24, TV5MONDE, Monte Carlo Doualiya, and international radio networks
4. Sponsorship: Sponsorship opportunities across programming and content

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

France Télévisions Publicité is the advertising sales house for the France Télévisions Group, commercialising advertising space across television, digital and radio platforms. It sells ad inventory on 40 TV channels (national, regional, thematic, overseas and international, including US networks such as NBCUniversal, Warner Bros. Discovery and Walt Disney Company France), nearly 30 websites and mobile applications, and a portfolio of radio stations. Its ADspace and ADspace•ia platforms enable self-service campaign management, sponsorship inventory and programmatic trading via the FranceTV Pub Exchange.

Product overview

France Télévisions Publicité is a sales house and advertising agency for France Télévisions Group, operating as a platform-plus-services model. The core offerings include ADspace•ia (the First Total Premium Video platform in France launched September 2025) and ADspace for advertising space purchasing. The company commercializes TV advertising across 40 channels (France 2, France 3, France 4, France 5, Franceinfo, regional channels), digital advertising across ~30 websites and apps (including France.tv BVOD platform, Radio France, Météo-France), radio advertising (including international stations), and sport offerings. The portfolio also includes programmatic buying capabilities via FranceTV Pub Exchange. FranceTV Publicité International extends services to overseas territories and international markets.

Differentiator

Problem solved

Functional benefit

Brands

• ADspace: Advertising space purchasing service platform launched in 2019
• ADspace•ia

Products and services

• ADspace•ia The first Total Premium Video platform in France, launched in September 2025, designed to be interoperable and connecting via APIs to main market tools and agency platforms. It simplifies and monitors cross-video advertising campaign management, enables Total Video media plan optimisation, and automatically generates personalised recommendations based on objectives, targets, formats and budget constraints.
• ADspace Advertising space purchasing service platform that has been operational since 2019, serving as the foundation for the ADspace•ia Total Premium Video platform.
• France.tv BVOD Advertising Advertising space sales on the France.tv free Broadcast Video on Demand (BVOD) platform, the primary BVOD offering of France Télévisions, ranked as the #1 free BVOD platform in France with 45 million French users and record monthly viewership.
• TV Advertising Television advertising space commercialisation across 40 TV channels including France 2, France 3, France 4, France 5, Franceinfo, regional channels and external publisher channels such as NBCUniversal, Warner Bros. Discovery and Walt Disney Company France.
• Digital Advertising Digital advertising offerings across nearly 30 websites and mobile applications including France.tv, Franceinfo, Météo-France, Radio France, ICI and Brut platforms.
• Radio Advertising Radio advertising space commercialisation including Radio France and international stations such as France 24, TV5MONDE and Monte Carlo Doualiya.
• Sport Advertising Sport advertising packages including Roland Garros, Tour de France, Tour de l'Aîle Cycliste and Olympic Games coverage offered to advertisers seeking premium live-event audiences.
• Programmatic (FranceTV Pub Exchange) Programmatic advertising marketplace offering private marketplace access for FranceTV Publicité's digital advertising inventory, enabling automated buying across the sales house's digital properties.
• FranceTV Publicité International (FTPI) International sales house operations including presence in French overseas territories (Antilles, Réunion, Pacific) and international markets, commercialising advertising around France 24, TV5MONDE and other international networks.

Quantifiable outcome

• Contextual alignment drives up to 40% more brand recall for advertisers using AI-driven Context Engine

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FreeWheel (Comcast)coreTechnology or Integration · 14 April 2026FranceTV Publicité is a pilot customer for FreeWheel's Context Engine, an AI-driven contextual targeting feature integrated into FreeWheel's Streaming Hub and powered by Comcast Technology Solutions' VideoAI. The technology uses computer vision, machine learning, and generative AI to analyze premium video content and assign contextual segments, enabling advertisers to align ads with relevant content.
• Carbone 4minorImplementation/ SI/ Consulting PartnerPartnership with leading consultancy Carbone 4 to develop a dedicated protocol for assessing carbon performance of advertising products, based on their recognized methodology adapted to the advertising sector.
• Les RelocalisateursminorStrategic or Co-development PartnerFranceTV Publicité is a founding member of the association Les Relocalisateurs, whose mission is to promote national and local media to support economic, social, and democratic vitality of French regions.
• SBTi (Science Based Targets initiative)minorStrategic or Co-development PartnerFranceTV Publicité has joined the Science Based Targets initiative with an ambitious target to reduce Scope 1, 2, and 3 greenhouse gas emissions by 42% by 2030.
• YouTubecoreStrategic or Co-development PartnerStrategic partnership between France Télévisions and YouTube, announced at the Streaming the Future conference. This partnership enables broader distribution of France Télévisions content on the YouTube platform.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• TF1 Publicité: Advertising sales house of TF1 Group, France's largest commercial broadcaster. Direct competitor in the French TV ad sales market with similar commercialized channels and competing for the same advertiser and agency budgets.
• ITV Commercial: Sales house of ITV plc, the UK's largest commercial broadcaster. Comparable multi-platform (linear + BVOD via ITVX) ad sales operation targeting the same advertiser/agency buyer profiles.
• Atresmedia Publicidad: Sales house for Atresmedia, Spain's leading private broadcaster group. Competes in a similar Southern European TV ad market with comparable linear + digital commercialized inventory and advertiser relationships.
• Channel 4 Sales: UK public-service broadcaster's commercial sales arm. Comparable as a publicly-owned broadcaster sales house commercializing linear and BVOD inventory for advertisers in a regulated advertising environment.
• RAI Pubblicità: Advertising sales arm of RAI, Italy's state-owned public broadcaster. Operates under similar European public-broadcaster constraints and commercializes linear TV, digital, and radio inventory on behalf of the parent.
• M6 Publicité (RTL France): Advertising sales arm of M6/RTL France, another major French commercial broadcaster group. Competes head-to-head with FranceTV Publicité for national TV ad spend and is the closest like-for-like private-broadcaster sales house.
• ARD-Werbung SALES & SERVICES: Joint advertising sales house for Germany's ARD consortium of public broadcasters. Directly comparable as a public-broadcaster sales operation operating under similar regulatory advertising constraints (e.g., 20-min/hour cap).
• Mediaset España Publicidad: Advertising sales arm of Mediaset España, Spain's other major commercial broadcaster. Comparable multi-channel TV and digital advertising sales operation competing for Spanish and pan-Iberian advertiser spend.
• France Médias Monde Publicité: Sales operations for France Médias Monde (France 24, RFI, MCD), the French state-owned international broadcaster. Sister public-broadcaster sales operation with overlapping advertiser relationships and cross-territory inventory.
• ZDF Werbefernsehen: Sales house for ZDF, Germany's second major public broadcaster. Similar public-broadcaster advertising model, regulatory structure, and advertiser/multi-platform offering including BVOD.

Market position

Strengths1 record

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/france-television-publicite
• Xx.com/francetvpub
• Facebookfacebook.com/francetvpub

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about France Télévisions Publicité