Bolt Media Group

Name

Bolt Media Group

Legal name

Bolt Media Group

Website

https://boltmediagroup.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Bolt Media Group, founded in 2010 by John Bolt, operates under the trade name Targeting Smart as a US-based digital advertising agency. The Tampa-headquartered firm provides precision audience targeting via in-house consumer and voter databases, serving automotive, political, real estate, retail, and dining clients with multi-screen ad delivery.

Ownership category

akta.pro rank

Product category

Digital Advertising Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising (7310)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Digital advertising services
• Audience targeting solutions
• Political advertising services
• Data-driven marketing
• Media buying services

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Advertising Services: Provides precision audience targeting and digital ad delivery services across multiple platforms including mobile, desktop, audio, and connected TV. Revenue appears to be generated through ad spend management combined with targeting solutions, with a focus on maximizing ROI for clients through data-driven campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bolt Media Group (operating as Targeting Smart) is a digital advertising agency that delivers precision audience targeting and digital ad campaign services. The company owns and maintains an in-house dual-database infrastructure of 350 million Consumer records and 250 million Voter records, using real-time identity verification to deliver targeted advertising across mobile, desktop, audio, and connected TV for automotive, real estate, retail, dining, and political clients.

Product overview

Targeting Smart is a digital advertising platform that operates as a unified suite combining proprietary dual-infrastructure databases with targeting and delivery services. The core products are the Consumer Database (350 million records) and Voter Database (250 million records), which power all targeting services including Precision Targeting, Area Canvassing, Venue Remarketing, and political-specific services (Reaching Voters, GOTV, Advocacy, Ballot Initiatives). The platform is complemented by algorithm-based targeting tools, a dashboard for campaign management, A/B testing capabilities, and educational resources such as the Ad Words Glossary and Fatal Ad Flaws guide. The company serves multiple industries including Automotive, Dining, Retail, and Real Estate, delivering ads across smartphones, tablets, laptops, audio, and connected TV.

Differentiator

Problem solved

Functional benefit

Products and services

• Voter Database In-house database of 250 million enhanced voter records used to enable political targeting and digital ad delivery for electoral campaigns, GOTV efforts, advocacy, and ballot initiatives.
• Consumer Database Proprietary in-house database of 350 million expanded consumer records maintained for precision audience targeting across industries including automotive, real estate, retail, and dining.
• Precision Targeting Core targeting service that enables surgical precision in identifying and reaching specific audience segments using proprietary consumer and voter data.
• Area Canvassing Geographic targeting service for reaching audiences within specific areas for local digital advertising campaigns.
• Venue Remarketing Remarketing service that targets individuals who have visited specific venues or physical locations.
• Reaching Voters Political targeting service designed to reach and engage voter audiences for electoral campaigns using the in-house voter database.
• Political - GOTV (Get Out the Vote) Get-out-the-vote campaign service that drives voter participation through targeted digital advertising.
• Political - Advocacy Political advocacy advertising service for promoting causes, policies, or political positions to targeted audiences.
• Ballot Initiatives Digital advertising service focused on influencing voter opinions on specific ballot measures and initiatives.

Quantifiable outcome

• 300% increase in traffic within six months for automotive dealer client

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TargetSmart: National political voter file and targeting platform with deep consumer/voter data integration used by campaigns and advocacy organizations. Most direct comparable for Targeting Smart's political voter database and GOTV/advocacy services.
• Catalist: Progressive political data and analytics provider with a national voter file and targeting tools used by Democratic campaigns and allied organizations. Closely comparable to Targeting Smart's voter database and political targeting services.
• Aristotle: Major voter file and political data provider serving campaigns, advocacy groups, and commercial customers with consumer and political datasets. Directly comparable in terms of voter/consumer data scale and political targeting services.
• L2 Political: Political data and audience targeting firm providing voter targeting, persuasion, and GOTV services to GOP campaigns and conservative organizations. Comparable peer in political voter targeting and multi-screen digital ad delivery.

Broad incumbents

• The Trade Desk: Public programmatic advertising buying platform with massive cross-channel inventory access and identity solutions (UID2). A broader incumbent competing for the same precision-targeted cross-screen digital ad budgets, but at vastly greater scale.
• MiQ: Global programmatic media buying company operating across display, video, CTV, and audio. Directly overlaps with Targeting Smart's media buying and cross-screen delivery capabilities but with substantially broader inventory and scale.
• AdRoll: Established multi-channel digital advertising platform (display, social, email) with retargeting and audience capabilities. Overlaps with Targeting Smart's precision targeting and retargeting services (e.g., venue remarketing), but reaches a different (mid-market) buyer profile.
• Centro (Basis Technologies): Enterprise media management and programmatic buying platform used by agencies and in-house teams. Directly comparable on the media buying and campaign management services Targeting Smart offers, though at larger agency customers.

Emerging players

• StackAdapt: Self-serve programmatic advertising platform spanning native, display, video, CTV, and audio with proprietary audience targeting. Comparable on cross-screen delivery and audience targeting, though positioned as a self-serve platform rather than bespoke service.
• Simplifi (Simplifi.fi): CTV-focused programmatic media buying and targeting firm with screen-by-screen cross-device capabilities. Comparable cross-screen (especially CTV) targeting and managed media buying for advertisers seeking precision beyond the major platforms.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bolt Media Group