GEST

What GEST does

GEST (legally GEST IOT S.r.l., headquartered in San Giovanni La Punta, Italy, founded in 2000) is a smart metering and meter data management (MDM) specialist serving the water sector. It provides public and private water utilities, and secondarily condominium administrators and individual consumers, with software, hardware, and professional services that automate meter reading, capture consumption data, and support leak detection and distribution-network optimization. The company operates under the direction and coordination of Acea SpA and, in 2025, became part of the Aquanexa industrial holding, which sits within Algebris Investments' green-transition strategy.

Its core technology is an end-to-end metering stack built around the WebGEST cloud platform (a centralized meter-data acquisition service, or SAC, offering dashboards, analytics, and CRM integration), supported by Android field applications MrGEST (photo-reading and Walk-By/Drive-By telereading), AmrGEST (background acquisition), WFMGEST (workforce management), and the consumer-facing GESThome app, plus geographic tooling (GeoTool, GESTgeo) and proprietary RFGEST Receiver and RFGEST Gateway hardware. A stated differentiator is multi-protocol, multi-device, multi-frequency support (LoRaWAN, NB-IoT, Wireless M-Bus OMS, and proprietary protocols) across Fixed Network and Walk-By/Drive-By modes, enabling coverage of installed meters regardless of manufacturer. The company also runs an innovation Trash-By system that collects meter data via urban waste-collection vehicles.

The business model combines recurring SaaS subscriptions for WebGEST (quote-based, annual, priced by meter count and service level), direct hardware sales of RFGEST devices, and professional services (meter reading, georeferencing, photogrammetry, sub-metering). Go-to-market is sales-led B2B, using a direct enterprise sales team with technical pre-sales, augmented by partnerships with system integrators and consortiums (e.g., Viveracqua via IDEA SRL) and lead generation through industry trade shows. Named customers are Italian water utilities including Gruppo CAP, Acquedotto Pugliese, A2A Ciclo Idrico, Pavia Acque, BrianzAcque, and Padania Acque; GEST states it manages data for over one million users. Pricing is not publicly disclosed.

Name

GEST

Legal name

GEST IOT S.r.l.

Website

https://gestsrl.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

GEST is an Italian smart-metering and meter-data-management provider serving water utilities with the WebGEST cloud platform, mobile reading apps, and proprietary RFGEST hardware supporting LoRaWAN, NB-IoT, and Wireless M-Bus across fixed-network and Walk-By/Drive-By modes.

Ownership category

akta.pro rank

Product category

Smart Metering Software

NAICS

Totalizing Fluid Meter and Counting Device Manufacturing (334514), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Totalizing Fluid Meters & Counting Devices (3824)

akta.pro primary industry

Meter Data Management & Analytics (MDM, validation/estimation/editing, usage insights) (EUANAIAB)

akta.pro secondary industries

Advanced Metering Infrastructure (AMI) & Smart Meter Analytics (Meter Data for NRW) (EUANAKAC), Advanced Metering Infrastructure (AMI) & Smart Metering (EUADAPAB)

Keywords

• Smart metering software
• Meter data management
• Water utility solutions
• Remote meter reading
• IoT water monitoring

Headquarters

HQ city

San Giovanni La Punta

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing/SaaS: Cloud-based platform subscriptions (WebGEST) with data management, analytics, and reporting capabilities. Offered as SaaS with various service levels.
2. Hardware Sales: Sale of proprietary hardware devices including RFGEST Receiver and RFGEST Gateway for meter data collection.
3. Professional Services: Meter reading services, georeferencing services, photogrammetry services, and sub-metering services for water utilities and condominiums.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GEST delivers an end-to-end Smart Metering ecosystem for the water sector, centered on the WebGEST cloud-based Meter Data Management platform that collects, validates and analyses consumption data from smart meters across multiple communication protocols (LoRaWAN, NB-IoT, Wireless M-Bus OMS, proprietary). The offering is complemented by Android mobile applications (MrGEST, WFMGEST, AmrGEST) for field reading and workforce management, proprietary 868 MHz hardware (RFGEST Receiver and Gateway), the GESThome consumer app, and professional services including georeferencing, photogrammetry and sub-metering for utilities and condominiums.

Product overview

GEST offers an integrated Smart Metering ecosystem for water utilities consisting of cloud platforms and mobile applications. The core platform WebGEST serves as the central data management hub, while MrGEST, WFMGEST, and AmrGEST provide field operations support (reading, telereading, workforce management). Hardware devices RFGEST Receiver and RFGEST Gateway enable data acquisition. Consumer-facing GESThome app enables end-user consumption monitoring. Geographic tools GeoTool and GESTgeo support coordinate management and route optimization. The system supports multiple protocols including LoRaWAN, NB-IoT, Wireless M-Bus OMS, and proprietary protocols across Fixed Network, Walk-By, and Drive-By modes.

Differentiator

Problem solved

Functional benefit

Brands

• WebGEST: Cloud platform for smart meter data consultation and management, supporting Fixed Network, Walk-By and Drive-By meter reading with dashboards and analytics.
• MrGEST
• WFMGEST
• AmrGEST
• GESThome
• GeoTool
• RFGEST Receiver
• RFGEST Gateway

Products and services

• WebGEST Cloud-based Meter Data Management platform (SAC) for water utilities. Collects, validates and analyses smart meter data from Fixed Network, Walk-By and Drive-By systems across multiple protocols, with dashboards, analytics, logical route handling, data export and CRM integration for billing.
• MrGEST Android mobile application for field operators enabling simultaneous photo-reading and smart telereading in Walk-By and Drive-By modes. Acquires and translates Wireless M-Bus OMS frames in real time from smart meters of multiple manufacturers.
• WFMGEST Workforce management mobile app for field intervention support during meter replacement operations. Connected directly to WebGEST to reduce data import times and eliminate transfer errors.
• AmrGEST Background Android application that automatically acquires smart meter data without operator interaction during routine field work using WM-Bus or proprietary protocol frames, sending data in real time to the GEST cloud.
• RFGEST Receiver Proprietary 868 MHz receiver device developed by GEST that collects data transmitted by devices using the standard Wireless M-Bus OMS protocol. Connects via Bluetooth to Android tablets and is optimized for use with MrGEST software.
• RFGEST Gateway Proprietary gateway device that collects data from 868 MHz Wireless M-Bus OMS devices and automatically transmits via LTE to GEST servers. Designed for automatic data acquisition with battery backup for service continuity.
• GESTgeo Desktop software for geographic coordinate optimization and logical reading route optimization. Includes cartographic visualization, statistical reports and network analysis algorithms for planning reading routes.

Quantifiable outcome

• 75% of meters monitored without direct operator intervention using Trash-By technology (Pavia Acque case)
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• EverynetmajorTechnology or Integration · 29 November 2023Everynet is a LoRaWAN network operator and technology partner. GEST participates in Enlit Europe events hosted by Everynet, demonstrating LoRaWAN-based smart metering solutions.
• Viveracqua ConsortiumcoreStrategic or Co-development Partner · 11 July 202312 water utilities in Veneto integrated into a large consortium for digital transformation. GEST contributed to creating a single SAC (meter reading service) for 250,000 Smart Meters. Partner utilities include acquevenete, Acque Veronesi, Piave Servizi, Etra Spa, Alto Trevigiano Servizi, Azienda Gardesana Servizi, BIM Gestione Servizi Pubblici, Gruppo Veritas, Viacqua.
• SECESTA VIA-SAFE Research PartnersminorStrategic or Co-development Partner · 1 June 2023Research project for volcanic ash monitoring. Partners: University of Catania, INGV (National Institute of Geophysics and Volcanology), University of Messina, PMF Research, ICT Research Center, Ergotronica, AionLab, Software Engineering Italia S.r.l. GEST developed data transport systems for precipitation and volcanic ash intensity data.
• iHosp Research Project PartnersminorStrategic or Co-development Partner · 21 June 2021Innovative IT solution for home care in telemedicine. Funded by POR Sicilia. Partners: Area Scs, ReeVo Cloud & Cyber Security SpA, University of Catania (DIEEI), Certy Ceq Srl, Samot Srl, Gruppo Centro Servizi Medici. GEST was the lead partner.
• AquanexacoreStrategic or Co-development PartnerAquanexa is an industrial holding group that unites entrepreneurial stories and expertise in the water sector. GEST became part of Aquanexa as part of its strategic growth. Aquanexa is backed by Algebris Investments through the Algebris Green Transition Fund, targeting sustainable investments in the water sector.
• IDEA SRLmajorGTM or Marketing PartnerIDEA SRL is a key partner in technology and go-to-market initiatives. GEST participates in events hosted by IDEA, including Ecomondo, and collaborates on Viveracqua digital transformation projects.
• A2A Smart CityminorChannel Partner/ Reseller/ DistributorSmart city technology partner for A2A group water utilities.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Itron: Global leader in AMI/MDM for water, gas, and electric utilities. Itron sells both smart meters and a comprehensive MDM/analytics platform, competing head-to-head with GEST's WebGEST, and is also listed as a GEST technology partner — the closest direct peer in product, customer base, and scale.
• Kamstrup: Danish smart water meter manufacturer with its own READy MDM platform and analytics suite. Kamstrup competes directly with GEST in Italian water tenders and is also listed as a GEST partner, making it a dual partner/competitor in the same protocol ecosystem.
• Sensus (Xylem): Xylem's Sensus brand offers FlexNet AMI networks and a Sensus MDM platform for water and gas utilities globally. It competes with GEST for large Italian and European water utility contracts and overlaps heavily on smart metering + analytics.
• Diehl Metering: German-based manufacturer of smart water, heat, and gas meters with the IZAR AMI/MDM platform. Diehl is a GEST technology partner and a direct competitor in European water AMI deployments, particularly in DACH and Southern Europe.
• Aclara (Hubbell): Aclara, a Hubbell company, provides AMI/MDM solutions for water and gas utilities in North America and Europe. Their AclaraONE platform directly competes with WebGEST on MDM analytics, dashboards, and CRM integration for utility customers.
• Neptune Technology Group: Major North American provider of smart water meters and AMI/MDM systems (including the Neptune 360 platform). Comparable to GEST as a water-focused AMI + data management vendor serving municipal utilities.
• Arad Group: Israeli manufacturer of smart water meters and AMI/MDM solutions (Dialog 3G/IoT). Arad competes with GEST on integrated water metering and remote reading deployments, particularly in Southern Europe and emerging markets.

Regional players

• Maddalena: Italian manufacturer of water meters and smart metering solutions, based in Friuli. Maddalena is a direct domestic competitor to GEST in Italy, supplying meters to the same Italian water utility customers.
• B Meters: Italian water meter manufacturer with a growing portfolio of smart and IoT meters. B Meters is a regional peer competing with GEST's Italian water utility customers on integrated meter + data management solutions.

Broad incumbents

• HWM Water (Halma plc): HWM Water, part of Halma plc, provides smart water network monitoring, leak detection, and AMI telemetry. It overlaps with GEST on water IoT, leak analytics, and fixed-network AMI infrastructure for utilities, though it operates as part of a larger safety/environmental technology conglomerate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Gest_Srl
• YouTubeyoutube.com/channel/UCBq2bveS9aWyJidcyFyJa_Q
• Facebookfacebook.com/gestsrl
• LinkedInlinkedin.com/company/gestsrl
• Instagraminstagram.com/gestsrl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEST