Houpla
- Company typePrivate
- Founded2003
- HeadquartersBaltimore, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Houpla firmographics
Firmographics- Name
- Houpla
- Legal name
- Houpla, Inc.
- Website
- https://houplastudio.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Houpla industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Video Production (512110), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Commercial Production Companies (Live-Action) (MPAAAMAA)
Keywords
Where Houpla is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Houpla business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Video Production: Production of commercials, documentaries, corporate films, and online video content for enterprise clients. Revenue generated through project-based engagements.
- Creative Consulting Services: Consulting on content creation, production facilities design, workflow optimization, and media training for organizations.
- Studio Rental and Facilities: Rental of production studio space including shooting stage, edit rooms, and recording facilities with associated booking and deposit policies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Studio booking requires 72-hour advance notice with 50% deposit |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Houpla product offering
Product offeringCore offering
Houpla is a creative media studio that produces multimedia projects from concept and script development through filming and post-production to distribution. The studio creates commercials, documentaries, corporate films, online video, websites, print communications, and social media campaigns, and offers specialized forensic video services and international media development consulting and training.
Product overview
Houpla is a single, unified creative media studio offering comprehensive multimedia production services. The studio provides end-to-end production capabilities spanning commercials, documentaries, corporate films, online video, websites, print communications, and social media campaigns. Their downtown Baltimore facility houses a shooting stage, two HD edit rooms, voiceover booth, 2D and 3D animation, sound design and mixing facilities, and forensic video services. The core Houpla Creative Media Studio offering encompasses consulting, editing, production, forensic video services, and international development work.
Differentiator
Problem solved
Functional benefit
Products and services
- Multimedia Production Services
- Forensic Video Services
- International Development Media Consulting and Training
- Studio and Shooting Stage Rental
Quantifiable outcome
- The Maryland Harvest documentary achieved highest-rated program status on Maryland Public Television during Chesapeake Bay Week 2012
Companies that use Houpla
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles2 records
Houpla technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Houpla partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Organization of Security & Cooperation in Europe (OSCE)coreSince 2013, with OSCE funding, Houpla has worked with over 300 journalists, cameramen and editors from independent television stations in Uzbekistan as 'Master Trainers.' OSCE provides the funding and mandate while Houpla delivers the training and workshop programs on content creation and media training.
- Uzbek National Association of Electronic Mass MediacorePartner organization in Uzbekistan working with Houpla on journalist training programs since 2013, coordinating with independent television stations across the country.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Houpla competitors and assessment
Company assessmentDirect peers
- Tool of North America: Independent commercial and branded-content production company producing commercials, documentaries, and digital video for brands and agencies. Closely comparable to Houpla in scale, live-action commercial production focus, and founder-led operating model.
- Radical Media: Independent production studio producing commercials, documentaries, and branded content for enterprise clients across verticals. Comparable to Houpla in its integrated concept-through-distribution service model and emphasis on documentary and corporate storytelling.
- Anonymous Content: Production company with a long-form documentary, commercial, and branded-content practice serving global brands. Comparable to Houpla in combining high-end commercial production with documentary storytelling and a founder/senior-talent-led model.
- Hungryman: Boutique commercial and content production company. Comparable to Houpla in being a founder-driven, mid-sized shop focused on commercials and branded content with end-to-end production capabilities.
- m ss ng p eces: Independent production and post-production studio producing commercials, documentaries, and branded content. Comparable to Houpla in combining commercial work with documentary-style content and a creative, founder-driven culture.
- Variable: West Coast-based commercial and content production company. Comparable to Houpla in being an independent production shop serving brand and agency clients across commercial and documentary formats.
- Observatory: Independent creative content studio producing commercials, branded entertainment, and documentary-style films. Comparable to Houpla in the integration of commercial production with longer-form documentary storytelling.
Broad incumbents
- Wieden+Kennedy: Large independent creative agency producing campaigns, commercials, and branded content for global brands. Comparable as a buyer/competitor for the same enterprise commercial production work Houpla targets, but at much greater scale.
- R/GA: Global digital agency and production network offering brand storytelling, content production, and campaign execution. Comparable to Houpla in producing enterprise video and multimedia content, but operates at significantly larger scale and scope.
Regional players
- Baltimore Filmmakers Collaborative: Regional Baltimore-area film and media production community. Comparable to Houpla as a peer regional production resource competing for the same Mid-Atlantic clients and crews, though structured as a non-profit collaborative rather than a commercial studio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Houpla social profiles
Digital presenceHoupla financial estimates
Financial estimateRevenue estimate
Valuation estimate
Houpla leadership team
Management profileNumber of profiles
Profiles2 records
Houpla funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Houpla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Houpla
What does Houpla do?
Houpla is a creative media studio that produces multimedia projects from concept and script development through filming and post-production to distribution. The studio creates commercials, documentaries, corporate films, online video, websites, print communications, and social media campaigns, and offers specialized forensic video services and international media development consulting and training.
Is Houpla a public or private company?
Houpla is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Houpla founded?
Houpla was founded in 2003. It employs 1 to 10 people.
Where is Houpla based?
Houpla is headquartered in Baltimore, United States, in the North America region.
How does Houpla make money?
Three revenue lines are on record. Professional Video Production is the primary driver. The others are creative Consulting Services and studio Rental and Facilities.
Who are Houpla's main competitors?
Direct peers on record are Tool of North America, Radical Media, Anonymous Content, Hungryman, m ss ng p eces, Variable and Observatory. Broad incumbents are Wieden+Kennedy and R/GA. Baltimore Filmmakers Collaborative is listed as a regional player.
Does Houpla have an API?
No public API is recorded for Houpla.
What industry is Houpla in?
Houpla's product category is Video Production Services. Its primary akta.pro industry code is MPAAAMAA, Commercial Production Companies (Live-Action). Its NAICS code is 51211 and its SIC code is 7812.