Archie McPhee

Name

Archie McPhee

Legal name

Archie McPhee

Website

https://mcphee.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Novelty Gifts & Toys

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945), Costume Jewelry & Novelties (3960), Greeting Cards (2771)

akta.pro primary industry

Novelty & Humor Gifts Retail (CRALAJAB)

akta.pro secondary industries

Traditional Toy Stores (CRALAFAA), Home Fragrance, Candles & Small Giftables Retail (CRALAJAN), Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

Keywords

• Novelty retail
• Gag gifts
• Novelty toys
• Themed merchandise
• Gift shop

Headquarters

HQ city

Mukilteo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (E-commerce): One-time product purchases through company's main e-commerce website (mcphee.com). Customers browse themed collections (rubber chickens, Bigfoot, cats, unicorns, etc.) and purchase individual items or bulk quantities. Revenue generated through product margin on novelty toys, figurines, gifts, and novelty items.
2. Physical Retail Sales: Brick-and-mortar retail store in Seattle (archiemcpheeseattle.com) selling the same product catalog. Provides brand experience and direct customer engagement.
3. Wholesale Distribution: Separate wholesale portal (wholesale.mcphee.com) serving retailers and resellers with bulk purchasing options at wholesale pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Archie McPhee is a novelty gift and toy retailer that designs, sources, and sells an extensive assortment of whimsical, themed merchandise including rubber chickens, finger puppets, masks, gag gifts, candy, and quirky home goods. The company operates a direct-to-consumer e-commerce store (mcphee.com), a physical retail location in Seattle, WA, and a wholesale portal serving resellers and event buyers.

Product overview

Archie McPhee is a novelty and toy retailer offering a diverse portfolio of whimsical, weird, and humorous products. The company operates a single e-commerce storefront rather than a platform architecture, featuring numerous themed product collections centered around rubber chickens (their signature product invented in 1983), finger puppets and hand-themed novelties, fantasy creatures (unicorns, Bigfoot, monsters), food-themed items (bacon, pickles, weird candy), and general novelty gifts. Products range from individual items like air fresheners and stress toys to bulk wholesale offerings, with themes spanning rubber chickens, cats, birds, meat products, religious items, masks, costumes, and home decor. The company also maintains a physical retail store in Seattle and serves wholesale customers.

Differentiator

Problem solved

Functional benefit

Brands

• Archie's Attic: A collection/brand within Archie McPhee featuring vintage and specialty novelty items.

Products and services

• Finger Hands & Finger Puppets Miniature hand-shaped finger puppets invented by the company, designed as novelty toys and collectibles for gift buyers, party hosts, and collectors.
• Rubber Chickens Signature line of rubber chicken novelty toys in various sizes and forms, a core brand item used for gag gifts, pranks, and collectibles.
• Bigfoot-Themed Novelty Products

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Spencer Gifts (Spencer's): Direct peer — national US chain selling gag gifts, novelty toys, Halloween costumes, and quirky apparel targeting a similar impulse-gift and party-supply customer. Closest analogue in scale and product mix.
• ThinkGeek (GameStop brand): Direct peer — novelty/geek/gift retailer with a strong proprietary brand identity and themed collections (collectibles, plush, gag gifts). Comparable product mix and gift-buyer demographic.
• Firebox: Direct peer — UK-based online retailer of quirky gifts, gadgets, and novelties, with strong brand voice and themed collections. Highly comparable on positioning, customer segment, and e-commerce-led GTM.
• Oriental Trading: Direct peer — major US party supplies, novelties, and bulk toy wholesaler serving the same event planner, party host, and reseller segments Archie McPhee targets via its wholesale portal.
• Hot Topic: Direct peer — specialty retailer of pop-culture, novelty, and themed apparel/collectibles with a strong alternative-identity brand voice. Comparable demographic (gift buyers, collectors, pop-culture enthusiasts).
• Kikkerland: Direct peer — design-led novelty gifts and 'giftable' housewares with quirky, design-driven identity and themed collections (bacon, cats, food). Comparable product style and gift-buyer customer.
• Toysmith: Direct peer — maker and wholesaler of novelty toys, party favors, and themed assortments (wind-ups, classics, seasonal). Comparable product portfolio and wholesale channel structure.
• FAO Schwarz: Direct peer — iconic US specialty toy and gift retailer with a destination-store model in NYC. Comparable on experiential retail, brand-led positioning, and themed gift collections.

Broad incumbents

• Urban Outfitters: Broad incumbent — large lifestyle retailer with a meaningful gift/novelty/quirky-home assortment and destination-store presence. Overlaps on customer demographic and themed gift category, though as part of a wider apparel-led portfolio.

Emerging players

• Lakeshore Learning: Emerging player — specialty educational toy and novelty retailer with its own store footprint and themed catalogs. Partial overlap on novelty/gift toys and impulse purchase-driven gift categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/archiemcphee
• Facebookfacebook.com/archiemcphee
• LinkedInlinkedin.com/company/accoutrements

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Archie McPhee