Erafone
Erafone is an Indonesian omnichannel consumer electronics retailer operating under Erajaya Group, selling smartphones, tablets, laptops, audio, and accessories from 35+ authorized brands through physical stores across Greater Jakarta, a national e-commerce platform, instant delivery, and 0% installment financing.
- Company typePrivate
- Founded-
- HeadquartersJakarta, Indonesia
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Erafone does
Erafone (PT Erafone Artha Retailindo) is an Indonesian omnichannel consumer electronics retailer operating as a subsidiary of the Erajaya Group, headquartered in Jakarta with 501–1,000 employees. The company sells smartphones, tablets, laptops, audio devices, smart TVs, wearables, and accessories across 35+ authorized brands including Samsung, Apple, OPPO, Xiaomi, vivo, Huawei, Infinix, Tecno, and Motorola through a network of physical retail stores (erafone, erafone & more, Samsung Store by erafone, Urban Republic) concentrated across Greater Jakarta, Bogor, Bekasi, Tangerang, and Depok, complemented by a nationwide e-commerce platform at erafone.com and a mobile app.
The company's platform stack includes a proprietary e-commerce storefront, the eraXpress instant delivery service (90-minute fulfillment via Grab partnership) and its premium eraXpress Plus tier (3-hour delivery with unboxing by an Erafone Representative Officer), Click & PickUp in-store reservation, the MyEraspace loyalty program with tiered membership and points redemption, and the Erica chatbot for 24/7 customer support via WhatsApp and email. Authorized dealer status with premium brands (Apple SIS, Samsung SIS and Samsung Reservation+) underwrites access to exclusive launches, pre-order flows, and official warranty handling.
Revenue is generated primarily through hardware retail margins, with supplementary economics from 0% installment financing partnerships with BCA, Mandiri, BRI, CIMB Niaga, and DBS (tenors of 3 to 24 months), Indodana installment services, eraXpress transaction fees, and corporate ordering through enterprise.eraspace.com. Pricing is unit-based and stratified across budget (Rp 1.8M+), mid-range (Rp 3–10M) and premium/flagship (Rp 10M+) tiers, with trade-in and loyalty points reinforcing repeat purchase behavior. The go-to-market combines direct-to-consumer online and offline channels, event-driven campaigns around major smartphone launches, and sales-led financing-driven conversion.
Erafone firmographics
Firmographics- Name
- Erafone
- Legal name
- PT Erafone Artha Retailindo
- Website
- https://erafone.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Erafone is an Indonesian omnichannel consumer electronics retailer operating under Erajaya Group, selling smartphones, tablets, laptops, audio, and accessories from 35+ authorized brands through physical stores across Greater Jakarta, a national e-commerce platform, instant delivery, and 0% installment financing.
- Ownership category
- akta.pro rank
Erafone industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Consumer Electronics & Appliances Omnichannel (CRAFAEAC)
Keywords
Where Erafone is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices6 records
Markets served
Erafone business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Hardware Sales: Erafone generates primary revenue through retail sales of smartphones, tablets, laptops, audio products, smart TVs, and accessories from multiple brands including Samsung, Apple, OPPO, vivo, Xiaomi, Huawei, and others.
- Financing & Installment Services: Revenue generated through partnership with banks offering 0% installment financing (cicilan) up to 24 months, and Indodana installment services.
- MyEraspace Loyalty Points: Customers earn MyEraspace Poin with purchases that can be redeemed for rewards, creating repeat engagement and customer retention.
- Instant Delivery Services: eraXpress and eraXpress Plus delivery services provide expedited shipping options with insurance coverage for gadgets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget smartphones under Rp 3 million |
| Unit Pricing | Pay-as-you-go | Mid-range smartphones Rp 3-10 million |
| Unit Pricing | Pay-as-you-go | Premium/Flagship smartphones Rp 10+ million |
| Hybrid | Monthly | 0% Installment Financing |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels9 records
Erafone product offering
Product offeringCore offering
Erafone (PT Erafone Artha Retailindo) is an Indonesian omnichannel consumer electronics retailer selling smartphones, tablets, laptops, audio devices, smart TVs, wearables, and accessories from over 35 brands including Samsung, Apple, OPPO, Xiaomi, vivo, Huawei, Infinix, Tecno, Motorola, and realme. It operates physical retail stores across Greater Jakarta alongside the erafone.com e-commerce platform, offering 0% installment financing up to 24 months through bank partners, an eraXpress same-day delivery service, a Trade-In program, and the MyEraspace loyalty program.
Product overview
Erafone is an Indonesian electronics retail platform operated by PT Erafone Artha Retailindo under the Erajaya Group. The company offers a comprehensive portfolio of consumer electronics through both online (erafone.com) and offline store channels. The core offering centers on smartphones from major brands (Samsung, Apple, OPPO, Xiaomi, vivo, Huawei, Infinix, Tecno), complemented by tablets (Apple iPad, Samsung Galaxy Tab), laptops (HONOR, realme, ADVAN), audio products (headphones, speakers from Sony, JBL, Marshall), smart TVs (Xiaomi, TCL, LG, Polytron), and wearable devices. Additional services include the MyEraspace loyalty program with points accumulation, eraXpress same-day delivery via Grab partnership, Click & PickUp in-store pickup, and Trade-In for device exchanges. The company also sells accessories including chargers, cases, and lifestyle tech products. Products are offered with official warranty (Garansi Resmi) and payment options include installment plans (cicilan 0% up to 24 months) through various bank partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- MyEraspace: Loyalty program providing customer rewards and exclusive benefits for transactions at Erajaya Group stores.
- eraXpress
- eraXpress Plus
Products and services
- Smartphones (Gadget Andalan) Smartphones from major brands including Samsung Galaxy S series, Apple iPhone, OPPO Reno series, Xiaomi, vivo, Huawei, Infinix, Tecno, and other manufacturers, sold with official warranty and optional 0% installment financing. Catalog lists 528+ smartphone SKUs.
- Tablets (Tablet Multifungsi) Tablet devices including Apple iPad, Samsung Galaxy Tab, OPPO Pad, Xiaomi Redmi Pad, Huawei MatePad, HONOR Pad, and Motorola Pad with various screen sizes and specifications.
- Laptops (Laptop Juara) Laptop computers including HONOR MagicBook Art 14, ADVAN Soulmate 14, and realme Book Prime with various processors (Intel Celeron, Core i5, Intel Core Ultra 5) and configurations.
- Audio Products (Audio Zone) Audio devices including over-ear, on-ear, and in-ear headphones, wireless earbuds, and portable speakers from Sony, JBL, Marshall, Samsung, Huawei, Shokz, and Nothing brands.
- Smart TVs (TV Pintar) Smart televisions from brands including Xiaomi, TCL, LG, Toshiba, and Polytron, with screen sizes from 32 to 100 inches, resolutions from HD to 4K, and smart TV platforms (Google TV, Android, webOS, Tizen).
- Chargers & Gadget Accessories (Pelengkap Gadget) Phone chargers, power adapters, car chargers, and gadget accessories from Samsung, Apple, Infinix, Xiaomi, LOOPS, and IT brands with various wattages.
- Lifestyle Products Lifestyle tech products including Marshall speakers and headphones, Nothing earbuds and watches, Belkin power banks and chargers, Logitech keyboard accessories, and smart home appliances.
- Wearables Wearable devices including smart bands, wireless earbuds, and fitness trackers from Xiaomi, Samsung, Huawei, Apple, and other brands.
- MyEraspace Loyalty Program Customer loyalty program by Erajaya Group that provides MyEraspace Poin for purchases, with membership tiers (Crew, Co-Pilot, Pilot, Spacetronot) offering points redemption and exclusive member benefits.
- eraXpress Delivery Service Same-day instant delivery service for smartphones and tablets via Grab partnership, delivering from the nearest erafone store within 90 minutes up to 5km radius (minimum purchase Rp 500,000, available 12:00–18:00 WIB). eraXpress Plus premium variant includes unboxing assistance by an Erafone Representative Officer and delivers within 3 hours.
- Click & PickUp Buy online and pick up at store service allowing customers to reserve products from the nearest erafone store and pay at pickup.
- Trade-In Program (Bebas Tukar) Device exchange program allowing customers to trade in old devices for discounts toward new product purchases.
- Samsung e-Voucher Reservation Digital e-voucher for Samsung Galaxy Foldable series pre-order reservations, providing Rp 1,000,000 discount on purchase of the next Samsung Galaxy Foldable Series.
- Corporate Ordering (enterprise.eraspace.com) Dedicated B2B corporate ordering platform for bulk purchases and business customers, enabling companies to procure smartphones, tablets, and laptops for employees and operations.
Quantifiable outcome
- 0% installment financing available up to 24 months through partner banks
- +4 more outcomes
Companies that use Erafone
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Erafone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Erafone partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- GrabcoreGrab partnership enables eraXpress instant delivery service, allowing orders to be delivered within 90 minutes from nearest erafone store to customers within 5km radius.
- BCA (Bank Central Asia)coreBank partner offering 0% installment financing (cicilan) with tenor options of 3, 6, 12, 18, and 24 months on gadget purchases.
- Mandiri (Bank Mandiri)coreBank partner offering 0% installment financing with tenor options of 3, 6, 12, 18, and 24 months on gadget purchases.
- BRI (Bank Rakyat Indonesia)coreBank partner offering 0% installment financing with tenor options of 3, 6, 12, 18, and 24 months, plus full payment and debit card options.
- CIMB NiagacoreBank partner offering 0% installment financing with tenor options of 3, 6, and 12 months, plus extra cashback promotions.
- DBScoreBank partner offering 0% installment financing with tenor options of 3, 6, and 12 months.
- JNE ExpresscoreShipping partner for nationwide delivery with insurance coverage included.
- ID ExpresscoreShipping partner for nationwide delivery with insurance coverage included.
- SamsungcoreAuthorized Samsung dealer with exclusive Samsung Store by erafone locations, SIS (Samsung Indonesia Shop) program, and Samsung Reservation+ e-voucher pre-order system.
- ApplecoreAuthorized Apple dealer with SIS Apple program offering iPhones, iPads, MacBooks, Apple Watches, and AirPods with official warranty.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Erafone competitors and assessment
Company assessmentBroad incumbents
- Lazada Indonesia: Regional e-commerce platform with substantial Indonesian electronics sales, including smartphones and accessories. Comparable as a multi-brand online channel competing on price, promotions, and fulfillment breadth.
- Blibli: Indonesian omnichannel e-commerce platform with strong electronics category and official store partnerships. Comparable as an authorized-brand-friendly online channel overlapping with Erafone's e-commerce target audience.
- Samsung Experience Store: Samsung's own-brand retail stores in Indonesia selling Galaxy devices, TVs, and accessories. Comparable as a broader Samsung channel but operating as an OEM-direct channel that competes with Erafone's authorized Samsung dealer business.
- Tokopedia: Leading Indonesian e-commerce marketplace selling smartphones and electronics from multiple authorized and third-party sellers. Comparable as an indirect competitor that aggregates the same smartphone demand and competes on price and selection.
- Shopee Indonesia: Major Southeast Asian e-commerce platform with deep penetration in Indonesian gadget sales. Comparable as a mass-market electronics channel competing for the same online smartphone buyer, though without authorized-only product guarantees.
Direct peers
- iBox: Apple Premium Reseller in Indonesia offering iPhones, iPads, MacBooks, and Apple Watch with official warranty. Directly comparable as an authorized multi-brand (within Apple) consumer electronics retailer competing for the same premium smartphone buyer.
- Electronic City: Indonesian consumer electronics retail chain selling smartphones, laptops, and home appliances through physical stores and e-commerce. Closely comparable omnichannel gadget retail model targeting the same Indonesian mass-market and mid-market consumer.
- Best Denki: Long-standing Indonesian electronics retailer offering TVs, audio, and home appliances. Comparable as a multi-brand authorized consumer electronics retailer with overlapping product categories (smart TVs, audio, large appliances).
- Global Teleshop: Indonesian mobile phone and gadget retail chain with stores across major cities. Directly comparable as a smartphone-focused authorized retailer competing in the same trade-in and installment-financed purchase flows.
- Urban Republic: Sister-brand of Erafone under Erajaya Group selling premium audio, wearables, and lifestyle tech. Closely comparable premium lifestyle electronics retail format targeting a higher-AOV customer within the same parent ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Erafone social profiles
Digital presenceErafone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Erafone leadership team
Management profileNumber of profiles
Profiles1 record
Erafone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Erafone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Erafone
What does Erafone do?
Erafone (PT Erafone Artha Retailindo) is an Indonesian omnichannel consumer electronics retailer selling smartphones, tablets, laptops, audio devices, smart TVs, wearables, and accessories from over 35 brands including Samsung, Apple, OPPO, Xiaomi, vivo, Huawei, Infinix, Tecno, Motorola, and realme. It operates physical retail stores across Greater Jakarta alongside the erafone.com e-commerce platform, offering 0% installment financing up to 24 months through bank partners, an eraXpress same-day delivery service, a Trade-In program, and the MyEraspace loyalty program.
Is Erafone a public or private company?
Erafone is a private company. It is classified as corporate owned and is currently operating.
When was Erafone founded?
Erafone was founded in -1. It employs 501 to 1,000 people.
Where is Erafone based?
Erafone is headquartered in Jakarta, Indonesia, in the Asia region.
How does Erafone make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are financing & Installment Services, myEraspace Loyalty Points and instant Delivery Services.
Who are Erafone's main competitors?
Broad incumbents on record are Lazada Indonesia, Blibli, Samsung Experience Store, Tokopedia and Shopee Indonesia. Direct peers are iBox, Electronic City, Best Denki, Global Teleshop and Urban Republic.
Does Erafone have an API?
No public API is recorded for Erafone.
What industry is Erafone in?
Erafone's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRAFAEAC, Consumer Electronics & Appliances Omnichannel. Its NAICS code is 4492 and its SIC code is 5731.