What Olympic Channel does

Olympic Channel is the official digital media platform of the International Olympic Committee (IOC), launched in 2017 to extend the Olympic Movement's global engagement beyond the quadrennial Games cycle. It operates a multi-product digital ecosystem anchored by Olympics.com (web platform serving live sport streaming, news, results, and athlete profiles), a dedicated Olympic Channel content vertical featuring original documentary series such as "World at their Feet," and official iOS and Android mobile applications. Distribution spans the Olympics.com web portal, an Olympic TV broadcast channel, and social media integrations, with content localized in 12 languages for worldwide audiences. Complementary products include the "Let's Move" physical-activity program, the Olympic Museum, and the Olympic Shop e-commerce destination for Olympic merchandise and memorabilia.

The platform's core technology stack is a digital streaming and content distribution system delivering live event video, on-demand original programming, real-time results, and athlete content across web, mobile, and connected TV. The most recent technical product milestone is the Milano Cortina 2026 official app (launched October 2025), developed in collaboration with Olympic Channel Services to provide practical guides, ticketing access, venue exploration, and live Olympic Torch Relay tracking.

Olympic Channel does not operate as a standalone commercial entity; it is wholly owned and funded by the IOC, a non-governmental international organization headquartered in Lausanne, Switzerland. No external pricing, subscription tiers, advertising monetization, or revenue figures are disclosed for the channel itself. Customer and audience data are limited to a single primary segment (global sports fans across football, tennis, swimming, athletics, cycling, and other Olympic sports), with athletes serving as a secondary persona seeking fan engagement and career visibility.

Name

Olympic Channel

Legal name

Olympic Channel

Website

https://olympicchannel.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Olympic Channel is the IOC's official digital media platform, delivering live Olympic sports coverage, original documentary series, news, and results via Olympics.com, mobile apps, and TV broadcast in 12 languages to global sports fans.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Distribution channels3 records

Marketing channels4 records

Core offering

Olympic Channel is the official digital media platform of the International Olympic Committee (IOC), delivering live Olympic and Paralympic sports coverage, breaking news, results, highlights, athlete profiles, and original documentary video series. It distributes content globally through the Olympics.com web platform, iOS and Android mobile applications, an Olympic TV channel, and social media, with content available in 12 languages.

Product overview

Olympic Channel operates as part of the Olympics.com digital ecosystem managed by the International Olympic Committee (IOC). The offering consists of Olympics.com as the primary web platform providing live sports coverage, news, results, and original video series. The Olympic Channel serves as the content arm featuring original documentaries and athlete stories. The official Olympic mobile app extends accessibility to iOS and Android users. Supporting offerings include the Let's Move physical activity program, the Olympic Museum, and the Olympic Shop for merchandise. The portfolio serves to inform, inspire, and engage global audiences with Olympic content across multiple touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• Olympics.com Website

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ESPN: The dominant US sports broadcaster and digital sports media platform, operating ESPN.com, ESPN+, and television networks. Competes for sports content consumption and advertising, though its portfolio extends far beyond Olympic content to cover all major US sports leagues.
• Warner Bros. Discovery Sports: Parent of Eurosport and Discovery+, holding Olympic rights in Europe. Comparable as a major Olympic broadcast rights holder with extensive sports media operations and streaming distribution.
• NBC Sports / Peacock: Holds exclusive Olympic broadcast rights in the United States and operates Peacock streaming service. Directly comparable as an Olympic content distributor with significant streaming platform investment, though part of a much larger media portfolio.
• BBC Sport: Public broadcaster with significant Olympic rights in the UK and a major digital sports platform. Comparable as an Olympic content distributor with strong digital presence, though funded through public means rather than direct monetization.

Emerging players

• Bleacher Report: Digital sports media platform focused on highlights, news, and social-first content for younger sports audiences. Comparable as a digital sports content platform, though lacking live event rights.
• FloSports: Subscription sports streaming platform focused on niche and underserved sports. Comparable as a digital-first sports streaming service, though with a focus on non-Olympic sports verticals.
• FuboTV: Sports-focused live TV streaming platform with a significant sports content offering. Comparable as a streaming-first sports media platform, though with a broader live TV bundle approach.
• The Athletic: Subscription-based digital sports media platform focused on in-depth journalism and coverage. Comparable as a premium digital sports content destination, though focused on written journalism rather than video.

Direct peers

• DAZN: Global sports streaming platform offering live and on-demand sports content across multiple devices. Directly comparable as a digital-first sports streaming service competing for engaged sports fans worldwide.
• Eurosport / Discovery+: Holds Olympic broadcast rights across most of Europe and operates a sports-focused digital platform. Directly comparable as an Olympic content distributor and sports streaming service targeting European audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/olympicchannel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olympic Channel