Centric Wealth

What Centric Wealth does

Centric Wealth operates as an Australian wrap-platform wealth manager, administered by Specialised Private Capital Ltd (trading as Centric Capital) under AFSL 246744 and wholly owned by Findex Group Limited. The firm runs the Centric Platform — built in collaboration with FNZ — which serves financial advisers (170+ adviser accounts) managing investments on behalf of approximately 13.5K+ client accounts representing $8.4B+ in Funds Under Administration. Core products span investor directed portfolio services (Centric IDPS, Centric IDPS 2), the Centric Super fund (accumulation, transition-to-retirement and pension), Centric One in-house multi-asset models, Centric Choice investment menu (90+ fund managers), Managed Discretionary Accounts, Self-Directed Accounts, and Centric Cash.

The platform unifies portfolio viewing, consolidated reporting, and access to a broad investment universe behind a single dashboard, with both advised (financial-adviser-led) and self-directed (waitlist) access paths. Security is handled through multi-factor authentication within an FNZ-hosted technology stack. Distribution is two-sided: advisers drive most client acquisition through a secure adviser portal, while Centric markets directly to individual investors and SMSF trustees via its website, contact centre, and demo booking flow.

The business generates revenue primarily through flat monthly platform subscription fees ($44.00/month for Centric Super, $37.50/month for Centric IDPS, inclusive of GST less input tax credits), supplemented by variable interest earned on cash balances through Centric Cash (4.05% p.a. as of May 2026) and fees on in-house managed models. Customer segments are diversified across individuals and families, SMSFs, trusts and partnerships, corporate entities, sophisticated investors, and financial advisers, with operations confined to Australia and offices in Sydney (Level 24, 1 O'Connell Street) and Melbourne (PO Box 446, Flinders Lane).

Name

Centric Wealth

Legal name

Specialised Private Capital Ltd

Website

https://centricwealth.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Centric Wealth is an Australian wrap-platform wealth manager (Centric Capital, AFSL 246744) serving 170+ financial advisers and 13.5K+ clients across $8.4B+ FUA via its FNZ-built Centric Platform, offering superannuation, IDPS, managed accounts, and cash solutions on a flat monthly subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Subscription Fees: Monthly flat platform fees charged to users for access to the Centric Platform services. Centric Super charges $44.00/month and Centric IDPS charges $37.50/month, inclusive of GST.
2. Interest on Cash Balances: Interest earned on cash held in client portfolios through Centric Cash. Currently offering 4.05% p.a. variable rate as of May 2026.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Centric Wealth operates an integrated wealth management wrap platform (the Centric Platform) that enables financial advisers, individual investors, SMSFs, trusts, and corporate entities to consolidate and manage investments through a single interface. The platform supports superannuation (Centric Super), Investor Directed Portfolio Services (Centric IDPS), managed discretionary accounts, self-directed investing, and cash management, underpinned by a partnership with FNZ for the underlying technology.

Product overview

Centric Wealth operates as a unified wealth management platform providing investor directed portfolio services (IDPS), superannuation, and retirement solutions. The core Centric Platform serves as the central wrap platform enabling advisers and investors to manage investments, view consolidated portfolios, and generate reports. Key products include Centric Super (superannuation fund with accumulation, transition to retirement, and pension options), Centric IDPS and Centric IDPS 2 (investor directed portfolio services), supported by investment options such as Centric Choice (broad investment menu) and Centric One (in-house multi-asset models). Additional offerings include Managed Discretionary Accounts, Self-Directed Accounts, and Centric Cash for transaction facilitation. The platform is operated by Centric Capital in partnership with FNZ, serving over $8.4B in funds under administration across 13.5K client accounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Centric Platform
• Centric Super
• Centric IDPS
• Centric One
• Centric Choice
• Managed Discretionary Accounts
• Centric Cash
• Self-Directed Accounts

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• FNZcoreTechnology or IntegrationFNZ is described as a 'market-leading partner' that Centric has collaborated with to develop an innovative wealth platform. FNZ is built on the belief that individuals can achieve their financial goals when properly empowered - by reducing costs, enhancing client engagement and improving legacy processes. FNZ partners with established financial institutions to provide leading multi-channel wealth management services for all client demographics. Together with FNZ, Centric Capital developed the Centric Platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Macquarie Wrap: Macquarie Group's wealth management division offering a leading wrap platform, superannuation, and cash solutions to advisers and retail clients — a large incumbent with overlapping capabilities but a much broader product portfolio.
• BT Panorama (Westpac): Westpac-owned wealth platform serving advisers with super, pension, and investment wrap solutions, alongside a much larger retail banking franchise — broad incumbent with overlapping platform capabilities.
• Colonial First State (CBA): Commonwealth Bank-owned superannuation and investment platform serving retail and adviser channels with FirstChoice and FirstWrap products — a major incumbent with overlapping platform, super, and wrap offerings.

Direct peers

• HUB24: ASX-listed Australian wrap platform and IDPS operator serving financial advisers with portfolio management, reporting, and investment menu capabilities — directly comparable to Centric Platform's core TAMP/advisor offering.
• Netwealth: ASX-listed Australian wealth management platform providing wrap accounts, superannuation, and adviser support with a comparable subscription-pricing model and similar adviser and self-directed segments.
• Praemium: ASX-listed Australian platform provider offering separately managed account (SMA) and wrap platform technology to advisers and licensees — competing head-to-head with Centric Platform for adviser relationships.

Others

• FNZ Group: Global wealth management technology provider and Centric's core technology partner — also a key supplier and potential competitor to other platform operators, making FNZ a critical ecosystem participant and dependency for Centric.
• AustralianSuper (in-house platform): Australia's largest superannuation fund with its own member platform and accumulation/pension products — adjacent competitor in the superannuation space, with materially larger scale but a narrower product set.

Emerging players

• SelfWealth: ASX-listed Australian self-directed brokerage and wealth platform — competes with Centric's self-directed and IDPS offerings for the same DIY retail investor segment, though with a narrower product menu.
• Vanguard Personal Investor: Direct-to-consumer investment and superannuation platform from Vanguard Australia — a competing self-directed offering that overlaps with Centric's self-directed and Centric Super products, particularly on cost-conscious retail investors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wealthcentric
• LinkedInlinkedin.com/company/centric-wealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centric Wealth