Majestic Hills Ranch

What Majestic Hills Ranch does

Majestic Hills Ranch is a 501(c)(3) non-profit organization founded in 1997 and headquartered in Lakeville, Minnesota, operating a 105-acre property with 30 box stalls and an indoor arena. The organization provides Equine-Assisted Services (EAS), including adaptive (formerly therapeutic) horseback riding, to two distinct populations: children (ages 4 to under 18) and adults (over 18) with special needs such as autism and cerebral palsy, and injured military personnel, active duty service members, and veterans in rehabilitation through the "Heroes on Horseback" program. Programs operate seasonally from May through October, with a winter session running mid-January through mid-March in the indoor arena, designed to deliver measurable cognitive, physical, psychological, and communication outcomes. Ancillary revenue activities include horse boarding (box stalls, private/herd turnout, pasture options) for private owners and branded merchandise sales via Dakota Stitchery and RedBubble.

The business model is a diversified non-profit funding stack rather than a commercial revenue engine. The organization is sustained by individual donations (tax-deductible under Minnesota law), recurring program session fees, boarding fees, grant funding, and a year-round calendar of community fundraising events including an annual gala, golf outing, tack sales, brat stands in partnership with Von Hanson's Meats, and Minnesota's Give to the Max Day. The entity holds EIN 91-1839509, is governed by a Board of Directors, and carries a Charity Navigator Four-Star Rating and Gold Level GuideStar Participant status. It is a Member Site of the Professional Association of Therapeutic Horsemanship International (PATH Intl) and an affiliate of the Minnesota Horse Council, with medical endorsements from clinicians including Dr. Temple Grandin. Leadership consists of founder and chairman Kim Howard and president Larry Johnson, with a staff complement of 1-10 supported by a broader volunteer base that includes 20% veterans serving veteran participants.

Name

Majestic Hills Ranch

Legal name

Majestic Hills Ranch Foundation

Website

https://majestichillsranch.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Majestic Hills Ranch is a Minnesota-based 501(c)(3) non-profit, founded in 1997, that delivers adaptive horseback riding and equine-assisted services to children and adults with special needs and to military veterans in rehabilitation, operating from a 105-acre Lakeville facility with year-round indoor and seasonal outdoor programming.

Ownership category

akta.pro rank

Headquarters

HQ city

Lakeville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Donations and Contributions: Tax-deductible donations from individuals, families, and community supporters. Money goes towards horse care, general operating costs, insurance, and equipment maintenance.
2. Program Fees: Fees for riding sessions and therapeutic programs for children and adults with special needs, as well as military veterans.
3. Boarding Services: Limited horse boarding services offered to privately owned horses with box stalls and pasture options.
4. Fundraising Events: Revenue from events such as brat stands, gala events, golf events, and tack sales. Von Hanson's Meats partnership generates 50% of brat stand sales.
5. Grants: Funding from grants to support operations and program development.
6. Merchandise Sales: Sales of logo merchandise including embroidered items (via Dakota Stitchery) and screen printed items (via RedBubble) with MHR branding.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Majestic Hills Ranch is a 501(c)(3) nonprofit that provides Equine-Assisted Services through adaptive horseback riding for children (ages 4+) and adults with special needs, plus the Heroes on Horseback program for injured military personnel, active duty service members, and veterans in rehabilitation. Ancillary revenue comes from private horse boarding (30 box stalls on a 105-acre property) and branded logo merchandise. Riding sessions run May–October with winter classes in the indoor arena from mid-January to mid-March.

Product overview

Majestic Hills Ranch is a 501(c)(3) non-profit organization that has provided Equine-Assisted Services since 1997. The organization operates two core programs: (1) Children/Adults with Special Needs program offering adaptive therapeutic riding for individuals ages 4 and older, and (2) the Heroes on Horseback program serving injured military personnel, active duty, and veterans in rehabilitation. The ranch also offers horse boarding services and branded merchandise. Riding sessions run from May through October, with winter classes available in an indoor arena from mid-January through mid-March.

Differentiator

Problem solved

Functional benefit

Brands

• Heroes on Horseback: Program specifically designed for injured Armed Forces personnel, Active Duty and Veterans in rehabilitation.

Products and services

• Equine-Assisted Services for Children and Adults with Special Needs Adaptive (formerly therapeutic) horseback riding services for children ages 4 to under 18 and adults over 18 with special needs, including autism, cerebral palsy, and other developmental and physical disabilities. Sessions target cognitive, physical, psychological, and communication goals through equestrian activities, delivered May–October with winter sessions in the indoor arena.
• Heroes on Horseback Program Equine-assisted activities and riding sessions for injured military personnel, active duty service members, and veterans in rehabilitation, including horse handling and trail riding designed to support PTSD treatment, stress reduction, confidence building, and reintegration.
• Horse Boarding Boarding services for privately owned horses offering 30 box stalls with private or pasture herd turnout, overnight grazing, dry-lot daytime housing, and access to the ranch's groomed trail system.
• MHR Logo Gear (Branded Merchandise) Branded merchandise including embroidered apparel and accessories via Dakota Stitchery and screen-printed t-shirts, stickers, and buttons via RedBubble, carrying Majestic Hills Ranch and Heroes on Horseback logos and sold to support the organization.

Quantifiable outcome

• Parents report children developing better behavior, language skills, core body strength, and social connections
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Dakota StitcheryminorChannel Partner/ Reseller/ DistributorProvides embroidered logo merchandise including polo shirts, sweatshirts with various MHR logos (Heroes on Horseback, equine-assisted services, MHR with flag, horsehead). Customers order and pay directly through Dakota Stitchery and pick up items at the ranch.
• RedBubbleminorChannel Partner/ Reseller/ DistributorOnline marketplace partner for screen printed MHR merchandise including t-shirts, stickers, buttons. Items ship directly to customers' homes.
• Von Hanson's MeatsminorGTM or Marketing PartnerBratwurst stand events held at Savage location on July 3-5 annually. Company provides meat and buns, MHR sells items and receives 50% of sales. Also provides volunteer opportunities.
• PATH Intl (Professional Association of Therapeutic Horsemanship International)coreStrategic or Co-development PartnerProfessional membership organization providing standards, resources, and credibility for equine-assisted services. MHR is listed as a Member Site on PATH Intl website.
• Minnesota Horse CouncilminorStrategic or Co-development PartnerState equestrian organization providing resources and networking for Minnesota horse-related businesses and programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cheff Therapeutic Riding Center: PATH Intl Premier Accredited Center in Michigan offering therapeutic horseback riding for individuals with disabilities and veterans; directly comparable nonprofit equine-assisted services operator with similar mission and program mix.
• High Hopes Therapeutic Riding: Connecticut-based PATH Intl Premier Accredited nonprofit providing equine-assisted activities to people with special needs and veterans; closely matches MHR's therapeutic riding focus, nonprofit model, and dual-population programming.
• BraveHearts Therapeutic Riding & Educational Center: Illinois-based PATH Intl Premier Accredited Center serving riders with disabilities and military veterans through equine-assisted services; comparable in mission, accreditation status, and veteran-focused programming.
• Mane Stream: New Jersey PATH Intl Premier Accredited nonprofit offering equine-assisted therapies for children and adults with special needs; comparable therapeutic riding nonprofit with similar revenue mix of fees, donations, and grants.
• National Center for Equine Assisted Therapy (NCEFT): California-based nonprofit providing equine-assisted psychotherapy and therapeutic riding for special needs and veteran populations; directly comparable in service delivery model and target populations.
• Reins of Life: Indiana-based PATH Intl Accredited therapeutic riding nonprofit serving individuals with disabilities through equine activities; similar scale nonprofit operation with comparable programs and funding structure.
• Equest: Texas-based PATH Intl Premier Accredited nonprofit providing equine-assisted services to children and adults with disabilities, including wounded warriors; comparable scale and dual-population focus.
• Strides to Success: Indiana-based nonprofit providing equine-assisted learning and therapy for individuals with challenges including autism, PTSD, and at-risk youth; comparable therapeutic riding model with similar participant outcomes focus.
• Stable Strides Therapeutic Riding Center: PATH Intl Member Center providing equine-assisted activities for people with disabilities; closely comparable in size, mission, and service delivery to Majestic Hills Ranch.

Broad incumbents

• Professional Association of Therapeutic Horsemanship International (PATH Intl): The umbrella professional membership and accreditation body for the therapeutic horsemanship industry; MHR is a Member Site. PATH Intl sets industry standards that govern MHR's operations and provides the broader industry context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCzEi1lqe5EbYpcSRM9lGY2A
• Facebookfacebook.com/MajesticHillsRanch
• LinkedInlinkedin.com/company/majestic-hills-ranch-foundation
• Instagraminstagram.com/majestichillsranch
• Xx.com/majestchllsrnch

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Majestic Hills Ranch