Lyle Pearson

What Lyle Pearson does

Lyle Pearson Auto Group is a privately held, multi-brand luxury automobile dealership headquartered in Boise, Idaho, operating from a single campus near the I-84 and Boise airport. The group's core business is the retail sale and servicing of new luxury vehicles under seven OEM franchise agreements — Acura, INEOS Grenadier, Land Rover, Mercedes-Benz, Porsche, Mercedes-Benz Sprinter, and Volvo — supplemented by a pre-owned division (including manufacturer-certified pre-owned programs from Acura, Mercedes-Benz, Porsche, and Volvo), a hybrid and electric vehicle lineup, and an in-house parts and service department staffed by factory-trained and certified technicians. Revenue is generated across three primary streams: vehicle sales (new, pre-owned, and certified pre-owned; unit pricing with MSRP plus dealer fees), parts and service (maintenance, repair, and OEM parts), and financing (F&I transaction fees and finance office back-end).

The go-to-market is a traditional luxury dealership model: physical showroom sales complemented by an internet sales department offering No-Obligation Internet Price Quotes, a QR-code-enabled digital test drive scheduling tool with Botdoc-powered secure document upload, and a stated nationwide and international vehicle shipping capability that extends reach beyond the Treasure Valley catchment. Marketing is conducted through the company website, Facebook, Instagram, and organic/SEO-driven inventory listings. Distribution operates through seven branded storefronts on one campus, with a related channel partnership with Kindred Motorworks (a vintage vehicle restoration and resale business at kindredmotorworksboise.com) extending the group's footprint into the collector and enthusiast segment. The company employs 101–250 people, has been operating since 1969, and discloses no revenue, funding history, parent company, or PE/VC sponsorship.

Name

Lyle Pearson

Legal name

Lyle Pearson Auto Group

Website

https://lylepearson.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Lyle Pearson Auto Group is a privately held, multi-brand luxury automobile dealership in Boise, Idaho, retailing and servicing new vehicles from seven OEMs (Acura, INEOS Grenadier, Land Rover, Mercedes-Benz, Porsche, Sprinter, Volvo) plus pre-owned, certified pre-owned, hybrid/electric, and parts/service for retail customers in the Treasure Valley and nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Vehicle Sales: New, pre-owned, and certified pre-owned luxury vehicle sales. Revenue generated from MSRP pricing with dealer handling fees and documentation fees.
2. Parts & Service: Service department with factory trained technicians providing vehicle maintenance and repair services. Parts department supplies genuine parts.
3. Financing: Finance department offering vehicle financing and financing application services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lyle Pearson Auto Group is a multi-brand luxury automobile dealership group in Boise, Idaho that sells new vehicles from seven franchise brands (Acura, INEOS Grenadier, Land Rover, Mercedes-Benz, Porsche, Sprinter, and Volvo) alongside pre-owned and certified pre-owned vehicles, including hybrid and electric models. The group supports sales with an in-house service and parts department staffed by factory-trained and certified technicians, a finance center for vehicle financing and trade-ins, and digital tools such as QR-code-based test drive scheduling. The core offering is the physical retail and after-sales service of luxury vehicles and related financing.

Product overview

Lyle Pearson Auto Group is a multi-brand luxury car dealership in Boise, Idaho, operating as a unified auto group that sells and services new and pre-owned vehicles. The portfolio is organized around seven new vehicle brands — Acura, INEOS Grenadier, Land Rover, Mercedes-Benz, Porsche, Sprinter, and Volvo — supported by a pre-owned division (including certified pre-owned vehicles), a dedicated hybrid and electric vehicle lineup, and an in-house service and parts department. Finance center services and digital scheduling tools (including QR-code-based test drive booking with secure document upload via Botdoc) round out the customer-facing offering. The dealership positions itself as a one-stop provider for the full vehicle ownership lifecycle across the Treasure Valley.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales (Acura, INEOS Grenadier, Land Rover, Mercedes-Benz, Porsche, Sprinter, Volvo) Retail sale of new luxury and performance vehicles from seven franchise brands — Acura, INEOS Grenadier, Land Rover, Mercedes-Benz, Porsche, Sprinter, and Volvo — across body styles including cars, convertibles, SUVs, and vans. Targeted at affluent individual buyers in the Treasure Valley and U.S. customers reached via vehicle shipping.
• Pre-Owned Vehicles Retail sale of quality used cars, trucks, vans, and SUVs from multiple brands, including a dedicated inventory priced under $25,000, plus trade-in services and vehicle shipping anywhere in the U.S. Targeted at individual value-oriented buyers.
• Certified Pre-Owned Vehicles Manufacturer-backed certified pre-owned luxury vehicles that have passed multi-point inspections and are sold with manufacturer warranty coverage, across brands including Acura, Mercedes-Benz, Porsche, and Volvo. Targeted at buyers seeking used vehicles with new-vehicle-like assurance.
• Hybrid & Electric Vehicles Retail sale of hybrid and fully electric luxury vehicles, including plug-in hybrid and battery-electric models from Volvo, Mercedes-Benz, and Porsche. Targeted at individual buyers seeking electrified luxury vehicles.
• Service & Parts Department In-house vehicle maintenance, repair, and OEM parts replacement services performed by factory-trained and certified technicians, available statewide and supported by a dedicated parts center supplying genuine manufacturer components. Targeted at existing vehicle owners across the represented brands.
• Finance Center & Payment Calculator In-house vehicle financing services for new and pre-owned vehicle purchases, with online financing applications, trade-in valuation tools, and a monthly payment calculator. Targeted at individual buyers needing financing or trade-in support to complete a purchase.

Quantifiable outcome

• Commitment to Customer Service second to none

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Kindred MotorworksminorChannel Partner/ Reseller/ DistributorKindred Motorworks is a related partner operating at kindredmotorworksboise.com, offering vintage vehicle restoration and sales as part of the Lyle Pearson Auto Group ecosystem.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Group 1 Automotive: Public U.S./U.K. dealer group with significant luxury franchise exposure (Toyota/Lexus, BMW, Mercedes-Benz, Land Rover); comparable in franchise portfolio and used-vehicle / F&I strategy.
• Hendrick Automotive Group: Largest privately held U.S. auto dealer group with a deep luxury portfolio (Mercedes-Benz, Porsche, Lexus, etc.), closely comparable to Lyle Pearson as a multi-brand luxury franchise operator with national reach.
• Asbury Automotive Group: Public U.S. dealer group with a strong luxury mix (Mercedes-Benz, BMW, Land Rover, Volvo) and a focus on operational consolidation; comparable to Lyle Pearson in brand mix and franchise-style full lifecycle model.
• AutoNation: Largest U.S. auto retailer with hundreds of franchises including luxury brands; directly comparable to Lyle Pearson as a multi-brand new/used vehicle retailer with captive finance and service operations.
• Lithia Motors: Largest U.S. dealer group by revenue with a national rollout strategy and growing luxury footprint; comparable to Lyle Pearson as a multi-brand franchise consolidator pursuing scale economics.
• Berkshire Hathaway Automotive: Division of Berkshire Hathaway operating a national network of new- and used-vehicle dealerships including luxury brands; comparable to Lyle Pearson as a multi-brand retail platform with adjacent F&I and service.

Regional players

• Ken Garff Automotive Group: Large privately held dealer group headquartered in the Salt Lake City area with strong Mountain West presence; directly comparable to Lyle Pearson as a regional multi-brand luxury operator in the adjacent Intermountain market.
• Sunset Automotive Group: Privately held Pacific Northwest dealer group with luxury franchise representation; comparable to Lyle Pearson as a regional multi-brand luxury operator with similar store-format and service-led differentiation.
• Peterson Auto Group: Multi-brand dealer group in the Western U.S. with luxury franchises; comparable to Lyle Pearson as a regional luxury franchise operator pursuing full lifecycle sales and service.

Direct peers

• Galpin Motors: Iconic privately held luxury dealer group in Los Angeles representing Ford, Honda, Aston Martin, Jaguar, Land Rover, and others; closely comparable to Lyle Pearson as a privately held, multi-brand luxury franchise group with strong brand-loyalty focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lylepearsonco
• Instagraminstagram.com/lyle_pearson_co/?hl=en
• Xx.com/lylepearsonco
• LinkedInlinkedin.com/company/lyle-pearson

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyle Pearson