What euroloo does

euroloo (legal entity euroloos limited) is a UK-based portable toilet and welfare-facility hire company founded in 2003 and headquartered in Chelmsford, Essex. It serves construction and trade professionals, infrastructure and utilities clients, commercial and facilities management customers, event organisers, and domestic households, providing a fleet of portable toilets (Premium, Standard, Hot Wash, Mains Connected, Mini, Restricted Access/Confined Space, and Disabled Access) alongside a range of EcoWelfare solar-powered welfare units in 12ft, 16ft, and 24ft configurations. The company's enterprise customers include Balfour Beatty, Skanska, National Highways, Bowmer Kirkland, Colas Rail, Travis Perkins, United Utilities, BBC, Sky Sports, and First Bus Group. The firm self-describes as the "Nation's favourite" portable toilet hire provider and claims the UK's largest portable toilet fleet and largest buyer status, with eight in-house regional depots across England delivering a guaranteed next-day service.

The technology base is physical-asset-led rather than software-led. The EcoWelfare and Solar Toilet Trailer 2+2 units integrate solar panels with battery storage, electric hydraulic deployment, and fresh-water flushing without generators, enabling zero-fuel operation suitable for Clean Air Zones and silent running on sites. Premium portable toilets add internal solar lighting and HSE-compliant full forearm hand wash sinks, and the range is built from 100% recyclable materials. A restricted-access unit traces its origin to a Ministry of Defence specification. Adjacent offerings include wash stands, disabled-access units, urinal bays, and liquid-waste services covering portable toilet emptying, waste tank emptying, septic tank emptying, Klargester emptying, cesspit emptying, and site water services.

The business model is a B2B and B2C weekly subscription hire model with quote-based pricing, first 4 weeks charged in advance including delivery and collection, and no deposit or account required for self-serve online quotes. Credit accounts are available on application. Go-to-market combines self-serve online quotes and phone sales for SMB/domestic customers with enterprise field sales for tier-1 contractors and large infrastructure projects. Revenue streams are primarily recurring weekly hire (portable toilets, welfare units), recurring weekly servicing and emptying, and usage-based tank emptying, supported by an in-house depot and delivery network that enables nationwide coverage without third-party intermediaries. No funding rounds, M&A, or leadership changes are disclosed, and the company appears to be independently owned with revenue not publicly disclosed.

Name

euroloo

Legal name

euroloos limited

Website

https://euroloo.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

euroloo is a UK-based portable toilet and welfare-unit hire company serving construction, infrastructure, events, commercial, and domestic customers. Operating eight regional depots across England, it offers weekly subscription hire of portable toilets and solar-powered welfare units, supported by nationwide next-day delivery, weekly servicing, and liquid-waste services.

Ownership category

akta.pro rank

Product category

Portable Sanitation Services

NAICS

Septic Tank and Related Services (562991)

SIC

Sanitary Services (4950), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Portable Toilet Rental & Servicing (BPALAMAF)

akta.pro secondary industries

Portable Restroom & Sanitation Rentals (Restrooms, Handwashing Stations) (HSACAFAH), General Commercial Janitorial (Recurring Contract Cleaning) (BPABABAA)

Keywords

• Portable toilet hire
• Welfare unit rental
• Construction site sanitation
• Liquid waste disposal
• Event toilet hire

Headquarters

HQ city

Chelmsford

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Portable Toilet Hire: Hire of portable toilets for construction sites, trade professionals, events, and domestic use. Includes next-day delivery and weekly servicing. Primary revenue stream with various toilet types (Premium, Standard, Hot Wash, Mains Connected, Mini, Confined Space).
2. Welfare Unit Hire: Hire of solar-powered welfare units (12ft, 16ft, 24ft configurations) for construction and infrastructure projects. Units include toilets, canteen facilities, and dry rooms. Serviced by in-house depot network.
3. Servicing and Emptying Services: Weekly servicing, waste tank emptying, welfare van/unit emptying, and liquid waste disposal. Delivered by in-house teams from local depots. Supports both portable toilets and welfare units on hire.
4. Tank Emptying: Tank emptying services for septic tanks, Klargester units, cesspit tanks, and holding tanks. Available for both domestic and commercial clients nationwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Euroloo hires portable toilets, welfare units, and related sanitation products to construction, commercial, domestic, event, and infrastructure customers across England. Services include weekly cleaning and consumable replenishment, next-day delivery from regional depots, and tank emptying for off-mains waste. The company maintains its own fleet and dedicated sales/support teams for each customer segment.

Product overview

euroloo is a UK-based portable toilet hire and welfare facilities company offering a comprehensive range of sanitation solutions for construction sites, trade professionals, commercial businesses, events, and domestic use. The core product portfolio centers on portable toilet hire including Premium, Standard, Hot Wash, Mains Connected, Mini, and Restricted Access/Confined Space variants, complemented by a fleet of solar-powered and conventional welfare units in various sizes (12ft, 16ft, and 24ft configurations for 7-15 persons). The company operates as a single unified service with products organized by customer segment (Trade, Commercial, Domestic, Event) and provides associated services including tank emptying (portable toilet, waste tank, septic tank, Klargester, cesspit), welfare unit servicing, and liquid waste disposal. Key differentiators include next-day delivery, weekly servicing included, nationwide depot network, and sustainable solar-powered options. The company serves diverse sectors including civil engineering, utilities, rail, highways, telecoms, logistics, facilities management, construction, public sector, waste management, emergency services, agriculture, archaeology, and film/TV production.

Differentiator

Problem solved

Functional benefit

Products and services

• Portable toilet hire
• Welfare unit hire
• Mains-connected toilet hire
• Tank emptying service

Quantifiable outcome

• Zero fuel use during operation with solar toilet trailer
• +2 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GAP Group: Large UK plant and tool hire group with broader equipment hire portfolio (including portable sanitation). Offers overlapping capabilities but does not specialize in euroloo's portable toilet niche.
• Speedy Services: UK-wide tools and equipment hire business with a broad portfolio. Has adjacent site services capabilities but does not specialize in portable toilet and welfare unit hire.
• Ashtead Group (Sunbelt Rentals): UK's largest equipment rental group (operating as Sunbelt Rentals in the UK). Serves overlapping construction and infrastructure customers but focuses on general plant, not portable toilets.

Direct peers

• JGB UK: UK portable toilet and welfare unit hire company with similar trade and construction focus. Competes directly with euroloo on core chemical toilet hire, welfare unit rental, and servicing across England.
• Portakabin: UK manufacturer and hirer of modular and site welfare units. Overlaps with euroloo's welfare unit segment, particularly for construction and infrastructure projects requiring compliant welfare facilities.
• Site Equip: UK site equipment hire company offering portable toilets and welfare units to trade and construction customers. Direct substitute for euroloo's core hire offerings.
• Algeco UK: Modular building and welfare unit hire provider serving UK construction and infrastructure. Overlaps with euroloo's welfare unit segment and competes for the same tier-1 contractor spend.
• Wernick Group: UK provider of modular and welfare unit hire for construction sites. Similar customer base in tier-1 construction and infrastructure, with comparable welfare unit fleet.

Regional players

• Cleanaway (UK): Australian-headquartered waste management group with select UK liquid waste services. Operates in adjacent waste business rather than direct portable toilet hire, but comparable in liquid waste disposal.

Emerging players

• Vermantia UK (welfare hire): Smaller UK welfare unit and portable toilet hire specialist with overlap in trade and construction segments. A niche competitor that focuses on welfare units rather than a full fleet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/euroloo
• Facebookfacebook.com/euroloo
• LinkedInlinkedin.com/company/euroloo
• Instagraminstagram.com/euroloo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about euroloo