Total Retail
Total Retail is the go-to source for marketing, e-commerce, operations and management executives looking for the latest news.
- Company typePrivate
- Founded-
- HeadquartersPhiladelphia, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Total Retail does
Total Retail is the go-to source for marketing, e-commerce, operations and management executives looking for the latest news and analysis on the omnichannel retail industry. A bimonthly print issue, daily e-newsletter (ROI Report), daily-updated website, and virtual and in-person events offer brick-and-mortar retailers, e-tailers, catalogers, brand manufacturers and retail industry consultants the information they need to do their jobs more effectively.
Total Retail firmographics
Firmographics- Name
- Total Retail
- Legal name
- Total Retail
- Website
- http://www.mytotalretail.com/
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Total Retail is the go-to source for marketing, e-commerce, operations and management executives looking for the latest news.
- Ownership category
- akta.pro rank
Where Total Retail is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Total Retail business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Advertising and Sponsorship: Total Retail generates revenue primarily through advertising. The company provides a media kit and advertising specifications sheet, offering advertisers access to their audience of over 90,000 retail executives. They have a dedicated sales team and offer customized marketing plans for advertisers targeting retail professionals. Sponsorships for virtual exchange events and webinars provide additional advertising revenue.
- Newsletter Subscription (Total Retail Report): The company offers a daily strategy and news newsletter called 'Total Retail Report' that professionals can subscribe to. While the newsletter appears to be a free offering that drives audience engagement, it may also have premium subscription components or serve as an audience acquisition channel for advertisers.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Total Retail product offering
Product offeringCore offering
Total Retail is a B2B media and content publishing platform serving retail industry professionals with news articles, podcasts, webinars, expert blogs, research/whitepapers, and live and virtual events. Its sister brand, Women in Retail Leadership Circle (WIRLC), extends the audience to women in retail leadership, and the platform monetizes primarily through advertising and event sponsorships sold to vendors seeking to reach retail executives. The company reaches over 90,000 retail professionals across marketing, e-commerce, operations, and executive management functions.
Product overview
Total Retail operates as a B2B media and content publishing platform serving retail industry professionals. The platform provides a unified content ecosystem consisting of three podcast series (Total Retail Talks, Total Retail Tech Insights, and Women in Retail Talks), live and virtual events (Total Retail Tech, Women in Retail Leadership Summit, Total Retail Roundtables, and Virtual Exchanges), an on-demand webinar library, daily news articles organized by retail topics, expert-authored blogs, a research and whitepaper library, and the Total Retail Report newsletter. The platform covers all facets of the retail industry including marketing, e-commerce, operations, technology, merchandising, and executive management, reaching over 90,000 retailers according to advertising materials.
Differentiator
Problem solved
Functional benefit
Brands
- Total Retail Tech: An industry event for senior retail technology executives, held September 14-16 in Dallas, bringing together leaders overseeing technology and marketing strategy.
- Total Retail Talks
- Total Retail Tech Insights
Products and services
- Total Retail Talks Podcast series featuring interviews with retail executives, industry leaders, and influencers providing insights and practical advice for retail professionals. Distributed via YouTube Music, Amazon Music, and Pandora.
- Total Retail Tech Insights Technology-focused podcast providing information and solutions for retail industry executives, featuring interviews with subject matter experts and industry thought leaders on retail technology wants and needs.
- Women in Retail Talks Podcast focused on leadership and career content for women in the retail industry, distributed under the sister brand Women in Retail Leadership Circle (WIRLC).
- Total Retail Tech Annual flagship live event for senior retail executives focused on retail technology, held in Dallas. Brings together leaders overseeing technology and marketing strategy at retailers.
- Women in Retail Leadership Summit Annual leadership summit held April 29 - May 1 in Amelia Island, FL, focused on women leaders in retail.
- Total Retail Roundtables Interactive roundtable discussions for retail executives on various industry topics.
- Women in Retail and Total Retail Virtual Exchange Recurring virtual exchange event featuring live interviews with retail executives, held multiple times annually on topics including sustainability, loyalty programs, D2C growth, and merchandising strategies.
- Webinars On-Demand Free educational webinar content for retail professionals available on-demand, covering AI in marketing, conversion optimization, direct mail strategy, DTC customer experience, and subscription enrollment.
- Total Retail Report Newsletter Daily email newsletter providing strategy and news for retail professionals. Available for free subscription.
- Resources and Research Library Whitepapers, research reports, case studies, best practices, how-to guides, special reports, and tips and tools covering retail categories including E-Commerce, Omnichannel, Marketing, Technology, Mobile Commerce, Analytics, CRM, and Customer Data.
- Advertising and Sponsorship Solutions Advertising placements, media kit offerings, and event/webinar sponsorships sold to technology vendors, agencies, distributors, and manufacturers seeking to reach Total Retail's audience of 90,000+ retail executives. Includes customized marketing plans.
Companies that use Total Retail
Customer profileSegments2 records
Ideal customer profiles2 records
Total Retail technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Total Retail partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- AkeneominorAkeneo is a sponsor of the Women in Retail and Total Retail Virtual Exchange November 2025 event. As a sponsor, Akeneo supports the virtual event and gains visibility among Total Retail's audience of retail executives. The sponsorship indicates a marketing partnership where Akeneo, a product information management company, seeks to reach retail professionals through Total Retail's content platform.
- SignifydminorSignifyd is a sponsor of the Women in Retail and Total Retail Virtual Exchange November 2025 event. As a sponsor, Signifyd supports the virtual event content and gains exposure to Total Retail's audience of retail executives. Signifyd, a commerce protection platform provider, uses this sponsorship for brand visibility and demand generation in the retail industry.
- BOXminorBOX is a sponsor of the Women in Retail and Total Retail Virtual Exchange January 2025 event. The content management and collaboration platform supports the virtual exchange and gains visibility among retail professionals. This sponsorship enables BOX to reach retail executives through Total Retail's event platform.
- SearchspringminorSearchspring is a sponsor of the Women in Retail and Total Retail Virtual Exchange January 2025 event. Searchspring, an ecommerce search and merchandising platform, sponsors the event to build brand awareness and generate leads among Total Retail's retail executive audience.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Total Retail competitors and assessment
Company assessmentDirect peers
- Practical Ecommerce: Practical Ecommerce is an independent B2B publication covering e-commerce strategy, technology, and marketing, overlapping with Total Retail's editorial coverage of e-commerce and digital retail topics.
- Retail Dive: Industry Dive's Retail Dive is a leading B2B trade media brand covering retail executives with daily news, analysis, and events — the most directly comparable competitor to Total Retail in audience, format, and monetization model.
- Digital Commerce 360: Digital Commerce 360 is a B2B media company covering e-commerce, omnichannel, and retail technology through news, research, and events — highly overlapping with Total Retail's content coverage and audience.
- Chain Store Age: Chain Store Age is a long-established retail trade publication covering operations, technology, and strategy for retail executives, with a similar B2B advertising and events business model to Total Retail.
- Retail TouchPoints: Retail TouchPoints provides retail executive news, webinars, and events focused on customer experience, marketing, and operations, directly competing with Total Retail for the same advertising and sponsorship dollars.
- RIS News: RIS News (Retail Info Systems News) covers retail technology and executive insights through editorial content, research, and events, overlapping with Total Retail Tech's audience and advertising pool.
- eMarketer: eMarketer produces research, news, and analysis on digital marketing, commerce, and retail technology — comparable B2B information services model targeting marketing and retail executives.
- Modern Retail: Modern Retail is a digital-first B2B media brand covering retail and e-commerce strategy for executives, offering similar news, events, and newsletter formats to Total Retail.
- Multichannel Merchant: Multichannel Merchant covers omnichannel, fulfillment, and direct-to-customer retail strategy through editorial content and events, comparable to Total Retail's Operations & Fulfillment coverage area.
Broad incumbents
- NRF (National Retail Federation): NRF is the largest US retail industry association producing Big Show conference plus extensive content, research, and member services — a broader incumbent serving overlapping retail executive audiences as both a media and event competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Total Retail social profiles
Digital presenceTotal Retail financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Retail leadership team
Management profileNumber of profiles
Profiles1 record
Total Retail funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Retail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Retail
What does Total Retail do?
Total Retail is a B2B media and content publishing platform serving retail industry professionals with news articles, podcasts, webinars, expert blogs, research/whitepapers, and live and virtual events. Its sister brand, Women in Retail Leadership Circle (WIRLC), extends the audience to women in retail leadership, and the platform monetizes primarily through advertising and event sponsorships sold to vendors seeking to reach retail executives. The company reaches over 90,000 retail professionals across marketing, e-commerce, operations, and executive management functions.
Is Total Retail a public or private company?
Total Retail is a private company. It is classified as corporate owned and is currently operating.
When was Total Retail founded?
Total Retail was founded in -1. It employs 11 to 50 people.
Where is Total Retail based?
Total Retail is headquartered in Philadelphia, United States, in the North America region.
How does Total Retail make money?
Two revenue lines are on record. Advertising and Sponsorship is the primary driver. The others are newsletter Subscription (Total Retail Report).
Who are Total Retail's main competitors?
Direct peers on record are Practical Ecommerce, Retail Dive, Digital Commerce 360, Chain Store Age, Retail TouchPoints, RIS News, eMarketer, Modern Retail and Multichannel Merchant. NRF (National Retail Federation) is listed as a broad incumbent.
Does Total Retail have an API?
No public API is recorded for Total Retail.