Towellers

What Towellers does

Towellers Limited is a vertically integrated textile manufacturer headquartered in Karachi, Pakistan, founded in 1973 by Mr. Shaikh Muhammad Obaid and publicly listed on the Pakistan Stock Exchange under the ticker TOWL. The company operates eight manufacturing facilities in Karachi covering the full production stack: weaving, knitting, dyeing, printing, and stitching. Its core technology footprint includes 60 power looms, 50 Nuovo Pignone dobby looms, 12 Pignone jacquard looms, and a fleet of Orizio, Fukuhara, Dragon, and Terrot knitting machines supporting 4-track single jersey, pique, interlock, herringbone, and fleece output. Production capacity stands at 3,000 tonnes of towels and 18 million knitwear garments annually, staffed by over 5,000 employees.

Towellers commercializes four product lines — Towels (its founding specialty), Knitwear Apparel, Bedding (knit bedding and woven blankets), and Baby Products (Oekotex Class 1 certified) — through a B2B export model targeting institutional buyers (hospitals and hotels, predominantly in North America) and retail buyers (hypermarkets in Europe, the US, and South America). The company holds five sustainability certifications — Oekotex, GOTS, GRS, RCS, and BCI — and operates over 1 MW of solar generation across its facilities. Revenue mechanics are quote-based B2B product sales with no disclosed public pricing and no direct-to-consumer or e-commerce presence.

Financial performance has deteriorated in recent reporting periods. Net profit fell 48.67% YoY to Rs.286.709 million in 2025 (from Rs.559.501 million in 2024), with gross margin contracting to 9.38% and 9MFY26 net profit at Rs.120.96 million. Management attributes the decline to pricing pressure, intense competition, elevated energy costs, and weakening demand in core US and European export markets. The company is family-controlled under the Obaid family, with all four daughters in executive board roles. In April 2025, VIS Credit Rating upgraded Towellers' entity rating to A/A1. Annual exports are reported at $55M+ though the company did not separately disclose total revenue inclusive of domestic sales.

Name

Towellers

Legal name

Towellers Limited

Website

https://towellers.com

Company type

Public

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Towellers Limited is a vertically integrated Karachi-based textile manufacturer founded in 1973 and listed on PSX. It produces towels, knitwear apparel, bedding, and certified baby products, exporting primarily to North American hospitals, North American hotels, and European, US, and South American retail chains.

Ownership category

akta.pro rank

Product category

Textile Manufacturing

NAICS

Textile Furnishings Mills (3141), Apparel Knitting Mills (3151), Apparel Manufacturing (315)

SIC

Textile Mill Products (2200), Knit Outerwear Mills (2253)

akta.pro primary industry

Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)

akta.pro secondary industries

Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels) (IMAOAKAI), Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA)

Keywords

• Textile manufacturing
• Towel production
• Knitwear apparel
• Home textiles
• Baby textile products

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Textile Product Sales: Manufacturing and export of towels, apparel, bedding, and baby textile products to institutional and retail buyers globally. Revenue generated through product sales to hospitals, hotels, hypermarkets, and retail customers in North America, Europe, and South America.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Towellers manufactures and exports a portfolio of textile products including towels, knitwear apparel, knit bedding and woven blankets, and Oekotex Class 1 certified baby textile products. All production runs through vertically integrated in-house facilities covering weaving, knitting, dyeing, printing, and stitching, and is sold to institutional buyers (hospitals, hotels) and retail chains (hypermarkets) in North America, Europe, the United States, and South America.

Product overview

Towellers is a Pakistani garment and textile manufacturer established in 1973, operating as a single unified product portfolio of textile products. The core offering consists of four main product categories: Towels (their founding specialty with 3000 tonnes annual capacity), Apparel (knitwear with 18 million garments annual capacity), Bedding (knit bedding and woven blankets), and Baby Products (Oekotex Class 1 certified). These products are manufactured through vertically integrated in-house facilities covering weaving, knitting, dyeing, printing, and stitching operations, serving institutional and retail markets globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Towels A flagship towel range for institutional buyers (hospitals, hotels) and retail buyers (hypermarkets in Europe, US, and South America). Product variants include tucked-in selvedge towels, dobby and cam border towels, hemmed towels, custom-weaved jacquard towels, and embroidered, printed, yarn-dyed, and plain towels.
• Apparel (Knitwear) Knitwear apparel produced through vertically integrated facilities from knitting to finished garments, ranging from basic lines to washed and embellished value-added collections, with socially compliant manufacturing certification. Annual capacity is approximately 18 million garments.
• Bedding (Knit Bedding and Woven Blankets) Jersey bedding products including duvet covers, sheet sets, and fitted sheets, plus woven blankets such as leno weave and snag-free blankets for healthcare, honeycomb and charisma blankets for hospitality, and fashion-forward muslin and recycled blankets for retail.
• Baby Products Oekotex Class 1 certified safe and environmentally friendly baby textile products including sleep sacks, crib-fitted sheets, throws, swaddle sets, baby blankets, and hooded towels, available in prints, solid dyes, knitted, and woven qualities.

Quantifiable outcome

• Achieved 75% year-over-year growth in knitwear apparel division
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• OekotexcoreOthersPartnership with Oekotex for certification of non-hazardous chemicals used in all manufacturing, production, and dyeing processes to ensure safety for humans and the environment.
• GOTS (Global Organic Textile Standard)coreOthersSustainability certification partnership ensuring organic textile production standards across company operations.
• GRS (Global Recycled Standard)coreOthersCertification partnership for recycled materials ensuring responsible sourcing of recycled content in textile production.
• RCS (Recycled Claim Standard)coreOthersCertification partnership for recycled content verification in textile products.
• BCI (Better Cotton Initiative)coreOthersAs a member of BCI, Towellers uses eco-friendly fabric obtained from sustainably grown fiber crops or recycled materials, providing top-quality responsibly sourced fabric.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nishat Mills: Pakistan's largest integrated textile manufacturer with spinning, weaving, knitting, dyeing, and home textile operations including towels and bedding, exporting globally. Closest Pakistani peer by vertical integration, scale, and product portfolio overlap with Towellers.
• Interloop Limited: Pakistani hosiery and knitwear manufacturer with significant export sales to European and US apparel brands. Closely comparable to Towellers' apparel/knitwear business and export-led GTM.
• Gul Ahmed Textile Mills: Vertically integrated Pakistani textile manufacturer producing home textiles (bedding, towels) and apparel, listed on PSX. Direct overlap with Towellers' towel and bedding categories and similar institutional/retail export channel mix.
• Artistic Milliners: Pakistani denim and apparel manufacturer supplying major US and European retail brands; private but comparable in scale, vertical integration, and Western retail-customer orientation to Towellers.
• Kohinoor Textile Mills: Pakistani spinning, weaving, and home textile manufacturer with towel and bedding exports. Comparable to Towellers in product mix and export market focus.
• Sapphire Fibers / Sapphire Textile Mills: Pakistani vertically integrated textile group producing yarn, fabric, home textiles (bedding, towels), and apparel for global retail. Comparable scale and product scope to Towellers.
• Crescent Textile Mills: Pakistani manufacturer of towels, terry products, and knit fabrics with export focus. Direct product overlap with Towellers' core towel franchise.
• Mahmood Textile Mills: Pakistani spinning, weaving, and towel manufacturer exporting to global markets. Smaller but directly comparable towel-and-yarn export business to Towellers.

Broad incumbents

• Welspun India: India's largest towel manufacturer and one of the world's largest home textile exporters with extensive towel, bedding, and flooring lines. Larger and broader than Towellers but competes in the same global institutional and retail towel channels.
• Trident Group: Indian integrated textile manufacturer producing towels, bed linen, and yarn with global retail and institutional customers. Comparable product portfolio and export-channel strategy to Towellers at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Towellers-Limited-264902026908435

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Towellers