What Nascenia does

Nascenia Ltd. is a Bangladesh-based software development outsourcing company founded in 2010 in Dhaka, operating across 25+ countries with a delivery model that emphasizes offshore cost arbitrage (rates of $35-$55/hr, advertised as 40-60% below US/Western European agencies) and a claimed position as one of the largest Ruby on Rails teams globally. The company delivers custom software through three primary engagement models: dedicated teams, staff augmentation, and end-to-end project delivery, spanning web (PHP, RoR, AngularJS, ReactJS, NodeJS), mobile (iOS, Android, React Native, Flutter), QA, DevOps, UI/UX, Salesforce, Odoo, Magento, Drupal, and an expanding AI services line covering RAG systems, semantic search, AI agents, and multilingual voice automation. Its client base includes enterprise and international-organization logos (UNDP, ITC, Telenor, Nokia, Vivo, Robi Axiata, Khan Academy, Ritani) alongside long-tenured SMB clients such as SimpleSignup (since 2011).

The business is structured as a private limited company under Bangladesh jurisdiction, led by CEO Shaer Hasan, COO Fuad Bin Omar, and CTO Fattahul Alam, with no disclosed external funding rounds and ownership concentrated among the founding team. Headcount is reported between 40 and 70 employees depending on source, and revenue is not publicly disclosed. Nascenia holds ISO 27001 certification, BASIS membership, and multiple Bangladesh national awards (President's Award, BASIS National ICT Award), and markets through content/SEO, case studies, referrals, and a self-service project pricing engine. In 2024-2025 the company expanded beyond services into proprietary products with Uddogi (NBR-approved VAT SaaS) and Biyeta (matrimonial SaaS), establishing a small but distinct product revenue line alongside the core outsourcing business.

The go-to-market is sales-led and direct, targeting enterprises and mid-market clients primarily in North America, Europe, Japan, and Australia via the website estimator, COO-led Calendly booking, and inside sales handling RFPs. Pricing is quote-based with a published project budget range of $1,000 to $100,000+, minimum 3-month engagements, and a stated 91% positive feedback score from clients. The company has received multiple awards including the Bangladesh President's Award and Red Herring Asia Award, and operates a regional contact point in Tarneit, Victoria (Australia).

Name

Nascenia

Legal name

Nascenia Ltd.

Website

https://nascenia.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Nascenia is a Bangladesh-based software development outsourcing firm founded in 2010 that delivers custom web, mobile, and AI projects via dedicated teams and staff augmentation, serving enterprise, NGO, and SMB clients across 25+ countries at offshore rates.

Ownership category

akta.pro rank

Product category

Software Development Outsourcing Services

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)

akta.pro secondary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Offshore software development
• Custom software outsourcing
• Mobile app development
• Ruby on rails development
• Generative AI services

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Development Outsourcing: Bespoke custom software development services billed on time-and-materials or dedicated team basis. Clients pay for skilled developer hours or monthly dedicated team contracts. The company delivers end-to-end projects from requirements through deployment.
2. Staff Augmentation: Providing experienced professionals to temporarily extend client teams, billed on a per-person or monthly basis.
3. Project-Based Development: Managing entire projects from concept to completion with a fixed scope and pricing model.
4. Quality Assurance Services: QA and testing services as standalone offerings or bundled with development engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Nascenia provides offshore software development outsourcing services, delivering custom web applications, mobile apps, QA, DevOps, UI/UX, AI/ML, and enterprise platform implementations (Salesforce, Odoo, Magento, Drupal) via dedicated teams, staff augmentation, and end-to-end project models. The company also operates two proprietary SaaS products: Uddogi (NBR-approved VAT software for Bangladesh) and Biyeta (matrimonial SaaS).

Product overview

Nascenia is a software development outsourcing company offering a comprehensive portfolio of services rather than a single unified product. The core offering is Software Development Outsourcing Services comprising dedicated teams, staff augmentation, and end-to-end project delivery. The service modules include Web Development (PHP, Ruby on Rails, AngularJS, ReactJS, NodeJS), Mobile App Development (iOS, Android, React Native, Flutter), Quality Assurance, Cyber Security, DevOps, UI/UX Design, and specialized services for Salesforce, Odoo, Magento, Drupal, and AI Chatbot development. Additionally, Nascenia has developed two proprietary SaaS products: Uddogi (NBR-approved VAT software for Bangladesh) and Biyeta (a matrimonial SaaS platform). The company serves clients globally across 25+ countries with 16+ years of experience and 300+ projects delivered.

Differentiator

Problem solved

Functional benefit

Brands

• Uddogi: NBR approved VAT software for Bangladesh businesses.
• Biyeta

Products and services

• Software Development Outsourcing Services Offshore software development outsourcing delivered via dedicated teams, staff augmentation, and end-to-end project models for web and mobile applications; serves enterprises, mid-market, startups, and NGOs globally.
• Web Development Offshore web development using Ruby on Rails, PHP, AngularJS, ReactJS, and NodeJS to deliver responsive, secure websites and web applications for clients across 25+ countries.
• Mobile App Development Cross-platform mobile development for iOS and Android using React Native, Flutter, and native technologies, with cumulative app downloads exceeding 10 million across delivered projects.
• Quality Assurance Comprehensive QA services including manual and automated testing, performance testing, security testing, and localization testing with 14+ years of experience.
• Cyber Security Security testing services covering vulnerability assessments, penetration testing, and ongoing security monitoring for web and mobile applications.
• Salesforce Services Salesforce implementation, customization, and integration including Lightning components, Flows, Apex development, and CRM optimization for enterprise clients.
• Odoo Services Odoo ERP implementation, customization, migration, and support services across manufacturing, retail, hospitality, and other industries.
• DevOps Services DevOps and CI/CD consulting to streamline software delivery with automation, continuous integration, and deployment pipelines using Docker, AWS, and Azure.
• UI/UX Design User interface and experience design services creating engaging, user-centric interfaces for web and mobile applications.
• AI Chatbot Services Custom Generative AI solutions including RAG systems, AI agents, semantic search, and voice automation for enterprise business use, connecting private knowledge bases to LLMs.
• Uddogi NBR (National Board of Revenue) approved VAT software for Bangladesh businesses — a proprietary SaaS product offering tax compliance functionality.
• Biyeta Matrimonial SaaS platform — a proprietary product providing matchmaking and dating services for the Bangladesh market.
• Mobile App Development (Native iOS and Android) Native iOS and Android application development services offered under the App Development service line.
• Cross-Platform App Development Cross-platform mobile development using Flutter and React Native, deploying to iOS, Android, and Web from a single codebase with near-native performance.

Quantifiable outcome

• 40-60% lower development cost vs. US/Western European agencies
• +7 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability10 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ISO (International Organization for Standardization)coreOthersNascenia holds ISO certification, indicating compliance with international quality management standards. ISO membership demonstrates commitment to industry quality standards.
• BASIS (Bangladesh Association of Software and Information Services)coreOthersNascenia is a member of BASIS, Bangladesh's national trade body for software and IT companies. BASIS membership connects them with the broader Bangladesh tech ecosystem and provides industry representation.
• International Trade CentreminorOthersInternational Trade Centre (ITC) is listed as a client receiving software development services from Nascenia, not a formal partnership.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ThoughtWorks: Global technology consultancy specializing in custom software development, agile delivery, and digital transformation across web, mobile, and AI. Highly comparable business model and customer base to Nascenia's outsourced development practice.
• Andela: Global talent marketplace connecting enterprises with vetted engineers from emerging markets (originally Africa, now global). Comparable as an offshore/remote talent partner for custom software delivery to enterprise clients.
• Toptal: Freelance talent marketplace for software developers, designers, and finance experts serving enterprise clients. Comparable as an alternative channel for companies seeking outsourced development talent at premium rates.
• BairesDev: Latin America-based outsourced software development firm providing dedicated teams and staff augmentation to US enterprises. Directly mirrors Nascenia's offshore-arbitrage, dedicated-team, staff-augmentation model.

Broad incumbents

• Cognizant: Global IT services company offering application development, modernization, AI, and managed services to enterprise clients. Same offshore-delivery competitive space as Nascenia with broader portfolio.
• Infosys: Indian IT services major with extensive offshore development, digital transformation, and AI services for global enterprises. Competes with Nascenia in offshore custom software work but operates at vastly larger scale across all service lines.
• Tata Consultancy Services: Largest Indian IT services firm with extensive global delivery of custom software, AI, and digital transformation. Same offshore development and enterprise customer space as Nascenia but operating at unmatched scale and brand recognition.
• Wipro: Indian-headquartered IT services and consulting company with global delivery centers offering custom software development and digital engineering. Competes with Nascenia for offshore development mandates at enterprise scale.
• Globant: Large digital transformation and IT services firm offering custom software, AI, and cloud engineering to global enterprises. Broader incumbent competing with Nascenia for digital engineering deals but with much wider portfolio and scale.

Emerging players

• Turing: AI-powered platform matching global developers with US companies for remote software engineering engagements. Comparable emerging player competing for the same outsourced developer customer as Nascenia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nascenia
• LinkedInlinkedin.com/company/1132301
• Xx.com/nasceniaIT

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nascenia