Airam

What Airam does

Airam Electric Oy Ab is a privately held Finnish lighting and electrical products company founded in 1921, headquartered in Kerava with manufacturing facilities in Lahti. The company operates a dual go-to-market model: a consumer/retail channel (Airam) distributing LED lamps, residential and decorative luminaires, electrical accessories, decorative lighting, and camping/leisure products through retailer networks across Finland, supported by an in-house logistics center; and a professional B2B channel (Airam Pro) serving electricians, lighting designers, contractors, and facility managers with project-grade luminaires, professional light sources, and wireless lighting control solutions via a dedicated regional sales team.

The core technology stack includes proprietary LED innovations such as 3-Step-DIM (step-dimmable LEDs at 100/50/7% via standard switch clicks) and 3-Step-CCT (combined dimming and color-temperature control), alongside the Airam SmartHome ecosystem built on the Tuya IoT platform, enabling hub-free control of smart lamps, LED strips, sockets, cameras, sensors, smoke/water alarms, and thermostats via a dedicated smartphone app. The professional offering integrates Casambi and ActiveAhead (Helvar) wireless lighting controls. Products are manufactured in Finland (Lahti, with Avainlippu/Design from Finland certifications), Europe, and Asia.

The revenue model is overwhelmingly hardware sales across four product streams — lighting products, electrical accessories, SmartHome products, and camping/leisure — priced as one-time purchases with 3-year warranties on LEDs and electrical accessories and 10-year material warranty on steel thermos products. Pricing for professional projects is quoted via sales rather than published. The company targets two main customer segments: Finnish end-consumers (primary) for home lighting and SmartHome, and lighting professionals/project customers (primary) for commercial and industrial installations, with secondary exposure to Swedish and broader EU export markets via resellers and an [email protected] contact.

Name

Airam

Legal name

Airam Electric Oy Ab

Website

https://airam.fi

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

101–250 employees

Short description

Airam Electric Oy Ab is a privately held, 105-year-old Finnish lighting company that designs, manufactures, and distributes LED lamps, luminaires, electrical accessories, smart home products, and camping/leisure goods to Finnish consumers via retail and to lighting professionals via a dedicated B2B team, with additional Swedish and EU export sales.

Ownership category

akta.pro rank

Product category

Lighting Products

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Wiring Device Manufacturing (33593)

SIC

Electric Lighting & Wiring Equipment (3640), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)

akta.pro secondary industries

Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC), Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI), Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF)

Keywords

• LED lighting products
• Smart home lighting
• Professional lighting solutions
• Electrical accessories
• Decorative outdoor lighting

Headquarters

HQ city

Kerava

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lighting Products: Sale of LED lamps, luminaires, decorative lights, and light sources for residential and professional use. Product categories include standard LED lamps, smart lamps, specialty lamps, and integrated LED fixtures.
2. Electrical Accessories: Sale of electrical accessories including extension cords, adapters, installation fittings, timers, doorbells, home safety products, heaters, and batteries.
3. SmartHome Products: Sale of smart home devices including smart plugs, LED strips, smoke alarms, water leak detectors, cameras, doorbells, motion sensors, and smart thermostats.
4. Camping and Leisure Products: Sale of outdoor recreation products including thermos bottles, coolers, camping lights, and leisure accessories.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Airam designs, manufactures, and sells LED lighting products (lamps, luminaires, decorative lights), electrical accessories (extension cords, adapters, doorbells, timers, batteries), and an Airam SmartHome ecosystem of smart lighting and safety devices (smart bulbs, LED strips, smoke alarms, water leak detectors, cameras, doorbells, motion sensors, smart plugs) controlled via the Airam SmartHome app. The Airam Pro line provides professional-grade luminaires, light sources, fuse boxes, and wireless control (Casambi, ActiveAhead) for lighting projects. Own manufacturing in Lahti supports Finnish-made luminaires carrying the Avainlippu (Key Flag) mark.

Product overview

Airam offers a comprehensive lighting and electrical products portfolio spanning both consumer/retail and professional segments. The consumer offering includes luminaires (residential, decorative, plant, outdoor), lamps (LED standard, spot, decorative, tubes, special, and SmartHome), electrical accessories (extension cords, adapters, doorbells, timers, safety products), camping/leisure products (lights, coolers, thermoses including the iconic red thermos), and decorative lights (seasonal, outdoor, candles). The professional Airam Pro line covers industrial, public space, office, and outdoor luminaires, professional light sources, fuse boxes, and wireless lighting solutions (Casambi, ActiveAhead). The Airam SmartHome sub-brand provides a unified smart home ecosystem for lighting and security, including smart bulbs, LED strips, cameras, sensors, alarms, and plugs, all controlled via the Airam SmartHome smartphone app without requiring a separate hub.

Differentiator

Problem solved

Functional benefit

Products and services

• Airam SmartHome (smart home ecosystem) Smart home ecosystem that unifies Airam smart lighting and security products (smart lamps, LED strips, cameras, smoke alarms, water leak detectors, doorbells, motion sensors, smart plugs) under a single Tuya-based smartphone app, allowing scheduling, dimming, color temperature control, automation rules and remote access with no separate hub required. Targeted at households seeking hub-free home automation.
• Airam SmartHome App Free smartphone application (iOS/Android) that pairs with Airam SmartHome devices to provide control of lighting, sensors, alarms and cameras. Supports grouping, automation rules between devices, dimming, color temperature adjustment, 'Rhythms' scheduling, power-on behavior settings, and remote access. Available for end consumers and pros using Airam smart products.
• Airam Luminaires (Valaisimet) Residential luminaires including apartment fixtures, decorative interior luminaires, plant grow lights, SmartHome-enabled luminaires and outdoor luminaires. Sold to consumers through retail channels nationwide in Finland, with own manufacturing of selected lines at the Lahti factory (Avainlippu-marked).
• Airam LED Lamps (Lamput) Full range of light sources including LED standard lamps (E27, E14), LED spot lamps, LED bulbs, decorative LED lamps, LED tubes, special lamps, SmartHome-enabled lamps, and traditional fluorescent, discharge, incandescent, and halogen lamps. Includes Airam's 3-Step-DIM and 3-Step-CCT step-dimmable LED technology. Consumer and professional use.
• Airam Electrical Accessories (Sähkötarvikkeet) Electrical accessories including extension cords and reels, splitters/adapters/chargers, electrical installation fittings and accessories, antenna cables, doorbells, timers and time switches, home safety products, heaters, batteries, and SmartHome electrical accessories. Sold to consumers through retail channels across Finland.
• Airam Camping & Leisure (Retkeily ja vapaa-aika) Outdoor and leisure products including camping/outdoor lights, compressor coolers and cold cabinets, and steel thermoses (including Airam's iconic red thermos with a 10-year material warranty). Sold to Finnish consumers through retail channels.
• Airam Decorative Lights (Koristevalot) Decorative lighting range including outdoor decorative lights, seasonal lights, candles, lanterns, and spare bulbs with accessories. Consumer-facing seasonal and decorative illumination.
• Airam Pro Luminaires (Professional) Professional-grade luminaires for residential projects, offices, public spaces, industrial facilities, sports facilities, outdoor areas and street lighting — including modular systems, downlights, spotlights, LED strips and project-specific luminaires. Sold through the Airam Pro sales team to lighting professionals, electricians, contractors and project customers.
• Airam Pro Light Sources (Professional) Professional-grade light sources for project and contractor use, including LED standard lamps, LED bulbs, LED decorative lamps, LED tubes, fluorescent/discharge/incandescent/halogen lamps, Pro LED lamps, LED spot lamps, multipacks, plug-in LED lamps, and special application lamps. Distributed through the Airam Pro sales team.
• Airam Pro Fuse Boxes (Sulakekotelot) Fuse boxes and electrical enclosures for power distribution, part of the Airam Pro professional electrical product range. Sold to electrical contractors and installers via the Pro sales team.
• Casambi Wireless Lighting Control (Airam Pro) Casambi-based wireless lighting control system offered through Airam Pro for intelligent, affordable, and flexible management of professional lighting installations. Allows customization and control of luminaires without dedicated control wiring.
• ActiveAhead Wireless Lighting Control (Airam Pro) Helvar ActiveAhead-based wireless, self-learning smart lighting control system offered by Airam Pro. Uses adaptive algorithms to automatically optimize illumination based on usage patterns without requiring manual programming. Targets professional projects seeking energy-efficient, autonomous lighting control.
• Smart Water Leakage Alarm Smart water leak detector that triggers an audible alarm and pushes a notification to the user's Airam SmartHome app when water is detected. Consumer home safety product to prevent water damage.
• Smart Smoke Alarm Wireless smart smoke alarm that links to the Airam SmartHome app, sending fire notifications to the user for fast response. Consumer home safety product.
• Smart Outdoor Camera Smart outdoor security camera featuring two-way audio communication, motion sensing, and computer-vision-based human shape detection. Streams to and is controlled via the Airam SmartHome app for remote home monitoring. Consumer home security product.
• Smart Doorbell Smart doorbell enabling video viewing, two-way audio communication with visitors, and remote home monitoring through the Airam SmartHome app. Consumer home security product.
• Smart Temperature and Humidity Sensor Smart temperature and humidity sensor that reports indoor environmental conditions to the Airam SmartHome app. Supports automation rules (for example, automatic heater activation when temperature drops below a threshold). Consumer smart home device.
• Smart Power Socket IP20 Smart plug/power socket (IP20 indoor rated) that enables remote on/off scheduling and control of connected electrical devices via the Airam SmartHome app. Consumer smart home accessory.
• Smart Siren Smart siren integrated into the Airam SmartHome ecosystem that triggers audible security alerts in response to events from linked smoke alarms or motion sensors. Consumer home safety product.
• Smart Motion Sensor IP20 Smart indoor motion sensor that detects movement and triggers automation rules in the Airam SmartHome ecosystem, for example automatically switching on lights when presence is detected. Consumer smart home device.
• Pixel LED Strip Addressable RGB LED strip designed for gaming rooms and dynamic ambient lighting effects, controllable through the Airam SmartHome app and featuring music-synchronization capability. Consumer smart lighting product.
• Neon LED Strip Flexible neon-style LED strip that produces decorative ambient light, controllable through the Airam SmartHome app with music-sync capability. Consumer decorative smart lighting product.
• Vortex SmartHome LED Strip Smart LED strip for ambient and accent lighting controllable via the Airam SmartHome app. Listed as a new retail product launch. Consumer smart lighting product.
• Asle Luminaire Newly launched Airam luminaire (lighting fixture) listed on the Airam retail homepage. Consumer residential lighting product.

Quantifiable outcome

• Improved 22 positions to rank 27th in Brand Appreciation 2025
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• CasambicoreTechnology or IntegrationCasambi is a wireless lighting control system integrated into Airam's professional lighting solutions. It provides smart, affordable, and flexible lighting control for professional projects, allowing easy customization and control of lighting systems.
• ActiveAhead (Helvar)coreTechnology or IntegrationActiveAhead is a wireless, self-learning smart lighting system integrated into Airam's professional offerings. It uses adaptive algorithms to automatically optimize lighting based on usage patterns without requiring manual programming.
• Tuya SmartcoreTechnology or IntegrationAiram SmartHome products are built on the Tuya IoT platform, which provides the underlying technology for smart home connectivity, device pairing, and app functionality. Tuya follows strict regional data security and privacy legislation.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fagerhult Group: Swedish premium lighting group with strong Nordic presence across professional and architectural luminaires. Comparable to Airam Pro's project lighting focus, though larger and listed with a much broader international footprint.
• Glamox: Norwegian lighting manufacturer serving professional, marine, and offshore markets with luminaires and lighting controls. Comparable to Airam Pro in Nordic commercial and industrial lighting, especially in cold-climate and harsh-environment applications.
• Nordlux: Danish lighting company selling indoor, outdoor, and smart luminaires to retail and professional customers across the Nordics. Comparable in size, Nordic heritage, and consumer/professional mix to Airam.

Broad incumbents

• Signify (Philips Lighting): Global lighting leader offering Philips-branded LED lamps, luminaires, and connected lighting systems (Interact). Competes with Airam across both consumer and professional segments but at vastly greater scale.
• Ledvance: Global OSRAM-licensed lighting company selling LED lamps, luminaires, and smart lighting to retail and professional channels. Directly competes with Airam in consumer LED lamps and standard luminaires.
• IKEA (Smart Lighting): IKEA's Tradfri smart lighting and broader lighting assortment competes with Airam in Nordic consumer retail, particularly on price and hub-free smart lighting.

Regional players

• Helvar: Finnish lighting controls specialist whose ActiveAhead platform is integrated into Airam Pro. Overlaps with Airam Pro's wireless controls offering and shares Finnish/European project market focus.

Others

• Casambi: Wireless lighting control platform partner to Airam Pro. Relevant as a technology/ecosystem peer rather than a direct competitor, since Airam integrates Casambi into its own luminaire range.
• Tuya Smart: IoT cloud platform provider whose stack underlies Airam SmartHome. Not a competing product but the most important ecosystem dependency and a comparator for evaluating app/feature roadmap risk.

Emerging players

• Star Trading: Swedish lighting and home décor company selling decorative, LED, and seasonal lighting across the Nordics and Europe. Comparable to Airam's decorative and consumer lighting categories, with broader export reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/oy-airam-electric-ab

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airam