Purition
Purition is a UK-based, family-run nutrition company that sells wholefood meal replacement blends made from chopped nuts, seeds and multi-source protein through DTC e-commerce, trade accounts and international wholesale, serving health-conscious, low-carb, vegan and medically-dietary consumer segments.
- Company typePrivate
- Founded2013
- HeadquartersShrewsbury, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Purition does
Purition Ltd is a UK-based, family-run independent nutrition company headquartered in Shrewsbury that develops and sells wholefood meal replacement blends under the Purition brand. Its proprietary core technology is a minimally processed formulation built from a blend of chopped (not powdered) whole ground golden linseed, sunflower kernels, almonds, coconut, pumpkin seeds, chia seeds and sesame seeds, combined with a multi-source protein system: British grass-fed whey protein isolate for the Original range and a pea protein / fava bean protein blend for the certified Vegan range. The company emphasises 70%+ whole food content, no artificial additives, sweeteners, synthetic vitamins, gums or fillers, and natural stevia-based sweetness, supported by Carbon Trust certified manufacturing in a B-rated, renewable-energy-powered facility.
The product portfolio comprises 14-flavour Original and Vegan ranges sold as 40g single-serve sachets or 500g 12-meal bags, a newer Protein & Fibre flavoured protein powder line, accessories, a Multi-Nutrient supplement, and supporting services including a 14-Day Starter Pack, The Daily Feed weekly meal plan newsletter, and a Text2Order SMS/WhatsApp ordering channel. Each serving delivers 16-20g protein, ~7g fibre, 2-4g net carbs, and ~200 calories before the addition of milk or yoghurt, positioning Purition for weight management, keto/low-carb, fitness, and specific medical and dietary use cases (diabetes, coeliac, GLP-1 support, menopause, runners).
Purition generates revenue through three primary streams: (1) direct-to-consumer e-commerce via its Shopify storefront at purition.com, with both one-time purchases and a subscription option delivering a 10% recurring discount on flexible 2-8 week delivery cadences; (2) trade/wholesale accounts supplying gyms, studios, personal trainers, independent health food shops, cafes and delis in the UK; and (3) international export/wholesale to distributors globally, alongside an ambassador/affiliate programme paying 10% commission on referred sales. Reported operational scale includes delivering over 100,000 meals per week and the company holds a Certified B Corporation status (B Impact Score 87.7) alongside Carbon Trust certification.
Purition firmographics
Firmographics- Name
- Purition
- Legal name
- Purition Ltd
- Website
- https://purition.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Purition is a UK-based, family-run nutrition company that sells wholefood meal replacement blends made from chopped nuts, seeds and multi-source protein through DTC e-commerce, trade accounts and international wholesale, serving health-conscious, low-carb, vegan and medically-dietary consumer segments.
- Ownership category
- akta.pro rank
Purition industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Food Manufacturing (311)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Protein Blends & Systems (Multi-Source Blends, Functional Protein Systems) (AFAJAHAJ)
- akta.pro secondary industry
- Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)
Keywords
Where Purition is headquartered
LocationHeadquarters
- HQ city
- Shrewsbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Purition business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through purition.com. One-time purchase and subscription options available. Products include large bags (12 meals), individual sachets, starter packs, and accessories. Subscription model offers 10% recurring discount.
- Trade/Wholesale Distribution: Wholesale supply to gyms, studios, personal trainers, independent health food shops, cafes and delis. Export and wholesale to international distributors.
- Ambassador/Affiliate Program: Ambassador program offering 10% commission on sales generated through unique affiliate links. Ambassadors receive product samples, personal discount codes, and revenue sharing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Sachets - per unit pricing |
| Unit Pricing | Pay-as-you-go | 14-Day Starter Pack (Original or Vegan) |
| Unit Pricing | Pay-as-you-go | 500g Large Bags (12 servings) |
| Subscription | Monthly | Subscription Option |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Purition product offering
Product offeringCore offering
Purition manufactures and sells wholefood meal replacement blends made from minimally processed nuts, seeds, fruits, and protein sources (British grass-fed whey for the Original range; pea and fava bean protein for the Vegan range). Products are sold in 40g single-serving sachets and 500g (12-serving) bags, alongside a multi-nutrient supplement and accessories, distributed primarily through direct-to-consumer e-commerce and trade/wholesale accounts.
Product overview
Purition is a wholefood nutrition company offering meal replacement blends made from minimally processed nuts, seeds, fruits, and protein. The core product portfolio consists of two main ranges: the Original Wholefood line (whey protein-based, vegetarian) and the Vegan Wholefood line (plant-based protein from pea and fava bean). Products are sold in 40g single-serving sachets or 500g bulk bags. The company also offers a Multi-Nutrient supplement, a Text2Order SMS ordering service, The Daily Feed meal planning subscription, and an Ambassador affiliate programme. All products emphasize real food ingredients with no artificial additives, targeting health-conscious consumers seeking sustainable weight management and improved nutrition.
Differentiator
Problem solved
Functional benefit
Products and services
- Purition Wholefood Original Range Core wholefood meal blend made with minimally processed nuts, seeds, fruits and British grass-fed whey protein isolate. Available in multiple flavors, in 40g single-serving sachets and 500g (12-serving) bags.
- Purition Vegan Wholefood Range Plant-based wholefood meal blend made with nuts, seeds, fruits and a multi-source vegan protein blend (pea protein isolate and fava bean protein). Vegan certified and dairy-free.
- Purition Protein & Fibre Flavoured Powder New flavoured protein and fibre powder line extending the Purition product range.
- Purition Multi-Nutrient Supplement Daily multinutrient supplement made from natural, bioavailable ingredients with no fillers, binders, or artificial colours; includes CoQ10 for cellular support. Two capsules daily.
- 14-Day Starter Pack Trial bundle of 14 single-meal sachets (one of each Original flavor, or a Vegan mixed selection) designed to introduce new customers to the range and identify their preferred flavors and serving styles.
- Purition Accessories Supporting home-use accessories such as reusable metal scoops, sold alongside the core blend range.
Quantifiable outcome
- Users feel full for 4-5 hours per serving
- +5 more outcomes
Companies that use Purition
Customer profileSegments5 records
Ideal customer profiles3 records
Purition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Purition partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Gyms and StudioscoreTrade accounts allowing gyms and studios to stock and sell Purition products to their members. Applications processed through trade account application system.
- Personal TrainerscorePersonal trainer program with trade account options for PTs to stock products for their clients. Includes ambassador program for affiliate revenue on sales generated through their referrals.
- Independent Health Food Shops, Cafes and DelisminorStocking agreements with independent retailers to sell Purition products. Also offers option to use Purition as an ingredient in smoothies or breakfast bowls.
- Nutritionists and Health ProfessionalscoreCollaboration with nutritionists and health professionals who recommend Purition to clients. Food-first approach alignment. Includes registered nutritional therapists like Kate Bevan Wood and Cara Shaw.
- International DistributorsminorActively seeking international distributors around the world. Contact through export department for wholesale enquiries outside the UK.
- Content Creators and Influencers (Ambassadors)coreAmbassador program for content creators, qualified fitness instructors, health and nutrition professionals. Earn 10% commission on sales through unique affiliate links. Receive product samples and personal discount codes.
- British and European Ingredient SupplierscoreDirect sourcing relationships with British and European growers. Includes UK-grown chia seeds, British whey protein, golden linseed, European pea protein, British fava bean protein. Some ingredients exclusive to Purition.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Purition competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Purition social profiles
Digital presencePurition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purition leadership team
Management profileNumber of profiles
Purition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purition
What does Purition do?
Purition manufactures and sells wholefood meal replacement blends made from minimally processed nuts, seeds, fruits, and protein sources (British grass-fed whey for the Original range; pea and fava bean protein for the Vegan range). Products are sold in 40g single-serving sachets and 500g (12-serving) bags, alongside a multi-nutrient supplement and accessories, distributed primarily through direct-to-consumer e-commerce and trade/wholesale accounts.
Is Purition a public or private company?
Purition is a private company. It is classified as family owned and is currently operating.
When was Purition founded?
Purition was founded in 2013. It employs 11 to 50 people.
Where is Purition based?
Purition is headquartered in Shrewsbury, United Kingdom, in the Europe region.
How does Purition make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are trade/Wholesale Distribution and ambassador/Affiliate Program.
Does Purition have an API?
No public API is recorded for Purition.
What industry is Purition in?
Purition's product category is Nutritional Supplements. Its primary akta.pro industry code is AFAJAHAJ, Protein Blends & Systems (Multi-Source Blends, Functional Protein Systems), with a secondary code of CRADAOAJ, Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids). Its NAICS code is 311 and its SIC code is 2090.