Alberta Seniors & Community Housing Association

What Alberta Seniors & Community Housing Association does

Alberta Seniors & Community Housing Association (ASCHA) is a non-profit, member-driven association founded in 1965 and headquartered in Edmonton, Alberta. It acts as a centre of excellence for education, best practices, advocacy, and member resources, representing more than 110 housing organizations that collectively serve well over 100,000 Albertans across seniors and community housing settings. Its primary customer segments are housing providers (including Alberta Housing Management Bodies designated under the provincial Housing Act and non-profit housing providers), associate members in adjacent sectors, seniors and their families seeking housing, and sector professionals. ASCHA is governed by a Board of Directors with no parent company or external equity ownership.

ASCHA's core product surface is a portfolio of interconnected digital platforms built around the membership relationship: the Alberta Seniors Housing Directory (a public searchable directory of seniors housing options across Alberta municipalities, including vacancies), ASCHA Connect (a member hub and online community hosted on the Personify Community platform, also powered in partnership with 8760), The Learning Centre for Senior Living (an online learning portal for training and compliance), and the Supporting Affordable Housing Transformation resources site, including the newly introduced Affordable Housing Calculator for mixed-market and affordable housing feasibility work. Adjacent offerings include the ASCHA/RDP Certificate Programs delivered with Red Deer Polytechnic, quarterly educational webinars, an annual Home for Housing Convention & Trade Show, the weekly "Weekly Rollout" newsletter, the annual Compensation & Benefits Report for Alberta's Housing Sector, member savings programs (notably an energy savings program offering up to 20% utility discounts via 8760), and advertising placements across the membership network.

The business model is non-dues-only: annual membership subscriptions (Regular Members and Associate Members, pricing not publicly disclosed) form the core, supplemented by publication sales for the benchmarking report (partly subsidized by a Government of Alberta grant), advertising reach across the membership and housing-seeker audience, and a tiered sponsorship product spanning quarterly webinars and the annual convention (Diamond, Gold, Silver, Bronze, and A la Carte). Grant funding from the Community Housing Transformation Centre supports the SAHT initiative under Canada's National Housing Strategy, and partnership revenues flow from co-development with Red Deer Polytechnic, the OHS Collaborative (ALIGN, ACCA, CCSA, CHAA), and Rural Municipalities Alberta. Geographically ASCHA is restricted to Alberta, and there is no public disclosure of revenue or headcount beyond the 1–10 employee band; pricing across most products is opaque and requires direct inquiry.

Name

Alberta Seniors & Community Housing Association

Legal name

Alberta Seniors & Community Housing Association

Website

https://ascha.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Alberta Seniors & Community Housing Association (ASCHA) is a non-profit, member-driven association founded in 1965 that represents 110+ housing organizations across Alberta, providing education, advocacy, benchmarking, and digital platforms (housing directory, member community, learning portal) to support seniors and community housing providers serving over 100,000 Albertans.

Ownership category

akta.pro rank

Product category

Seniors Housing Industry Association Services

NAICS

Business Associations (813910), Professional Organizations (813920), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Association Compliance, Governance & Board Support Services (BPAJAHAN)

akta.pro secondary industry

Active Adult / Senior Community Association Management (BPAJAHAJ)

Keywords

• Seniors housing association
• Community housing advocacy
• Housing provider education
• Affordable housing resources
• Membership-based association

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others, Infrastructure

Revenue model

1. Membership Fees: ASCHA operates as a non-profit member-driven association. Membership includes Regular Members (housing organizations) and Associate Members (organizations related to housing provision).
2. Publications Sales: Sale of publications including the annual Compensation & Benefits Report for Alberta's Housing Sector, providing salary, wage, benefits, and benchmarking data.
3. Advertising: Advertising options to reach housing organizations, stakeholders, residents/families, and potential residents/tenants of seniors and community housing across Alberta.
4. Webinar Sponsorships: Quarterly educational webinars averaging 70 attendees, with sponsorship opportunities for businesses to reach housing professionals and demonstrate commitment to the sector.
5. Event Sponsorships: Convention and trade show sponsorship opportunities including Diamond, Gold, Silver, Bronze, and A la Carte sponsorships.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

ASCHA is a non-profit member-driven association that operates as a centre of excellence for education, best practices, advocacy, and member resources for Alberta's seniors and community housing sector. It sells Regular and Associate memberships to housing providers and housing-related organizations, supporting them with digital platforms (ASCHA Connect member hub, The Learning Centre training portal, Alberta Seniors Housing Directory, Affordable Housing Calculator), professional certificate programs (ASCHA/RDP), annual conventions and webinars, compensation benchmarking publications, an energy savings program, and provincial advocacy including pre-budget submissions.

Product overview

ASCHA operates as a non-profit member-driven association offering a portfolio of interconnected digital platforms and member services for Alberta's seniors and community housing sector. The core offerings include the Alberta Seniors Housing Directory (a searchable online directory for finding housing options), ASCHA Connect (a member community platform powered by Personify Community), and the Affordable Housing Calculator (a financial feasibility tool for mixed-market housing projects). Supporting services include The Learning Centre for Senior Living (online training portal), ASCHA/RDP Certificate Programs (professional credentials), the Energy Program (utility savings), publications like the Compensation & Benefits Report, webinars, and annual conventions. The association also maintains SAHT Resources for affordable housing transformation support and publishes a Weekly Rollout newsletter.

Differentiator

Problem solved

Functional benefit

Brands

• ASCHA Connect: Member Hub and online community for all ASCHA Members for taking action, growing organizational capacity, and strengthening the sector.
• The Learning Centre for Senior Living
• Alberta Seniors Housing Directory
• Supporting Affordable Housing Transformation (SAHT)
• Affordable Housing Calculator for Alberta

Products and services

• Regular Membership for Housing Providers Annual membership for Alberta organizations that provide seniors and community housing. Grants access to ASCHA Connect member hub, The Learning Centre, SAHT Resources, Energy Program savings, advocacy representation, the annual convention, webinars, and the Compensation & Benefits Report.
• Associate Membership for Housing-Related Organizations Annual membership for organizations or individuals with objectives relating to housing provision that are not eligible for Regular Member status. Provides access to ASCHA Connect, the Associate Member Directory, networking, and member savings.
• Alberta Seniors Housing Directory An online searchable public directory that lists seniors housing options across Alberta municipalities, with filtering by location, unit type, amenities, services, and current vacancy listings. Available as a self-serve resource for seniors, families, and housing providers.
• ASCHA Connect Member Hub An online community platform available exclusively to ASCHA members, providing discussions, groups, file galleries, video galleries, event information, and member-to-member connections to grow organizational capacity and strengthen Alberta's housing sector.
• Affordable Housing Calculator for Alberta An interactive calculator tool that models development costs, funding sources, and financing scenarios to assess the financial viability of affordable and mixed-market (market, near-market, and affordable unit mix) housing projects in Alberta.
• The Learning Centre for Senior Living An online learning portal that provides ASCHA members with training resources and compliance-related educational content tailored to the seniors and community housing sector in Alberta.
• ASCHA/RDP Certificate Program Professional certificate programs delivered in partnership with Red Deer Polytechnic, providing credentials and structured training for housing-sector professionals working in seniors and community housing in Alberta.
• SAHT Resources (Supporting Affordable Housing Transformation) A resources portal providing ASCHA members and allied organizations with asset management tools, data maps, Indigenous engagement resources, and a Mixed Market Toolkit that support transformation of affordable housing in Alberta.
• Compensation & Benefits Report for Alberta's Housing Sector An annual benchmarking report providing salary, wage, benefits, and other compensation data across positions in Alberta's housing and continuing care sectors; used by providers for recruitment, retention, and operational planning.
• ASCHA Energy Program A member-exclusive utility savings program powered by 8760 Expense Management that offers ASCHA members up to 20% savings on utilities and other negotiated operational savings.
• Member Savings Programs A portfolio of negotiated discount and savings programs exclusive to ASCHA members, including the Energy Program and additional member benefits aimed at reducing operating costs for housing providers.
• ASCHA Webinars Quarterly educational webinars averaging 70 attendees, covering occupational health and safety, workforce, and sector-specific topics; recordings are made available in the Members Area, The Learning Centre, and ASCHA Connect.
• Home for Housing Convention & Trade Show ASCHA's annual convention and trade show featuring educational breakout sessions, an Education Superstation, a vendor trade show, and networking opportunities for housing-sector professionals and suppliers.
• ASCHA Advertising Services Paid advertising placements that allow organizations to reach ASCHA's network of 110+ housing organizations, their stakeholders, residents and families, and potential residents/tenants of seniors and community housing across Alberta.

Quantifiable outcome

• Energy savings of up to 20% through the Energy Saving Program
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor.

• Red Deer PolytechnicminorStrategic or Co-development PartnerEducational institution partnership supporting ASCHA initiatives and professional development in the housing sector.
• Rural Municipalities AlbertaminorStrategic or Co-development PartnerPartnership with Rural Municipalities Alberta to support housing initiatives in rural communities across the province.
• Stronger U Senior FitnessminorOthersPartner providing senior fitness programs and resources for ASCHA members and seniors housing residents.
• Alberta Continuing Care Association (ACCA)minorStrategic or Co-development PartnerCollaborative partner in OHS Collaborative Member Forums with ALIGN Association of Community Services, Continuing Care Safety Association (CCSA), and Christian Health Association of Alberta (CHAA) to address occupational health & safety needs and emerging issues in the housing and continuing care sectors.
• Continuing Care Safety Association (CCSA)minorStrategic or Co-development PartnerCollaborative partner in OHS Collaborative Member Forums addressing occupational health & safety needs in housing and continuing care sectors.
• Christian Health Association of Alberta (CHAA)minorStrategic or Co-development PartnerCollaborative partner in OHS Collaborative Member Forums addressing occupational health & safety needs in housing and continuing care sectors.
• ALIGN Association of Community ServicesminorStrategic or Co-development PartnerCollaborative partner in OHS Collaborative Member Forums addressing occupational health & safety needs in housing and continuing care sectors.
• Healthcare SolutionsminorOthers2026 Home for Housing Convention & Trade Show Best Booth Winner (1st place).
• Complete Purchasing ServicesminorOthers2026 Home for Housing Convention & Trade Show Best Booth Winner (2nd place).
• JMAA ArchitectureminorOthers2026 Home for Housing Convention & Trade Show Best Booth Winner (3rd place).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• BC Housing: Provincial housing agency in British Columbia that manages and administers subsidized housing. While ASCHA is a member association (not a housing operator), BC Housing is relevant as a regional peer entity in the Canadian provincial housing ecosystem that interacts with similar member organizations.

Direct peers

• Alberta Continuing Care Association (ACCA): Alberta association for continuing care providers. ASCHA is a collaborative partner in OHS Collaborative Member Forums with ACCA, and both serve the broader seniors-serving sector in Alberta with overlapping member profiles.
• Ontario Non-Profit Housing Association (ONPHA): Ontario's non-profit housing association representing non-profit housing providers across the province. ASCHA's closest analog by structure, member composition, and service offering (advocacy, training, sector research, member services) at a different provincial scale.
• ALIGN Association of Community Services: Alberta association of community-services providers. Collaborates with ASCHA in the OHS Collaborative, representing social-services and disability-services organizations that frequently overlap with ASCHA's community housing membership.
• BC Non-Profit Housing Association: Provincial non-profit housing association serving British Columbia. Direct counterpart to ASCHA at the provincial level, serving member non-profit housing providers with advocacy, education, and resources — same business model and member base archetype, just in a different province.

Emerging players

• Healthy Aging Alberta (HAA): Alberta-based coalition of organizations serving older adults, referenced directly in ASCHA's news content. HAA convenes regional gatherings and shares resources on aging — overlapping audience with ASCHA's senior housing directory members.
• Community Housing Transformation Centre (CHTC): National entity that provides the Sector Transformation Grant funding ASCHA's SAHT project. CHTC operates at the intersection of policy and capacity-building for the community housing sector, with overlap in training, resources, and member services.

Broad incumbents

• Canada Mortgage and Housing Corporation (CMHC): Canada's federal housing agency and a primary vehicle for the National Housing Strategy. While not a member association, CMHC is a critical peer for ASCHA's sector as a funder, policy shaper, and data provider for housing research.
• Canadian Housing and Renewal Association (CHRA): National housing association covering all Canadian provinces and territories. CHRA is the national umbrella over provincial bodies like ASCHA, providing a broader policy voice and convening function. ASCHA's senior leadership and members participate in CHRA.
• Federation of Canadian Municipalities (FCM): National association representing Canadian municipalities, with a long-running role in housing policy advocacy. FCM operates at a much larger scale but engages similar provincial and federal policy levers as ASCHA on the housing file.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ASCHA__
• YouTubeyoutube.com/channel/UCntrMxniDdp9trSjGmTrOxw
• Facebookfacebook.com/ascha.team
• LinkedInlinkedin.com/company/ascha1965

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alberta Seniors & Community Housing Association