What Waters Technology does

Waters Technology is a privately held B2B financial technology media and events business that has operated continuously for more than four decades, covering the intersection of technology, data, regulation, and operations across global capital markets. Its core editorial product is the WatersTechnology.com digital news platform, supplemented by the weekly Waters Wavelength podcast, topical newsletters (including Waters Wrap and IMD Wrap), category-specific RSS feeds, mobile applications, and a customizable follow-topics email alert system. The publication serves technology decision-makers, data and reference data professionals, risk and compliance officers, and operations staff at financial institutions, as well as capital markets technology vendors seeking industry visibility.

The business operates a portfolio of recurring industry events and award programs, including the Waters Rankings (reader-voted best-in-class), Buy-Side Technology Awards, Sell-Side Technology Awards, American Financial Technology Awards (AFTAs), Inside Market Data & Inside Reference Data Awards, the Women In Technology and Data Awards (WITAD), the WatersTechnology Asia Awards, the TDFM (Tech & Data in Financial Markets) conference series, and the Leaders' Network for senior practitioner roundtables. Content production is supported by editorial offices in London (headquarters), New York, and Hong Kong, enabling tri-continental coverage of Americas, EMEA, and Asia-Pacific markets.

Waters Technology generates revenue through six primary streams: enterprise corporate subscriptions (site licenses sold to major financial institutions), individual paid subscriptions, event sponsorship and ticketing, digital advertising, custom sponsored content (whitepapers, surveys, webinars, roundtables), and award-program sponsorship packages. The business is operated by Infopro Digital Services Limited (registered in England and Wales) as part of the Infopro Digital group, with sister publications including Risk.net, FX Markets, Chartis Research, and Central Banking providing cross-promotional distribution. Pricing is custom for enterprise customers and the company does not publish standardized rate cards.

Name

Waters Technology

Legal name

Infopro Digital Services Limited

Website

https://waterstechnology.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Waters Technology is a specialist B2B media and events platform providing news, analysis, awards, and conferences for capital markets technology and data professionals globally, distributed through corporate and individual subscriptions, sponsored content, and events.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Subscriptions: Enterprise-level site licenses allowing multiple users within organizations to access premium content. Pricing varies based on user count and access level. Major financial institutions including Bloomberg, LSEG, banks, and asset managers subscribe.
2. Individual Subscriptions: Single-user paid subscriptions providing full access to editorial content, features, and newsletters
3. Event Sponsorships and Tickets: Revenue from hosting conferences including TDFM, awards ceremonies, Leaders' Network meetings, and roundtable discussions. Partners gain lead generation, thought leadership positioning, and brand visibility.
4. Advertising: Digital advertising including display ads (billboard, MPU, HPU, mobile banners), newsletter sponsorships, and content targeting options. Claims 690,000 page views and 213,000 unique visitors annually.
5. Custom Content / Sponsored Content: Whitepapers, surveys, video content, webinars, and roundtables created in partnership with vendors and technology providers seeking thought leadership and lead generation
6. Award Program Partnerships: Sponsorship packages for awards programs including winners' features, logo rights, and editorial coverage. Programs include Waters Rankings, Buy-Side/Sell-Side Technology Awards, AFTAs, and Inside Market Data Awards.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Waters Technology operates a multi-channel B2B media platform delivering news, analysis, and investigative reporting on financial technology and capital markets data. It monetizes through corporate and individual subscriptions, sponsored editorial content, digital advertising, industry conferences, and a portfolio of branded awards programs serving the buy-side, sell-side, and reference data communities.

Product overview

WatersTechnology is a digital media and events company operated by Infopro Digital, providing financial technology news, analysis, and industry coverage. The company does not sell a unified technology product but rather operates a portfolio of editorial content services, award programs (Waters Rankings, Buy-Side Technology Awards, Sell-Side Technology Awards, American Financial Technology Awards, Women In Technology and Data Awards, Inside Market Data & Inside Reference Data Awards), professional events and conferences, custom content services, and advertising solutions. The company also offers corporate and individual subscription services for access to its editorial content and industry reporting.

Differentiator

Problem solved

Functional benefit

Brands

• Waters Wavelength: Podcast series featuring interviews and discussions on financial technology topics
• Waters Rankings
• Tech & Data in Financial Markets (TDFM)
• WatersTechnology Leaders' Network
• Sell-Side Technology Awards
• Buy-Side Technology Awards
• American Financial Technology Awards
• Inside Market Data & Inside Reference Data Awards

Products and services

• WatersTechnology.com Digital News Publication Flagship digital news platform providing global financial technology news, in-depth features, investigative reporting, and topic-based coverage for technology, data, trading, and operations professionals in capital markets.
• Corporate Subscription (Enterprise Site License) Enterprise-wide subscription allowing multiple users across organizations, with customizable access levels, delivery methods, and scope that can span multiple global offices.
• Individual Subscription

Quantifiable outcome

• 40+ years of continuous publication establishing industry authority
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered research partner, parent company and sister publication.

• Bloombergresearch partnerStrategic or Co-development Partner · 17 March 2026Bloomberg collaborated with WatersTechnology on a joint survey of 50 buy-side firms across Asia-Pacific regarding AI and automation adoption. Survey findings revealed 72% of firms using AI moderately, 84% using APIs across investment lifecycle, and 66% prioritizing workflow automation.
• Infopro Digitalparent companyOthersWatersTechnology is published by Infopro Digital Services Limited, part of Infopro Digital group. Parent company provides shared infrastructure including unified authentication (single sign-on across Infopro Digital properties), customer service, and digital publishing platform. Infopro Digital recognized as 'Digital publisher of the year' in 2010, 2013 & 2016.
• Risk.netsister publicationOthersSister publication under Infopro Digital focusing on risk management. Part of WatersTechnology's digital network allowing cross-promotion and shared audience access.
• FX Marketssister publicationOthersSister publication under Infopro Digital focusing on foreign exchange markets. Part of WatersTechnology's digital network for cross-promotion.
• Chartis Researchsister publicationOthersSister research brand under Infopro Digital covering risk management research and analysis. Part of WatersTechnology's digital network.
• Central Bankingsister publicationOthersSister publication under Infopro Digital covering central banking and financial regulation. Part of WatersTechnology's digital network.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• A-Team Group: Independent B2B media and research company covering trading technology, market data, and post-trade infrastructure. Closely comparable as a niche capital markets technology publisher running awards (e.g., RegTech Insight Awards), reports, and events for the same buy-side/sell-side audience.
• Risk.net: Sister publication under Infopro Digital covering risk management technology and quantitative finance. Directly comparable as a B2B trade media brand serving the same financial services technology buyer with a similar subscription-plus-events model and overlapping enterprise customer base.
• Central Banking: Sister publication under Infopro Digital covering central banking and financial regulation. Direct peer in editorial focus on regulatory and operational matters affecting financial institutions, with the same subscription, events, and awards monetization model.
• Chartis Research: Sister research brand under Infopro Digital producing vendor research and rankings on risk and capital markets technology. Closely comparable as a research-led B2B information provider serving technology buyers and vendors across financial services.
• Markets Media: B2B media brand covering capital markets trading technology, market data, and exchange infrastructure. Comparable as a niche financial industry trade publication running conferences and awards for the same institutional audience.
• The TRADE: B2B media brand focused on trading technology, execution, and market structure across buy-side and sell-side. Direct peer in editorial coverage, corporate subscription model, and award programs (e.g., The TRADE's TradingTech awards) targeting the same capital markets technology community.
• FX Markets: Sister publication under Infopro Digital focused on foreign exchange markets. Direct peer in business model (corporate subscriptions, awards, events) and audience (capital markets technology and trading professionals) within the same corporate group.

Broad incumbents

• GlobalCapital: Long-running capital markets trade publication covering primary markets, securitization, and derivatives. Comparable in serving institutional finance professionals with subscription-based editorial and awards, though its coverage is broader and oriented to capital raising rather than technology.
• American Banker: Larger financial services trade media brand covering banking, regulation, and technology. Comparable B2B subscription media model targeting financial institutions, though its editorial scope is broader than WatersTechnology's specialization in capital markets technology and market data.

Emerging players

• Hedgeweek: B2B media brand serving the hedge fund industry with news, awards, and events. Comparable trade media business model targeting alternative asset managers, with partial audience overlap (institutional buy-side technology and operations buyers).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/waterstech
• Facebookfacebook.com/waterstech
• LinkedInlinkedin.com/company/waters-technology

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waters Technology