Lýsir

What Lýsir does

Lýsir ehf is an Icelandic specialized service provider in fiber optic infrastructure, founded in 2017 and headquartered in Hafnarfjörður. The company distributes premium fiber optic materials — cables, blown tubes, connectors, fusion splicers, FTTO solutions, test equipment, UPS systems, and industrial batteries — sourced exclusively from a curated set of global manufacturers including Corning, Emtelle, HellermannTyton, Sumitomo Electric, Microsens, VIAVI, CyberPower, and FIAMM. It positions itself not as a traditional wholesaler but as an integrated solutions provider, combining material supply with consulting on material selection, certified-team system training, and on-the-ground infrastructure deployment for data center and telecom network projects.

The company serves two primary use-case segments: data centers and large-scale projects (its primary segment), and telecommunications providers building fiber network infrastructure. Its team is certified by Corning, Emtelle, and Hellermann Tyton Data, and the company claims the position of the largest fiber optic importer and seller in Iceland. Distribution is direct from its Hafnarfjörður headquarters to customers throughout Iceland, with a sales-led go-to-market model and project-based hardware sales revenue.

Since 2022, Lýsir has invested in team expansion and is now extending internationally through Lysir Nordic OY, a wholly-owned subsidiary being established in Finland to address the Nordic data center market. The company is privately held by founding entity Rafal ehf. and CEO Pétur Hrafnsson, with no external institutional investment disclosed. The company has no app, no disclosed API, and no AI/ML capabilities identified in the input material.

Name

Lýsir

Legal name

Lýsir ehf.

Website

https://lysir.is

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Lýsir is Iceland's largest fiber optic importer and a specialized service provider, distributing premium fiber infrastructure materials from manufacturers like Corning and Emtelle while offering consulting, training, and integration for data center, telecom, and large-scale fiber network projects across Iceland and the Nordic region.

Ownership category

akta.pro rank

Product category

Fiber Optic Infrastructure Solutions

akta.pro primary industry

Wholesale Wavelength, Spectrum & Dark Fiber Providers (IRU/Leases) (HDAIALAI)

Keywords

• Fiber optic solutions
• Fiber optic distribution
• Telecommunications infrastructure
• Data center cabling
• Fiber network consulting

Headquarters

HQ city

Hafnarfjörður

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fiber Optic Materials and Solutions: Sale and distribution of high-quality fiber optic materials including cables, tubes, connectors, and related components from premium manufacturers. The company positions itself as a specialized service provider rather than a traditional wholesaler, offering integrated solutions combining consulting, products, and implementation support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Lýsir is the largest importer and seller of fiber optic products in Iceland, supplying high-quality materials including cables, tubes, connectors, fusion splicers, and measurement equipment from premium manufacturers (Corning, Emtelle, HellermannTyton, Sumitomo Electric, Microsens, VIAVI, CyberPower, FIAMM). The company operates as a specialized service provider rather than a traditional wholesaler, integrating consulting on material selection, system training, and infrastructure building for data centers, telecommunications providers, and large-scale fiber network projects.

Product overview

Lýsir is the largest fiber optic import and sales distributor in Iceland, offering a comprehensive portfolio of fiber optic products and services. The company operates as a specialized service provider rather than a traditional wholesaler, distributing optical fiber (Corning), tubes (Emtelle), connectivity solutions (HellermannTyton), fusion splicers (Sumitomo Electric), FTTO solutions (Microsens), UPS systems (CyberPower), measurement equipment (VIAVI), and industrial batteries (FIAMM). Their service offerings include data center infrastructure systems and fiber network backbone services, supported by integrated solutions combining consultation, training, and system building. The company was founded in 2017 and is expanding into the Nordic market with the establishment of Lysir Nordic OY in Finland.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Center Systems (Gagnaver) Installation systems for data centers and larger projects across Iceland and the Nordic countries, delivered by teams certified by Corning, Emtelle, and Hellermann Tyton Data. Provides certified, high-quality fiber solutions and professional installation support for data center infrastructure deployments.
• Fiber Network Infrastructure (Grunnnet Ljósleiðara) Fiber optic backbone network infrastructure services with a high proportion of fiber optic cables and tubes laid in Iceland supplied by Lýsir's vendors. Serves telecommunications companies building core network and fiber-to-the-premises connectivity.
• Specialized Fiber Optic Consulting and System Integration Integrated solutions combining consultation on material selection, training on usage, and system building, focused on serving each customer and project on the terms that best fit. Not a traditional wholesaler; emphasizes the overall picture for more successful project outcomes.
• Fiber Optic Materials and Equipment Distribution Sale and distribution of high-quality fiber optic materials including optical fiber cables (Corning), blowable tubes (Emtelle), connectivity solutions (HellermannTyton), fusion splicers (Sumitomo Electric), FTTO solutions (Microsens), UPS systems (CyberPower), measurement equipment (VIAVI), and industrial batteries (FIAMM) exclusively from premium manufacturers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• CorningcoreTechnology or IntegrationCorning is a leading glass manufacturing company with 170 years of history and close connection to the technology world. They produce fiber optic cables along with glass for smartphones, televisions, and spacecraft. Lýsir's team is certified by Corning.
• EmtellecoreTechnology or IntegrationEmtelle is a trusted manufacturer of blown pipe tubes. Emtelle tubes have been used in Iceland for many years with good results. Lýsir's team is certified by Emtelle.
• HellermannTytoncoreTechnology or IntegrationHellermannTyton offers quality solutions for both local networks and fiber optic systems, from data centers to residential fiber systems. Lýsir's team is certified by Hellermann Tyton Data.
• Sumitomo ElectriccoreTechnology or IntegrationSumitomo Electric is one of the world's leading manufacturers of fiber optic splicers, providing high-quality splicing equipment for fiber installations.
• MicrosenscoreTechnology or IntegrationMicrosens is a nearly three-decade-old company that is a leader in FTTO solutions globally. With extensive knowledge and experience, Microsens has taken the lead in implementing new and emerging technology to meet the growing demands of the present and future.
• VIAVIcoreTechnology or IntegrationHighly developed fiber optic meters from VIAVI ensure stable and safe operation of sensitive fiber optic systems. VIAVI equipment is designed to enable correct work from the start and ensure everything works as intended.
• MauraminorStrategic or Co-development PartnerLýsir collaborated with advertising agency Maura to redesign the company's brand and subsequently the website along with other marketing and promotional materials. The goal was to sharpen and simplify the appearance to bring it closer to current priorities.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• OFS (Furukawa Electric): Global fiber optic cable, connectivity, and specialty products manufacturer with associated services; comparable as a full-spectrum fiber optic solutions provider, though at much larger scale.
• Clearfield Inc. US provider of fiber optic connectivity, protection, and delivery products for telecom and broadband networks; comparable as a focused fiber infrastructure specialist serving carrier and enterprise customers.
• AFL Telecommunications: US-based fiber optic products, engineering, and installation services provider serving carriers, data centers, and enterprises; closely mirrors Lýsir's integrated distribution-plus-services model.
• Reichle & De-Massari (R&M): Swiss-headquartered specialist in fiber connectivity and network infrastructure for data centers, LAN, and telecom; comparable niche-specialist positioning in fiber infrastructure.
• Fiber Instrument Sales (FIS): US-based distributor and integrator of fiber optic components, tools, and test equipment; directly comparable as a fiber optic specialty distributor with technical/service overlay.
• Hexatronic Group AB: Swedish-based specialist in fiber optic communication solutions, with a similar product-and-services model targeting Nordic telecom operators and data centers; the most directly comparable peer given geographic and product overlap.

Broad incumbents

• WESCO International: Global broadline distributor of communications, electrical, and utility products including fiber optic infrastructure; comparable as a B2B distribution channel, though operating at vastly larger scale and across many product categories.
• CommScope Holding Company: Large global provider of connectivity and network infrastructure, including extensive fiber optic portfolios for data centers, telecom operators, and enterprises; comparable in product breadth though far larger and broader.
• Graybar: US-focused broadline distributor of communications, networking, and electrical products, including fiber optic materials; comparable in business model as a value-added telecom distributor serving contractors and enterprises.
• Prysmian Group: World's largest cable manufacturer with significant fiber optic cable production serving telecom and data center markets; comparable as a fiber cable supplier, though at industrial scale and as a potential upstream competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lysirehf

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lýsir