DZ & Associates

What DZ & Associates does

DZ & Associates (legal entity: Media Plus, LLC) is a privately held, founder-owned marketing agency founded in 1999 by Dana Zurbuchen and headquartered in Wisconsin. The firm delivers integrated marketing services across four core categories: Branding & Design (including advertising, multimedia production, and recruitment marketing), Social Media Management, Digital Marketing (marketing strategy, SEO and AI search optimization, SEM/paid search, and reputation management), and Web Design & Development (custom WordPress sites, ADA accessibility per WCAG 2.1 AA, content development, and tiered managed hosting at $129–$299/month). The technology stack is centered on WordPress with custom theme and plugin development, supplemented by mainstream SEO tools, social media management platforms, and accessibility compliance frameworks.

The agency's go-to-market is consultative and partnership-led, targeting growth-minded SMB and mid-market companies in construction (with a notable insulation/trade-association sub-vertical), finance, healthcare, insurance, restaurants, and professional services. Distribution is primarily direct sales supplemented by referrals from long-tenured clients (e.g., a continuous engagement with the National Insulation Contractors' Exchange dating to 2009). Revenue is generated through a mix of professional-services project work, ongoing retainers, and a smaller recurring layer from managed WordPress hosting subscriptions.

Operationally, the firm runs lean with approximately 10 team members, including the founder/president, a Chief of Staff, SEO Manager, Social Media Manager, Copywriter, Web & Graphic Designer, Lead Developer, Graphic Designer, and Marketing Assistant. There is no external institutional ownership, no disclosed funding, and the business has remained independently operated since founding. The most recent strategic emphasis has been on AI search optimization as an emerging service category and on introducing recurring revenue through hosted WordPress care plans.

Name

DZ & Associates

Legal name

Media Plus, LLC

Website

https://dzandassociates.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

DZ & Associates is a Wisconsin-based, founder-owned marketing agency founded in 1999 that delivers integrated branding, digital marketing, SEO/AI search, social media, and WordPress web design to SMB and mid-market clients across construction, finance, healthcare, and professional services.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Marketing agency services
• Branding and design
• Search engine optimization
• Social media management
• Web design development

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Services: Integrated marketing services including branding and design, social media management, digital marketing, SEO and AI search services, SEM/paid search, and content development. Revenue is generated through ongoing client partnerships and project-based engagements.
2. Web Design & Development: Custom WordPress theme development, plugin development, website hosting, and ongoing maintenance. Services include ADA accessibility optimization, content development, and technical support.
3. Website Hosting & Maintenance: Managed WordPress hosting with tiered care plans (Essential, Professional, Enterprise) providing monthly subscription revenue with varying levels of resources, support response times, and development hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

DZ & Associates is a full-service marketing agency that delivers integrated marketing services including branding and design, social media management, digital marketing (SEO, SEM, AI search optimization, reputation management), and custom WordPress web design, development, hosting, and maintenance. The firm works with growth-minded organizations, professional associations, and established companies across industries such as construction, finance, healthcare, insurance, and professional services to build visibility, generate leads, and support measurable business growth.

Product overview

DZ & Associates is a marketing agency offering integrated marketing services organized into four core product categories: Branding & Design, Social Media Management, Digital Marketing, and Web Design & Development. The Branding & Design suite includes Advertising, Multimedia Design & Production, and Recruitment Marketing as sub-products. The Digital Marketing suite includes Marketing Strategy, SEO and AI Search Services, SEM/Paid Search, and Reputation Management. The Web Design & Development suite includes ADA Accessibility Optimization, Content Development, and Website Hosting & Maintenance with three tiered care plans (Essential at $129/month, Professional at $199/month, and Enterprise at $299/month). All services are designed to work together as an integrated marketing offering with a focus on strategic guidance and hands-on implementation.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Design Comprehensive branding and design services that help businesses build a distinctive, memorable brand presence through core brand development, visual direction, and marketing collateral for organizations seeking strategic brand work.
• Social Media Management Strategic social media services including content strategy, content creation, analytics and reporting, platform management, and paid social advertising campaigns for organizations that want consistent, relevant social presence.
• Digital Marketing Integrated digital marketing services combining SEO and AI search, SEM/paid search, and reputation management to drive measurable business results for client organizations.
• Web Design & Development Custom WordPress website development including custom theme and plugin development, hosting, migration, accessibility compliance, and ongoing maintenance and support for businesses needing a strong digital presence.
• Recruitment Marketing Employer-facing marketing services to attract ideal candidates through employer branding, targeted campaigns, recruitment events, technology evaluation, and onboarding materials for companies facing hiring challenges.
• SEO and AI Search Services Search engine optimization combined with AI search optimization, including technical audits, Google Business Profile updates, service page optimization, schema markup, local content creation, and monthly reporting for organizations seeking online visibility across both Google and AI tools.
• SEM / Paid Search Pay-per-click advertising campaigns including keyword research, ad creation, bid strategy, budget management, and ongoing campaign optimization to drive qualified traffic for client organizations.
• Reputation Management Online reputation monitoring and management services including review monitoring, response crafting, and profile optimization to strengthen brand credibility for businesses.
• Advertising Print and promotional advertising services including branded merchandise, brand guides, business cards, product labels and wraps, pitch decks, banners, sales materials, and direct mailers for client organizations.
• Multimedia Design & Production Visual content creation services including dynamic video storytelling, creative animation and effects, enhanced media captions, channel-optimized content, illustrative brand creation, and essential editing solutions for marketing purposes.
• Marketing Strategy Strategic marketing consulting covering content marketing, inbound marketing, social media marketing, SEO, SEM, and website development to align marketing efforts with business goals for client organizations.
• ADA Accessibility Optimization Website accessibility improvements following WCAG 2.1 AA standards, including visual, form, auditory, keyboard compatibility, and navigation optimization for client websites.
• Content Development Website content creation services focused on clear, purposeful messaging that strengthens brand presence and guides visitors toward meaningful action for client websites.
• Website Hosting & Maintenance WordPress hosting and maintenance services with tiered care plans (Essential, Professional, Enterprise) including security updates, backups, performance optimization, and development time add-ons for client websites.

Quantifiable outcome

• +229% Traffic Growth, +183.3% Conversion Growth for Foam InSEALators
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dzandassociates
• LinkedInlinkedin.com/company/dz-associates
• Instagraminstagram.com/dz.and.associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DZ & Associates