Morrell Masonry Supply

What Morrell Masonry Supply does

Morrell Masonry Supply, Inc. is a Texas-incorporated, privately held distributor of masonry, stucco, stone, EIFS, masonry fireplaces, cement, mortar, sand, steel, tools, and related building materials. Founded in 1999, the company operates three retail/warehouse locations in South Texas — Houston (headquarters), San Antonio, and Bryan/College Station — and serves a mix of residential customers, homeowners, and professional commercial contractors. It holds exclusive Sto Corp. distributor rights across Houston, San Antonio, College Station, and surrounding counties, and maintains authorized distributor relationships with Alamo, Amico, Coronado, Firerock, Flannery, and Laticrete, giving it stocked breadth across masonry, lath, fireplaces, and masonry veneer installation systems.

The business runs a B2B distribution model with 57 trained professionals, 150+ daily jobsite deliveries, and a base of 2000+ clients. Differentiated services include custom EPS/XPS foam cutting and fabricated architectural elements through an in-house Foam Shop, and Sto coating tinting to match any manufacturer's color. Commercial accounts are supported via a formal account setup with credit applications, job-registration forms, and accounts-receivable support, while residential customers access the same stocked range through quote-based pricing and warehouse pickup. Distribution is domestic-only and bounded to South Texas.

Revenue mechanics are built on one-time, quote-driven unit sales of distributed materials — there is no subscription, software, SaaS, or licensing component — and pricing is not publicly disclosed (customers request quotes via a web form or direct contact, with staff responding within 24 hours). No external funding, M&A, or IPO activity is recorded; the company remains independent and bootstrapped, with no disclosed venture, private equity, or parent-company affiliation.

Name

Morrell Masonry Supply

Legal name

Morrell Masonry Supply, Inc.

Website

https://morrellmasonry.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Morrell Masonry Supply is a Texas-based distributor of masonry, stucco, stone, EIFS, brick, cement, tools, and building materials, serving residential and commercial contractors across South Texas through three warehouse/retail locations and jobsite delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Masonry and Building Materials Distribution: Revenue generated from sale of masonry, stucco, stone, EIFS, brick, mortar, cement, sand, tools, equipment, and related building supplies to residential and commercial customers. Products sold include both wholesale quantities and retail units.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Morrell Masonry Supply is a building materials distributor operating three retail/warehouse locations in South Texas that sells masonry, stucco, stone, EIFS, brick, cement, mortar, sand, insulation foam, lath, trim, waterproofing, tools, equipment, and Sto exterior finish products. The company also offers custom services including foam cutting/manufacturing and Sto coating tinting, with jobsite delivery and a commercial account program that includes credit terms and job registration.

Product overview

Morrell Masonry Supply is a masonry and building supplies distributor operating as a single unified offering rather than a modular platform. The company distributes a comprehensive portfolio of construction materials organized across three retail locations in South Texas (San Antonio, Houston, Bryan/College Station). Core product categories include masonry products (brick, CMU, steel), stucco systems, stone (natural and manufactured), EIFS, masonry fireplaces, and general building supplies. As an exclusive Sto® distributor, the company offers Sto® finish, paint, and coating products with custom color matching services. The business provides specialty services including foam cutting, custom foam manufacturing (balustrades, decorative shapes), and Sto® coating tinting. Additional product lines include cement/mortar/sand, insulation (EPS/XPS foam), lath & trim, tools & equipment, waterproofing, and related accessories. Products are sold primarily to residential and commercial contractors with jobsite delivery and warehouse pickup options available.

Differentiator

Problem solved

Functional benefit

Products and services

• Masonry Products General masonry construction materials including Concrete Masonry Units (CMU), brick, and steel reinforcement products (rebar, lintels/angle irons) for residential and commercial construction projects.
• Stucco Systems & Materials Stucco materials including metals, lath, trim, drainage products, flashing, and scratch & brown compounds for exterior wall finishes on residential and commercial buildings.
• Stone Products Natural and manufactured stone for exterior and interior applications including limestone, lueders, sandstone, and decorative stone veneers.
• EIFS Systems Complete Exterior Insulated Finish Systems including waterproofing, fasteners, EPS foam bundles, fiberglass mesh, basecoat, foam shapes, and XPS rigid insulation for energy-efficient building envelopes.
• Masonry Fireplaces DIY masonry fireplace systems including FireRock indoor and outdoor fireplaces, fire brick, refractory mortar, chimney pots, and fire rings/pits for residential and commercial applications.
• Cement, Mortar & Sand Masonry cement including Type N and Type S variants, portland cement, veneer mortar, bagged and bulk sand, gravel, lime, and related masonry accessories available in bulk or bagged quantities.
• Lath, Trim & Metal Products Metal lath products including diamond metal lath, PVC lath, corner bead, casing bead, expansion joints, weep screeds, and structural lath rolls from authorized distributor Amico for stucco applications.
• Waterproofing & Flashing Waterproofing membranes, air & water barriers, liquid applied barriers, and flashing products for moisture protection in masonry and stucco systems.
• Insulation Foam (EPS & XPS) Expanded polystyrene (EPS) and extruded polystyrene (XPS) foam insulation boards, foam bundles, foam shapes, balustrades, and decorative foam elements for EIFS and building envelope applications.
• Tools & Equipment Hand tools for masonry, EIFS, and stucco work; power and pneumatic tools; cement mixers; measuring gauges; and general masonry supplies.
• Sto Finish, Paint & Products Exclusive Sto Corp. distributor offering exterior finishes, paints (acrylic and elastomeric), specialty finishes (Lotusan, Powerflex), primers, mesh, fabrics, and custom color matching/tinting services that match any manufacturer's color.
• Laticrete MVIS Products Laticrete Masonry Veneer Installation System (MVIS) products including air & water barrier, thinset veneer mortar, pointing mortar, and MVIS accessories for adhered masonry veneer installations.
• Fasteners & Accessories Construction fasteners including screws, nails, staples, washers, caulk, tape, and plastic sheeting for masonry applications.
• Foam Shop Custom Services Custom foam cutting and manufacturing services producing foam bands, sills, water tables, flatstock, decorative shapes, balustrades, and architectural elements for EIFS and decorative applications.
• Commercial Account Program Formal account setup for commercial contractors with credit applications, new job registration forms, volume pricing, credit terms, jobsite delivery, and A/R department support across all three Texas locations.

Quantifiable outcome

• 2000+ clients served
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Sto Corp.flagshipChannel Partner/ Reseller/ DistributorExclusive distributor of Sto products in Houston, San Antonio, College Station and surrounding counties. Sto is a leading manufacturer of exterior wall systems, finishes, coatings, and building materials. Morrell offers custom Sto coating tinting to match any manufacturer's color.
• AlamocoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Alamo masonry cement and related products.
• AmicocoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Amico lath and metal products.
• CoronadocoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Coronado masonry and building products.
• FirerockcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Firerock masonry fireplaces and related materials for indoor and outdoor applications.
• FlannerycoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Flannery building products.
• LaticretecoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Laticrete MVIS (Masonry Veneer Installation System) products including adhesives, air barriers, and pointing mortars.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Morrell-Masonry-Supply-148606908515697
• LinkedInlinkedin.com/company/morrell-masonry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morrell Masonry Supply