Gerho

What Gerho does

Gerhò S.P.A. is a privately held Italian dental supplies distributor headquartered in Bolzano (Via Negrelli 4) and operating for approximately 30 years (with company materials referencing a 40-year milestone in 2026). The company curates and resells a catalog of 42,716 articles sourced from leading international dental manufacturers — including 3M, EMS, Kerr, Ivoclar, Acteon, Ultradent, Kulzer, Coltene, and Tokuyama — covering the full range of dental practice consumables (anesthesia, cements, endodontics, implantology, orthodontics, prophylaxis, sterilization, radiology, impression materials, and disposables) as well as dental laboratory materials and equipment (CAD-CAM, ceramics, artificial teeth, alloys, modeling, prosthetics, 3D printing, and casting). It does not manufacture products; its role is multi-brand distribution.

Gerhò sells exclusively to healthcare professionals (dentists, dental studios, and dental laboratories) through a multi-channel go-to-market model consisting of its own e-commerce storefront (gerho.it) with 24–48 hour delivery in Italy, a 152-agent field sales force covering Italy and Europe, a telemarketing desk, a sales office, and WhatsApp-based customer support. The site and marketing collateral are published in Italian, German, English, Spanish, and French. Pricing is unit-based with catalog-wide promotional discounts (9%–55% off list) and a dedicated OUTLET section for clearance items, while equipment and large orders are quoted on request. The company reports serving 55,852 customers across Europe.

The business model is straightforward B2B distribution revenue: Gerhò purchases branded dental supplies from manufacturers and resells them at markups through its digital and field channels. The company holds an ISO 9001 quality management certification and is a 3M Certified Distributor, and it operates an independently owned S.P.A. structure with €500,000 fully paid-in share capital, no disclosed external investors, and no parent or subsidiary entities.

Name

Gerho

Legal name

Gerhò S.P.A.

Website

https://gerho.it

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Gerhò is a privately held Italian B2B distributor of dental supplies, reselling a 42,716-article catalog from brands such as 3M, EMS, Ivoclar, and Acteon to dental studios and laboratories across Europe via its e-commerce platform and a 152-agent field sales force.

Ownership category

akta.pro rank

Product category

Dental Supply Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Oral Care Distribution (CRAOAEAJ)

akta.pro secondary industries

Dental Floss, Picks & Interdental Cleaners (CRABAFAE), Toothbrushes (Manual) (CRABAFAB)

Keywords

• Dental supply distribution
• Dental equipment sales
• Dental laboratory supplies
• Dental consumables
• Dental e-commerce

Headquarters

HQ city

Bozen

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2B Distribution): Gerhò generates revenue by purchasing dental supplies from branded manufacturers (3M, EMS, Kerr, Ivoclar, Acteon, etc.) and reselling them to dental studios and dental laboratories. Revenue is derived from markups on product sales across a catalog of over 42,716 articles, sold directly via its e-commerce platform and through a field sales force.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Gerhò is an Italian B2B dental supplies distributor and e-commerce platform selling branded dental equipment, consumables, spare parts, accessories, and laboratory materials to dental studios and dental laboratories. It curates and resells a catalog of over 42,716 articles from manufacturers including 3M, EMS, Kerr, Ivoclar, Acteon, Ultradent, and others through online ordering, telemarketing, sales office support, and field agents.

Product overview

Gerhò is an Italian dental supplies e-commerce platform offering a comprehensive portfolio for dental practices (STUDIO) and dental laboratories (LABORATORIO). The STUDIO catalog includes anesthesia, cements, endodontics, implantology, orthodontics, disposables, prophylaxis, radiology, sterilization, and general equipment. The LABORATORIO catalog covers CAD-CAM materials, ceramics, artificial teeth, alloys, modeling, prosthetics, finishing/polishing, 3D printing, and casting. An OUTLET section offers discounted items. The platform serves as a distributor for major dental brands including ACTEON, EMS, Ivoclar, 3M, Kerr, and others. Gerhò operates exclusively as a business-to-business supplier for dental professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• STUDIO (Dental Practice Supplies) A catalog of dental practice supplies for dental studios, including anesthesia, cements, resins, implants, endodontics, sterilization, radiology, impression materials, orthodontics, disposables, prophylaxis, and equipment.
• LABORATORIO (Dental Laboratory Supplies) A catalog of dental laboratory equipment and materials for dental laboratories, including CAD-CAM, ceramics, artificial teeth, alloys, modeling, prosthetics, finishing, 3D printing, and casting supplies.
• OUTLET Discounted and clearance dental supplies and equipment sold at reduced prices.
• ENDODONZIA (Endodontics) Endodontic instruments and materials, including ENDO ACCESS burs, needles and syringes for canal irrigation, applicator cannulas, accessories, and Ni-Ti instrument systems such as ProTaper, Reciproc, and Wave-One Gold.
• ATTREZZATURE (Equipment) Dental practice equipment, including scalers, suction systems, autoclaves, compressors, surgical microscopes, dental units, x-ray systems, intraoral cameras, 3D printers, and ultrasonic devices.
• INSERTI PER ABLATORE ORIGINALI (Original Scaler Inserts) Original manufacturer scaler inserts compatible with major systems including ACTEON, DENTSPLY SIRONA, EMS, KAVO, MECTRON, NSK, and TKD for scaling, perio, endo, and surgery applications.
• IMPLANTOLOGIA (Implantology) Dental implant supplies, including ICX implants, implant motors, drills, sinus lift materials, implant sealants, and implantology instruments.
• ORTODONZIA (Orthodontics) Orthodontic supplies, including aesthetic and metal brackets, archwires, bands, elastics, mini screws, and orthodontic instruments.
• CAD-CAM CAD-CAM dental systems and materials for dental laboratories, including discs, blocks, and milling materials from manufacturers such as Ivoclar, DENTSPLY SIRONA, Coltene, GC, Kuraray Noritake, and others.
• STAMPA 3D (3D Printing) 3D printing products for dental laboratories, including 3D printers and 3D resins for dental applications.
• CERAMICA (Ceramics) Dental ceramics, including IPS e.max, IPS Empress, Noritake CZR, VITA ceramic systems, and ceramic layering and staining materials.
• DENTI (Artificial Teeth) Artificial teeth from manufacturers including 3LUX, Candulor, Ivoclar, Kulzer, Major Dent, Ruthinium, and VITA Vitapan.

Quantifiable outcome

• 55,852 customers served across Europe
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• 3McoreChannel Partner/ Reseller/ DistributorGerhò is a certified distributor of 3M dental products, prominently featured on the website homepage as a brand partner with logo placement.
• EMScoreChannel Partner/ Reseller/ DistributorGerhò distributes EMS products including scalers, inserts, and accessories. EMS is featured as a key brand partner on the website homepage.
• ActeoncoreChannel Partner/ Reseller/ DistributorGerhò stocks and sells the full range of Acteon products including Piezotome Cube, Newtron scaler handpieces, Soprocare cameras, Sopix sensors, and all associated tips and inserts. Over 86 Acteon products are listed on the platform.
• KerrcoreChannel Partner/ Reseller/ DistributorKerr dental products are distributed through Gerhò's platform, featured as a brand partner on the homepage.
• IvoclarcoreChannel Partner/ Reseller/ DistributorGerhò distributes Ivoclar products including IPS e.max CAD, IPS Empress, dental teeth lines (Ivostar, Gnathostar), and related laboratory materials. Featured as a brand partner on the homepage.
• UltradentcoreChannel Partner/ Reseller/ DistributorUltradent Products Inc. is a brand partner on Gerhò, distributing products such as NaviTip irrigation tips, Endo-Eze tips, and Valo curing lights.
• TokuyamaminorChannel Partner/ Reseller/ DistributorTokuyama dental products are distributed through Gerhò, featured as a brand partner on the homepage.
• ColteneminorChannel Partner/ Reseller/ DistributorColtene dental products are distributed through Gerhò, featured as a brand partner on the homepage.
• SimitminorChannel Partner/ Reseller/ DistributorSimit dental products are distributed through Gerhò, featured as a brand partner on the homepage.
• KulzercoreChannel Partner/ Reseller/ DistributorKulzer dental products are distributed through Gerhò, including dental teeth, composites, and laboratory materials. Featured as a brand partner on the homepage.
• MiceriumminorChannel Partner/ Reseller/ DistributorMicerium dental products are distributed through Gerhò, featured as a brand partner on the homepage.
• BioKIminorChannel Partner/ Reseller/ DistributorBioKI products are distributed through Gerhò, featured as a brand partner on the homepage.
• PromisminorChannel Partner/ Reseller/ DistributorPromis dental products are distributed through Gerhò, featured as a brand partner on the homepage.
• IntermedicalminorChannel Partner/ Reseller/ DistributorIntermedical products are distributed through Gerhò, featured as a brand partner on the homepage.
• Gum (Sunstar)minorChannel Partner/ Reseller/ DistributorGum (Sunstar) oral care and prophylaxis products are distributed through Gerhò, featured as a brand partner on the homepage.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gerhospa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gerho