Priority Automotive
Priority Automotive is a privately held, multi-franchise auto dealership group headquartered in Chesapeake, Virginia, selling new and used vehicles across eight brands through six-plus locations in Hampton Roads, Northern Virginia, and Roanoke, affiliated with Lithia Motors.
- Company typePrivate
- Founded1999
- HeadquartersChesapeake, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Priority Automotive does
Priority Automotive, operating as Priority Auto Group, is a privately held multi-franchise automotive dealership group headquartered in Chesapeake, Virginia. Founded in 1999, the company sells new and used vehicles across eight manufacturer brands — Acura, Chevrolet, Ford, Honda, Hyundai, INFINITI, Nissan, and Toyota — through at least six dealership rooftops spanning the Hampton Roads region (Chesapeake, Hampton, Norfolk), Northern Virginia (Chantilly, Springfield), and Roanoke. The group is affiliated with Lithia Motors (NYSE: LAD), a publicly traded national automotive retailer, and operates under shared corporate infrastructure including Lithia's Workday careers portal and investor relations links.
Beyond vehicle sales, the group's revenue base includes a service department offering maintenance, repairs, and lifetime state inspections for new-car buyers; Priority Certified Used vehicles carrying a lifetime warranty; Priority Collision, a separate body and collision repair business unit; and dealer-arranged financing. The product mix also encompasses EV and hybrid inventory (Chevrolet Bolt, Nissan LEAF, and hybrid models from Honda, Hyundai, and Toyota), supported by a digital storefront on priorityauto.com that allows online inventory search, test-drive scheduling, and financing inquiries.
The business model is a traditional direct-to-consumer dealership model: one-time vehicle sales at MSRP-anchored pricing with dealer adjustments and manufacturer incentives, plus transactional service and collision revenue. Customer acquisition is driven by a combination of physical showroom traffic, digital marketing through the corporate website, and social media. There is no proprietary technology, no AI or ML capabilities, and no disclosed API or SDK surface; competitive differentiation rests on geographic coverage, multi-brand selection under one corporate umbrella, and post-sale service perks such as lifetime engine guarantees and lifetime state inspections.
Priority Automotive firmographics
Firmographics- Name
- Priority Automotive
- Legal name
- Priority Auto Group
- Website
- https://priorityauto.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Priority Automotive is a privately held, multi-franchise auto dealership group headquartered in Chesapeake, Virginia, selling new and used vehicles across eight brands through six-plus locations in Hampton Roads, Northern Virginia, and Roanoke, affiliated with Lithia Motors.
- Ownership category
- akta.pro rank
Where Priority Automotive is headquartered
LocationHeadquarters
- HQ city
- Chesapeake
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Priority Automotive business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Revenue generated from the sale of new, certified pre-owned, and used vehicles across multiple franchises including Acura, Chevrolet, Ford, Honda, Hyundai, INFINITI, Nissan, and Toyota. Sales are conducted through physical dealership locations and online inventory browsing.
- Vehicle Service and Maintenance: Service department revenue from vehicle maintenance, repairs, and state inspections. The company offers state inspections for the life of the vehicle when purchasing a new car.
- Collision Repair Services: Priority Collision provides body repair and collision services through a separate division, generating revenue from insurance work and direct customer repairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Vehicle Sales |
| One time/ perpetual license | Pay-as-you-go | Used Vehicle Sales |
| One time/ perpetual license | Pay-as-you-go | Certified Pre-Owned Vehicles |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Priority Automotive product offering
Product offeringCore offering
Priority Auto Group operates a multi-brand automotive dealership network that sells new, certified pre-owned, and used vehicles from Acura, Chevrolet, Ford, Honda, Hyundai, INFINITI, Nissan, and Toyota franchises. The group also provides in-house vehicle maintenance and repair, state inspections, and a separate collision repair division (Priority Collision) across dealership locations in Chesapeake, Hampton, Norfolk, Northern Virginia, and Roanoke.
Product overview
Priority Auto Group is a multi-brand car dealership group offering a comprehensive automotive retail experience. The core offering consists of new and used vehicle sales across eight major manufacturers (Acura, Chevrolet, Ford, Honda, Hyundai, INFINITI, Nissan, and Toyota), supplemented by certified pre-owned programs, EV/hybrid inventory, vehicle service departments, collision repair services, and financing assistance. The dealership operates across multiple Virginia locations including Hampton, Norfolk, Chesapeake, Northern Virginia (NOVA), and Roanoke.
Differentiator
Problem solved
Functional benefit
Brands
- Priority Certified Used - Lifetime Warranty: Certified pre-owned vehicle program featuring a lifetime warranty for qualified vehicles.
- Priority Collision
Products and services
- New Vehicle Sales Sale of new vehicles from manufacturer franchises including Acura, Chevrolet, Ford, Honda, Hyundai, INFINITI, Nissan, and Toyota, sold directly to individual consumers and families through dealership showrooms.
- Used Vehicle Sales Sale of pre-owned vehicles including sedans, coupes, SUVs, trucks, hatchbacks, and minivans at varied price points and mileage levels, including a sub-category of vehicles priced under $15,000.
- Certified Pre-Owned Vehicles Certified pre-owned vehicles offered under Factory Certified and Priority Certified Used programs, the latter including a Lifetime Warranty for qualifying used vehicles.
- EV/Hybrid Vehicle Sales Sale of new and used electric and hybrid vehicles from Chevrolet, Nissan, Honda, Hyundai, and Toyota, including models such as the Chevrolet Bolt and Nissan LEAF.
- Vehicle Service and Maintenance Automotive maintenance and repair services including oil changes, transmission replacements, and state inspections, with state inspections offered for the life of the vehicle when a new car is purchased from the group.
- Priority Collision Repair Collision and body repair services for vehicles requiring work following accidents, operated as a separate Priority Collision business unit handling insurance work and direct customer repairs.
- Vehicle Financing Services Dealer-arranged vehicle financing options to assist customers with purchasing new or pre-owned automobiles, including special financing rates offered through manufacturer promotions.
Companies that use Priority Automotive
Customer profileSegments1 record
Ideal customer profiles1 record
Priority Automotive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Priority Automotive partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Priority Automotive competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Priority Automotive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Priority Automotive leadership team
Management profileNumber of profiles
Priority Automotive subsidiaries and ownership
Company hierarchySubsidiaries12 records
Priority Automotive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Priority Automotive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Priority Automotive
What does Priority Automotive do?
Priority Auto Group operates a multi-brand automotive dealership network that sells new, certified pre-owned, and used vehicles from Acura, Chevrolet, Ford, Honda, Hyundai, INFINITI, Nissan, and Toyota franchises. The group also provides in-house vehicle maintenance and repair, state inspections, and a separate collision repair division (Priority Collision) across dealership locations in Chesapeake, Hampton, Norfolk, Northern Virginia, and Roanoke.
Is Priority Automotive a public or private company?
Priority Automotive is a private company. It is classified as corporate owned and is currently operating.
When was Priority Automotive founded?
Priority Automotive was founded in 1999. It employs 101 to 250 people.
Where is Priority Automotive based?
Priority Automotive is headquartered in Chesapeake, United States, in the North America region.
How does Priority Automotive make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are vehicle Service and Maintenance and collision Repair Services.
Does Priority Automotive have an API?
No public API is recorded for Priority Automotive.