The Pines

What The Pines does

The Pines at Davidson operates a single-campus Continuing Care Retirement Community (CCRC) on 150 acres in Davidson, North Carolina, providing a full continuum of senior living services from independent living through skilled nursing. Its residential inventory comprises 157 senior apartments (studios to two-bedroom suites), 44 one-floor cottages, and multiple villa buildings including The Villas at Poplar Hill and The Villas at Laurel Ridge & Hickory Crest. Health services delivered on campus include independent living, assisted living (Schramm Health Center), long-term nursing with 100% private rooms (Hidell Nursing Center), memory care in dedicated neighborhoods, and rehabilitation therapy delivered through a partnership with Select Rehabilitation. Ancillary amenities include the Workman Wellness Center (warm-water therapy pool with UV filtration and a 2,400-square-foot fitness center), multiple dining venues, chaplaincy, a free campus bus running 275 trips per year, and privileges at Lake Norman YMCA and River Run Country Club. The campus is accredited as a Level 1 Arboretum by ArbNet, the only senior living community in North Carolina with this designation.

The Pines is a 501(c)(3) non-profit corporation, governed by a 21-member Board of Directors and not publicly traded. It generates revenue primarily through CCRC entrance fees and recurring monthly service fees across all care levels, supplemented by tax-deductible charitable contributions directed to specific funds (Resident Support, Chaplaincy, Health Care, Entry Assistance, Transportation, Landscaping, Annual/Unrestricted). Pricing is not publicly disclosed; prospective residents enter a five-step Future Residency Program with a waitlist, and an Early Advantage Program grants pre-move-in access to campus amenities. The community is distinguished by a founding partnership with Davidson College Presbyterian Church and ongoing ties to Davidson College, which include free course auditing privileges and a Learning in Retirement lecture series delivered by college faculty. The financial profile is anchored by a Fitch BBB+ credit rating and the accumulation of more than $17 million in charitable contributions since the community opened in July 1988.

The Pines serves four primary resident segments - active independent seniors, assisted living residents, long-term care residents including those with memory impairment, and Early Advantage Program members - with secondary outreach to non-residents via Direct Admit to the Schramm Health Center. GTM motion is sales-led through the Future Residency waitlist, inbound phone and web inquiries, campus tours, Zoom Q&A sessions, content marketing, multi-channel social media, and a strong referral flywheel evidenced by a 98% resident recommendation rate. Headcount is in the 101-250 range, with more than 300 hourly team members participating in an Employees Appreciation Fund. Recent senior leadership changes include the appointment of Vernon M. Baker as President/CEO in March 2021 and David Gentry as VP/CFO in 2022.

Name

The Pines

Legal name

The Pines at Davidson

Website

https://thepinesatdavidson.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

The Pines at Davidson is a 501(c)(3) Continuing Care Retirement Community on a 150-acre arboretum-accredited campus in Davidson, NC, providing independent living, assisted living, memory care, long-term nursing, and rehabilitation to seniors via CCRC entrance fees and monthly service contracts.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Senior Living)

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Nonprofit / Faith-Based CCRCs (HLADAEAC)

akta.pro secondary industry

Single-Site CCRCs (HLADAEAE)

Keywords

• Senior living community
• Continuing care retirement
• Assisted living services
• Memory care nursing
• Independent living residences

Headquarters

HQ city

Davidson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Life Plan/CCRC Entrance and Monthly Fees: Continuing Care Retirement Community (CCRC) model with entrance fees and ongoing monthly fees covering independent living residences (apartments, cottages, villas) plus access to assisted living, memory care, and long-term nursing services as needed. Financial strength backed by Fitch credit rating BBB+.
2. Charitable Contributions: Tax-deductible donations to support resident programs including Resident Support Fund, Chaplaincy Fund, Career Development Scholarship Fund, Health Care Fund, Entry Assistance Fund, Transportation Fund, Landscaping Fund, and Annual/Unrestricted Fund. The Pines is a 501(c)(3) non-profit organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Pines at Davidson is a not-for-profit Continuing Care Retirement Community (CCRC) operating on a 150-acre arboretum-accredited campus in Davidson, NC. It sells a continuum of care including independent living residences (apartments, cottages, villas), assisted living, memory care, long-term nursing, and rehabilitation services, bundled under a Life Plan contract with an entrance fee and recurring monthly service fees.

Product overview

The Pines at Davidson is a not-for-profit Continuing Care Retirement Community (CCRC) offering a full continuum of care including Independent Living (apartments, cottages, and villas), Assisted Living, Long-Term Nursing (Hidell Nursing Center), Memory Care, and Rehabilitation Services through a partnership with Select Rehabilitation. The community operates on a 150-acre arboretum-accredited campus in Davidson, NC, with 157 apartments, 44 cottages, and multiple villa options. Programs include the Early Advantage Program for future residents and direct admission to the Schramm Health Center for external community members.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Residential living for active seniors in apartments, cottages, and villas on the 150-acre campus, with access to dining venues, fitness facilities, learning programs, and social activities.
• Assisted Living Daily support services including assistance with bathing, dressing, and medication management, focused on maintaining independence and dignity within the Schramm Health Center.
• Long-Term Nursing (Hidell Nursing Center) Comprehensive 24-hour nursing care within the Schramm Health Center featuring 100% private rooms, therapy services, and memory care in four sun-filled neighborhoods.
• Memory Care Specialized smaller, more intimate environment within the continuum of care for residents who benefit from stimulating engagement and recreational therapies.
• Rehabilitation Services (Select Rehabilitation) Partnership with Select Rehabilitation providing physical, occupational, and speech therapy, along with outpatient therapy and wellness programs to support recovery and successful aging.
• Early Advantage Program Flexible residency program allowing future residents to secure their place in the community while continuing to live in their own homes, with access to campus amenities and priority access to higher levels of care.
• Direct Admit Schramm Health Center Long-term nursing care admissions welcomed from the Greater Lake Norman community when available, offering private rooms and continuum of care benefits to non-residents.
• The Villas at Poplar Hill Independent living villas offering one- and two-bedroom floor plans ranging from 1,164 to 1,681 sq. ft. with modern design, granite countertops, and options including balconies, sunrooms, or studies.
• The Villas at Laurel Ridge & Hickory Crest Three-story buildings with 12 villas each offering four spacious floor plans from 1,450 to 1,870 sq. ft., featuring nine-foot ceilings, tall windows, gas fireplaces, and under-building parking.
• Cottages 44 one-floor private residences ranging from 1,200 to 1,565 sq. ft. with granite kitchen countertops, gardening space, and walking distance to main building amenities.
• Apartments 157 senior apartments in the main building ranging from studios (418 sq. ft.) to two-bedroom suites (1,140 sq. ft.), connected to the community center with customized paint and flooring options.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Davidson CollegecoreStrategic or Co-development PartnerDeep partnership with Davidson College - one of America's top ten liberal arts colleges. Residents can audit courses for free. Davidson College professors deliver Learning in Retirement lectures. College provided collateral for construction loan when The Pines was founded. Davidson College Presbyterian Church (closely affiliated with college) was founding partner.
• Davidson College Presbyterian ChurchcoreStrategic or Co-development PartnerFounding partner of The Pines. Church members and friends initiated the effort to create a retirement community in Davidson. Church launched the first fund drive for construction. Pastor/Head of Staff serves as Ex-Officio Director on The Pines Board.
• Select Rehabilitation™coreStrategic or Co-development PartnerPartnership brings outpatient therapy and wellness program to The Pines, including Physical Therapy, Occupational Therapy, and Speech Therapy services. Designed to support successful aging through holistic wellness solutions.
• River Run Country ClubminorChannel Partner/ Reseller/ DistributorResidents receive privileges at River Run Country Club located 2.5 miles from The Pines. Reduced rates for golf, driving range, tennis, and swimming access.
• Lake Norman YMCAminorChannel Partner/ Reseller/ DistributorResidents receive free membership to Lake Norman YMCA in Cornelius, providing access to fitness facilities and programs.
• Senior Care (Atrium Health)minorStrategic or Co-development PartnerOn-site geriatric board-certified Nurse Practitioner and Supervising Physician provide primary care services for residents at the on-campus Wellness Clinic.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Atria Senior Living: National for-profit senior living operator offering independent living, assisted living, and memory care. Competes for similar resident profiles in regional markets and represents broader industry competitive pressure.
• Acts Retirement-Life Communities: Faith-based not-for-profit operator of multiple life plan communities across the eastern U.S. Comparable continuum-of-care model and faith-based heritage, but at meaningfully larger multi-campus scale.
• Sunrise Senior Living: Established senior living provider with assisted living and memory care focus across the U.S. and internationally. Comparable continuum-of-care positioning at broader scale.
• Brookdale Senior Living: Largest U.S. senior living operator with nationwide portfolio of independent living, assisted living, and memory care communities. Sets competitive baseline for scale, pricing, and operational benchmarks.
• Life Care Services (LCS): Large third-party management company serving not-for-profit and for-profit life plan communities nationwide. Represents the broader CCRC management and development ecosystem in which The Pines competes.

Direct peers

• Aldersgate: Charlotte, NC-area not-for-profit life plan community serving the same regional market as The Pines. Comparable continuum-of-care offering with independent living, assisted living, skilled nursing, and memory care.
• Southminster: Charlotte, NC not-for-profit CCRC with similar continuum-of-care services. Comparable faith-based heritage and Charlotte-area regional overlap.
• Liberty Lutheran: Faith-affiliated non-profit operating senior living communities including life plan communities. Comparable mission-driven, church-founded CCRC model.
• Presbyterian Senior Living: Faith-based not-for-profit provider of retirement communities and senior services across multiple states. Comparable church-affiliated heritage and CCRC operating model.
• Carol Woods Retirement Community: Chapel Hill, NC-based not-for-profit CCRC offering a full continuum of care on a single campus. Most directly comparable peer in North Carolina with similar model, size, and university-town setting.

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pines