Suburban Lawn & Garden

What Suburban Lawn & Garden does

Suburban Lawn & Garden, Inc. is a privately held, vertically integrated lawn-and-garden retailer, wholesaler, and grounds-maintenance service provider serving the Kansas City metropolitan area. Founded by Bill Stueck in the early 1950s as a residential lawn-mowing business and formalized with its flagship 105th & Roe garden center in 1965, the company now operates three large-format retail garden centers (Overland Park, Martin City, Lenexa), a USDA/EPA-regulated yard-waste recycling center processing organic material into compost and mulch, a distribution and truck-shop facility, and a commercial lawn-care services operation. It deploys a fleet of roughly 150 vehicles and employs about 500 people at peak season against a 101-250 baseline.

The product portfolio spans locally grown annuals, perennials, trees, shrubs, mulches, soils, landscape rock, garden accents, native and tropical plants, and wild-bird products, supported by in-house horticultural expertise and a Garden Advisor consultative layer. Two growing facilities in Gardner, Kansas produce nearly 75% of the trees, shrubs, and bedding plants sold at retail, with excess capacity wholesaled to other retailers. The Summer Field Farms private label covers bagged mulch and soil products bagged at a rate of approximately 2,000 bags per day. Delivery and planting services, lawn-care services (mowing, fertilization, shrub pruning, lawn renovation), and pay-as-you-go yard-waste disposal fees round out the offering. The technology stack is conventional retail/e-commerce with a Member Rewards loyalty program (5% back) and email marketing; no proprietary AI, platform, or API surface is disclosed.

Revenue is generated across five streams: one-time retail plant and garden product sales across three locations and an online storefront; wholesale plant supply to other retailers; recurring and project-based professional lawn-care services; bagged and bulk mulch/soil hardware sales under the Summer Field Farms label and KCMulch.com portal; and yard-waste recycling transaction fees priced by vehicle bed size. GTM combines direct-to-consumer retail and e-commerce with enterprise field sales to commercial landscapers and property managers, plus event-driven community engagement (Bonsai workshops, Dahlia Society show) and content marketing targeted at regional DIY gardeners. Customer segmentation is horizontal: residential homeowners are primary, with commercial landscapers and commercial property owners as secondary B2B segments; no individual customer represents a material concentration.

Name

Suburban Lawn & Garden

Legal name

Suburban Lawn & Garden, Inc.

Website

https://suburbanlg.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

Suburban Lawn & Garden is a privately held Kansas City-area lawn and garden retailer, wholesaler, and grounds-maintenance services provider operating three retail garden centers, in-house growing facilities, and a yard-waste recycling operation serving residential and commercial customers.

Ownership category

akta.pro rank

Product category

Retail Garden Centers and Lawn Care Services

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Landscaping Services (56173), Nursery and Floriculture Production (11142)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Services (700), Agricultural Production-Crops (100)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH), Vegetable & Herb Garden Installation and Maintenance (HSAIAFAM), Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO), Pruning, Deadheading & Plant Health Maintenance (Non-tree) (HSAIAFAI)

Keywords

• Retail garden centers
• Lawn maintenance services
• Plant nursery supplies
• Landscape materials
• Yard waste recycling

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Plant and Garden Product Sales: In-store and online sales of trees, shrubs, annuals, perennials, mulch, soils, garden supplies, and accessories across three retail locations plus e-commerce platform.
2. Wholesale Plant Supply: Two growing facilities supply nearly 75% of trees, shrubs and bedding plants sold at nurseries. Excess capacity sold wholesale to other retailers.
3. Lawn Care Services: Full-service grounds maintenance including mowing, turf and tree fertilization, shrub pruning and lawn renovation for commercial and residential customers.
4. Bulk Mulch and Soil Products: Production and sale of bagged mulch and soil products under Summer Field Farms label, with delivery services available.
5. Yard Waste Recycling: Yard waste recycling center accepting organic materials for processing into compost and mulch, generating revenue from disposal fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Suburban Lawn & Garden is a multi-faceted retail, wholesale, and service organization that grows and sells lawn and garden plants, mulches, soils, and landscape supplies across three Kansas City-area garden centers, an e-commerce store, and KCMulch.com. It operates two growing facilities supplying nearly 75% of trees, shrubs, and bedding plants sold, runs a Yard Waste & Recycling Center, and provides full-service grounds maintenance, delivery, and planting services for residential and commercial customers.

Product overview

Suburban Lawn & Garden is a retail lawn and garden center company operating as a multi-faceted retail, wholesale, and service organization with three retail garden center locations in the Kansas City metro area. The company operates two growing facilities that supply nearly 75% of trees, shrubs, and bedding plants sold. The core product portfolio consists of Annuals & Perennials (locally grown at their Gardner, Kansas range), Trees & Shrubs (with delivery and planting services), Lawn & Garden Care products (fertilizers, tools, pest solutions), Garden Accents (statuary, pottery, decor), Landscape Rock, Mulches & Soils (available through KCMulch.com), Native Plants (including Pollinator Buffet and Monarch Cafe sub-brands), Tropical Plants, and Wild Bird Products. The company also operates a Yard Waste & Recycling Center (since 1989) and offers Lawn Care Services including mowing, fertilization, pruning, and renovation. The Member Rewards Program provides a 5% back loyalty system. Special seasonal offerings include rose sales, monthly shrub sales, and bulk mulch products. Suburban has approximately 500 employees at peak season and maintains a fleet of 150 vehicles for delivery operations.

Differentiator

Problem solved

Functional benefit

Brands

• KCMulch.com: Online portal for ordering bulk mulch, decorative gravels, and soils for landscaping projects with delivery available
• Summer Field Farms

Products and services

• Annuals & Perennials Locally grown annuals and perennials adapted to the Kansas City climate, produced at the company's Gardner, Kansas growing range, with fresh plants arriving daily April through July for residential and commercial landscape buyers.
• Trees & Shrubs Foundation plants including shade trees, flowering ornamentals, evergreens, roses, grasses, and shrubs, with delivery and planting services available for residential and commercial customers.
• Lawn & Garden Care Essential lawn and garden products including grass seed, fertilizers, weed control, pest solutions, hand tools, gloves, watering supplies, hoses, sprayers, and garden hardware for residential gardeners and commercial landscapers.
• Garden Accents Decorative outdoor items including containers, concrete statuary, fountains, pottery, birdbaths, garden decor, and seasonal accessories for residential outdoor living spaces.
• Landscape Rock Decorative gravel, river rock, wall stone, flagstone, boulders, edging stone, and bulk materials for landscaping and hardscape projects sold to DIY homeowners and commercial landscapers.
• Mulches & Soils Bagged and bulk mulch, decorative gravels, and soils produced locally with delivery options, sold through retail garden centers and the KCMulch.com online portal to homeowners and landscape professionals.
• Native Plants Native and pollinator-friendly plants including perennials, butterfly host plants, native grasses, sedges, trees, and shrubs that support local wildlife for environmentally conscious gardeners.
• Tropical Plants Lush foliage and bold tropical plants for homes, offices, patios, and outdoor living spaces, including blooming tropicals and tropical foliage varieties.
• Wild Bird Products Bird feeders, houses, premium food, and bird baths to attract wild birds including hummingbirds, finches, and orioles sold to residential bird enthusiasts.
• Member Rewards Program Free loyalty program earning 5% back in Rewards Dollars on purchases, redeemable the next day, with exclusive member perks and seasonal offers delivered via email to retail garden center customers.
• Yard Waste & Recycling Center Facility processing organic yard waste into compost and mulch, accepting shrubs, brush, wood chips, tree limbs, grass clippings, and leaves from residential and commercial drop-off customers since 1989.
• Lawn Care Services Full-service grounds maintenance including mowing, turf and tree fertilization, shrub pruning, and lawn renovation provided to commercial and residential customers across the Kansas City metro.
• Delivery & Planting Services Delivery and planting services for trees, shrubs, and landscape materials including large trees, performed by the company's own fleet for residential and commercial customers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Kansas City Dahlia SocietyminorGTM or Marketing Partner · 1 October 2026Hosting the Kansas City Dahlia Society Show at Martin City location on October 2nd & 3rd, featuring judging and display of dahlia blooms.
• Kansas City SoutherncoreStrategic or Co-development PartnerMonarch Mariposa collaboration - partnership between Suburban Lawn & Garden, Kansas City Southern, and Rotary Clubs of Kansas City and Monterrey, Mexico to plant Oyamel Fir saplings in Michoacan, Mexico. Suburban donates 50% of proceeds from Monarch Mariposa plant sales toward reforestation efforts.
• Rotary Clubs of Kansas CitycoreStrategic or Co-development PartnerMonarch Mariposa collaboration supporting monarch butterfly habitat restoration through planting of Oyamel Fir saplings in Mexico.
• Rotary Clubs of Monterrey, MexicocoreStrategic or Co-development PartnerMonarch Mariposa collaboration supporting monarch butterfly habitat restoration through cross-border partnership.
• Friends of BonsaiminorGTM or Marketing PartnerCommunity organization holding bonsai learning workshops at Suburban's Martin City location every other Saturday starting March 14th.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SuburbanLG
• Facebookfacebook.com/SuburbanLGMaint

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suburban Lawn & Garden