Vita Actives

What Vita Actives does

Vita Actives is a Dublin-based, private B2B supplier of raw materials and nutritional ingredients founded in 2006, serving manufacturers and brands across five verticals: sports nutrition, health and wellness, animal nutrition, food and beverage, and pharmaceuticals. The company's core offering is a catalog of more than 3,000 fully qualified ingredients spanning amino acids, herbal powders and extracts, proteins and peptides, plant oleoresins, vitamins and vitamin premixes, minerals and mineral premixes, gums, sweeteners and carbohydrates, oils and fats, essential oils, food additives, nutraceutical specialties, enzymes, probiotics, flavors, excipients, fruit, vegetable and plant powders, food colors, antioxidants, fermented plants and vegetables, mushroom powders and extracts, emulsifiers and thickeners, and cosmeceuticals and nutricosmetics. Beyond the bulk catalog, Vita Actives has built a Vita Premixes custom formulation line and an Innovation Centre supported by technical services such as Nutrient Reference Values, Particle Size Data, Regulatory Information, and Unit Converters.

Under the hood, the business is a sales-led, direct-to-manufacturer ingredient distribution operation rather than a technology platform. Core technology is centered on ingredient sourcing and supply chain management, with proprietary elements limited to the curation and qualification of the catalog and the Innovation Centre service offering rather than any software or AI-driven layer. The website operates as a multilingual B2B storefront (English, German, Spanish, French, Polish), supporting both direct online inquiries and offline enterprise engagement, and the company claims a global footprint while concentrating active sales coverage in Europe (UK, Germany, Spain, France, Poland).

Vita Actives makes money by selling ingredients on a B2B transactional basis to enterprise manufacturers, with no disclosed pricing, no subscription or licensing model, and no publicly disclosed revenue. The company self-certifies for quality and safety and positions around regulatory support and ingredient qualification as the core value drivers, targeting procurement and product development teams at customer organizations rather than end consumers.

Name

Vita Actives

Legal name

Vita Actives

Website

https://vitaactives.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Vita Actives is a Dublin-based B2B supplier of over 3,000 qualified nutritional, pharmaceutical, and food ingredients, serving manufacturers across sports nutrition, health and wellness, animal nutrition, food and beverage, and pharmaceuticals across Europe.

Ownership category

akta.pro rank

Product category

Nutraceutical Raw Materials

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Sports Nutrition, Hydration & Recovery Products Distribution (CRAOAJAL)

akta.pro secondary industries

Vitamins (A, B-Complex, C, D, E, K; Premixes) (AFAJAKAA), Sports & Performance Actives (Creatine, Beta-Alanine, Citrulline, Nitrates) (AFAJAKAJ), Vitamins & Minerals (Single Nutrients) (CRADAGAB)

Keywords

• Nutritional ingredient supplier
• Nutraceutical raw materials
• Vitamin mineral premixes
• Cosmeceutical ingredients
• Pharmaceutical excipients supply

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Ingredient Sales: B2B sales of high-quality ingredients to manufacturers in sports nutrition, health and wellness, animal nutrition, food and beverage, and pharmaceutical sectors

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Vita Actives is a producer and supplier of raw materials and nutritional supplements for the pharmaceutical, nutraceutical, and cosmeceutical sectors. The company offers more than 3,000 ingredients from 700+ global suppliers, including vitamins, minerals, amino acids, herbal extracts, proteins, probiotics, enzymes, premixes, and finished nutritional supplements, supported by in-house R&D, application laboratories, and pilot plant facilities.

Product overview

Vita Actives is a B2B ingredient distribution company and innovation partner offering over 3,000 qualified ingredients for the food, beverage, pharmaceutical, sports nutrition, and health & wellness industries. The company's portfolio consists primarily of individual ingredient categories (including amino acids, herbal extracts, proteins, vitamins, minerals, enzymes, probiotics, flavors, food additives, and specialty nutraceuticals) as well as custom premix solutions (Vita Premixes) and finished nutritional supplements. They position themselves as experts in sourcing and supplying quality materials consistently, serving major industry players. The product offering is structured as a comprehensive ingredient catalog organized by category rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Amino Acids A range of amino acid ingredients supplied to manufacturers and formulators in pharmaceutical, nutraceutical, and food sectors.
• Herbal Powders and Extracts Herbal powders and botanical extracts supplied as raw materials for nutraceutical, food and beverage, and cosmeceutical formulations.
• Proteins and Peptides Protein and peptide ingredients supplied for sports nutrition, food and beverage, and nutraceutical applications.
• Plant Oleoresins Plant-derived oleoresins supplied as raw materials for food, flavour, and nutraceutical applications.
• Vitamins and Vitamin Premixes Vitamin ingredients and custom vitamin premixes supplied to manufacturers and brand owners for use in nutritional supplements and fortified products.
• Aromatic Chemicals Aromatic chemical ingredients supplied for flavour, fragrance, and personal care formulations.
• Minerals and Mineral Premixes Mineral ingredients and custom mineral premixes supplied to manufacturers for nutritional supplements and fortified food and beverage applications.
• Gums, Sweeteners and Carbohydrates Gums, sweeteners, and carbohydrate ingredients supplied for food, beverage, nutraceutical, and pharmaceutical formulation.
• Oils and Fats Specialty oils and fats supplied as raw materials for nutraceutical, food, and personal care applications.
• Essential Oils Essential oils supplied for flavour, fragrance, aromatherapy, and cosmeceutical applications.
• Food Additives Food additive ingredients supplied to food and beverage manufacturers for product formulation.
• Nutraceutical Specialties Specialised nutraceutical ingredients supplied to nutraceutical and functional food manufacturers.
• Enzymes and Enzyme Premixes Enzyme ingredients and custom enzyme premixes supplied for food, beverage, and nutraceutical applications.
• Probiotics and Probiotic Premixes Probiotic strains and custom probiotic premixes supplied for nutritional supplement and functional food formulations.
• Flavours Flavour ingredients supplied to food, beverage, nutraceutical, and pharmaceutical manufacturers.
• Excipients Pharmaceutical and nutraceutical excipients supplied to drug and supplement manufacturers for use as inactive formulation ingredients.
• Fruit, Vegetable and Plant Powders Fruit, vegetable, and plant powders supplied as ingredients for food, beverage, and nutraceutical applications.
• Food Colours Food colour ingredients supplied to food and beverage manufacturers.
• Finished Nutritional Supplements Finished nutritional supplements supplied to brand owners and contract manufacturers in the nutraceutical market.
• Antioxidants Antioxidant ingredients supplied for nutraceutical, food, and cosmeceutical formulations.
• Fermented Plants and Vegetables Fermented plant and vegetable ingredients supplied to nutraceutical and functional food manufacturers.
• Mushroom Powders and Extracts Mushroom powders and extracts supplied as functional ingredients for nutraceutical and food applications.
• Emulsifiers and Thickeners Emulsifier and thickener ingredients supplied for food, beverage, nutraceutical, and cosmeceutical formulations.
• Cosmeceuticals and Nutricosmetics Cosmeceutical and nutricosmetic ingredients supplied to personal care and beauty-from-within manufacturers.
• Vita Premixes Custom-blended premixes produced by Vita Actives using in-house application laboratories and pilot plant facilities, supplied to manufacturers and brand owners.
• Vita Specialities Specialty ingredient range developed and supplied by Vita Actives for nutraceutical, pharmaceutical, and cosmeceutical customers.

Quantifiable outcome

• Over 3000 fully qualified ingredients available
• +1 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Nexira: French supplier of natural botanical ingredients (acacia fibers, plant extracts, nutraceutical actives) to food, nutrition, and cosmetics manufacturers. Comparable European specialty ingredient distributor serving overlapping nutraceutical and cosmeceutical customers.
• Glanbia Nutritionals: Ireland-based B2B ingredient supplier offering proteins, premixes, and nutritional ingredients to sports nutrition, food & beverage, and supplement manufacturers. Closest direct comparable given Irish HQ, premix capability, and overlapping sports nutrition and health & wellness customer segments.
• Pharmachem (Barentz): Specialty ingredient distributor (now part of Barentz) supplying vitamins, minerals, nutraceuticals, and excipients to supplement and pharmaceutical manufacturers. Closely comparable as a mid-sized B2B ingredient distributor in the vitamin/mineral/excipient space.

Broad incumbents

• IFF (International Flavors & Fragrances): Global ingredient supplier with health & biosciences and taste divisions supplying cultures, enzymes, flavors, and nutraceutical actives. Comparable on flavors, enzymes, probiotics, and broader nutraceutical ingredients, though much larger and broader in scope.
• Lonza: Swiss CDMO and ingredient supplier with nutrition and personal care divisions offering capsules, excipients, vitamins, and microbial probiotics. Comparable in pharmaceutical-grade excipients and probiotics, but with proprietary manufacturing and much larger scale.
• DSM-Firmenich: Global Dutch-Swiss ingredient giant serving nutrition, health, and beauty end-markets with vitamins, premixes, and specialty nutraceuticals. Directly comparable as a B2B supplier of vitamins, minerals, and functional ingredients to Vita Actives' customer base, but at vastly larger scale and with proprietary IP.
• Beneo (Südzucker Group): German functional ingredients producer supplying prebiotics, plant-based proteins, and carbohydrate ingredients for food, beverage, and supplement manufacturers. Comparable in food & beverage and sports nutrition ingredient supply, with proprietary production rather than distribution.
• ADM (Archer Daniels Midland): Global nutrition and agricultural processor supplying plant-based proteins, flavors, colors, and specialty ingredients. Comparable on proteins, flavors, and food ingredients; far larger and vertically integrated versus Vita Actives' distributor model.
• Kerry Group: Irish taste and nutrition company supplying ingredients, flavors, and functional systems to food, beverage, and supplement manufacturers globally. Overlaps with Vita Actives in food & beverage, nutritional premixes, and flavors, with significantly larger R&D and global footprint.

Emerging players

• Waitaki Biosciences: Specialty ingredient supplier offering nutritional and functional ingredients to supplement and food manufacturers. Comparable mid-sized ingredient distributor with overlapping nutraceutical and sports nutrition exposure, though smaller and New Zealand-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vitaactives
• LinkedInlinkedin.com/company/vitaactives

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vita Actives