What CAPLL does

Capll Ltd (trading as CAPLL) is a UK-based, privately held face-to-face fundraising agency founded in 2011 and headquartered in Burnley, Lancashire. The company recruits long-term donors on behalf of UK charity partners through lottery and regular giving campaigns conducted by experienced career fundraisers at high footfall venues, and has generated in excess of 1 million long-term donors since inception across named clients including Battersea, Blue Cross, Alzheimer's Society, Scope, and Tommy's. Its operating stack consists of a bespoke branded iPad data-capture application built per charity partner (enabling secure validation, transfer, and immediate SMS/email acknowledgement), an in-house contact centre delivering welcome calling services to onboard and verify new supporters, and a mystery shopping programme that assesses every fundraiser at least three times per year against fundraising codes of conduct. The company operates a wholly-owned subsidiary, Capll Lotteries Ltd, to house lottery fundraising work, is registered with the UK Fundraising Regulator, and is led by Managing Director Andrew Paul. CAPLL does not disclose pricing, revenue, or contract terms publicly; engagements are negotiated directly with charity partners on a campaign basis, with revenue derived from fees tied to donor recruitment and retention outcomes.

Name

CAPLL

Legal name

Capll Ltd

Website

https://capll.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Capll Ltd is a UK-based face-to-face fundraising agency founded in 2011 that recruits long-term lottery and regular giving donors for charity partners such as Battersea, Alzheimer's Society, and Scope via field teams, iPad data capture, and contact-centre welcome calling.

Ownership category

akta.pro rank

Headquarters

HQ city

Burnley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Face-to-Face Fundraising Services: CAPLL generates revenue by conducting face-to-face fundraising campaigns on behalf of charity partners, recruiting long-term donors through lottery and regular giving programs. The company works in partnership with charities, securing committed donors at sector-leading attrition levels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Capll Ltd conducts face-to-face fundraising campaigns on behalf of charity partners, recruiting long-term donors through lottery and regular giving programmes delivered by experienced career fundraisers at high footfall venues across the UK. The offering is supported by a proprietary bespoke branded iPad application for secure data capture and validation, contact centre welcome calling services, and a mystery shopping quality assurance programme, generating over 1 million long-term donors for charity partners since 2011.

Product overview

CAPLL operates as a single unified service offering face-to-face fundraising for charity partners. The core offering consists of face-to-face fundraising campaigns (lottery and regular giving), supported by iPad data capture technology for secure supporter data collection, welcome calling contact centre services, and mystery shopping quality assurance programmes. Since 2011, the company has generated over 1 million long-term donors through these integrated services.

Differentiator

Problem solved

Functional benefit

Products and services

• Face-to-Face Fundraising Services Established face-to-face fundraising service that recruits long-term donors for UK charity partners through lottery and regular giving campaigns, delivered by experienced career fundraisers at high footfall venues and high profile shows. Targets charitable organisations needing quality donor recruitment at sector-leading attrition levels.
• Welcome Calling Services Contact centre based telephone campaign service that welcomes new supporters on behalf of charity partners, thanks them for their donation, verifies essential details and reiterates how the donation will help the charity. Offered to charities as a complementary supporter engagement service.
• Mystery Shopping Quality Assurance Programme Compliance monitoring programme in which every CAPLL fundraiser is mystery shopped a minimum of three times per year against codes of conduct and training standards, with the aim of maintaining compliance and highlighting success. Offered as part of CAPLL's quality assurance framework to charity partners.

Quantifiable outcome

• Over 1 million long-term donors generated for charity partners since 2011
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Burnley FC in the CommunitycoreGTM or Marketing Partner · 1 November 2014CAPLL has partnered with Burnley FC in the Community to support the Danny Ings Disability Sport Project since November 2014. They contribute £20,000 per year to assist with development and creating a safe environment for people with disabilities, enabling over 1,000 participants to participate weekly. The partnership exemplifies how local businesses can work with community organisations to inspire and deliver change.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• M+R: Larger US-headquartered fundraising and advocacy agency serving nonprofits across multiple channels including digital, direct mail and telefundraising. Broader portfolio than CAPLL but competes for the same charity marketing budgets.

Direct peers

• Public Interest Communications: UK fundraising and communications agency offering face-to-face donor recruitment and supporter engagement services to charities. Directly comparable service line and customer profile to CAPLL.
• Savvy Tiger Fundraising: UK face-to-face and private-site fundraising agency recruiting donors for charity clients. Overlaps directly with CAPLL on channel (F2F), geography (UK) and customer (charities).
• Fundraising Initiatives: One of the largest UK face-to-face fundraising agencies, recruiting regular givers and lottery players for major charities. Directly comparable service offering, geography and target customer base to CAPLL.
• Become Fundraising: UK-based face-to-face fundraising agency recruiting regular givers for charity partners using field teams. Direct competitor to CAPLL on service model, geography and customer segment.
• Grassroots Fundraising: UK face-to-face fundraising agency running regular giving campaigns on behalf of charity partners. Competes for the same F2F donor-recruitment engagements as CAPLL.
• Bluefrog Fundraising: UK face-to-face fundraising agency focused on private-site and door-to-door donor recruitment for charity partners. Operates in the same niche and competes for the same UK charity contracts as CAPLL.
• Atkins Guizzardi: Specialist UK face-to-face fundraising agency working with major charities on regular giving and lottery acquisition. Comparable delivery model and charity client base to CAPLL.
• Pareto Fundraising: UK face-to-face fundraising arm of Pareto Law, recruiting regular givers and lottery players for major charities. Same service offering, geography and customer base as CAPLL.

Emerging players

• Really Helpful Marketing: Smaller UK agency offering face-to-face and digital fundraising support to charities. Partial overlap with CAPLL, with growing digital capability that may pressure traditional F2F players.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/capll-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAPLL