Hercules Sealing Products

What Hercules Sealing Products does

Hercules Sealing Products (legal entity HB Sealing Products, Inc.) is a privately held aftermarket distributor of hydraulic sealing products, seal kits, hydraulic cylinders, and related fluid power repair components, founded in 1962 and headquartered in Clearwater, Florida with a distribution center in Louisville, Kentucky. The company maintains one of the largest in-stock selections of hydraulic parts in North America, with 100,000+ parts and 25,000+ OEM-quality kits, delivering next-day fulfillment and same-day production for custom machined seals via rapid-prototype CNC technology and a Micro-Vu Vertex Vision Measurement System for reverse engineering OEM components. Hercules serves a diversified customer base spanning hydraulic repair shops, wholesale distributors, OEM aftermarket buyers, and large equipment rental fleets (including United Rentals and Sunbelt Rentals), addressing seven primary verticals: construction equipment, mining, refuse, logging, industrial manufacturing, agriculture, and equipment rental.

The business operates through a multi-channel model combining a self-serve e-commerce webstore (herculesus.com and herculesca.ca for Canada), regional and international field sales representatives for enterprise accounts, and SmartEquip Punch out integration for procurement-embedded access by rental fleet operators. Pricing is positioned at 30%+ to 70% below OEM list pricing with an 18-month warranty on cylinders (versus the 12-month OEM standard), driving a cost-leadership aftermarket value proposition supported by value-added engineering services including seal identification, failure analysis, reverse engineering, and on-site surveys. Distribution scale, custom machining capability, and SmartEquip procurement integration represent the principal operational moats supporting a long-tenured installed base of industrial and rental customers across North America.

Name

Hercules Sealing Products

Legal name

HB Sealing Products, Inc.

Website

https://herculesus.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

101–250 employees

Short description

Hercules Sealing Products is a privately held US distributor of aftermarket hydraulic seals, seal kits, and cylinders founded in 1962, serving hydraulic shops, distributors, OEMs, and equipment rental fleets across construction, mining, industrial, and agricultural verticals in North America.

Ownership category

akta.pro rank

Product category

Hydraulic Seals & Components

NAICS

Gasket, Packing, and Sealing Device Manufacturing (339991), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Rubber Product Manufacturing for Mechanical Use (326291)

SIC

Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050), Wholesale-Motor Vehicle Supplies & New Parts (5013), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Seals, Gaskets & Fluid Connectors (O-rings, packings, rotary seals, quick couplers) (IMAHAGAI)

akta.pro secondary industry

Seals, Gaskets & O-Rings (Industrial Elastomer) (IMANALAC)

Keywords

• Hydraulic seals
• Seal kits
• Hydraulic cylinders
• Custom machined seals
• Fluid power parts

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hydraulic Seals and Seal Kits: Sale of replacement hydraulic seal kits for mobile and industrial equipment including piston seals, rod seals, wiper seals, O-rings, and wear rings. One-time purchase model with per-unit pricing.
2. Hydraulic Cylinders: Aftermarket OEM-equivalent hydraulic cylinders for various equipment applications including boom, stabilizer, lift, and articulating cylinders. One-time product sales.
3. Custom Machined Seals: Rapid-prototype custom sealing solutions produced same day using CNC machines. Size range from 7/16 inch (11mm) to 33.5 inch (851mm) diameter with various material options.
4. Custom Cylinder Stocking Programs: Custom stocking aligned with customer maintenance schedules ensuring right products available at right time. Professional services including seal failure analysis and site surveys.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hercules Sealing Products is a distributor of aftermarket hydraulic seals, seal kits, hydraulic cylinders, and replacement parts used across the fluid power industry. The company operates one of the largest in-stock selections of hydraulic parts in North America (100,000+ parts, 25,000+ OEM-quality kits), with same-day custom machined seal production and next-day delivery. It serves hydraulic shops, equipment rental fleets, industrial manufacturers, and OEMs with cost-saving alternatives to OEM parts.

Product overview

Hercules Sealing Products is a distributor of hydraulic seals, seal kits, cylinders, and replacement parts for the fluid power industry. The company operates as a multi-product e-commerce platform offering over 100,000 parts with same-day and next-day delivery options. The core product portfolio includes hydraulic seals (rod seals, piston seals, wipers, O-rings), hydraulic seal kits and repair parts organized by brand (Bobcat, Caterpillar, John Deere, Komatsu, etc.) and equipment type, custom machined seals produced on demand via rapid-prototype technology, OEM aftermarket hydraulic cylinders (telescopic, tie-rod, welded), and pump/motor/valve repair kits. Supporting offerings include metalworking products (drills, abrasives, band saw blades), repair accessories (filters, adhesives), and engineering services (reverse engineering, seal identification, failure analysis, site surveys). The business model emphasizes 30%+ savings versus OEM pricing with over 25,000 OEM-quality kits in stock.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 30%+ savings off OEM list price
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• SmartEquipcoreTechnology or IntegrationSmartEquip integration allows rental companies to register Hercules as a supplier and use Punch out integration for convenient procurement of seal kits and cylinders through their existing procurement systems.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Allied Rubber & Gasket Co. Industrial distributor of gaskets, rubber products, hose and sealing devices. Comparable to Hercules because both distribute replacement sealing products with breadth of SKUs and custom-cut capabilities to similar MRO and fluid power customers.
• Kelley Supply: Distributor of hydraulic seals, O-rings, seal kits and related fluid power products. Highly comparable business model to Hercules — catalog distribution, custom machined seals, and OEM-equivalent aftermarket positioning.
• Custom Seal & Rubber: Specialist in custom molded rubber seals, gaskets and sealing solutions for industrial and heavy-equipment applications. Comparable to Hercules because both serve fluid power and heavy-equipment customers with custom and standard sealing products.
• Hydro Inc. Provider of hydraulic repair services and replacement components, including seals, cylinders and pump repair. Closely comparable to Hercules in fluid power aftermarket, particularly in hydraulic shop and industrial customer segments.

Broad incumbents

• Motion Industries: Large industrial distributor of bearings, power transmission, fluid power and sealing products. Comparable to Hercules because both serve MRO and OEM customers with fluid power and sealing SKUs, but Motion is broader and at much larger scale.
• Applied Industrial Technologies: Industrial distributor of bearings, power transmission, fluid power, seals and related MRO products. Comparable in customer segments (industrial MRO, heavy equipment) but operates at much larger scale with broader category coverage than Hercules.
• MSC Industrial Direct: Direct marketer and distributor of metalworking and MRO supplies including seals, hoses and fluid power products. Comparable to Hercules in e-commerce-led MRO distribution, but with much broader category breadth across manufacturing customers.
• Grainger: Broad-line industrial MRO distributor with significant fluid power and sealing product offering. Comparable in distribution model and customer overlap (industrial, facilities, heavy equipment), but at vastly larger scale and with broader SKU coverage.
• Trelleborg Sealing Solutions: Global manufacturer of precision seals, O-rings and engineered polymer solutions. Comparable because Trelleborg both supplies and competes with Hercules in sealing products for fluid power, heavy equipment and industrial applications.
• Parker Hannifin (Motion & Control / O-Ring Division): Diversified manufacturer of motion and control technologies including hydraulic seals, O-rings and cylinder components. Comparable as both a supplier of branded sealing products carried by Hercules (Parker kits explicitly listed) and an OEM whose aftermarket pricing Hercules undercuts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HerculesSealing
• YouTubeyoutube.com/user/sealingproducts
• Facebookfacebook.com/HerculesSealingProducts
• LinkedInlinkedin.com/company/hercules-sealing-products
• Instagraminstagram.com/herculessealing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hercules Sealing Products