Redmond

What Redmond does

Redmond Incorporated is a privately held, family-owned diversified holding company founded in 1958 in Heber City, Utah, when brothers Milo and Lamar Bosshardt discovered a unique salt deposit beneath their farmland. The company operates eight distinct subsidiaries spanning salt and bentonite mineral mining, natural consumer packaged goods, agriculture and animal health, vinyl fencing and outdoor structures, farm-to-table food service, and Alaska hospitality. Core operating brands include Redmond Life (Real Salt unrefined sea salt, Re-Lyte electrolyte supplements, and Earthpaste natural toothpaste), Ice Slicer (deicing products 20% less corrosive than standard salt), Redmond Agriculture and Redmond Equine (natural animal mineral supplements), Best Vinyl and Valley Wide Fence and Deck (vinyl outdoor structures), Western Clay (sodium bentonite supplied globally since 1925), Redmond Heritage Farms (farm-to-table cafés and farm stores), Redmond Hunt (deer mineral supplements), and Pybus Point Lodge (Alaska guided fishing and lodging).

The company's revenue model is multi-stream and primarily transactional. Consumer brands are sold through direct-to-consumer e-commerce on redmond.life and through retail health food stores. Agricultural and equine products are sold to farms, ranches, and individual animal owners directly and through distributors. Industrial minerals (Real Salt, Ice Slicer, Western Clay bentonite) are sold to industrial, commercial, and agricultural buyers globally. Vinyl fencing brands use field sales representatives who manage pipelines, attend home shows, and coordinate project work in Utah, Colorado, and Hawaii. The company also operates a gain-sharing program that distributes a portion of yearly profit to all employees, and earns revenue from farm-to-table cafés, farm stores, and lodge hospitality.

Geographically, Redmond operates across Utah (headquarters and primary manufacturing), Colorado, Hawaii, and Alaska, with charitable giving partnerships extending into Guatemala through the MESO Foundation. The company maintains an active digital presence across YouTube, TikTok, LinkedIn, Instagram, Twitter, and Facebook, and has received recognition including Inc. Magazine's Best Small Companies in America and multiple Utah workplace awards. No external private equity, venture capital, or institutional investor ownership is indicated; control appears to remain with the founding family and internal management, with Rhett Roberts serving as founder and CEO.

Name

Redmond

Legal name

Redmond Incorporated

Website

https://redmondinc.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

251–500 employees

Short description

Redmond Incorporated is a privately held, family-owned diversified holding company founded in 1958 in Heber City, Utah, operating eight subsidiaries across mineral mining, natural consumer packaged goods (Real Salt, Re-Lyte, Earthpaste), agricultural supplements, vinyl fencing, farm-to-table food service, and Alaska hospitality, serving health-conscious consumers, farmers/ranchers, and industrial buyers.

Ownership category

akta.pro rank

Product category

Diversified Natural Mineral and Consumer Products

NAICS

Sand, Gravel, Clay, and Ceramic and Refractory Minerals Mining and Quarrying (21232), Ground or Treated Mineral and Earth Manufacturing (327992), Other Building Material Dealers (44418)

SIC

Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400), Abrasive, Asbestos & Misc Nonmetallic Mineral Prods (3290), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Industrial Salt Mining (Rock Salt, Brine) (IMAKAGAG)

akta.pro secondary industries

Salt & Salt-Based Seasonings (Sea Salt, Flake, Seasoned Salts) (AFAJANAE), Soil Remediation & Immobilization Amendments (Bentonite, Zeolite, Phosphates) (AFABADAH), Soil Amendments & Conditioners (Lime/Gypsum/Humates) (IMAEAEAH)

Keywords

• Natural mineral products
• Salt mining
• Agricultural supplements
• Vinyl fencing products
• Bentonite clay minerals

Headquarters

HQ city

Heber City

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Consumer Packaged Goods (Real Salt, Re-Lyte, Earthpaste): Sale of branded natural consumer products including Real Salt, Trophy Rock, Re-Lyte electrolyte products, and Earthpaste dental products through retail health food stores and direct e-commerce.
2. Agriculture & Animal Health Products: Sale of natural agricultural supplements through Redmond Agriculture and Redmond Equine brands targeting farms, ranches, and individual animal owners.
3. Ice Slicer Deicing Products: Sale of eco-friendly deicing products for residential, commercial, and industrial use.
4. Vinyl Fence, Deck & Outdoor Structures: Sale and installation of vinyl fencing, decks, gazebos, and outdoor structures through Best Vinyl and Valley Wide Fence brands in Utah and Colorado.
5. Industrial Minerals (Salt & Bentonite): Sale of mined mineral products including Real Salt, Ice Slicer, and Western Clay bentonite for industrial and commercial applications.
6. Food Service & Farm Retail: Operation of farm-to-table cafés and farm stores (Redmond Heritage Farms, Redmond Farm Kitchen) selling prepared foods and small-batch products.
7. Lodge & Hospitality: Pybus Point Lodge offers hospitality experiences including guided fishing, gourmet meals, and lodging.
8. Gain Sharing on Yearly Profit: Redmond operates a gain sharing model on yearly profit that applies to all employees, sharing financial success across the workforce.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Redmond, through its subsidiaries, mines unique salt and bentonite clay deposits in Utah and converts them into a portfolio of natural consumer and industrial products. Its core offerings include unrefined sea salt under the Real Salt brand, natural electrolyte mixes (Re-Lyte), natural toothpaste (Earthpaste), eco-friendly deicing salt (Ice Slicer), animal and agricultural mineral supplements, vinyl fencing and outdoor structures, bentonite clay minerals for industrial buyers, and farm-to-table foods and lodge hospitality.

Product overview

Redmond is a diversified holding company with 8 distinct operating companies spanning salt mining, agriculture, wellness products, outdoor recreation, and construction materials. The portfolio includes Redmond Life (Real Salt, Re-Lyte, Earthpaste), Redmond Heritage Farms, Ice Slicer (de-icing), Redmond Agriculture (animal health), Redmond Equine and Hunt (mineral supplements for animals), Best Vinyl and Valley Wide Fence (vinyl fencing/decks), Western Clay (bentonite minerals), and Pybus Point Lodge (Alaska hospitality). These diverse brands share a common mission of elevating the human experience through natural, quality products. The company was founded in 1958 when brothers Milo and Lamar Bosshardt discovered unique salt deposits beneath their farmland.

Differentiator

Problem solved

Functional benefit

Brands

• Redmond Life: Natural products including Real Salt, Re-Lyte, Earthpaste for everyday health and wellness
• Redmond Heritage Farms
• Ice Slicer
• Redmond Agriculture
• Redmond Equine
• Best Vinyl
• Redmond Hunt
• Valley Wide Fence and Deck
• Pybus Point Lodge
• Western Clay
• Real Salt
• Trophy Rock

Products and services

• Real Salt

Quantifiable outcome

• 1000s of lives changed through education, clean water, and opportunity
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• MESO FoundationcoreOthers · 1 January 1998MESO Foundation was founded in 1998 by Guatemalan engineer Julio Salazar to fight poverty through education, emotional well-being, and creative opportunity. Redmond provides a 3:1 match on all associate donations to MESO. The foundation operates Colegio Mesoamericano (K-12 school), Project Indigo (emotional intelligence curriculum), and Pixel (creative agency providing local jobs and funding education). Redmond's giving has impacted thousands of lives over 25+ years.
• WHOlivescoreOthersWHOlives supports communities through clean water access and ending FGM initiatives. Redmond provides a 100% match on all associate donations to WHOlives. The Clean Water Initiative helps fund well installation in communities with limited water access using a revolving loan model. The Ending FGM Initiative supports girls at risk in Kenya through rescue, recovery, and prevention programs including safe housing, school fees, and medical and legal support.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Cargill Salt: A major industrial and food-grade salt producer with operations in evaporated salt, rock salt, and specialty salts. Directly comparable to Redmond's Real Salt, Ice Slicer, and Trophy Rock mining/processing footprint, and a key competitor across both consumer and deicing channels.
• Wyo-Ben Inc. Long-standing producer of bentonite clay products for oilfield, agricultural, industrial, and environmental uses. Closest functional peer to Redmond's Western Clay bentonite mining and processing operation.
• LMNT: Fast-growing DTC electrolyte mix brand competing head-to-head with Redmond's Re-Lyte in the natural, sugar-free hydration category across sports, fitness, and paleo/keto consumer segments.
• Standard Bentonite / CETCO: Bentonite-based product lines serving environmental, construction, and industrial markets. Closest functional peer to Western Clay's sodium bentonite mining business within Redmond's portfolio.

Broad incumbents

• Morton Salt: The dominant U.S. rock-salt and table-salt brand, owned by K+S. Competes with Redmond across consumer (table salt, sea salt), industrial deicing, and food-service categories, while operating at far greater scale across the same mineral inputs.
• Compass Minerals: Public producer of salt (highway deicing, consumer, industrial) and sulfate of potash plant nutrients. Direct overlap with Redmond's Ice Slicer industrial deicing business and Redmond Agriculture mineral supplements.
• Hain Celestial Group: Diversified natural and organic packaged-goods platform (food, snacks, personal care). Comparable to Redmond Life's positioning across Real Salt, Earthpaste, and other natural consumer SKUs in health-food retail channels.
• Trex Company: Leading composite decking and railing manufacturer with adjacent fence and outdoor structure offerings. Comparable to Redmond's Best Vinyl and Valley Wide Fence vinyl fence/deck business on product category and channel, though serving a national rather than regional footprint.
• K+S AG: Global salt, potash, and magnesium products producer and the parent of Morton Salt. Comparable at the production and global distribution layer to Redmond's mineral mining and deicing businesses, with much larger scale and international reach.
• Sigma-Aldrich / ICL Group: Specialty minerals and agricultural-nutrient company with bentonite, mineral, and salt product lines. Comparable as a broad industrial-minerals incumbent to Redmond's diversified mineral portfolio including Western Clay and Redmond Agriculture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/theredmondxp
• YouTubeyoutube.com/user/RedmondIncorporated
• Facebookfacebook.com/RedmondInc
• LinkedInlinkedin.com/company/redmond
• Instagraminstagram.com/redmondexperience
• TikToktiktok.com/@redmondexperience?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redmond