What Longnecker & Associates does

NFP Compensation Consulting, formerly operating as Longnecker & Associates, is a Houston-headquartered strategic compensation and corporate governance consulting firm that has been operating since 2003 and now operates as a division of NFP (an Aon company). The firm serves public companies, private companies, and not-for-profit organizations throughout the United States, with stated market presence in Washington DC, New York City, Atlanta, Los Angeles, and San Francisco. Its service portfolio spans executive, board, and employee compensation consulting; annual and long-term incentive plan design; restructuring and bankruptcy compensation, including Section 280G Golden Parachute analysis and M&A human-capital advisory; SEC governance services such as CD&A disclosure, executive compensation disclosures, and say-on-pay shareholder outreach; corporate compensation risk assessment; and litigation support for compensation-related disputes. Industry specialization is articulated in banking and financial services, real estate, and energy (including oil and gas), with M&A human-capital advisory called out for the oil and gas vertical.

The firm operates as a pure professional services practice with no proprietary technology platform or software product; all services are delivered as custom consulting engagements rather than through self-serve or marketplace channels. Marketing is content-led via a firm-authored blog (NFPCC Articles), case studies segmented across restructuring, private, public, not-for-profit, litigation support, and strategy/governance practice areas, a monthly NFP Compensation Insights newsletter, and industry events and webinars. The firm is privately held under NFP/Aon ownership, has 11–50 employees, and generates revenue through engagement-based professional services pricing that is not publicly disclosed.

Name

Longnecker & Associates

Legal name

NFP, an Aon company

Website

https://longnecker.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

NFP Compensation Consulting (formerly Longnecker & Associates) is a Houston-based strategic compensation and corporate governance advisory firm serving public, private, and not-for-profit organizations across the United States. It operates as a division of NFP, an Aon company.

Ownership category

akta.pro rank

Product category

Executive Compensation Consulting

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Compensation, Benefits & Rewards Consulting (BPAHAGAF)

akta.pro secondary industry

Equity Compensation & Global Share Plan Administration (BPACAHAI)

Keywords

• Executive compensation consulting
• Incentive plan design
• Compensation strategy advisory
• Restructuring compensation services
• Corporate governance advisory

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Compensation Consulting Services: Professional consulting services providing independent, third-party compensation planning with incentive and goal-oriented rewards. Services include executive compensation, board compensation, employee compensation, incentive plan design, restructuring compensation, and corporate governance advisory.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

NFP Compensation Consulting provides independent, third-party compensation planning and advisory services for public, private, and not-for-profit organizations. Core offerings include executive, board, and employee compensation consulting; short- and long-term incentive plan design; restructuring and bankruptcy compensation advisory (including M&A and 280G Golden Parachute analysis); SEC disclosure support (CD&A, say-on-pay, executive compensation disclosures); compensation risk assessment; and litigation support.

Product overview

NFP Compensation Consulting is a strategic corporate governance and compensation consulting firm that operates as a single unified service offering rather than a software platform. The company provides independent, third-party compensation planning and advisory services through interconnected consulting practice areas: Core compensation consulting services include Employee Compensation, Executive Compensation, Board of Directors Compensation, and Not-for-Profit Compensation Planning. The Incentive Plan Design practice encompasses Compensation Strategy & Plan Review, Annual Incentive Plan Design, and Long-Term Incentive Plan Design. Restructuring Services cover corporate restructurings, bankruptcies, and M&A transactions including 280g Golden Parachute analysis. Strategy & Governance Advisory services include Executive Compensation Disclosures, CD&A Disclosure, Say-on-Pay Advisory, and Corporate Compensation Risk Assessment. The firm also provides Litigation Support services. The company serves public, private, and not-for-profit entities throughout the United States from its Houston, Texas headquarters.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Compensation Consulting Independent third-party compensation planning services providing expert guidance on pay and salary rates by industry and position for non-executive employees.
• Executive Compensation Consulting Strategic advisory services for executive compensation planning, design, and implementation to drive business performance for C-suite and senior leadership.
• Not-for-Profit Compensation Planning & Analysis Compensation benchmarking and planning services tailored for non-profit organizations, addressing unique governance and public accountability requirements.
• Board of Directors Compensation Advisory services for designing compensation packages for board members and supporting corporate governance best practices.
• Compensation Strategy & Plan Review Review and assessment of existing compensation strategies and incentive plans to identify gaps and improvement opportunities.
• Annual Incentive Plan Design Design of short-term cash incentive programs structured to drive annual performance goals.
• Long-Term Incentive Plan Design Strategic design of long-term equity and incentive plans (e.g., stock options, restricted stock, performance shares) intended to drive sustained performance and retention.
• Restructuring Compensation Services Compensation advisory for corporate restructurings, bankruptcies, and other high-risk transactions, including 280G Golden Parachute analysis.
• Mergers and Acquisitions Compensation Advisory Human capital compensation guidance during M&A transactions across industries including oil and gas, banking, and real estate.
• Executive Compensation Disclosures SEC compliance and disclosure advisory for executive compensation reporting for public companies.
• CD&A Disclosure Services Compensation Discussion and Analysis (CD&A) disclosure preparation and review services for SEC-regulated filers.
• Say-on-Pay Advisory Shareholder outreach and advisory services designed to support favorable say-on-pay vote outcomes at annual meetings.
• Corporate Compensation Risk Assessment Assessment services designed to identify and mitigate compensation-related risks (e.g., pay-for-performance misalignment, disclosure exposure).
• 280G Golden Parachute Analysis Expert analysis and advisory for golden parachute arrangements under Section 280G of the Internal Revenue Code, including excise tax calculations.
• Litigation Support Services Expert witness and litigation support for compensation-related legal matters, including damages analyses and expert testimony.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AoncoreOthersNFP is an Aon company. Aon plc is a global professional services firm that provides risk consulting, insurance brokerage, and human resources solutions. NFP Compensation Consulting operates as part of the Aon network, leveraging global resources and expertise in compensation consulting.

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Aon: Ultimate parent company and global professional services firm providing risk, insurance, and HR solutions including executive compensation advisory. Both a corporate parent and a broad incumbent competitor with overlapping service lines.
• Mercer: Global consulting leader in health, wealth, and career, including a substantial executive compensation and rewards practice. Directly comparable as a large-scale competitor in executive and board compensation advisory, with broader portfolio than Longnecker/NFPCC.
• Korn Ferry: Global organizational consulting firm with a strong reward and total compensation practice. Comparable as a strategic advisor on executive pay, incentive design, and board compensation, often paired with its executive search business.
• Willis Towers Watson (WTW): Major global advisory firm with deep executive compensation and total rewards consulting capabilities. Comparable in serving public, private, and non-profit clients for executive pay, incentive design, and governance advisory — at much larger scale.

Emerging players

• Radford (Aon): Aon-owned compensation benchmarking and rewards analytics business. Comparable in compensation data and benchmarking services, but operates as a technology/data platform rather than a custom advisory firm — partial overlap with NFPCC's employee compensation practice.

Direct peers

• Pay Governance: Independent executive compensation and corporate governance consulting firm. Comparable in serving compensation committees on pay design, pay-for-performance, and shareholder engagement.
• Semler Brossy: Independent compensation consulting firm focused on executive pay, incentive design, and corporate governance for public and large private companies. Direct peer in the same advisory niche.
• Pearl Meyer: Independent executive and board compensation consulting firm. Direct competitor serving public, private, and not-for-profit clients with executive pay, incentive design, and governance advisory — closest like-for-like peer to NFPCC.
• Frederic W. Cook & Co. (FW Cook): Leading independent executive compensation consulting firm specializing in incentive plan design, say-on-pay, and CD&A disclosure. Direct competitor in the same core services and same client profile as NFP Compensation Consulting.
• Compensation Advisory Partners (CAP): Independent executive compensation and governance consulting firm serving large public and pre-IPO companies. Direct peer in compensation strategy, incentive design, and shareholder outreach/say-on-pay advisory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/longneckerassoc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longnecker & Associates