General Metal Company

What General Metal Company does

General Metal Company, Inc. is a privately held, family-owned precision sheet metal fabrication shop founded in 1966 by John Tuszl and now led by second-generation family owners out of a single Bensalem, Pennsylvania facility (1286 Adams Road). The company manufactures custom enclosures, components, parts, and chassis in cold rolled steel, aluminum, and stainless steel (up to 1/4" thickness) on a project-quoted basis for OEMs across electronics, transportation, commercial lighting, refrigeration, specialty HVAC, static and temperature control, automation equipment, and industrial machinery, primarily within the Mid-Atlantic region. Its in-house capabilities span SolidWorks 3D modeling, AutoCAD drafting, fiber laser cutting, CNC forming, turret punching, shearing, MIG/TIG/spot welding, hardware insertion, deburring, conveyorized powder coating with a 3-stage phosphate wash, silk-screening, graining, final assembly, and in-house truck delivery, all governed by an ISO 9001:2015-certified quality management system with continuous in-process inspections and a Fabrivision digitizing inspection station.

The business model is project-based custom manufacturing with per-project quotes tied to material, thickness, complexity, quantity, and finishing requirements; revenue is generated from one-off prototype runs through high-volume OEM production, with no public pricing tiers, no subscription or recurring component, and no disclosed digital channel beyond a contact-form website and direct phone sales. Customers are acquired through direct outreach, the company website, and word-of-mouth within the Mid-Atlantic OEM ecosystem, with no external investors, parent company, or disclosed partnerships. The firm has not raised outside funding, has no current M&A activity, and shows no signals of geographic expansion beyond its existing regional footprint, positioning it as a stable, mature, owner-operated job shop rather than a high-growth platform.

Name

General Metal Company

Legal name

General Metal Company, Inc.

Website

https://generalmetal.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

General Metal Company is a family-owned precision sheet metal fabricator in Bensalem, Pennsylvania, founded in 1966, serving Mid-Atlantic OEMs with laser cutting, CNC forming, welding, powder coating, assembly, and prototyping under ISO 9001:2015.

Ownership category

akta.pro rank

Product category

Metal Fabrication

NAICS

All Other Fabricated Metal Product Manufacturing (33299), Other Fabricated Metal Product Manufacturing (3329), Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812)

SIC

Sheet Metal Work (3444), Miscellaneous Fabricated Metal Products (3490)

akta.pro primary industry

Architectural & Miscellaneous Metals (Stairs, Railings, Ladders) (IMADACAE)

akta.pro secondary industry

Sheet Metal Machinery (Laser/Plasma/Waterjet Cutting, Punching) (IMAHADAD)

Keywords

• Sheet metal fabrication
• Precision fabrication services
• Laser cutting
• Powder coating
• CNC metal forming

Headquarters

HQ city

Bensalem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Metal Fabrication Services: One-time project-based custom sheet metal fabrication manufacturing. Customers provide drawings or designs, and General Metal manufactures to exact specifications on a per-project basis. Revenue is generated through individual project quotes based on complexity, materials, and quantity. The company offers both prototype development and high-volume production runs.
2. Additional Finishing and Assembly Services: Supplementary services including powder coating, silk-screening, graining, welding, and final assembly bundled with fabrication or sold separately. These add-on services increase revenue per project and provide complete start-to-finish solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

General Metal Company manufactures custom sheet metal products and provides precision fabrication services including laser cutting, CNC forming, turret punching, TIG/MIG welding, powder coating, silk-screening, and final assembly. Operating from a single Bensalem, PA facility, the company takes customer drawings and produces enclosures, components, parts, and chassis in aluminum, stainless steel, and cold rolled steel, ranging from rapid prototypes to high-volume OEM production runs.

Product overview

General Metal Company is a precision sheet metal fabrication service provider offering a unified suite of manufacturing services. The core offering centers on precision sheet metal fabrication, supported by complementary services including Design Services (leveraging SolidWorks, TruTops Boost, and AutoCAD), Finishing Services (powder coating, silk-screening, graining), Assembly Services, and Custom Prototyping with quick turnaround. Working with materials including cold rolled steel, aluminum, and stainless steel, the company delivers custom enclosures, components, parts, and chasses from prototype through high-volume production. All services are supported by an ISO 9001:2015-certified quality management system.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Services
• Precision Sheet Metal Fabrication Services
• Finishing Services
• Assembly Services
• Custom Prototyping

Quantifiable outcome

• Quickest turnaround prototypes in the industry
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• BTD Manufacturing: BTD is a Midwest-based metal stamping and fabrication provider offering design, tooling, stamping, welding, painting, and assembly to OEM customers. Highly comparable to General Metal across services, vertical mix, and one-stop-shop positioning.
• Winsert: Winsert manufactures precision machined components and assemblies for industrial OEMs. Overlaps with General Metal on precision metal components, OEM customer base, and value-added assembly services.
• Protomatic: Protomatic is a CNC precision machining and prototyping shop serving aerospace, medical, and industrial OEMs. Comparable to General Metal's prototyping capability, laser/CNC technology base, and quick-turn OEM service model.
• Metal Craft Machine & Engineering: Metal Craft provides precision metal manufacturing including laser cutting, forming, machining, and finishing for OEM and industrial customers—closely overlapping with General Metal's service stack and customer profile.
• Boker's Inc. Boker's is a precision metal stamping and assemblies manufacturer serving OEMs with washers, spacers, and custom stamped components—comparable as a family-owned, precision-focused metal fabricator with similar customer types.
• Kapco Metal Stamping: Kapco is a precision metal stamping and fabrication provider offering laser cutting, CNC forming, welding, painting, and assembly to OEM customers—directly overlapping with General Metal's core service menu and end markets.
• Mayville Engineering Company (MEC): MEC is a precision metal components and custom fabrications provider serving OEM markets including industrial, commercial, and transportation—closely comparable to General Metal in vertical, customer type, and one-stop-shop service model, though at materially larger scale.
• Fabrite Manufacturing: Fabrite is a precision sheet metal and machined parts manufacturer serving OEMs with laser cutting, forming, welding, and finishing—closely comparable to General Metal in services and customer mix.

Broad incumbents

• Park-Ohio Holdings: Park-Ohio is a diversified industrial manufacturer with metalworking and precision component operations serving multiple end markets—overlaps broadly with General Metal's manufacturing services and OEM customer base, but at much larger scale and across many segments.
• NN, Inc. NN is a diversified precision components manufacturer serving medical, automotive, and industrial OEMs with metal and plastic components. Comparable as a broad incumbent in precision OEM components, though NN operates at much larger scale and broader scope than General Metal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/general-metal-company-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about General Metal Company