Grand View University
Grand View University is a private, 1896-founded four-year university in Des Moines, Iowa, serving 1,800+ students through 35+ undergraduate majors, 8 graduate programs, and 20+ online degrees. It generates revenue primarily from tuition, supplemented by bookstore, parking, campus services, and youth programming.
- Company typePrivate
- Founded1896
- HeadquartersDes Moines, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Grand View University does
Grand View University is a private four-year university founded in 1896 and headquartered at 1200 Grandview Avenue in Des Moines, Iowa. The institution serves approximately 1,800+ students through 35+ undergraduate majors, 8 graduate degree programs, and 20+ fully online degree programs, organized across six primary customer segments: traditional undergraduates, graduate students, online and non-traditional learners, transfer students, international students, and student-athletes competing in the NAIA Viking Athletics program.
The university's core technology footprint consists of a learning management system branded as the myGVU student portal, integrated course-materials delivery through an eCampus.com partnership (Viking CourseWorks equitable access program launching Fall 2026, superseding the prior Inclusive Access digital textbook program covering 115+ class sections), a campus bookstore with an online storefront, a dedicated Esports Arena housed in Nielsen Residence Hall, and student-success tooling such as Person Proxy parent-account access. It also operates partnership-driven service layers including Uwill for mental health and wellness. There is no evidence of proprietary AI/ML or differentiated data infrastructure in the disclosed material.
Grand View generates revenue primarily through tuition and fees (subscription/recurring model) from undergraduate, graduate, and online students, supplemented by auxiliary transactional streams: university bookstore sales (textbooks, apparel, merchandise), parking permits ($176/year residential, $88/year commuter), campus services (printing, mailing, shipping, ID cards), and youth programming such as esports and dance camps. Go-to-market is sales-led traditional higher education recruitment (campus visits, preview events, financial aid counseling, alumni network referrals) combined with channel partnerships (eCampus.com for course materials). Pricing is not publicly disclosed; the university emphasizes affordability messaging ("Go Private. Pay Public.", GV Next financial aid) to differentiate from public institutions. The institution is privately governed by a Board of Trustees, is not a subsidiary of any larger entity, and has not raised external funding rounds.
Grand View University firmographics
Firmographics- Name
- Grand View University
- Legal name
- Grand View University
- Website
- https://grandview.edu
- Company type
- Private
- Founded year
- 1896
- Operating status
- Operating
- Short description
- Grand View University is a private, 1896-founded four-year university in Des Moines, Iowa, serving 1,800+ students through 35+ undergraduate majors, 8 graduate programs, and 20+ online degrees. It generates revenue primarily from tuition, supplemented by bookstore, parking, campus services, and youth programming.
- Ownership category
- akta.pro rank
Grand View University industry classification
Industry- Product category
- Private Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113)
- akta.pro primary industry
- Faith-Affiliated Private Research Universities (EDAHABAJ)
- akta.pro secondary industry
- Faculty-Led Study Tours & Embedded Short Programs (Home Institution-Led) (EDAIAIAJ)
Keywords
Where Grand View University is headquartered
LocationHeadquarters
- HQ city
- Des Moines
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Grand View University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Tuition and Fees: Primary revenue stream from undergraduate and graduate tuition, with financial aid, grants, and scholarships offered to students.
- Bookstore Operations: University-owned bookstore selling textbooks, course materials, university apparel, and merchandise. Located in the Henning Student Center.
- Parking Services: Parking permit fees charged to students: $176/year for residential students, $88/year for commuting students, with some categories receiving waivers.
- Campus Services: Printing, mailing, shipping, and identification card services provided to students and staff.
- Summer Camps and Programs: Revenue from esports camps (Valorant $150, Overwatch), dance prep clinics ($75), and other youth programming.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Equitable Access Course Materials Program |
| Unit Pricing | One time/ perpetual license | Dance Prep Clinic |
| Unit Pricing | One time/ perpetual license | Valorant Summer Camp |
| Unit Pricing | One time/ perpetual license | Overwatch Summer Camp |
| Subscription | Annual | Residential Student Parking |
| Subscription | Annual | Commuter Student Parking |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Grand View University product offering
Product offeringCore offering
Grand View University is a private four-year university in Des Moines, Iowa, founded in 1896, offering more than 35 undergraduate majors, 8 graduate degree programs, and 20+ online degree programs to approximately 1,800 students. The university provides traditional on-campus residential education, graduate and online programs, NAIA athletics, study abroad programs, and integrated student services including an equitable access course materials program, campus bookstore, and campus services.
Product overview
Grand View University is a private university offering undergraduate, graduate, and online degree programs across more than 35 majors and 20 online programs. The university provides educational services through its core academic programs, supported by integrated student services including Viking CourseWorks (equitable access course materials), the Inclusive Access digital textbook program, campus bookstore, campus services (printing/mailing), and esports programs. The institution serves approximately 1,800+ students at its Des Moines, Iowa campus.
Differentiator
Problem solved
Functional benefit
Products and services
- Undergraduate Programs
Quantifiable outcome
- 50-60% savings on course materials compared to retail textbook costs
- +2 more outcomes
Companies that use Grand View University
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles6 records
Grand View University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Grand View University partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- eCampus.comcoreeCampus.com has partnered with Grand View University to launch Viking CourseWorks, an equitable access program that will provide students with required course materials at an affordable cost starting Fall 2026. The program serves the university's 1,800+ students and delivers both physical textbooks and digital materials before the first day of class. Faculty will gain access to adoption tools and analytics to make data-driven decisions about course materials.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Grand View University competitors and assessment
Company assessmentDirect peers
- Wartburg College: Wartburg College is a small private Lutheran-affiliated institution in Waverly, Iowa, comparable to Grand View in enrollment size (around 1,500-1,800 students), faith heritage, NAIA athletics, and Midwest private-college positioning. Directly competes for Iowa private-college prospects.
- William Penn University: William Penn University is a small private Quaker-affiliated university in Oskaloosa, Iowa, with comparable enrollment scale, NAIA athletics tier, and Midwest private-college market position to Grand View. Directly competes in the Iowa private-college recruitment market.
- Cornell College: Cornell College is a private liberal arts college in Mount Vernon, Iowa, with a similar small enrollment scale and Midwestern private-college profile to Grand View. Competes for the same Iowa private-college applicant pool and shares comparable tuition pricing and program mix.
- Dordt University: Dordt University is a small private Christian institution in Sioux Center, Iowa, with similar enrollment scale, faith-affiliated identity, NAIA athletics tier, and Iowa private-college market position. Directly competes for Iowa faith-affiliated prospective students.
- Loras College: Loras College is a small private Catholic liberal arts college in Dubuque, Iowa, comparable to Grand View in enrollment scale, faith-affiliation, NAIA athletics tier, and Midwest private-college market position. Directly competes for Iowa private-college prospects and faith-affiliated students.
- Drake University: Drake University is a private university also located in Des Moines, Iowa, competing head-to-head with Grand View for the same Des Moines metro prospective students, faculty, and donors. Both serve similar undergraduate and graduate markets in the same Iowa geography, making them the closest direct comparable.
- Northwestern College (Iowa): Northwestern College is a small private Christian college in Orange City, Iowa, with comparable enrollment, faith-affiliated mission, NAIA athletics, and Midwest private-college positioning. Directly competes for faith-affiliated Iowa students and donor bases.
- Clarke University: Clarke University is a small private Catholic university in Dubuque, Iowa, offering comparable undergraduate, graduate, and online programs at a similar enrollment scale to Grand View. Directly competes in the Iowa private higher education market for students, faculty, and donor dollars.
- Upper Iowa University: Upper Iowa University is a small private Iowa institution with a comparable enrollment profile, similar online program emphasis, and Midwest private-college positioning. Notably similar in its investment in distance learning as a growth lever, mirroring Grand View's online expansion strategy.
- Briar Cliff University: Briar Cliff University is a small private Catholic university in Sioux City, Iowa, where GV's current President Dr. Rachelle Keck previously served as president. Comparable in enrollment scale, faith affiliation, and Midwest private-college positioning to Grand View.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Grand View University social profiles
Digital presenceGrand View University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grand View University leadership team
Management profileNumber of profiles
Profiles12 records
Grand View University subsidiaries and ownership
Company hierarchySubsidiaries2 records
Grand View University funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grand View University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grand View University
What does Grand View University do?
Grand View University is a private four-year university in Des Moines, Iowa, founded in 1896, offering more than 35 undergraduate majors, 8 graduate degree programs, and 20+ online degree programs to approximately 1,800 students. The university provides traditional on-campus residential education, graduate and online programs, NAIA athletics, study abroad programs, and integrated student services including an equitable access course materials program, campus bookstore, and campus services.
Is Grand View University a public or private company?
Grand View University is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Grand View University founded?
Grand View University was founded in 1896.
Where is Grand View University based?
Grand View University is headquartered in Des Moines, United States, in the North America region.
How does Grand View University make money?
Five revenue lines are on record. Tuition and Fees are the primary driver. The others are bookstore Operations, parking Services, campus Services and summer Camps and Programs.
Who are Grand View University's main competitors?
Direct peers on record are Wartburg College, William Penn University, Cornell College, Dordt University, Loras College, Drake University, Northwestern College (Iowa), Clarke University, Upper Iowa University and Briar Cliff University.
Does Grand View University have an API?
No public API is recorded for Grand View University.
What industry is Grand View University in?
Grand View University's product category is Private Higher Education. Its primary akta.pro industry code is EDAHABAJ, Faith-Affiliated Private Research Universities, with a secondary code of EDAIAIAJ, Faculty-Led Study Tours & Embedded Short Programs (Home Institution-Led). Its NAICS code is 6113.