Mediapost
Mediapost is a Madrid-headquartered relational marketing company delivering multichannel promotional, incentive and logistics solutions to large enterprise clients in Spain via its Galanta and Directia divisions and proprietary technology platform.
- Company typePrivate
- Founded2009
- HeadquartersMadrid, Spain
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Mediapost does
Mediapost is a Madrid-based relational marketing company founded in 2009 that delivers multichannel marketing solutions for client campaigns, operating with a headcount in the 501–1,000 range. According to associated web material attributed to the same operating group, the underlying business is delivered through a promotional marketing platform branded Muviria, supported by two specialized divisions: Galanta, which bundles B2B incentive programs, promotional gamification mechanics and gift catalog services, and Directia, which provides promotional logistics, 3PL and ecommerce logistics solutions.
The operational stack combines an in-house proprietary technology platform — positioned as a source of data and visibility for marketing and sales teams — with a national logistics infrastructure covering 55,000 m² and a track record of more than 5,000 executed promotions across 25 years of operating history. Service modules span incentive and loyalty program design, promotional mechanics and gamification, physical and digital gift catalogs, and end-to-end promotional and ecommerce fulfillment.
The customer base is concentrated in large Spanish and multinational enterprises across energy, automotive, FMCG, insurance, retail, pharma and consumer health — including logos such as Repsol, Mercedes-Benz, L'Oréal, Damm, El Corte Inglés, Endesa, Generali, Mahou, Danone, Nivea, EDP, AbbVie and Zurich. Revenue mechanics are not publicly disclosed but are driven by program-level service contracts for campaign activation, incentive fulfillment and logistics outsourcing. Mediapost's recorded corporate history includes a 2010 acquisition of SOGEC Marketing, and the entity is currently led by managing director Adele Albano.
Mediapost firmographics
Firmographics- Name
- Mediapost
- Website
- https://mediapostgroup.es
- Company type
- Private
- Founded year
- 2009
- Headcount range
- 501–1,000 employees
- Short description
- Mediapost is a Madrid-headquartered relational marketing company delivering multichannel promotional, incentive and logistics solutions to large enterprise clients in Spain via its Galanta and Directia divisions and proprietary technology platform.
- Ownership category
- akta.pro rank
Where Mediapost is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Markets served
Mediapost business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Mediapost product offering
Product offeringCore offering
Mediapost is a relational marketing company that delivers multichannel marketing solutions for client marketing campaigns. It operates through specialized divisions that provide promotional marketing services, B2B/B2C incentive and loyalty programs, promotional and 3PL logistics, gamification mechanics, and gift catalogs, supported by proprietary technology and national logistics infrastructure covering 55,000 m2.
Product overview
Muviria is a promotional marketing agency offering a unified platform of operational marketing solutions that activate sales channels and promotional activities. The core offering consists of Marketing Promocional services supported by two specialized divisions: Galanta (incentive programs, gamification mechanics, and gift catalogs) and Directia (promotional logistics, 3PL, and ecommerce). The company delivers these integrated services through its own technology infrastructure and 55,000 m2 of national logistics coverage, having successfully managed over 5,000 promotions for leading brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Promocional (Promotional Marketing)
Companies that use Mediapost
Customer profileIdeal customer profiles1 record
Mediapost technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mediapost partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Mediapost competitors and assessment
Company assessmentDirect peers
- Harte Hanks: US-based direct and multichannel marketing services company providing direct mail, contact center, and data-driven marketing — closely comparable in offering integrated direct marketing services to large enterprise clients.
- Edenred: Global leader in corporate benefits, incentive, and loyalty solutions — directly comparable to Mediapost's Galanta division for B2B incentive programs and gift/reward catalogs.
- Blackhawk Network: Provider of gift cards, prepaid, and incentive/payments solutions — comparable to Mediapost's gift catalog and digital/physical reward offerings for promotional campaigns.
- Sodexo Benefits & Rewards: Operates employee benefits, incentive, and rewards services globally — competes directly with Mediapost's incentive and loyalty program business for enterprise clients.
- Spring Global Mail: International mail distribution and direct marketing services provider — directly comparable to Mediapost's direct mail and multichannel distribution capabilities.
Regional players
- EuroMail: European direct mail and unaddressed distribution specialist — comparable service offering to Mediapost's direct mail and door-to-door distribution but focused on Nordic and other European markets.
Broad incumbents
- Acxiom: Large data-driven marketing services and customer intelligence provider — overlaps with Mediapost's data-driven promotional marketing approach at much larger scale and broader geographic reach.
- PostNL: Dutch postal and logistics incumbent with significant direct mail and parcels operations — comparable logistics infrastructure and mail distribution capabilities to Mediapost's Directia division.
- Quad: US marketing solutions provider spanning print, direct mail, in-store marketing, and data analytics — broadly comparable integrated marketing services platform serving large brands.
Emerging players
- Relembra (formerly Sendingmessaging): European direct marketing and relational marketing agency focused on CRM, direct mail, and multichannel campaigns — comparable scope and target market to Mediapost's promotional marketing services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mediapost social profiles
Digital presenceMediapost financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mediapost leadership team
Management profileNumber of profiles
Profiles1 record
Mediapost funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mediapost M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mediapost
What does Mediapost do?
Mediapost is a relational marketing company that delivers multichannel marketing solutions for client marketing campaigns. It operates through specialized divisions that provide promotional marketing services, B2B/B2C incentive and loyalty programs, promotional and 3PL logistics, gamification mechanics, and gift catalogs, supported by proprietary technology and national logistics infrastructure covering 55,000 m2.
When was Mediapost founded?
Mediapost was founded in 2009. It employs 501 to 1,000 people.
Where is Mediapost based?
Mediapost is headquartered in Madrid, Spain, in the Europe region.
Who are Mediapost's main competitors?
Direct peers on record are Harte Hanks, Edenred, Blackhawk Network, Sodexo Benefits & Rewards and Spring Global Mail. EuroMail is listed as a regional player. Broad incumbents are Acxiom, PostNL and Quad. Relembra (formerly Sendingmessaging) is listed as an emerging player.
Does Mediapost have an API?
No public API is recorded for Mediapost.