HockeyTV

What HockeyTV does

HockeyTV was a direct-to-consumer subscription streaming service dedicated to live and on-demand ice hockey content, operated by HockeyTech Inc. (founded 2006, headquartered in Waterloo, Ontario). The platform distributed more than 100,000 on-demand games spanning a decade of archived footage and over 30,000 live games per season across 75+ North American elite and professional leagues, with content rights partnerships covering Hockey Canada, USA Hockey, the IIHF, and leagues including the USHL, ECHL, and SPHL. Technical features included DVR-like controls (pause, rewind, fast forward, instant replay, slow motion), in-game player roster integration, favorite team/league personalization, and multi-device support across web, iOS, Android, AppleTV, Roku, and FireTV.

HockeyTech generated revenue from monthly and annual consumer subscriptions with automatic renewal billing, complemented by enterprise offerings through its LeagueStat sports data platform, which served teams, leagues, and national organizations with analytics and statistics services. Distribution was exclusively self-serve DTC through the HockeyTV website and apps, with email and organic social (Facebook, Twitter, Instagram, YouTube) as the primary marketing channels.

In October 2021, FloSports acquired HockeyTech, including HockeyTV, LeagueStat, and the full media rights portfolio, making HockeyTech a wholly-owned subsidiary of FloSports. Effective August 1, 2023, all HockeyTV streaming operations were consolidated onto the FloHockey platform, with existing subscribers migrated to FloHockey's pricing and product. The HockeyTV website was retained for legacy access but no longer streams new content, with the brand operating in a maintenance posture under FloSports' broader vertical-sports portfolio strategy.

Name

HockeyTV

Legal name

HockeyTech Inc.

Website

https://hockeytv.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

HockeyTV is a direct-to-consumer subscription streaming platform for live and on-demand ice hockey content across 75+ North American leagues, operated by HockeyTech Inc. and acquired by FloSports in 2021, with operations now consolidated onto the FloHockey platform.

Ownership category

akta.pro rank

Product category

Sports Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

akta.pro secondary industry

Sports Live Streaming Platforms (MPACACAF)

Keywords

• Ice hockey streaming
• Live sports streaming
• On-demand hockey content
• Hockey video platform
• Sports media rights

Headquarters

HQ city

Waterloo

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Subscription Streaming: Monthly and yearly subscription fees for access to live and on-demand hockey games, exclusive content, and premium features. The service uses automatic renewal billing where subscribers are charged monthly or yearly on their subscription commencement date.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

HockeyTV is a direct-to-consumer subscription streaming service for live and on-demand ice hockey games, operated by HockeyTech Inc. The platform aggregated and streamed over 30,000 live hockey games annually from 75+ North American elite and professional leagues, plus a library of 100,000+ on-demand games spanning a decade. Following FloSports' October 2021 acquisition of HockeyTech, HockeyTV streaming operations migrated to the FloHockey platform beginning August 1, 2023.

Product overview

HockeyTV operated as a direct-to-consumer streaming platform for live and on-demand ice hockey games. Following its acquisition by FloSports in October 2021, HockeyTV content was migrated to the FloHockey platform starting August 1, 2023. The combined offering provides access to over 75 leagues and tens-of-thousands of games annually across professional and junior hockey. HockeyTech's enterprise solution portfolio includes LeagueStat, a sports data platform serving teams, leagues, and national organizations. HockeyTV website remains available but no longer streams new content.

Differentiator

Problem solved

Functional benefit

Brands

• LeagueStat: Enterprise sports data solutions for teams, leagues and national organizations

Products and services

• HockeyTV Streaming Service Direct-to-consumer subscription streaming service offering unlimited live and on-demand ice hockey games from 75+ North American elite and professional leagues, with DVR-like controls, game roster integration, and multi-device viewing. Targeted at hockey fans seeking content not available on traditional broadcast television.
• FloHockey Platform FloSports-owned live and on-demand hockey streaming platform that hosts all HockeyTV content post-migration, offering expanded coverage of professional and junior hockey leagues, exclusive content, news, and original programming. Targeted at hockey fans seeking broader content access.
• LeagueStat Enterprise sports data and analytics platform providing statistics and data solutions to hockey teams, leagues, and national organizations. Targeted at sports organizations requiring data management infrastructure.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered major and minor.

• Hockey CanadamajorOthersHockeyTV partnered with Hockey Canada to bring live and on-demand coverage of national tournaments and events organized by the national governing body.
• USA HockeymajorOthersHockeyTV partnered with USA Hockey to provide streaming coverage of national tournaments and events organized by USA Hockey.
• IIHF (International Ice Hockey Federation)majorOthersHockeyTV partnered with IIHF to provide live and on-demand access to international ice hockey tournaments and events.
• LeagueStatminorOthersLeagueStat is part of HockeyTech's enterprise solutions acquired by FloSports, providing sports data services to teams, leagues, and national organizations.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• NHL.tv: The NHL's own out-of-market streaming product for live NHL games. While HockeyTV/FloHockey focuses on non-NHL hockey, NHL.tv captures the most-watched tier of hockey demand and sets subscriber expectations for live hockey streaming UX and pricing.
• FloHockey: FloSports-owned ice hockey streaming platform that absorbed all HockeyTV content in August 2023. Directly comparable as it now carries the same content library, league relationships, and target audience — it is effectively the successor product.
• FloSports (other verticals): Sister properties within the FloSports portfolio (FloWrestling, FloVolleyball, FloTrack, etc.) operating on the same subscription platform and business model. Most directly comparable on GTM motion, tech stack, and monetization, differing only in sport vertical.

Others

• SportsEngine: NBC Sports-owned sports management and data platform serving youth and amateur sports organizations. Comparable to LeagueStat as a B2B sports data/operations SaaS for leagues and teams, with overlapping youth hockey potential.

Broad incumbents

• YouTube TV: Google's live TV streaming service carrying ESPN, regional sports networks, and TNT — relevant channels for hockey fans. Represents the 'bundle back' alternative to niche hockey subscriptions for casual fans.
• Prime Video Sports: Amazon's sports offering (Thursday Night Football, Premier League, NASCAR, etc.) bundled with Prime. While not focused on hockey, it represents the structural competitive threat of large generalist streamers moving into live sports rights.
• FuboTV: Sports-first live TV streaming service bundling regional sports networks, ESPN, and other sports channels. Competes indirectly for sports-cord-cutter subscriptions, though it relies on linear channel carriage rather than vertical-specific streaming.
• DAZN: Global sports streaming platform operating in over 200 markets, including combat sports, soccer, and select hockey content. Comparable as a multi-vertical subscription sports streamer with similar content-rights-aggregation business model, though at much larger scale.
• ESPN+: Disney's direct-to-consumer sports streaming service carrying NHL, college hockey, and select international hockey content. Competes for the same hockey-fan subscription dollars but with a vastly broader multi-sport catalog and the Disney marketing engine behind it.

Regional players

• Bally Sports / FanDuel Sports Network: Regional sports network operator streaming local MLB, NHL, NBA, and college teams across US regional markets. Competitor for local/regional hockey viewership, particularly AHL and ECHL games overlapping with HockeyTV's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myhockeytv
• YouTubeyoutube.com/c/hockeytvonline
• Facebookfacebook.com/MyHockeyTV
• Instagraminstagram.com/myhockeytv
• LinkedInlinkedin.com/company/hockeytv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HockeyTV