HockeyTV
HockeyTV is a direct-to-consumer subscription streaming platform for live and on-demand ice hockey content across 75+ North American leagues, operated by HockeyTech Inc. and acquired by FloSports in 2021, with operations now consolidated onto the FloHockey platform.
- Company typePrivate
- Founded2006
- HeadquartersWaterloo, Canada
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What HockeyTV does
HockeyTV was a direct-to-consumer subscription streaming service dedicated to live and on-demand ice hockey content, operated by HockeyTech Inc. (founded 2006, headquartered in Waterloo, Ontario). The platform distributed more than 100,000 on-demand games spanning a decade of archived footage and over 30,000 live games per season across 75+ North American elite and professional leagues, with content rights partnerships covering Hockey Canada, USA Hockey, the IIHF, and leagues including the USHL, ECHL, and SPHL. Technical features included DVR-like controls (pause, rewind, fast forward, instant replay, slow motion), in-game player roster integration, favorite team/league personalization, and multi-device support across web, iOS, Android, AppleTV, Roku, and FireTV.
HockeyTech generated revenue from monthly and annual consumer subscriptions with automatic renewal billing, complemented by enterprise offerings through its LeagueStat sports data platform, which served teams, leagues, and national organizations with analytics and statistics services. Distribution was exclusively self-serve DTC through the HockeyTV website and apps, with email and organic social (Facebook, Twitter, Instagram, YouTube) as the primary marketing channels.
In October 2021, FloSports acquired HockeyTech, including HockeyTV, LeagueStat, and the full media rights portfolio, making HockeyTech a wholly-owned subsidiary of FloSports. Effective August 1, 2023, all HockeyTV streaming operations were consolidated onto the FloHockey platform, with existing subscribers migrated to FloHockey's pricing and product. The HockeyTV website was retained for legacy access but no longer streams new content, with the brand operating in a maintenance posture under FloSports' broader vertical-sports portfolio strategy.
HockeyTV firmographics
Firmographics- Name
- HockeyTV
- Legal name
- HockeyTech Inc.
- Website
- https://hockeytv.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HockeyTV is a direct-to-consumer subscription streaming platform for live and on-demand ice hockey content across 75+ North American leagues, operated by HockeyTech Inc. and acquired by FloSports in 2021, with operations now consolidated onto the FloHockey platform.
- Ownership category
- akta.pro rank
HockeyTV industry classification
Industry- Product category
- Sports Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)
- akta.pro secondary industry
- Sports Live Streaming Platforms (MPACACAF)
Keywords
Where HockeyTV is headquartered
LocationHeadquarters
- HQ city
- Waterloo
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
HockeyTV business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Subscription Streaming: Monthly and yearly subscription fees for access to live and on-demand hockey games, exclusive content, and premium features. The service uses automatic renewal billing where subscribers are charged monthly or yearly on their subscription commencement date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription for unlimited hockey content access |
| Subscription | Annual | Annual subscription for unlimited hockey content access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
HockeyTV product offering
Product offeringCore offering
HockeyTV is a direct-to-consumer subscription streaming service for live and on-demand ice hockey games, operated by HockeyTech Inc. The platform aggregated and streamed over 30,000 live hockey games annually from 75+ North American elite and professional leagues, plus a library of 100,000+ on-demand games spanning a decade. Following FloSports' October 2021 acquisition of HockeyTech, HockeyTV streaming operations migrated to the FloHockey platform beginning August 1, 2023.
Product overview
HockeyTV operated as a direct-to-consumer streaming platform for live and on-demand ice hockey games. Following its acquisition by FloSports in October 2021, HockeyTV content was migrated to the FloHockey platform starting August 1, 2023. The combined offering provides access to over 75 leagues and tens-of-thousands of games annually across professional and junior hockey. HockeyTech's enterprise solution portfolio includes LeagueStat, a sports data platform serving teams, leagues, and national organizations. HockeyTV website remains available but no longer streams new content.
Differentiator
Problem solved
Functional benefit
Brands
- LeagueStat: Enterprise sports data solutions for teams, leagues and national organizations
Products and services
- HockeyTV Streaming Service Direct-to-consumer subscription streaming service offering unlimited live and on-demand ice hockey games from 75+ North American elite and professional leagues, with DVR-like controls, game roster integration, and multi-device viewing. Targeted at hockey fans seeking content not available on traditional broadcast television.
- FloHockey Platform FloSports-owned live and on-demand hockey streaming platform that hosts all HockeyTV content post-migration, offering expanded coverage of professional and junior hockey leagues, exclusive content, news, and original programming. Targeted at hockey fans seeking broader content access.
- LeagueStat Enterprise sports data and analytics platform providing statistics and data solutions to hockey teams, leagues, and national organizations. Targeted at sports organizations requiring data management infrastructure.
Companies that use HockeyTV
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
HockeyTV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
HockeyTV partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major and minor.
- Hockey CanadamajorHockeyTV partnered with Hockey Canada to bring live and on-demand coverage of national tournaments and events organized by the national governing body.
- USA HockeymajorHockeyTV partnered with USA Hockey to provide streaming coverage of national tournaments and events organized by USA Hockey.
- IIHF (International Ice Hockey Federation)majorHockeyTV partnered with IIHF to provide live and on-demand access to international ice hockey tournaments and events.
- LeagueStatminorLeagueStat is part of HockeyTech's enterprise solutions acquired by FloSports, providing sports data services to teams, leagues, and national organizations.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
HockeyTV competitors and assessment
Company assessmentDirect peers
- NHL.tv: The NHL's own out-of-market streaming product for live NHL games. While HockeyTV/FloHockey focuses on non-NHL hockey, NHL.tv captures the most-watched tier of hockey demand and sets subscriber expectations for live hockey streaming UX and pricing.
- FloHockey: FloSports-owned ice hockey streaming platform that absorbed all HockeyTV content in August 2023. Directly comparable as it now carries the same content library, league relationships, and target audience — it is effectively the successor product.
- FloSports (other verticals): Sister properties within the FloSports portfolio (FloWrestling, FloVolleyball, FloTrack, etc.) operating on the same subscription platform and business model. Most directly comparable on GTM motion, tech stack, and monetization, differing only in sport vertical.
Others
- SportsEngine: NBC Sports-owned sports management and data platform serving youth and amateur sports organizations. Comparable to LeagueStat as a B2B sports data/operations SaaS for leagues and teams, with overlapping youth hockey potential.
Broad incumbents
- YouTube TV: Google's live TV streaming service carrying ESPN, regional sports networks, and TNT — relevant channels for hockey fans. Represents the 'bundle back' alternative to niche hockey subscriptions for casual fans.
- Prime Video Sports: Amazon's sports offering (Thursday Night Football, Premier League, NASCAR, etc.) bundled with Prime. While not focused on hockey, it represents the structural competitive threat of large generalist streamers moving into live sports rights.
- FuboTV: Sports-first live TV streaming service bundling regional sports networks, ESPN, and other sports channels. Competes indirectly for sports-cord-cutter subscriptions, though it relies on linear channel carriage rather than vertical-specific streaming.
- DAZN: Global sports streaming platform operating in over 200 markets, including combat sports, soccer, and select hockey content. Comparable as a multi-vertical subscription sports streamer with similar content-rights-aggregation business model, though at much larger scale.
- ESPN+: Disney's direct-to-consumer sports streaming service carrying NHL, college hockey, and select international hockey content. Competes for the same hockey-fan subscription dollars but with a vastly broader multi-sport catalog and the Disney marketing engine behind it.
Regional players
- Bally Sports / FanDuel Sports Network: Regional sports network operator streaming local MLB, NHL, NBA, and college teams across US regional markets. Competitor for local/regional hockey viewership, particularly AHL and ECHL games overlapping with HockeyTV's portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HockeyTV social profiles
Digital presenceHockeyTV financial estimates
Financial estimateRevenue estimate
Valuation estimate
HockeyTV leadership team
Management profileNumber of profiles
Profiles1 record
HockeyTV subsidiaries and ownership
Company hierarchySubsidiaries2 records
HockeyTV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HockeyTV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HockeyTV
What does HockeyTV do?
HockeyTV is a direct-to-consumer subscription streaming service for live and on-demand ice hockey games, operated by HockeyTech Inc. The platform aggregated and streamed over 30,000 live hockey games annually from 75+ North American elite and professional leagues, plus a library of 100,000+ on-demand games spanning a decade. Following FloSports' October 2021 acquisition of HockeyTech, HockeyTV streaming operations migrated to the FloHockey platform beginning August 1, 2023.
Is HockeyTV a public or private company?
HockeyTV is a private company. It is classified as corporate owned and is currently operating.
When was HockeyTV founded?
HockeyTV was founded in 2006. It employs 51 to 100 people.
Where is HockeyTV based?
HockeyTV is headquartered in Waterloo, Canada, in the North America region.
How does HockeyTV make money?
One revenue line is on record: subscription Streaming.
Who are HockeyTV's main competitors?
Direct peers on record are NHL.tv, FloHockey and FloSports (other verticals). SportsEngine is listed as an others. Broad incumbents are YouTube TV, Prime Video Sports, FuboTV, DAZN and ESPN+. Bally Sports / FanDuel Sports Network is listed as a regional player.
Does HockeyTV have an API?
No public API is recorded for HockeyTV.
What industry is HockeyTV in?
HockeyTV's product category is Sports Streaming. Its primary akta.pro industry code is MPAKAOAL, Sports Streaming Distribution & App Platforms (CTV, Mobile, Web), with a secondary code of MPACACAF, Sports Live Streaming Platforms. Its NAICS code is 516210 and its SIC code is 4841.