AJ Hackett Bungy New Zealand

What AJ Hackett Bungy New Zealand does

AJ Hackett Bungy New Zealand, operating as Bungy New Zealand Limited, is a privately-held adventure tourism company founded in 1988 by AJ Hackett at the Kawarau Bridge in Queenstown, where it launched the world's first commercial bungy operation. The company operates eight-plus distinct paid experiences across three New Zealand hubs: Queenstown (Kawarau Bridge Bungy, Nevis Bungy, Nevis Swing, Nevis Catapult, Kawarau Swing, Kawarau Zipride, and The Ledge Bungy and Swing), Taupō (Taupō Bungy and Taupō Swing), and Auckland (Auckland Bridge Bungy and Climb, SkyJump, SkyWalk, and SkyRide at Sky Tower). Its underlying technology centers on proprietary elastic-cord systems engineered for repeated commercial use and the Nevis Catapult, the world's first human catapult that accelerates participants to 100 km/h with 3G forces.

The business runs a direct-to-consumer model priced per activity in NZD (adult tickets ranging from $40 for the family-friendly Kawarau Zipride to $345 for the Nevis Bungy), with combo packages that lift average transaction value up to $805 NZD for the Nevis Thrillogy, alongside gift vouchers, on-site merchandise, and dedicated corporate and education group offerings. Distribution combines a proprietary booking platform (book.bungy.co.nz) and agent portal with global travel-trade resellers, supported by an active social presence on Instagram, TikTok, YouTube, Facebook, and Chinese platforms Douyin and Xiaohongshu. The company reports over 1 million cumulative jumpers and a zero-fatality operating record, holds Qualmark Gold certification, and operates core sites through strategic location partnerships with SKYCITY Entertainment Group at Auckland Sky Tower and Skyline Queenstown at The Ledge.

Name

AJ Hackett Bungy New Zealand

Legal name

Bungy New Zealand Limited

Website

https://bungy.co.nz

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

AJ Hackett Bungy New Zealand operates the world's first commercial bungy operation, founded in 1988, running eight-plus paid adventure experiences (bungy, swing, catapult, zipline, bridge climb, Sky Tower activities) across Queenstown, Taupō, and Auckland for domestic and international adventure tourists, corporate groups, and education segments.

Ownership category

akta.pro rank

Product category

Adventure Tourism Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Bungee Jumping & Swing/Rappel Experience Operators (THAAAKAK)

akta.pro secondary industries

Bungee Jumping Experiences (Bridge, Crane, Platform) (THAAAMAB), Zipline Mega-Jumps & Giant Swing Experiences (Canyon Swing, Rope Swing) (THAAAMAD), Extreme Sports Experiences (Skydiving, Bungee Jumping) (THAAAAAM)

Keywords

• Adventure tourism
• Bungy jumping
• Extreme experiences
• Giant swing
• Zipline attractions

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Activity Bookings: One-time ticket sales for individual adventure activities including bungy jumps, swings, catapult, zipride, climbs, SkyJump, SkyWalk, and SkyRide. Prices range from approximately $210-$345 NZD per adult for main activities. Revenue is transaction-based with per-customer bookings.
2. Combo Packages: Bundled multi-activity packages offering discounts for combining experiences (e.g., Nevis Bungy + Swing at $620 SAVE $100). These drive higher average transaction values by encouraging multiple purchases per visit.
3. Retail/Merchandise: Sale of bungy-themed merchandise including souvenirs, apparel, and memorabilia at on-site shops.
4. Gift Vouchers: Pre-paid gift vouchers valid for 12 months, providing upfront cash flow and serving as gifting solutions for adventure experiences.
5. Group and Corporate Events: Dedicated corporate incentive programs, private events, and group bookings with venues like 'The Bach' and 'Pipeline Experience' at various locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

AJ Hackett Bungy New Zealand operates the world's first and largest commercial bungy jumping business, offering extreme adventure experiences including bungy jumps, giant swings, the world's first human catapult, ziplines, bridge climbs, and Sky Tower activities across three New Zealand locations (Queenstown, Taupō, Auckland). Each activity is sold as a per-person ticket (NZD $40-$345 for adults), with bundled combo packages available at discounted prices and corporate/event packages handled through dedicated sales channels.

Product overview

AJ Hackett Bungy New Zealand is an adventure tourism company operating the world's first commercial bungy jumping business, established in 1988. The company offers a portfolio of extreme adventure experiences across three locations in New Zealand: Queenstown, Taupō, and Auckland. The core product portfolio includes 6 bungy jumps (Kawarau Bridge, Nevis, Ledge, Taupō, Auckland Bridge), 4 giant swings (Kawarau, Nevis, Ledge, Taupō), the world's first human catapult (Nevis Catapult), ziplines (Kawarau Zipride), bridge climb (Auckland), Sky Tower activities (SkyJump, SkyWalk, SkyRide), and various combo packages. The company also offers corporate events, gift vouchers, and an agent portal for trade partners. Photo and video capture services are included with all bookings. The Nevis Thrillogy combining all three Nevis activities represents the ultimate multi-attraction offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Kawarau Bridge Bungy The world's first commercial bungy jump site, located at Kawarau Bridge in Queenstown. 43-meter jump over the Kawarau River, the original bungy experience and New Zealand's most iconic adventure tourism attraction.
• Nevis Bungy Oceania's highest bungy jump at 134 meters at Nevis Playground near Queenstown. 8.5 seconds of freefall into the Nevis Valley, accessible by 4WD vehicle through Gibbston Valley.
• Nevis Swing The world's highest giant swing at 120 meters with a 300-meter pendulum arc, located at Nevis Playground. Freefall followed by massive swing at speeds up to 70 km/h. Offers tandem option.
• Nevis Catapult World's first human catapult experience. Launches participants 150 meters into the air, reaching 100 km/h in 1.5 seconds with 3G acceleration. Located at Nevis Playground.
• Kawarau Zipride Three-line zipline system over the Kawarau River at the Kawarau Bungy Centre. Each line allows single or tandem riders, up to 6 people simultaneously, reaching speeds of 60 km/h.
• Kawarau Swing Giant swing at Kawarau Bungy Centre offering a pendulum-style experience over the Kawarau River. Provides a different sensation from bungy jumping with pendulum arc motion.
• Taupō Bungy 47-meter bungy jump over the Waikato River in Taupō. Features optional water touch and tandem jump options. The only bungy operation in New Zealand's North Island.
• Taupō Swing North Island's only giant swing at 44 meters high over the Waikato River. Reaches speeds of 70 km/h with panoramic views of the river and surrounding landscape.
• Auckland Bridge Bungy 40-meter bungy jump from the Auckland Harbour Bridge over the Waitemata Harbour. Options include ankle-tie (wilder) or waist-harness. Participants can dip their head in the ocean.
• Auckland Bridge Climb Only bridge climb experience in New Zealand, ascending the Auckland Harbour Bridge with guided tour. Features exclusive walkway access and views of the harbor and city.
• SkyJump 192-meter controlled descent from the Auckland Sky Tower at 85 km/h. Unlike bungy, there is no freefall or bouncing; features gentle deceleration landing. Includes Sky Tower observation deck access.
• SkyWalk Walking experience on a 1.2-meter wide platform outside the Auckland Sky Tower at 192 meters height. No handrails, only safety harness. Offers 360-degree views of Auckland with guided commentary.
• SkyRide Gondola ride experience at Auckland Sky Tower, 192 meters above ground, offering tandem option and panoramic city views.
• Combo Packages Pre-packaged combinations of multiple activities at discounted prices, including Nevis Bungy + Swing, Nevis Thrillogy (all 3 Nevis activities), cross-location combos, and family deals.
• Gift Vouchers Gift vouchers valid for 12 months, available for purchase for all activities, providing gifting solutions for adventure experiences.
• Corporate Events Dedicated corporate incentive and team-building experiences at multiple sites including Kawarau Bungy Centre, Nevis Playground, Taupō Bungy & Swing, The Bach, Pipeline Experience, and The Ledge.

Quantifiable outcome

• Zero fatalities in over 30 years of commercial operation
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Tongariro River RaftingminorStrategic or Co-development PartnerPartnership for combo packages offering Taupō Bungy combined with whitewater rafting experiences. Joint marketing and package pricing at $404 for the combined experience.
• Skyline QueenstowncoreStrategic or Co-development PartnerPartnership for access to The Ledge Bungy and Swing at Skyline Queenstown. Customers require Skyline Gondola tickets to reach the Ledge activities. Exclusive location partnership at Skyline's mountaintop facility.
• SKYCITY Entertainment GroupcoreStrategic or Co-development PartnerPartnership for Sky Tower activities (SkyJump, SkyWalk, SkyRide) in Auckland. SKYCITY provides the location while AJ Hackett operates activities. Clearly delineated in legal documentation as independent operators.
• Travel Trade Partners and AgentscoreChannel Partner/ Reseller/ DistributorNetwork of travel agents and tour operators worldwide who resell AJ Hackett experiences to tourists. Agent portal available with retail rates and booking capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AJ Hackett International (Macau Tower Bungy): The global sibling brand of AJ Hackett operates the Macau Tower Bungy Jump (also 134m) and other international sites. Directly comparable because it shares brand heritage, identical activity types, and operating protocols, though it competes for international tourist dollars rather than in NZ specifically.
• Nzone Skydive (Skydive Queenstown / Wanaka): New Zealand's premier tandem skydiving operator in Queenstown and Wanaka. Directly comparable as a NZ-based adventure tourism operator targeting the same international and domestic thrill-seeking tourist segment in overlapping geographies.
• Shotover Jet: Queenstown-based high-speed jet boating operator on the Shotover River. Directly comparable as a premium-priced NZ adventure tourism operator targeting the same international tourist cohort in Queenstown, often bundled or cross-sold with bungy experiences.
• RealNZ (Real Journeys): One of New Zealand's largest tourism operators offering cruises, scenic flights, and adventure experiences across the South Island. Directly comparable as a diversified NZ premium adventure/experience brand serving international tourists across multiple regions.
• Zip World: UK-based operator of the world's fastest and longest zip lines plus adventure experiences (Velocity, Tree Tops, Fforest). Comparable as a multi-site adventure operator running proprietary world-record-class attractions and relying on tourist footfall in scenic regions.
• Huka Falls Jet (Taupō): Taupō-based jet boat operator running 30-minute high-speed scenic thrills on the Waikato River. Directly comparable because it operates premium adventure experiences in the same Taupō market as AJ Hackett's Taupō Bungy & Swing Centre.
• Dart River Adventures / Dart River Jet: Glenorchy-based jet boat and wilderness jet operator near Queenstown offering scenic thrills on the Dart River. Comparable as a premium NZ adventure tourism operator in the Queenstown region targeting the same international tourist demographic.

Regional players

• SkyJump at The STRAT (Las Vegas): Las Vegas-based 829ft controlled-descent experience atop The STRAT hotel tower. Comparable because it offers the same 'sky jump' category as AJ Hackett's SkyJump Auckland (192m), but operates exclusively in the US tourism market rather than NZ.
• CN Tower EdgeWalk (Toronto): Toronto's hands-free walk around the outside of the CN Tower at 116 stories. Comparable as a signature urban tower-based sky-walk experience analogous to AJ Hackett's SkyWalk Auckland (192m Sky Tower), serving tourists in a different geography.
• Zorb Rotorua: Rotorua-based operator of globe-riding downhill sphere experiences. Comparable as a NZ adventure tourism operator targeting the same international thrill-seeking tourist segment, though with a different activity type and limited geographic overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ajhackettbungy
• YouTubeyoutube.com/user/BUNGY54321
• Facebookfacebook.com/AJHackettBungyNZ
• Instagraminstagram.com/ajhackettbungynz
• TikToktiktok.com/@ajhackettbungynz?lang=en

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AJ Hackett Bungy New Zealand