PT. Surya Prima Eltrindo

What PT. Surya Prima Eltrindo does

PT. Surya Prima Eltrindo is an Indonesia-based, privately held Engineering, Procurement, and Construction (EPC) distributor specializing in electrical utilities, industries, and energy. Founded in 2002 and headquartered in Cengkareng, Jakarta Barat, with a branch office in Surabaya, the company functions as an authorized multi-brand reseller of high-voltage testing, surveying, live-line working, and power-distribution equipment for the Indonesian market.

Its product portfolio spans four broad technology categories. First, surveying and geomatics equipment distributed under Leica Geosystems (total stations, laser scanners, GNSS systems, 3D imagers, cable locators, DISTO/LINO) and DJI. Second, power-system diagnostic and testing equipment from High Voltage Inc, NDB, DV Power, RITZ, and HD Electric, covering partial-discharge detection, cable fault location, AC/DC dielectric testing, insulation testing, transformer and circuit breaker analysis, micro-ohmmeters, and protection relay testing including IEC61850 intelligent substation solutions. Third, live-line working tools and PPE from Tentech, RESPIREX, Folch Ropes, ROYER, Alsico (KV GARD), Kongter, and Klein Tools, including hot sticks, insulating cover-up, conductor support poles, ladders, platforms, dielectric boots and gloves, and conductive boots. Fourth, substation and grid components from Schneider Electric (MICOM protection relays), BURNDY (power connectors, wedge taps, grounding connectors), Indel Bauru (fuse links), SURGETEC (transformer explosion prevention), Maschinenfabrik Reinhausen (SF6 gas management), UVIRCO (corona/UV detection), WIKA (insulator washing), and PDIC (relay test systems), complemented by aerial devices from TEREX for overhead utility work.

The business model is direct B2B distribution: Surya Prima Eltrindo purchases equipment from international principals and resells it, with technical support, to Indonesian utilities, EPC contractors, and industrial customers. Sales are executed directly via phone and email through a small team (11-50 employees). Pricing is not publicly disclosed. The company's competitive position rests on being a single-source local channel for a wide set of premium international brands, reducing procurement friction for customers who would otherwise engage each principal separately.

Name

PT. Surya Prima Eltrindo

Legal name

PT. Surya Prima Eltrindo

Website

https://suryaprimaeltrindo.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

PT. Surya Prima Eltrindo is an Indonesia-based authorized distributor (founded 2002) of premium international electrical utility, testing, surveying, and live-line equipment, serving utilities, EPC contractors, and industrial customers across Java from Jakarta and Surabaya.

Ownership category

akta.pro rank

Product category

Electrical Utility Equipment Distribution

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Relay and Industrial Control Manufacturing (335314)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Testing, Commissioning & Energization Services (HV) (EUAEABAI)

akta.pro secondary industries

Power Plant Electrical Systems EPC (Switchyard, Transformers, Protection & Controls) (EUAEAAAM), Transmission line EPC & construction (overhead) (EUADAKAA)

Keywords

• Electrical utility equipment
• Power testing instruments
• Live-line tools
• Protection relay testing
• Surveying and geomatics

Headquarters

HQ city

Cengkareng

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels1 record

Core offering

PT. Surya Prima Eltrindo is an Indonesia-based distributor and reseller of electrical utility, power testing, and live-line working equipment for the Engineering, Procurement, and Construction (EPC) sector. The company supplies international brands such as Leica Geosystems, DV Power, High Voltage Inc, NDB, Schneider Electric, Tentech, TEREX, BURNDY, and Klein Tools to utilities, industries, and energy customers in Indonesia. Its portfolio spans surveying instruments, partial discharge and cable fault diagnostic equipment, protection relay testers, dielectric and insulation test sets, hot-line tools, personal protective equipment, aerial bucket trucks, and power connectors.

Product overview

PT. Surya Prima Eltrindo is an Engineering, Procurement, and Construction (EPC) company specializing in electrical utilities, industries, and energy sectors. The company operates as a distributor for numerous international equipment manufacturers including Leica Geosystems, DV Power, High Voltage Inc, NDB, RITZ, Schneider Electric, Tentech, TEREX, Klein Tools, BURNDY, and others. Their product portfolio is extensive and spans multiple categories: (1) Surveying and geomatics equipment (Leica total stations, laser scanners, GNSS systems, 3D imagers); (2) Power testing and diagnostic equipment including partial discharge detection, cable fault locators, dielectric test sets, insulation testers, transformer and circuit breaker test equipment; (3) Protection relay testing systems including primary/secondary injection test sets and IEC61850 substation test solutions; (4) Live-line working equipment (insulating gloves, ropes, hot sticks, platforms, ladders, conductor support poles, grounding equipment, aerial lifts); (5) SF6 gas management solutions; (6) Personal protective equipment for high voltage work (KV GARD). The company maintains headquarters in Jakarta and a branch office in Surabaya, Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• Leica Geosystems Surveying and Geomatics Equipment Surveying, spatial measurement, underground utility detection, and 3D imaging equipment for utility, construction, and engineering surveyors in the Indonesian market.
• High Voltage Inc Power Testing Equipment High-voltage diagnostic and test equipment for dielectric, cable fault, transformer oil, insulation resistance, and aerial lift testing in power utility and industrial maintenance.
• DV Power Protection Relay and Substation Test Systems Protection relay test sets, primary/secondary current injection equipment, IEC 61850 substation testers, UHVDC transmission testers, and CT/PT analyzers for substation commissioning and maintenance.
• NDB Partial Discharge and Transformer Testing Equipment Partial discharge detection, live cable and phase identification, and distribution transformer condition assessment equipment for power utilities.
• Tentech Live-Line Working Tools and Equipment Insulated tools, hot sticks, conductor support equipment, platforms, ladders, cover-up materials, and barehand equipment for linemen performing energized live-line work.
• Schneider Electric MICOM Protection Relays Numerical protection relays for power system protection in substations and distribution networks.
• BURNDY Power Connectors and Tooling Electrical power connectors, overhead wedge and H-tap connectors, substation connectors, and hydraulic crimping/cutting tooling for power distribution and transmission construction.
• TEREX Aerial Bucket Devices

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Others

• TEREX Utilities: Manufacturer of aerial devices (Hi-Ranger) and utility equipment that SPE distributes in Indonesia; if TEREX establishes direct Indonesian distribution or alternative channel partners, SPE's aerial-device business would be at risk.
• Leica Geosystems: Hexagon-owned manufacturer of surveying and geomatics equipment (total stations, laser scanners, GNSS) — SPE's anchor principal in the surveying category; Hexagon operates its own direct sales in Southeast Asia that occasionally overlaps with SPE's distribution role.
• Doble Engineering: Provider of diagnostic test equipment and services for power transformers, circuit breakers, and protection relays — competes with several of SPE's principal categories (High Voltage Inc, DV Power) at the high-end of the HV testing market.
• Megger: Global manufacturer of electrical test and measurement instruments (insulation testers, transformer analyzers, cable fault locators) — overlaps with High Voltage Inc and DV Power products SPE distributes, and Megger seeks direct relationships with Asian utilities that could bypass distributors.

Emerging players

• OMICRON Electronics: Specialist manufacturer of protection relay test, commissioning, and diagnostic equipment competing directly with DV Power (one of SPE's main principals). OMICRON's growing footprint in ASEAN creates an adjacent product set Indonesian EPC customers may source instead via SPE's channel.

Broad incumbents

• Schneider Electric Indonesia: Direct local subsidiary of one of SPE's principal suppliers, selling protection relays (including MICOM series distributed by SPE), power distribution, and automation equipment directly to Indonesian utilities and EPCs — competing with SPE wherever customers choose direct OEM procurement.
• PT Siemens Indonesia: Indonesian arm of Siemens providing energy, grid, and industrial automation products including protection, substation, and HV equipment to PLN EPCs — competes for utility and large-industrial customer wallet share with comprehensive direct sales.
• PT ABB Sakti Industri: Indonesian subsidiary of ABB offering power T&D equipment, protection relays, transformers, and HV products to PLN and industrial customers — competes with SPE for HV hardware supply contracts and could similarly disintermediate distributors as the local market matures.
• Hubbell Power Systems: Parent of BURNDY, one of SPE's key electrical connector principals — sells overhead/underground connectors and utility products globally with regional presence in Southeast Asia; a potential direct competitor to SPE if it expands own distribution in Indonesia.
• Eaton Indonesia: Power management products including protection relays, switchgear, and electrical components sold directly to Indonesian utilities and industrials — overlaps with SPE's distribution of competing products from Schneider and other principals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT. Surya Prima Eltrindo