What Merida does

Merida Sp. z o.o. is a privately held Polish limited liability company founded in 1992 and headquartered in Wrocław that manufactures and distributes public-restroom equipment, hygiene consumables, and cleaning supplies. The company's core product portfolio spans more than a dozen stylistically coordinated hardware collections (e.g., MERIDA TOP, STELLA, UNIQUE, HARMONY, ONE, MERCURY, COMO, DRAGON Vandalproof) — dispensers, hand dryers, waste and recycling bins, mirrors, and stainless-steel vandal-resistant fittings — together with the proprietary consumables that feed them (folded and roll paper towels, toilet paper, liquid and foam soaps, cleaning chemicals, disinfection cartridges, waste bags). Production is vertically integrated through an in-house paper mill in Oława (operational since 2006) producing EU Ecolabel-certified paper products, and through the wholly-owned subsidiary Akcesoria Łazienkowe (established 2007) which manufactures hooks, handles, toilet brushes, towel rails, and grab bars.

The business operates a dual-channel go-to-market model: a 31-branch nationwide Polish field-sales network supported by 100 dedicated sales specialists and a direct delivery fleet, plus a proprietary e-commerce platform (merida.com.pl, live since 2014) with EDI integration for B2B buyers and digital payment coverage (Przelewy24, BLIK, Google Pay, deferred 7/14-day terms for public institutions). Pricing is unit-based in PLN with free delivery on orders above 500 PLN net and DPD-backed 24-hour express shipping. The company serves a horizontally distributed base of roughly 200,000 customers across cleaning companies, gas stations, restaurants, shopping centers, government offices, schools, hospitals, clinics, and industrial plants, and maintains international sites in the Czech Republic, Hungary, Latvia, Lithuania, Serbia, and Ukraine. Revenue is generated through one-time hardware sales, recurring consumable replacement sales, post-warranty repair services, and an e-commerce storefront, with the consumable side providing the structural annuity given the proprietary dispenser base. Headcount is approximately 500 employees, with a modern logistics center in Tyniec Mały acting as the central warehouse and 1.35 GWh of in-house photovoltaic generation supporting ESG positioning in public-sector procurement.

Name

Merida

Legal name

Merida Sp. z o.o.

Website

https://merida.com.pl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Commercial Hygiene Supplies and Restroom Equipment

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Other Detergent Manufacturing (325611)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting) (BPABABAI)

akta.pro secondary industries

Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH), Restroom Hygiene & Odor Control Distribution (CRAOAGAF), Professional Laundry & Hygiene Paper Systems (Rolls, Refills, Managed Programs) (IMAMAGAL)

Keywords

• Commercial hygiene supplies
• Public restroom equipment
• Paper hygiene products
• Bathroom accessories manufacturing
• Cleaning chemicals distribution

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices33 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hygiene Equipment Sales: Sale of dispensers, hand dryers, trash bins, waste segregation bins, and bathroom accessories to commercial and institutional customers
2. Consumable Products: Sale of paper towels, toilet paper, liquid soaps, cleaning chemicals, waste bags, and hygiene supplies as recurring consumables
3. E-commerce Sales: Direct online sales through proprietary e-commerce platform merida.com.pl to B2B and B2C customers in Poland
4. Post-Warranty Repairs: Fee-based repair services for devices outside warranty period

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Merida manufactures and distributes public restroom equipment and cleaning supplies for commercial and institutional facilities across Poland. The company sells stylistically coordinated bathroom accessory collections (MERIDA TOP, STELLA, UNIQUE, HARMONY, ONE, MERCURY, COMO, DRAGON Vandalproof) along with consumables such as paper towels, toilet paper, liquid and foam soaps, cleaning chemicals, waste bags, and disinfection products, serving over 200,000 customers through 31 branch offices and an online store.

Product overview

Merida is a Polish market leader in public washroom equipment and cleaning supplies with over 30 years of history. The company operates a multi-faceted portfolio structured around its core device collections (MERIDA TOP, STELLA, UNIQUE, HARMONY, ONE, MERCURY, COMO, DRAGON Vandalproof), its consumables (paper towels, toilet paper, liquid/foam soaps, cleaning chemicals, waste bags, disinfection products), its sub-brand Merida Aroma for air fresheners, and an e-commerce online store platform. The device collections are stylistically cohesive lines of dispensers, dryers, bins, mirrors, and accessories sold primarily to B2B customers (cleaning companies, gas stations, restaurants, shopping malls, offices, schools, hospitals). The company operates its own paper mill (producing Ecolabel-certified paper products), a logistics center, and a network of 31 branches across Poland. Merida also offers online training, multimedia instructional content, and cleaning technique advisory services as part of its broader customer support ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Merida Aroma: Air fresheners and fragrance products - separate brand website at merida-aroma.pl
• ECO Paper

Products and services

• MERIDA TOP Bathroom Accessory Collection

Quantifiable outcome

• Served over 200,000 customers across Poland
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• DPDcoreChannel Partner/ Reseller/ DistributorPartnership with DPD courier company for nationwide delivery services. DPD provides express 24-hour delivery service for e-commerce orders. Standard shipping rate of 16.00 PLN net for packages up to 30 kg.
• PayPro S.A. (Przelewy24)coreTechnology or IntegrationPayment processing integration through Przelewy24 platform enabling electronic payments, card payments, BLIK, and Google Pay for e-commerce transactions.
• ECO Paper (ecopaper.com.pl)coreStrategic or Co-development PartnerSeparate company within the Merida group focused on paper recycling and eco-friendly paper products. Promotes recycled paper towels as part of environmental sustainability initiatives.
• Merida Aroma (merida-aroma.pl)coreStrategic or Co-development PartnerRelated brand within Merida group specializing in air fresheners and fragrance products for bathrooms and public spaces.

Scale indicators7 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• Tork (Essity): Tork is the global market leader in professional hygiene products, including paper towels, toilet paper, soap dispensers, and related consumables sold to commercial and institutional customers. It is comparable to Merida as a direct competitor in the public restroom hygiene segment but operates at far greater global scale, offering overlapping dispensers, paper systems, and soaps across all of Merida's geographic markets.
• Kimberly-Clark Professional: Kimberly-Clark Professional sells paper towels, toilet tissue, soaps, and dispensers under brands like Kleenex and Scott for workplace and public facility use. It is comparable to Merida as a competing supplier of restroom hygiene consumables and equipment to commercial customers, though operating at multinational scale with deeper R&D and brand resources.
• Rentokil Initial Hygiene: Rentokil Initial offers hygiene services including washroom services, consumables, and air care solutions across Europe and globally. It is comparable to Merida in the commercial washroom hygiene category, though it operates primarily through service contracts rather than product sales and serves overlapping customer segments.
• Bunzl plc: Bunzl is a global distribution and outsourcing company specializing in hygiene, cleaning, safety, and hospitality consumables supplied to commercial customers. It is comparable to Merida as a B2B distributor of janitorial and hygiene supplies with overlapping product categories (paper, chemicals, dispensers), though Bunzl operates across many categories and geographies.
• Ecolab: Ecolab is a global leader in water, hygiene, and infection prevention solutions, supplying cleaning chemicals, sanitizers, and dispensing systems to commercial and institutional customers. It is comparable to Merida in the cleaning chemicals and dispenser business for hospitality, healthcare, and food service segments, though at much larger global scale.
• Diversey (Solenis): Diversey, now part of Solenis, manufactures cleaning chemicals, sanitizers, and hygiene solutions for institutional and commercial customers including foodservice, healthcare, and building care. It is comparable to Merida's chemical product line (Chemia/środki czystości, disinfection products) serving overlapping customer segments with professional cleaning formulations.

Direct peers

• WEPA Industrieholding: WEPA is a European family-owned manufacturer of hygiene paper products (toilet paper, paper towels, tissue) serving private label and own-brand retail and away-from-home channels. It is comparable to Merida as a regional European player with own paper mill operations producing professional hygiene paper, overlapping with Merida's Oława paper mill output.
• CWS Group (Haniel): CWS provides hygiene, matting, and workwear services across Europe, including dispenser rental, consumable supply, and full washroom service contracts. It is comparable to Merida as a competing B2B hygiene supplier operating a dispenser-plus-consumables model across European markets, with similar customer bases in offices, healthcare, and public facilities.
• Vileda (Freudenberg Home & Cleaning Solutions): Vileda is a Freudenberg-owned brand specializing in cleaning tools, cloths, and household cleaning products across Europe. It is comparable to Merida in the professional cleaning equipment and consumables category serving both consumer and commercial cleaning segments with overlapping product categories like mops, cloths, and cleaning accessories.
• Katrin (Metsä Tissue): Katrin is Metsä Tissue's brand for professional hygiene products including paper towels, toilet paper, soap dispensers, and related consumables for public washrooms across Europe. It is comparable to Merida as a competing supplier of restroom paper systems, dispensers, and consumables to commercial facilities with similar product positioning and sustainability certifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEnU-pzhJ5CmU7b7mPJuk3A/videos
• LinkedInlinkedin.com/company/merida-com-pl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merida