What Mind in Croydon does

Mind in Croydon is a registered mental health charity (Charity No. 1073880) founded in 1967 and headquartered at Orchard House, 15a Purley Road, South Croydon. It delivers community-based mental health services across the London Borough of Croydon, serving people with mental health issues, their unpaid carers, and the wider Croydon community. In 2025-2026 the charity reported 9,928 service users and 40,655 interventions delivered, supported by approximately 40 staff and a volunteer cohort contributing 559 equivalent full-time days per year.

The organization's core products and services span advocacy (Independent Mental Health Advocacy and Community Mental Health Advocacy, BACP-accredited one-to-one and group counselling, carers' services including counselling, groups, and a support line), and social inclusion programming through The Hub/Social Networking drop-in and the Active Minds physical wellbeing program. Specialized offerings include welfare benefits advice, the Croydon Health and Wellbeing Space, Mental Health Personal Independence Co-ordinator Service (MHPIC), Peer Support In-Reach, a Recovery Space/crisis service, a Hoarding Project developed with Croydon Council, the Comic Relief-funded Minding Money Project, and the Side by Side online community. Educational DVDs (Finding the Edge, Visible Memories, Pillar to Post, Unspoken, Hard to Believe) are produced and sold at £5-£40. Technology is operationally light: no proprietary software product, no AI components, and service delivery is primarily in-person across six Croydon locations.

Mind in Croydon operates a mixed non-profit revenue model. The largest stream is statutory service delivery contracts with Croydon Council and the Croydon Clinical Commissioning Group for advocacy, counselling, and welfare benefits work, contributing the bulk of an annual income of approximately £1.5 million. Secondary streams include donations and grants (Big Lottery, Comic Relief, Croydon Relief in Need Charity, Pension Protection Fund corporate partnership), income from three owned charity shops with associated rental flats, and training/DVD sales. Services to beneficiaries are free; DVDs and shop goods are the only priced products. Go-to-market is community-led, with referrals from NHS, Croydon Council, GPs, and partner charities, supported by organic social media, a website, and local PR.

Name

Mind in Croydon

Legal name

Mind in Croydon

Website

https://mindincroydon.org.uk

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Mind in Croydon is a Croydon-based mental health charity, founded in 1967, delivering advocacy, BACP-accredited counselling, carers' services, social inclusion programs, and crisis support to residents experiencing mental health problems and their unpaid carers across the London Borough of Croydon.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)

Keywords

• Mental health services
• Community mental health
• Mental health advocacy
• Welfare benefits advice
• Mental health counselling

Headquarters

HQ city

Purley

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Statutory Funding: Service delivery contracts with Croydon Council and Croydon Clinical Commissioning Group for counselling, advocacy, and welfare benefits advice services. Annual income of approximately £1.5 million.
2. Charity Retail: Operation of charity shops generating income. Owns three charity shops with flats to rent.
3. Donations and Fundraising: Individual donations, fundraising events, corporate partnerships, and grants from organizations such as Big Lottery, Comic Relief, and Croydon Relief in Need Charity.
4. Training and Education: Revenue from training programs, educational DVDs, and outreach services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mind in Croydon is a registered mental health charity that delivers community-based mental health services across the London Borough of Croydon, including Independent Mental Health Advocacy, Community Mental Health Advocacy, BACP-accredited counselling, carers' services, peer support, welfare benefits advice, crisis and recovery support, and social inclusion programs. It supplements service delivery through funded projects (Active Minds, Minding Money, Hoarding Project), educational DVDs, and three charity retail shops.

Product overview

Mind in Croydon is a mental health charity offering a comprehensive portfolio of community-based services. The organization provides advocacy (IMHA and community), counselling (BACP accredited one-to-one and groups), carers' support, and social inclusion programs through The Hub. Specialized services include welfare benefits advice, a hoarding project, financial literacy (Minding Money), and an online community (Side by Side). The charity also produces educational DVDs on mental health topics and operates as part of the Live Well program for physical health support.

Differentiator

Problem solved

Functional benefit

Brands

• Active Minds: Mental health support program helping people engage in physical activity and social connections
• The Hub
• Minding Money Project
• Croydon Eagles

Products and services

• Advocacy Services Independent Mental Health Advocacy (IMHA) and Community Mental Health Advocacy services that help people with mental health needs express their views, make choices, and have control over decisions about their care and lives.
• Active Minds A community-based wellbeing program supporting people with mental health recovery through weekly appointments covering smoking cessation, weight management, alcohol reduction, physical activity, and emotional wellbeing; also delivered as the Active Minds IAPT service in partnership with Croydon NHS Talking Therapies.
• Carers' Services Free Carers' Counselling (up to 6 sessions), Carers' Groups, and a Carers' Support Service for unpaid carers aged 16+ who look after someone with mental health problems in Croydon.
• Counselling Service BACP-accredited one-to-one counselling and group therapy services including Anger Management and Anxiety Management groups, provided free to Croydon residents.
• The Hub / Social Networking A drop-in centre at Fairfield House, East Croydon providing social inclusion activities, groups, and structured support to help people build confidence, reduce isolation, and create social connections.
• Mental Health Personal Independence Co-ordinator Service (MHPIC) Personal independence co-ordination service supporting individuals with mental health needs in Croydon to identify and achieve personal recovery and independence goals.
• Recovery Space / Crisis Service Crisis support and recovery-focused services for Croydon residents experiencing mental health emergencies, providing an alternative to statutory crisis pathways.
• Croydon Health & Wellbeing Space Open-access health and wellbeing support providing emotional support, advice, and signposting for Croydon residents experiencing mental health difficulties.
• Peer Support In-Reach Service Peer-led support delivered within healthcare settings (such as Bethlem Hospital) to help people transition from institutional to community-based mental health care.
• Benefits Help Free welfare benefits advice and assistance including help with benefits appeals, Universal Credit claims, and benefit assessments for people with mental health needs in Croydon.
• Educational DVDs Documentary films on mental health topics including Unspoken (sex and relationships), Hard to Believe (spirituality), Pillar to Post (dual diagnosis), Visible Memories (self-injury), and Finding the Edge (young people and mental health), sold at £5–£40 each.
• Hoarding Project Specialist project supporting people who hoard, developed in partnership with Croydon Council to address hoarding behaviours linked to mental health needs.
• Minding Money Project Financial literacy and budgeting project, previously funded by Comic Relief, helping mental health service users in Croydon to manage their finances and build budgeting skills.
• Charity Retail Shops Three charity shops selling donated second-hand goods to the public at retail prices, plus rental flats above the shops, generating unrestricted income for the charity.

Quantifiable outcome

• 9,928 people accessed services and 40,655 interventions delivered in 2025-2026

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and significant.

• Advocacy for AllcoreStrategic or Co-development PartnerPartnership between Advocacy for All and Mind in Croydon created 'Advocacy for Croydon' on May 1, 2018. Provides a single point of contact for advocacy services in the borough while Mind in Croydon continues providing mental health advocacy services.
• Palace for Life FoundationcoreStrategic or Co-development PartnerPartnership to run the Croydon Eagles mental health football team. Provides weekly football sessions for adults who have experienced mental health problems at Crystal Palace National Sports Centre.
• Pension Protection FundsignificantGTM or Marketing PartnerOngoing partnership since 2018. PPF employees chose Mind in Croydon as their charity partner. Raised over £10,000 in first year through various fundraising events. Continued partnership for second year with volunteering at the Hub, fundraising events, and donations including computers and Christmas hampers.
• Croydon CouncilcoreStrategic or Co-development PartnerMain statutory funder through service delivery contracts. Partnership on various initiatives including Hoarding Project, Mayor's charities program, and integrated advocacy services.
• Croydon Clinical Commissioning GroupcoreStrategic or Co-development PartnerStatutory funder for mental health services including counselling and advocacy programs.
• Croydon NHS Talking Therapies ServicecoreStrategic or Co-development PartnerPartnership for delivery of Active Minds IAPT service - a low-intensity psychological therapy service.
• National MindcoreStrategic or Co-development PartnerNational Mind association providing quality standards (MQM), educational resources, and participation in national initiatives including Blue Light Programme for emergency services mental health support.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mind (National Mind): National federation of which Mind in Croydon is a local member association; both deliver mental health information, support, and advocacy across the UK, sharing brand, quality standards (MQM), and resources.
• Rethink Mental Illness: Major UK mental health charity providing advocacy, support groups, information, and services for people severely affected by mental illness; comparable service mix and beneficiary population to Mind in Croydon.
• Samaritans: UK-wide charity providing emotional support and listening services for people in distress; comparable mission, volunteer-driven delivery model, and reliance on donations and statutory partnerships.
• Together for Mental Wellbeing: UK mental health charity delivering advocacy, peer support, and community-based services; closely comparable service portfolio and beneficiary focus to Mind in Croydon.
• Mind in South West London: Sister Mind association operating across multiple South West London boroughs; comparable service mix (counselling, advocacy, wellbeing) and even explicitly cross-linked from the Mind in Croydon website.
• CALM (Campaign Against Living Miserably): UK charity providing mental health support, helpline services, and online resources; comparable mission around community-based mental health support and donation-driven funding.
• Mind in Camden: Another London-based local Mind association offering counselling, advocacy, and community mental health services; directly comparable in scale, mission, and operating model.

Broad incumbents

• Mental Health Foundation: UK charity focused on mental health research, policy, and public education; broader scope than Mind in Croydon but overlapping mission in mental wellness education and prevention.
• Turning Point: Large UK social enterprise delivering mental health, substance use, and learning disability services; overlaps with Mind in Croydon on community-based mental health support and NHS-funded service delivery.
• South London and Maudsley NHS Foundation Trust: Large NHS mental health provider covering the same South London geography as Mind in Croydon; serves as both a partner and a competitor for NHS-commissioned mental health contracts in the borough.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCct-6vGMx_I6RbYsgOh4rpA
• Facebookfacebook.com/MindinCroydon
• Instagraminstagram.com/mindincroydon

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mind in Croydon