What Cinemark does

Cinemark Peru, legally registered as CINEMARK DEL PERU S.R.L (RUC 20337771085), is the Peruvian operating subsidiary of Cinemark Holdings Inc., one of the largest global movie theater chains. The company runs 16 multiplex cinema locations across Peru, anchored in Lima (including San Miguel, Comas, Angamos, MegaPlaza, Bellavista, Plaza Lima Sur, Gamarra, MAPA, Jockey Plaza, and Asia) and extended to Trujillo, Arequipa (three locations including Lambramani, Mall Aventura, and Outlet Arauco), Huancayo, Piura, and Huánuco. Its corporate headquarters is located at Av. Javier Prado Este 4200, Santiago de Surco, inside the Jockey Plaza shopping center in Lima.

The company's core offering is movie exhibition across five distinct technical formats: standard 2D, REAL 3D digital projection, Sala XD (large-format screens with premium audio), D-BOX motion-synced seating (licensed from D-BOX Technologies Inc.), and Sala Comfort (premium reclining seating with extra legroom). Ticket and concession purchases can be made via physical box offices, in-theater self-service kiosks, the cinemark-peru.com e-commerce site, and the Cinemark PE mobile app. A Cinemark Club loyalty program segments members into three tiers (Fan free, Plus paid, Black premium paid), with the paid tiers offering recurring monthly subscriptions that include free monthly tickets, combo discounts, and priority access to avant premieres.

Revenue is generated across four primary streams: one-time ticket sales (with format-tiered pricing ranging from S/5.90 to S/22), recurring subscription fees from Plus and Black loyalty members, concession sales (combos, beverages, and themed collectible merchandise tied to film releases), and corporate/private event rentals. Distribution is supported by partnerships with multiple film distributors (United International Pictures, Cinecolor Films Peru, West Bay Distribución y Cine, Andes Films, Cinetopia, Cineplex) and commercial alliances with Peruvian banks and telcos (BCP/YAPE, Banco Ripley, Banco Falabella/CMR, Movistar) that drive traffic through co-branded promotions.

Name

Cinemark

Legal name

CINEMARK DEL PERU S.R.L

Website

https://cinemark-peru.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Cinemark Peru operates 16 multiplex cinemas across major Peruvian cities as a subsidiary of Cinemark Holdings Inc., offering 2D, 3D, XD, D-BOX, and Comfort-format movie exhibition with online/app ticketing, a tiered loyalty program, and concession services to mass-market consumers.

Ownership category

akta.pro rank

Product category

Cinema Exhibition / Movie Theater Operations

NAICS

Motion Picture Theaters (except Drive-Ins) (512131), Motion Picture and Video Exhibition (51213)

SIC

Services-Motion Picture Theaters (7830), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ticketing & Admissions Platforms (Cinema/Festival) (MPADAKAM)

akta.pro secondary industries

Cinema Concessions & On-site F&B Operations (MPADAKAN), Cinema & Movie Ticketing (HSACALAD)

Keywords

• Movie theater chain
• Cinema exhibition services
• Concessions and food
• Loyalty program membership
• Premium cinema formats

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Movie Ticket Sales: Primary revenue stream from admission tickets sold for movie screenings across various formats (2D, 3D, XD, D-BOX, Comfort). Prices vary by format, day of week, and cinema location.
2. Confitería (Concessions): Food and beverage sales including popcorn combos, beverages, nachos, hot dogs, and collectible containers. Significant revenue contributor with premium pricing on snacks and beverages.
3. Cinemark Club Membership: Subscription-based loyalty program with three tiers (Fan free, Plus and Black paid). Generates recurring revenue through monthly/annual membership fees. Plus membership includes 2 free movie tickets monthly and various discounts.
4. Corporate Events & Services: Private theater rentals for corporate events, birthday parties, and promotional screenings. Additional revenue from advertising placements and branded promotional partnerships.
5. Collectible Merchandise Combos: Special combo packages featuring collectible containers (vases, barrels, mugs) themed to movie releases. Premium pricing for collectible items with refills available.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Cinemark Peru operates a chain of multiplex cinemas across Peru, selling movie tickets in multiple formats (2D, REAL 3D, Sala XD, D-BOX motion seating, and Sala Comfort). The company also generates revenue from on-site food and beverage concessions (Confitería), a tiered loyalty membership program (Cinemark Club), collectible movie-themed combo packages, and private theater rentals for corporate events and birthday parties.

Product overview

Cinemark Peru operates as a movie theater chain offering a comprehensive cinema entertainment platform. The core offering consists of movie ticket sales across multiple formats (2D, REAL 3D, D-BOX motion seating, Sala XD premium large-format, and Sala Comfort premium seating). The ecosystem includes the Cinemark Club loyalty program with three membership tiers (Fan, Plus, Black), confitería (food and beverage) offerings with collectible merchandise combos, and corporate event services. The product portfolio spans physical theater experiences with premium seating options, online/mobile ticket purchasing, and a range of themed collectible merchandise (cups, barrels, bags) tied to movie releases. The loyalty program provides tiered benefits including discounts, free monthly tickets, birthday rewards, and priority access to avant premieres.

Differentiator

Problem solved

Functional benefit

Brands

• Cinemark Club: A loyalty program offering discounts on tickets and concessions, with three membership tiers: Fan (free), Plus (paid subscription), and Black (premium paid subscription).

Products and services

• Movie Ticket Sales
• Cinemark Club Loyalty Program
• Concessions (Confitería)
• Collectible Combo Packages
• Corporate Events & Private Theater Rentals Private theater rentals for corporate events, birthday parties, promotional screenings, and custom group bookings, including bundled ticket and combo quotations through the Puntos Point corporate sales platform.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• YAPE (BCP)coreGTM or Marketing PartnerYAPE payment integration allowing customers to purchase tickets using the YAPE mobile app with dynamic approval codes. Partnership enables convenient mobile payments for online ticket and combo purchases.
• Banco RipleyminorGTM or Marketing PartnerCredit card partnership offering 2x1 promotions on 2D movie tickets and 25% discount on combo duo mediano for Ripley cardholders.
• MovistarminorGTM or Marketing PartnerMobile carrier partnership offering discounted movie tickets for Movistar customers, with promotions valid on 2D format.
• Banco de Crédito del Perú (BCP)minorGTM or Marketing PartnerBCP credit and debit card partnership offering S/11.90 2D tickets on weekdays, providing preferential pricing for BCP customers.
• Banco Falabella (CMR)minorGTM or Marketing PartnerCMR card partnership offering S/8.00 2D tickets during Cyber CMR promotional periods for Falabella cardholders.
• United International PicturescoreOthersFilm distribution partner providing movie content for exhibition, including theatrical releases such as Scary Movie.
• Cinecolor Films Peru SACcoreOthersFilm distribution partner for Peru, handling distribution of movies such as Toy Story 5.
• West Bay Distribucion y Cine SACcoreOthersFilm distribution partner handling theatrical releases in Peru including Supergirl.
• Andes Films SAcoreOthersFilm distribution partner for major theatrical releases in Peru, handling distribution of Spider-Man: Un Nuevo Día.
• Cinetopia SPAcoreOthersFilm distribution partner handling theatrical releases including Leviticus: Ritual de Sangre.
• Cineplex S.A.coreOthersFilm distribution partner handling theatrical releases in Peru including El Afinador.
• D-BOX Technologies Inc.coreTechnology or IntegrationTechnology provider for D-BOX motion seating systems that synchronize with on-screen action for enhanced cinematic experience.

Scale indicators2 records

Expansion highlights5 records

Direct peers

• Cinépolis: Mexican-founded multinational cinema chain with significant Peru presence, competing head-to-head with Cinemark on premium formats (VIP, 4DX, IMAX) and loyalty subscriptions in the same shopping malls.
• Cine Star: Peru-based cinema chain operating multiplex locations in Lima and other cities, offering comparable ticket pricing, 2D/3D formats, and standard concession menus.
• Cineplanet: Peru's largest domestic cinema chain and Cinemark's closest direct competitor in the Peruvian market, operating multiplex theaters across the same cities with similar premium formats, loyalty program, and concession offerings.

Others

• D-BOX Technologies: Canadian motion-seating technology vendor and Cinemark Peru's direct supplier for D-BOX premium format; comparable as an enabling technology partner whose roadmap (more seats, haptics, content integration) shapes Cinemark's premium pricing.

Regional players

• Movie Experience: Peruvian independent cinema operator with a smaller theater footprint, competing for value-conscious moviegoers in secondary Peruvian cities.
• Cine Colombia: Major Colombian cinema operator with regional Latin American ambitions; comparable on exhibition scale, premium-format tiering, and loyalty subscription programs targeting middle-class consumers.
• Procinal: Colombian cinema chain with regional Latin American presence; comparable as a peer in Latin American exhibition, family-friendly format mix, and concession-driven revenue mix.

Broad incumbents

• AMC Theatres: The largest US cinema chain and a global exhibitor; comparable as a peer in premium-format strategy (IMAX, Dolby), loyalty program (AMC Stubs), and concession economics.
• Cinemark Holdings Inc. The publicly-traded US parent company operating hundreds of theaters across the Americas; Cinemark Peru is one of its international subsidiaries, sharing brand, technology, and content-licensing infrastructure.
• Regal Cinemas: US-based multiplex cinema operator owned by Cineworld; comparable on multi-format exhibition, subscription loyalty (Regal Unlimited), and concession bundling strategy.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cinemark_peru
• LinkedInlinkedin.com/company/cinemark-megaplaza

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cinemark