CMA Info

What CMA Info does

CMA Info cc is a South African subscription-based B2B property information platform headquartered in Cape Town, founded in 2004 by property professional and current CEO Tony Loubser. The company serves PPRA-registered property practitioners — primarily estate agents and estate agencies — providing a single web-based portal that consolidates property ownership and sales data, GIS map search, Comparative Market Analysis (CMA) valuations, prospecting tools (property extent, erf usage, sales and transfers, OPT-in telephone contacts), surveyor general diagrams, and a comprehensive KYC/FICA compliance suite covering sanction screening, Faceview identity verification, consumer trace, CIPC reports, credit checks, and business/director reports. Underlying property and consumer data is sourced through a core partnership with XDS, one of South Africa's leading credit bureaus, and the company holds NCR CB67 accreditation as a regulated information provider.

The platform operates on a per-office monthly subscription of R680 (ex-VAT), with additional individual users charged at R85/month, plus usage-based fees for transaction items such as telephone contacts, title deeds, deeds queries, and KYC products. Subscription is enforced per office and per registered user, with new subscribers applying through the website and being activated by Cape Town- and Durban-based sales representatives. Distribution is exclusively domestic South Africa, with a self-serve signup funnel complemented by inside-sales and email support; marketing relies on the website, Instagram/Facebook, and word-of-mouth through PPRA professional networks. CMA Info appears to be a privately held, founder-operated close corporation with no disclosed external funding, no parent company, and no M&A activity, generating recurring revenue from a broad base of small-ticket professional subscribers.

Name

CMA Info

Legal name

CMA Info cc

Website

https://cmainfo.co.za

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

CMA Info is a South African B2B subscription platform that provides property practitioners and PPRA-registered estate agents with property data, GIS map search, CMA valuations, prospecting tools, and a KYC/FICA compliance suite, priced at R680 per office per month.

Ownership category

akta.pro rank

Product category

Real Estate Property Data and Compliance Software

NAICS

Credit Bureaus (561450), Credit Bureaus (56145)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)

Keywords

• Property data platform
• Estate agent tools
• Comparative market analysis
• KYC FICA compliance
• Property prospecting

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Monthly Office Subscription: Primary recurring revenue stream at R680.00 per office per month (excluding VAT). Includes one user license with additional users charged at R85 per individual per month. The subscription provides full access to the cmainfo.co.za website including all searches, GIS maps, CMA valuations, and property information.
2. Usage-Based Add-Ons: Additional transactional fees for specific data queries including telephone contact numbers (R3.60), title deeds (R110.00), deeds queries (R29.50), and various KYC products. These are consumed on a per-transaction basis as users access specific data points.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

CMA Info is a subscription-based web platform that provides South African property professionals (estate agents registered with the PPRA) with property data, ownership details, sales reports (full title, sectional title, commercial and industrial), interactive GIS map search, Comparative Market Analysis (CMA) valuations, prospecting tools, and a comprehensive KYC/FICA compliance suite. Its underlying data is sourced from XDS, one of South Africa's leading credit bureaus.

Product overview

CMA Info is a property information platform for property professionals including estate agents registered with the PPRA (Property Practitioners Regulatory Authority). The platform operates on a subscription model (R680 per office monthly) and provides a comprehensive suite of property search tools, interactive mapping, CMA valuations, prospecting tools, and KYC/FICA compliance services. Core offerings include Property Search, Interactive Map Search, CMA Valuations, and Prospecting Tools for finding properties potentially for sale. The KYC & FICA Suite provides Pre-Check, Credit Check, Faceview & IDV, Consumer Trace, CIPC Report, Detailed Business Report, and Director Enquiry for compliance and due diligence. Additional services include Sanction Screening for fraud and AML detection, Erf/Scheme to Address Conversions, Surveyor General Diagrams, and Title Deeds retrieval.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search Search engine enabling property professionals to look up property information, ownership details, and sales reports on full title, sectional title, commercial, and industrial properties, searchable by erf number, owner name, ID number, or address.
• Interactive Map Search GIS-based visual property search tool that allows users to identify properties within a geographic area without needing the full address, displaying all matching properties on a map.
• CMA Valuations Comparative Market Analysis tool that produces professional property valuations by selecting sample properties from recent sales in the vicinity, allowing users to exclude unsuitable comparables and output a presentable valuation.
• Prospecting Tools Suite of tools for finding properties potentially for sale, including Property Extent searches, Erf Usage searches (vacant land, unconverted blocks of flats), Sales and Transfers reports, and OPT-in telephone contacts for prospecting.
• KYC & FICA Compliance Suite Comprehensive compliance toolkit for estate agencies to achieve FICA compliance, covering client onboarding, due diligence, record keeping, training, and reporting. Includes Pre-Check, Credit Check, Faceview & IDV, Consumer Trace, CIPC Report, Detailed Business Report, and Director Enquiry.
• Sanction Screening Screening service against DPEP, FPEP, PIP, and other sanction lists to detect tender fraud, money laundering, terrorist financing, and organised crime, used during client onboarding, account maintenance, and ongoing compliance.
• Pre-Check Combined credit and identification check providing a rapid assessment of a potential client's creditworthiness and identity, with risk analysis and a credit risk profile.
• Credit Check Credit information service enabling businesses to make knowledgeable credit decisions with no hidden costs, providing the information needed for FICA compliance verification.
• Faceview & IDV Real-time identity verification that visually matches an individual against the portrait stored on the South African government database, enabling immediate customer identity verification.
• Consumer Trace Advanced trace search tool with flexible minimum search criteria, providing fraud indicators, confirmed address history, contact history, employment history, telephone linkages, property interests, and principal links.
• CIPC Report Real-time snapshot of a company's full statutory information and its principals from the Companies and Intellectual Property Commission, providing company registration details at a reduced cost.
• Detailed Business Report Comprehensive real-time online report providing an immediate overview of a company for credit assessments, searchable by registered name, registration number, or VAT number.
• Director Enquiry Immediate overview of a principal from a registered company, providing a comprehensive real-time view of company directors for due diligence purposes.
• Surveyor General Diagrams Access to Surveyor General diagrams and land survey documentation for property boundary and land description verification, included with the monthly office subscription.
• Title Deeds Title deed information and documentation retrieval service for property ownership verification, available as a usage-based add-on at R110.00 per retrieval (excluding VAT).

Quantifiable outcome

• Prepare accurate and professional looking CMA Valuations at the click of a button
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• XDScoreTechnology or IntegrationXDS, described as one of South Africa's leading credit bureaus, provides the underlying property and credit information data to CMA Info. This is a core data partnership as CMA Info's information is provided by XDS, enabling the platform's property reports, ownership details, and verification services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lightstone: South African property data and analytics provider serving estate agents, banks, and property professionals. Direct comparable in property intelligence, valuations, and decision-support tools for the same PPRA-registered customer base.
• PropData: South African property data platform providing sales history, ownership information, and market analytics to estate professionals. Closely comparable offering and customer segment to CMA Info.
• Estated: US-based property data API provider delivering ownership, valuation, and comparable-property information to real-estate professionals. Comparable product (property intelligence SaaS) in a different geography.

Broad incumbents

• TPN Credit Bureau (TransUnion South Africa): One of South Africa's major credit bureaus providing consumer and commercial credit information, identity verification, and KYC data. Comparable on the credit-information and FICA-compliance layer that CMA Info resells to estate agents.
• XDS (Xpert Decision Systems): South African credit bureau and data provider supplying the underlying data behind CMA Info's platform. Comparable as a credit bureau serving compliance and verification use cases; relationship is also supplier-customer.
• CoreLogic: Global property data and analytics platform serving real-estate professionals with valuations, market analytics, and property intelligence. Comparable in product scope at a larger, international scale.
• LexisNexis Risk Solutions: Global data and analytics provider for KYC, AML, sanctions screening, and identity verification. Comparable on the compliance and verification modules bundled inside CMA Info's KYC/FICA suite.
• Reonomy: Commercial and residential property intelligence platform offering ownership, debt, and transaction data. Comparable in providing aggregated property data and prospecting tools to real-estate professionals.

Emerging players

• Property24: Leading South African property portal increasingly layering data, valuation, and agent-tooling services. Comparable at the intersection of property data and the estate-agent workflow that CMA Info targets.

Others

• BatchGeo: Map-based data visualisation and address intelligence tool with geographic search capabilities. Comparable on the GIS-based interactive map search functionality embedded in CMA Info's platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cmainfo
• Instagraminstagram.com/cmainfo
• LinkedInlinkedin.com/company/cma-info

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CMA Info