Max Baermann

What Max Baermann does

Max Baermann GmbH is a third-generation, family-owned German manufacturer specialising exclusively in plastic-bonded permanent magnets. Founded in 1926 in Cologne and headquartered in Bergisch Gladbach, the company invented Tromalit — the world's first plastic-bonded permanent magnet — patented in 1934, and has since built a 90+ year domain monopoly around magnetic compound development, mould design and high-volume production. It operates four branded product families: TROMADUR® (hard ferrite), TROMADYM® (NdFeB rare-earth), TROMAMAX® (samarium-cobalt) and TROMAFLEX® (flexible ferrite tapes, profiles and foils), manufactured via injection moulding, compression moulding, extrusion and calendering. The group produces more than 300 million magnets per year in three-shift operations across six locations worldwide, including wholly-owned sites in Lindlar (Germany) and Suzhou (China), and is consolidated under Max Baermann Holding AG.

The business model is a direct, sales-led B2B enterprise motion targeting automotive, industrial and household-appliance OEMs. Pricing is custom quote-based — no list prices are published — and revenue is generated through hardware sales of customer-specific magnets rather than subscriptions or licensing. Co-development is central: the firm performs feasibility analysis, magnet design, compound formulation, in-house mould and tool construction (via MAX BAERMANN Tooltech GmbH), rapid prototyping, validation testing and transfer to series production. IATF 16949:2016, ISO 9001:2015 and ISO 14001:2015 certifications from DEKRA qualify the firm as a tier supplier for automotive OEMs, and ESG commitments (SBTi, CDP, Ecovadis, Responsible Minerals Initiative) support procurement gating requirements.

Commercial and competitive positioning is anchored in three reinforcing assets: (1) the original Tromalit invention and proprietary compounding know-how spanning four chemistries and four manufacturing processes; (2) full vertical integration from raw material R&D through toolmaking to validated series production, including single-step insert integration that eliminates secondary assembly; and (3) tight customer coupling via co-developed compounds, moulds and tooling, which embeds the firm in OEM designs over multi-year platform cycles. The automotive segment is the primary end market, with growing emphasis on electromobility applications (EV rotor magnets, battery management sensing) and on household appliance, industrial and mechanical engineering uses for fan motors, sensors, flow meters and actuators.

Name

Max Baermann

Legal name

MAX BAERMANN GmbH

Website

https://max-baermann.de

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

101–250 employees

Short description

Max Baermann GmbH is a third-generation German family-owned manufacturer of plastic-bonded permanent magnets, founded 1926. It produces four branded magnet families (ferrite, NdFeB, SmCo, flexible) via injection, compression, extrusion and calendering, selling custom-engineered solutions directly to automotive, industrial and appliance OEMs worldwide.

Ownership category

akta.pro rank

Product category

Plastic-Bonded Permanent Magnets

NAICS

Relay and Industrial Control Manufacturing (335314)

SIC

Electronic Coils, Transformers & Other Inductors (3677)

akta.pro primary industry

Passive Components (Resistors, Capacitors, Inductors, Ferrites) (IMAGAJAA)

Keywords

• Plastic-bonded permanent magnets
• Injection moulded magnets
• Neodymium iron boron magnets
• Samarium cobalt magnets
• Ferrite magnet manufacturing

Headquarters

HQ city

Bergisch Gladbach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Plastic-Bonded Permanent Magnet Sales: Core revenue from development, production, and worldwide sale of custom plastic-bonded permanent magnets under four branded product lines (TROMADUR®, TROMADYM®, TROMAMAX®, TROMAFLEX®). Sold directly to automotive, industrial, and household appliance OEMs. Manufacturing via injection moulding, compression moulding, extrusion, and calendering. Revenue is product-based with no subscription or licensing component; pricing is quote-driven due to custom nature of products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Max Baermann GmbH develops, produces, and globally distributes custom plastic-bonded permanent magnets under four branded product lines (TROMADUR® ferrite-based, TROMADYM® NdFeB, TROMAMAX® SmCo, TROMAFLEX® flexible). Magnets are manufactured via injection moulding, compression moulding, extrusion, and calendering for automotive, industrial, and household appliance OEMs, with full vertical integration from compound R&D and tooling through magnet production and validation.

Product overview

Max Baermann GmbH is a leading manufacturer of plastic-bonded permanent magnets, offering a portfolio of four branded product lines: TROMADUR® (ferrite-based cost-effective magnets), TROMADYM® (high-performance neodymium-iron-boron magnets), TROMAMAX® (premium samarium-cobalt magnets), and TROMAFLEX® (flexible magnets for profiles and foils). The company provides comprehensive services including mould development, compound production, research and development, product and process validation, and quality management. Magnets are manufactured using injection moulding, compression moulding, extrusion, and calendering processes. The products serve automotive, industrial, household appliance, electromobility, construction, and mechanical engineering sectors.

Differentiator

Problem solved

Functional benefit

Brands

• TROMADUR®: Plastic-bonded permanent magnets based on barium and strontium ferrites (hard ferrites). Manufacturing process: injection moulding. Available in isotropic or anisotropic materials.
• TROMADYM®
• TROMAMAX®
• TROMAFLEX®

Products and services

• TROMADUR® Plastic-Bonded Permanent Magnets Cost-effective plastic-bonded permanent magnets based on barium and strontium ferrites (hard ferrites) bonded with plastics, manufactured via injection moulding. Available in isotropic or anisotropic variants for automotive, industrial, and household appliance applications.
• TROMADYM® Plastic-Bonded Permanent Magnets High-performance plastic-bonded permanent magnets based on neodymium-iron-boron (NdFeB) rare-earth material offering maximum remanences. Manufactured via injection moulding or compression moulding for use in both thermosetting plastics and thermoplastics, in isotropic or anisotropic grades.
• TROMAMAX® Plastic-Bonded Permanent Magnets Premium plastic-bonded permanent magnets based on samarium-cobalt material offering maximum magnetic energy density. Manufactured via injection moulding in isotropic or anisotropic variants for high-temperature and high-performance applications.
• TROMAFLEX® Flexible Permanent Magnets Flexible plastic-bonded permanent magnets for profiles and foils manufactured via extrusion and calendering. Available as magnetic tapes, magnetic profiles, and magnetic foils in rolls or cut-to-size, in raw or coated finish. Used in labelling, sealing, length-measuring systems, and advertising boards.
• Mould Development Service Design and manufacture of injection moulds for plastic-bonded permanent magnet production using modern CAD systems, CAM systems and latest manufacturing technology for high-precision individual components and integral moulds. Provided as an engineering service to customers requiring custom tooling.
• Compound Production Service Custom-developed and in-house produced magnetic compounds for magnet manufacturing using technically mature systems and decades of know-how. Covers TROMADUR (strontium ferrite-based), TROMADYM (neodymium-iron-boron-based), and TROMAMAX (samarium-cobalt-based) compound lines with binders including PPS, PA6, PA11, and PA12.
• Research and Development Service Engineering services including feasibility analysis, magnet design and optimization, production tool and measuring system design, magnetic measurements, rapid prototyping, magnetic material and compound development, and transfer to batch production.
• Product and Process Validation (PEV) End-to-end product and process development support covering mould design, test equipment development, prototype verification, mould try-out, transfer to batch production, and product validation using internal testing facilities and external partner laboratories.

Quantifiable outcome

• 300+ million magnets produced per year in 3-shift operations
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered supporting and core.

• External Partner LaboratoriessupportingImplementation/ SI/ Consulting PartnerThe company works with external partner laboratories in addition to its internal testing facilities for validation testing of products. Validation tests to evaluate long-term product behaviour, mechanical stability, and magnetic stability are conducted using both internal equipment and external partner labs, with results professionally evaluated and documented.
• Responsible Minerals Initiative (RMI)coreTechnology or IntegrationMax Baermann works exclusively with suppliers who can prove their conflict mineral sources are certified under the Responsible Minerals Initiative. The company regularly requests CMRT (Conflict Minerals Reporting Template) and EMRT (Extended Minerals Reporting Template) certificates from its supply chain to ensure responsible sourcing of tin, tantalum, tungsten, gold (3TG) and cobalt.
• CDP (Carbon Disclosure Project)supportingStrategic or Co-development PartnerCompany participates in CDP reporting programme, submitting annual environmental data (emissions, key environmental figures) to CDP. Data is also shared with customers. Participation is part of the company's SBTi-aligned carbon reduction commitment.
• EcovadissupportingStrategic or Co-development PartnerCompany participates in Ecovadis sustainability assessments and shares ESG information via the Ecovadis and IntegrityNext platforms with business partners. Supports transparent, sustainable supply chain management with commitment to continuous improvement.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• TDK Corporation: Global Japanese electronics conglomerate with significant magnet manufacturing operations, including neodymium magnets and magnetic materials. Much larger scale and broader product portfolio, but overlapping in magnetic components for automotive and industrial customers globally.
• Shin-Etsu Chemical Co., Ltd. Japanese chemical and materials company with major rare earth magnet manufacturing operations. Supplies NdFeB magnets to automotive and industrial markets globally, competing broadly with Max Baermann in high-performance magnet categories.
• Vacuumschmelze GmbH & Co. KG: German manufacturer of soft magnetic materials and permanent magnets (including NdFeB and SmCo), serving automotive, industrial, and energy applications. Broader product portfolio than Max Baermann but overlapping in magnetic components for automotive and industrial customers across EMEA.

Regional players

• Ningbo Yunsheng Co., Ltd. Chinese manufacturer of rare earth permanent magnets (NdFeB and SmCo), serving automotive, wind energy, and industrial applications. Regional competitor with significant scale advantages in commodity NdFeB grades.
• Hangzhou Permanent Magnet Group: Chinese manufacturer of NdFeB and SmCo permanent magnets serving global automotive and industrial markets. Competes with Max Baermann in rare earth magnet categories with cost advantages from integrated Chinese rare earth supply.

Direct peers

• Arnold Magnetic Technologies: US-based manufacturer of high-performance permanent magnets (NdFeB, SmCo, AlNiCo) and magnetic assemblies for automotive, aerospace, and industrial applications. Closely comparable product portfolio and customer base to Max Baermann, with similar focus on custom-engineered magnetic solutions.
• Dexter Magnetic Technologies: US-based custom manufacturer of permanent magnets, magnetic assemblies, and magnetic materials. Similar business model focused on custom-engineered magnetic solutions for OEM customers in automotive, aerospace, and industrial markets.
• Goudsmit Magnetics Group: Dutch manufacturer of permanent magnets, magnetic systems, and separation equipment. Direct competitor in the European market for industrial and automotive magnetic components, with comparable focus on custom-engineered solutions.
• Bunting Magnetics Co. US/UK-based manufacturer of magnetic assemblies, separation equipment, and permanent magnets including ferrite and rare earth magnets. Overlaps with Max Baermann in custom magnetic components for industrial and automotive OEM customers.
• Magnetfabrik Schramberg GmbH & Co. KG: German manufacturer of permanent magnets and magnetic assemblies, including plastic-bonded, sintered, and hard ferrite magnets. Directly comparable to Max Baermann as a European specialty magnet producer serving automotive and industrial customers with custom-engineered solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/max_baermann
• Facebookfacebook.com/maxbaermann

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Max Baermann