Chio
Chio is a Swiss snack food brand owned by Intersnack Switzerland Ltd., selling chips, tortillas, dips, baked snacks, and microwave popcorn exclusively through Swiss retail grocery channels to domestic consumers.
- Company typePrivate
- Founded1962
- HeadquartersSiviriez, Switzerland
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Chio does
Chio is a Swiss snack food brand owned and operated by Intersnack Switzerland Ltd., a subsidiary of the Germany-headquartered Intersnack Group (Intersnack Knabber-Gebäck GmbH & Co. KG). Founded in 1962 and headquartered in Corminboeuf in the Canton of Fribourg, the company manufactures and markets a portfolio of savory snacks for the Swiss consumer market, including classic and premium potato chips (regular, oven-baked with 60% less fat, and kettle-cooked variants), corn tortillas, salsa dips, baked snacks (Maxi Mix, Party Mix, Stickletti), microwave popcorn, and specialty items such as Jumpys, peanut Flips, and Minions-branded corn sticks. Its core manufacturing technology relies on multiple preparation methods — kettle cooking, oven baking, and traditional frying — to differentiate product texture and nutritional profile within the chips category.
Chio's go-to-market is exclusively through Swiss retail grocery channels (supermarkets and convenience stores), with no direct-to-consumer e-commerce presence. Pricing is not publicly disclosed and products are sold at standard Swiss grocery price points across single-serve (40-150g) and family-size (250g-1kg) formats. The company supports both major Swiss language markets through a bilingual German/French website and a free consumer hotline, and maintains a Facebook page as its primary social media channel. Management is led by Geschäftsführer Sven Sprakties, with legal responsibility vested in Intersnack Switzerland Ltd.
Revenue is generated entirely through one-time sales of packaged snack products to Swiss retailers; the company does not license its brand, does not sell internationally, and has no disclosed subscription, advertising, or service revenue streams. Distribution is fully dependent on the Swiss grocery retail infrastructure, and the brand's competitive position rests on long-standing domestic recognition and its affiliation with Intersnack Group's manufacturing and distribution scale.
Chio firmographics
Firmographics- Name
- Chio
- Legal name
- Intersnack Switzerland Ltd.
- Website
- https://chio.ch
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Chio is a Swiss snack food brand owned by Intersnack Switzerland Ltd., selling chips, tortillas, dips, baked snacks, and microwave popcorn exclusively through Swiss retail grocery channels to domestic consumers.
- Ownership category
- akta.pro rank
Chio industry classification
Industry- Product category
- Savory Snack Foods
- NAICS
- Other Snack Food Manufacturing (311919), Bakeries and Tortilla Manufacturing (3118), Cookie, Cracker, and Pasta Manufacturing (31182)
- SIC
- Cookies & Crackers (2052), Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)
- akta.pro secondary industries
- Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG), Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC), Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)
Keywords
Where Chio is headquartered
LocationHeadquarters
- HQ city
- Siviriez
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Chio business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Consumer Packaged Goods Sales: Chio generates revenue through the sale of snack food products including chips, tortillas, dips, baked snacks, and microwave popcorn. Products are sold through retail grocery stores and supermarkets in Switzerland. The company operates as a subsidiary of Intersnack Group.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Chio product offering
Product offeringCore offering
Chio manufactures and sells a portfolio of savory snack foods under the Chio brand in Switzerland, including potato chips (classic, oven-baked, kettle-cooked), corn tortilla chips, salsa dips, baked snack mixes, microwave popcorn, and specialty snacks (Jumpys, Flips, Minions). The brand is owned by Intersnack Switzerland Ltd., part of the European Intersnack Group, and products are distributed through Swiss retail grocery outlets in single-serve to family-size packs.
Product overview
Chio is a Swiss snack food brand owned by Intersnack Switzerland Ltd., offering a diverse portfolio of savory snacks. The product range includes: classic potato Chips (regular, paprika-flavored, oven-baked with 60% less fat, and premium kettle-cooked varieties); Tortillas & Dips (corn tortilla chips in various flavors with accompanying salsa dips); Baked & Popcorn snacks (mixed baked snacks, stick snacks, and microwave popcorn); and Specialties (kangaroo-shaped Jumpys, peanut Flips, and Minions corn sticks). The products are primarily distributed in Switzerland with both German and French language versions of the website, reflecting the Swiss market's bilingual nature.
Differentiator
Problem solved
Functional benefit
Brands
- Chio: Chio is a Swiss snack food brand specializing in chips, tortillas, dips, baked snacks, and microwave popcorn products.
Products and services
- Chio Classic Potato Chips Classic potato chips made from quality potatoes and fried to a golden crisp; available in multiple flavor variants including Salted and Red Paprika. Targeted at Swiss consumers seeking traditional savory snacks for personal and social consumption occasions.
- Chio Kettle Cooked Chips Premium potato chips prepared using the kettle-cooking method — potatoes washed with their peel, cut into thick slices, and slowly fried in a kettle for exceptional crispiness. Available in Sea Salt and Sweet Chili & Red Pepper variants for consumers seeking a textured, crunchy chip.
- Chio Oven Chips (Reduced-Fat) Oven-baked potato chips containing approximately 60% less fat than conventional potato chips, made with vegetable oils and available in Paprika and Sour Cream flavors. Targeted at Swiss consumers seeking a lower-fat chip alternative.
- Chio Tortillas (Corn Tortilla Chips) Crunchy yellow corn tortilla chips in multiple flavors (Hot Chili, Nacho Cheese, Salted, Wild Paprika), positioned for snacking on their own or paired with Chio dips. Targeted at Swiss consumers seeking Tex-Mex style savory snacks.
- Chio Dip! (Salsa Dips) Salsa dips in Mild Salsa and Hot Salsa variants, formulated with pieces of peppers and tomatoes and intended to be paired with Chio tortilla chips for snacking occasions. Targeted at Swiss consumers looking for dippable Tex-Mex flavor pairings.
- Chio Baked Snack Mixes Mixed baked snack assortments including Chio Maxi Mix (six snack varieties in 250g and 1kg packs), Chio Party Mix for sharing, and Chio Stickletti baked snack sticks with a light, crispy texture. Targeted at Swiss consumers seeking variety packs for parties and group snacking.
- Chio Mikrowellen Popcorn (Microwave Popcorn) Microwave popcorn in salted flavor offering cinema-quality large, crunchy, fragrant popcorn prepared by heating the bag 2–3 minutes in a microwave and tearing it open. Marketed as gluten-free, palm oil-free, and vegan, targeted at Swiss consumers seeking convenient home popcorn.
- Chio Specialty Snacks (Jumpys, Flips, Minions) Specialty-shaped savory snacks including Chio Jumpys (kangaroo-shaped, airy inside with mild paprika seasoning), Chio Flips (peanut-flavored snacks made from freshly ground peanuts), and Chio Minions (100% natural corn sticks themed on the Despicable Me film, lightly salted). Targeted at Swiss consumers seeking novel, characteristically-shaped snack varieties.
Companies that use Chio
Customer profileSegments1 record
Ideal customer profiles1 record
Chio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Chio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Intersnack GroupcoreChio is a brand owned and operated by Intersnack Switzerland Ltd., which is part of the Intersnack Group, a major European snack food company. The Intersnack logo appears on the website footer. Intersnack Switzerland Ltd. is the legal entity responsible for Chio products in Switzerland, managed by CEO Sven Sprakties.
Recent moves5 records
Chio competitors and assessment
Company assessmentBroad incumbents
- Pepperidge Farm: Pepperidge Farm produces crackers, baked snacks (Goldfish), and snack mixes comparable to Chio's baked Maxi Mix, Party Mix, and Stickletti lines.
- Kellanova (Pringles): Pringles and Kellanova's broader snack portfolio (Pringles, Cheez-It) overlaps with Chio's chips and baked snacks in the Swiss market and adjacent European geographies.
- Act II (Conagra Brands): Act II is a major microwave popcorn brand, directly competing with Chio's microwave popcorn product in category, format, and at-home consumption occasion.
- Frito-Lay (PepsiCo): Frito-Lay is the global incumbent in salty snacks (Lay's, Doritos, etc.) and competes with Chio in Switzerland through multinational brand muscle, scale distribution, and marketing investment.
Direct peers
- Lorenz Snack-World: Lorenz Snack-World is a major European savory snack manufacturer within the Intersnack Group producing chips, peanuts, and baked snacks—a closely comparable snack portfolio and category peer.
- Tyrrells (Intersnack): Tyrrells is a premium hand-cooked potato chip brand owned by Intersnack Group, making it a sibling-but-comparable premium-tier snack peer within the same parent portfolio.
- Old El Paso: Old El Paso offers tortilla chips and dips in direct overlap with Chio's Tortillas & Dips range, competing in the same retail aisle and consumption occasions.
- Zweifel Chips: Zweifel is the leading Swiss potato chip brand and the most direct domestic competitor to Chio, competing head-to-head on Swiss retail shelves across identical channels and product categories.
- Kettle Brand (Kettle Foods): Kettle Brand specializes in kettle-cooked potato chips using methods nearly identical to Chio's kettle-cooked line, positioning as a premium natural snack peer.
Regional players
- Bahlsen: Bahlsen is a major German baked-snack and biscuit manufacturer whose products (e.g., salty snack crackers) overlap with Chio's baked snack and cracker-style portfolio in the DACH region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Chio social profiles
Digital presenceChio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chio leadership team
Management profileNumber of profiles
Profiles1 record
Chio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chio M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chio
What does Chio do?
Chio manufactures and sells a portfolio of savory snack foods under the Chio brand in Switzerland, including potato chips (classic, oven-baked, kettle-cooked), corn tortilla chips, salsa dips, baked snack mixes, microwave popcorn, and specialty snacks (Jumpys, Flips, Minions). The brand is owned by Intersnack Switzerland Ltd., part of the European Intersnack Group, and products are distributed through Swiss retail grocery outlets in single-serve to family-size packs.
Is Chio a public or private company?
Chio is a private company. It is classified as corporate owned and is currently operating.
When was Chio founded?
Chio was founded in 1962. It employs 5,001 to 10,000 people.
Where is Chio based?
Chio is headquartered in Siviriez, Switzerland, in the Europe region.
How does Chio make money?
One revenue line is on record: consumer Packaged Goods Sales.
Who are Chio's main competitors?
Broad incumbents on record are Pepperidge Farm, Kellanova (Pringles), Act II (Conagra Brands) and Frito-Lay (PepsiCo). Direct peers are Lorenz Snack-World, Tyrrells (Intersnack), Old El Paso, Zweifel Chips and Kettle Brand (Kettle Foods). Bahlsen is listed as a regional player.
Does Chio have an API?
No public API is recorded for Chio.
What industry is Chio in?
Chio's product category is Savory Snack Foods. Its primary akta.pro industry code is CRADABAE, Chips & Savory Snacks (Potato, Tortilla, Extruded), with a secondary code of AFAKAJAG, Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks). Its NAICS code is 311919 and its SIC code is 2052.