The Greater Union Township Chamber of Commerce

What The Greater Union Township Chamber of Commerce does

The Greater Union Township Chamber of Commerce is a membership-based nonprofit business association founded in 1956 and headquartered at 355 Chestnut Street, Union, New Jersey. It is officially affiliated with the municipalities of Union Township, Roselle Park, Kenilworth, and Hillside in Union County, and serves several hundred small and mid-size businesses across the region. Its mission is to unite, strengthen, represent, and promote local business growth through networking, advocacy, and access to community and government decision-makers.

The Chamber's core offering is annual membership, supplemented by web advertising (banner and sidebar ads with a minimum three-month commitment), event sponsorships (notably the Mayor's 5K Run/Walk and Annual Dinner), and ancillary services including a job board, Certificate of Origin issuance, notary services, grand opening/ribbon cutting ceremonies, and a 401K benefit program delivered through a Multiple Employer Aggregation Program. Its technology footprint centers on a chamber membership management platform, a member directory, and the iMap 3.0 interactive geographic member-mapping tool. Distribution is primarily direct: online sign-up, in-person outreach at events, and referrals from existing members across its multi-municipality footprint.

Commercially, the Chamber operates as a self-sustaining nonprofit funded by member dues, advertising sales, and event sponsorship. It partners with SCORE for free member counseling, Kean University for student job placement, the Small Business Development Center for education, and TV-34 for member spotlight distribution reaching 100,000+ households. Day-to-day operations are run by a small staff led by Executive Director/CEO Jim Masterson, supported by a volunteer Board of Directors drawn from member businesses across banking, printing, healthcare, and nonprofit sectors.

Name

The Greater Union Township Chamber of Commerce

Legal name

Union Township Chamber of Commerce

Website

https://unionchamber.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1–10 employees

Short description

The Greater Union Township Chamber of Commerce is a nonprofit business association founded in 1956 that serves several hundred small and mid-size businesses across Union Township, Roselle Park, Kenilworth, and Hillside in Union County, New Jersey through membership, networking events, advocacy, and member services.

Ownership category

akta.pro rank

Headquarters

HQ city

Union City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Membership Fees: Annual membership fees from businesses in Union, Roselle Park, Kenilworth, and Hillside. The Chamber offers various membership tiers with different benefit levels. Additional revenue comes from advertising space on the website, event sponsorships, and promotional services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Greater Union Township Chamber of Commerce sells annual memberships to local businesses in Union, Roselle Park, Kenilworth, and Hillside, granting access to a member directory with iMap 3.0 interactive mapping, networking events, an online job board, advocacy with local government, educational programming, and ancillary services such as notary and Certificate of Origin processing. Revenue is augmented by event sponsorships (Mayor's 5K Run/Walk, Annual Gala) and paid web advertising.

Product overview

The Greater Union Township Chamber of Commerce offers membership-based services for local businesses including networking events, a member directory with iMap 3.0 functionality, job board access, business advertising opportunities, Certificate of Origin services, notary services, business referrals, grand opening/ribbon cutting ceremonies, and a 401K benefit program through a Multiple Employer Aggregation Program. The organization primarily serves Union, Roselle Park, Kenilworth, and Hillside in Union County, NJ.

Differentiator

Problem solved

Functional benefit

Products and services

• Chamber Membership Annual tiered membership sold to local businesses, providing a directory listing, access to networking events, business referrals, advocacy, educational resources, ribbon-cutting ceremonies, member discounts, and 40+ member benefits.
• iMap 3.0 Member Directory and Map Interactive member mapping and directory tool that allows users to find and connect with Chamber member businesses by location across Union, Roselle Park, Kenilworth, and Hillside.
• Chamber Job Board Online job board platform where Chamber member employers can post openings and job seekers can find local employment opportunities, with dedicated employer login and registration pages.
• 401K Multiple Employer Aggregation Program Group 401K retirement benefit program that aggregates member businesses to provide access to retirement plan benefits typically available only to larger employers.
• Web Advertising Program Paid banner and sidebar advertising placements on the Chamber website, sold with a minimum three-month commitment to businesses seeking additional online visibility.
• Mayor's Day 5K Run/Walk Sponsorship Sponsorship packages for the Chamber's signature Mayor's Day 5K Run/Walk event, with age-group divisions from 0-13 through 70+ and proceeds supporting a local family cause.

Quantifiable outcome

• Several hundred members strong and growing

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, major and moderate.

• Union TownshipcoreStrategic or Co-development PartnerThe Chamber is officially affiliated with Union Township and serves as the primary business organization for the township, working closely with local government and community leaders.
• Borough of Roselle ParkcoreStrategic or Co-development PartnerThe Chamber expanded to serve the business community of Roselle Park, welcoming new members into the association.
• Borough of KenilworthcoreStrategic or Co-development PartnerThe Chamber expanded to serve the business community of Kenilworth, welcoming new members into the association.
• HillsidecoreStrategic or Co-development PartnerThe Chamber expanded to serve the business community of Hillside, welcoming new members into the association.
• SCOREmajorImplementation/ SI/ Consulting PartnerSCORE 'Counselors to America's Small Business' offers free confidential business counseling at the Chamber office, providing mentorship and guidance to member businesses.
• Kean UniversitymoderateStrategic or Co-development PartnerPartnership providing ability to post job openings with Kean University students, offering internship opportunities and educational linkages.
• Small Business Development CentermoderateStrategic or Co-development PartnerChamber connected to Small Business Development Center services for member education and support.
• TV-34moderateGTM or Marketing PartnerLocal TV station providing free spotlight opportunities for members, seen in more than 100,000 homes inside and outside Union Township.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Regional players

• Greater Elizabeth Chamber of Commerce: A neighboring New Jersey local chamber serving Elizabeth and surrounding Union County municipalities. Direct structural peer: membership-based nonprofit, SMB focus, government-affiliated advocacy, event-driven programming serving an adjacent but distinct local territory.
• Cranford Area Chamber of Commerce: Union County-adjacent local chamber serving Cranford and nearby municipalities. Comparable as a small-staff, dues-funded civic membership organization competing for SMB mindshare within the same broader NJ region.
• Westfield Area Chamber of Commerce: Nearby Union County-area chamber offering the same membership, networking, and advocacy value proposition to local businesses. Closest geographic peer with overlapping business community.
• Springfield Area Chamber of Commerce (NJ): Another Union County-area local chamber serving Springfield and adjacent municipalities. Highly comparable structurally — small staff, membership dues, local networking events — and a likely expansion candidate or direct competitor depending on geography.
• Roselle Chamber of Commerce: Local chamber operating in Roselle, NJ — a municipality bordering the anchor's territory. Comparable as a dues-funded, government-affiliated SMB networking organization competing for the same pool of Union County businesses.

Broad incumbents

• New Jersey Chamber of Commerce: The state-level chamber of commerce in New Jersey. A broader incumbent operating in the same industry vertical with statewide policy advocacy and events, but without the anchor's hyper-local SMB intimacy.
• Better Business Bureau (BBB): National nonprofit offering trust accreditation and business referrals to consumers. Comparable to the Chamber in that both sell credibility/branding signals to local businesses in exchange for annual dues, though BBB operates at national scale.
• U.S. Chamber of Commerce: The largest business membership organization in the U.S. A clear broad incumbent in the same industry vertical (chamber of commerce), offering the same membership-funded advocacy and networking value proposition but at national scope rather than local.

Others

• SCORE: National small-business mentoring organization that is both a partner of the Chamber (provides in-office counseling) and a partial substitute. Comparable as a membership-adjacent SMB support organization, though it offers mentoring rather than networking events.

Direct peers

• BNI (Business Network International): Global referral-networking organization that competes directly for SMB members seeking structured peer-to-peer business referrals. Closest functional substitute to the Chamber's networking offering, organized by local chapters with paid membership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UnionNJChamber
• Instagraminstagram.com/unionnjchamber
• LinkedInlinkedin.com/company/union-twp-chamber-of-commerce-union-nj

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Greater Union Township Chamber of Commerce