Softline

What Softline does

Softline Group (PJSC Softline) is an investment and technology holding company founded in 1993 in Moscow, originally operating as a software reseller with 10 employees and now employing 11,000+ people, more than half of whom are engineers and developers. The company provides digital transformation and cybersecurity solutions to approximately 100,000 end customers across 11 verticals (Healthcare, Finance, Government, Oil & Gas, Manufacturing, Mining, Retail, Telecom, Transport, Agriculture, and Energy & Utilities), connecting them with 5,000+ top-tier IT vendors. Its service portfolio spans general and industry application software, professional services (consulting, design, development, deployment, technical support), and information security, executed through 5 dedicated Dev Centers with 4,700+ developers that have delivered 3,500+ projects over 23+ years.

The core technology stack is built around AI, Big Data, Computer Vision, IoT, and Cloud Services, layered with a growing portfolio of proprietary platforms: Proteqta (industrial safety with computer vision-based personnel positioning), Fundamento (low-code IIoT and computer vision), AiLine (no-code AI for industrial prediction, with documented 30% MAPE reduction in milk fat forecasting), Grosa (retail shelf analytics), and QVALON (retail and franchise operations management). The company operates a hybrid business model combining software/subscription revenue with professional services and vendor partnership distribution, marketed via direct enterprise sales, regional offices, channel partners, and industry events.

Softline's go-to-market is sales-led and enterprise-focused, with an aggressive international expansion underway. Five new international offices were opened in 2024 — Dubai (MENA center of excellence), Almaty (Central Asia hub), Tashkent, Ho Chi Minh City (Vietnam), and Jakarta (Indonesia) — extending presence beyond its Russian and CIS base. The company is structured as a publicly listed PJSC in Russia (PSRN 1027736009333), targeting $1.6 billion in turnover in 2025, and is positioning itself from pure IT reseller toward a more IP-bearing platform vendor serving emerging markets in MENA, Central Asia, and Southeast Asia.

Name

Softline

Legal name

PJSC «Softline»

Website

https://softline.com

Company type

Public

Founded year

1993

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Softline Group is a Moscow-headquartered IT holding company providing digital transformation and cybersecurity solutions alongside proprietary AI, IIoT, and retail analytics platforms, serving approximately 100,000 enterprise and public-sector customers across 11 verticals in Russia, CIS, MENA, Central Asia, and Southeast Asia.

Ownership category

akta.pro rank

Product category

IT Services and Digital Transformation

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Software Publishers (51321)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Helpdesk & End-User Support Services (BPAEABAB)

akta.pro secondary industries

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC), DevOps, SRE & Platform Engineering Consulting (BPAHAEAK)

Keywords

• Digital transformation services
• Enterprise cybersecurity solutions
• Custom software development
• Cloud infrastructure consulting
• Industrial IoT platforms

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. IT Solutions and Services Revenue: Digital transformation and cybersecurity solutions provider connecting customers with IT vendors. Revenue generated through sale of software, solutions, services, and professional services including consulting, design, development, deployment, implementation, and technical support
2. Turnover from Digital Transformation: Achieving turnover of $1.6 billion in 2025 through technology and IT solutions business
3. Vendor Partnership Revenue: Connecting customers with over 5,000 top-tier IT vendors, providing access to general application software, industry-specific software, and IT services

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Softline is an investment and technology holding company that delivers digital transformation and cybersecurity solutions to enterprise and government clients, combining proprietary software products (Proteqta industrial safety, Fundamento IIoT platform, AiLine no-code AI, Grosa retail analytics, Qvalon retail operations management) with custom software development, IT infrastructure services, and distribution of third-party solutions from 5,000+ IT vendors. The company connects approximately 100,000 end customers with vendor ecosystems across manufacturing, mining, retail, finance, healthcare, government, agriculture, and other verticals, supported by 5 Dev Centers and 4,700+ developers.

Differentiator

Problem solved

Functional benefit

Brands

• Proteqta: Industrial safety solution comprising Proteqta software and Atom 4.0 personnel positioning module. Enables monitoring of work and rest schedules with data-driven analytics.
• Fundamento
• AiLine
• Grosa
• QVALON
• Softline FAST

Products and services

• Proteqta

Quantifiable outcome

• Reduction of milk fat prediction error (MAPE) by 30%
• +3 more outcomes

Named customers2 records

Segments11 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• Yandex CloudcoreTechnology or IntegrationCloud infrastructure partnership providing Yandex Cloud services as part of comprehensive technology offerings
• Positive TechnologiescoreTechnology or IntegrationResult-driven cybersecurity solutions safeguarding businesses, governments and global events. Over 22 years R&D in cybersecurity, >4000 customers worldwide. Joint participation in Vietnam Cyber Security Day 2024 as silver partner
• KasperskycoreTechnology or IntegrationGlobal cybersecurity leader founded in 1997, present in 200+ countries. Solutions for consumers, businesses, and critical infrastructure. Joint events including Softline Security Day and cybersecurity webinars
• QvaloncoreTechnology or IntegrationRetail and franchise operations management platform. SL Soft product helping retailers manage operational processes with modules for management, production, HR. Results: +5% sales, +20% staff efficiency, up to 20% compensation savings, +25% customer loyalty

Scale indicators9 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Jet Infosystems: One of the largest Russian IT services and systems integrators. Directly comparable to Softline in scope (custom software, infrastructure, cybersecurity, vertical solutions) and geography (heavy Russia/CIS focus), making it the closest domestic peer.
• Croc Inc. Major Russian systems integrator and IT services provider serving enterprise and government across the same verticals as Softline (manufacturing, finance, public sector). Closely comparable business model combining infrastructure services, custom development, and cybersecurity.
• Krok Group: Russian IT services and data center operator serving enterprise customers. Comparable to Softline in offering data center, cloud, managed services, and custom development to large enterprises in Russia.

Broad incumbents

• Accenture: Global IT services and consulting leader with a comparable digital transformation, systems integration, and cybersecurity portfolio. Operates at much larger scale and serves multinational clients that Softline is structurally restricted from serving given its Russia domicile.
• Infosys: Global IT services and consulting major with deep custom development, cloud, and digital transformation offerings. Comparable to Softline's services arm; broader geographic and customer base.
• Wipro: Global IT services and systems integration company with a comparable mix of custom development, managed services, and cybersecurity. Differentiated by scale and Fortune 500 customer access, both of which Softline is constrained on.
• EPAM Systems: Global digital engineering and IT services firm with historical strength in Eastern Europe and CIS — the same geographic and talent pool Softline draws on. Comparable in custom software, cloud, and AI engineering offerings.
• Capgemini: Global IT services, consulting, and digital transformation company. Comparable in scope (cloud, cybersecurity, industry-specific solutions) and in operating as a large-scale integrator for enterprise and government.
• Tata Consultancy Services: Global IT services, consulting, and digital solutions provider with comparable breadth in custom development, managed services, and industry-specific solutions across multiple verticals.

Emerging players

• Kaspersky Lab: Global cybersecurity vendor and named Softline partner. Comparable on cybersecurity portfolio and Russia-origin go-to-market, though Kaspersky is primarily a product company where Softline is primarily a services and distribution company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SoftlineCompany
• LinkedInlinkedin.com/company/softline-international-inc.
• Instagraminstagram.com/softlineglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Softline