SAVVIDIS Group of Companies

What SAVVIDIS Group of Companies does

SAVVIDIS Group of Companies, operating through SAVVIDIS S.A., is a privately held Greek specialty retailer and brand distributor founded in 1963 and headquartered at 7 Ermou Street in Athens. The group sells watches, jewellery and accessories through five physical retail locations across Greece (Athens Syntagma, The Mall Athens, Thessaloniki, Grevena) and four e-commerce platforms — OROLOI.gr (watches), CHRONOBOX.com (watches and jewellery), KOSMIMA.gr (jewellery), and ENDLESS.gr (megastore) — with next-day delivery across the European Union and an in-house service center for repairs. The assortment covers 20,000+ watches from 200+ brands and 18,000+ jewellery items from 100+ brands, including four private labels, and the group holds exclusive distribution rights in Greece and Cyprus for international names such as TIMEX, BALLOON, PEGASUS, SECTOR, EDOX, ORIENT, BREIL, and BERING. The company employs 55 people, serves over 550,000 customers, claims an 18% market share in the Greek watches and jewellery retail segment, and has accumulated 16 industry awards including Superbrands status and consecutive Gold awards for stores and e-shops, supported by ISO certification. Revenue is generated primarily through one-time retail sales of branded watches and jewellery, supplemented by distribution/transaction-fee income from brand partnerships; pricing is not publicly disclosed, and the go-to-market is a multi-channel direct-to-consumer model combining physical retail, e-commerce, and brand-led distribution.

Name

SAVVIDIS Group of Companies

Legal name

SAVVIDIS S.A.

Website

https://savvidis.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

SAVVIDIS Group of Companies is a privately held Greek specialty retailer and brand distributor, founded 1963, selling watches, jewellery, and accessories through 5 retail stores and 4 e-commerce platforms across Greece, Cyprus, and the wider EU.

Ownership category

akta.pro rank

Product category

Watch and Jewellery Retail

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL)

akta.pro secondary industry

Watch Repair, Servicing & Restoration (CRAKADAN)

Keywords

• Watch retail
• Jewellery retail
• E-commerce platforms
• Brand distribution
• Luxury accessories

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Watches: Sale of watches through owned retail stores and e-commerce platforms. Offers 20,000+ watches from 200+ brands.
2. Retail Sales - Jewellery: Sale of jewellery and accessories through owned retail stores and e-commerce platforms. Offers 18,000+ jewellery items from 100+ brands.
3. Distribution Services: Distribution partnerships for branded watches, jewellery and accessories in Greece and Cyprus markets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

SAVVIDIS Group of Companies is a Greek specialty retailer that sells watches, jewellery and accessories through a multi-channel model combining four proprietary e-commerce platforms and five physical retail stores across Greece. It distributes 20,000+ watches from 200+ brands and 18,000+ jewellery items from 100+ brands (375+ brands overall, including four private labels) and provides an in-house service center for repairs. The company also operates distribution partnerships for branded watches, jewellery and accessories in the Greek and Cypriot markets, with next-day delivery across the European Union.

Product overview

SAVVIDIS Group of Companies operates a multi-channel retail platform for watches, jewellery, and accessories. The core offering consists of four e-commerce platforms (OROLOI.gr for watches, KOSMIMA.gr for jewellery, CHRONOBOX.com and ENDLESS.gr as megastores) complemented by five physical retail stores across Greece and a dedicated service center in Athens. The company distributes over 375 brands with 20,000+ watches and 18,000+ jewellery pieces, while maintaining 4 private brands. Next-day delivery is offered throughout the European Union.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• PEGASUS watchescoreChannel Partner/ Reseller/ DistributorDistribution partnership established in 2016 for PEGASUS watches in Greece and Cyprus market.
• BALLOON watchescoreChannel Partner/ Reseller/ DistributorDistribution partnership established in 2016 and extended in 2020 for BALLOON watches in Greece and Cyprus market.
• ELIXA watches, jewelry & accessoriescoreChannel Partner/ Reseller/ DistributorDistribution partnership established in 2018 for ELIXA brand watches, jewelry and accessories in Greece and Cyprus.
• BERGSTERN watches, jewelry & accessoriescoreChannel Partner/ Reseller/ DistributorDistribution partnership established in 2018 for BERGSTERN brand watches, jewelry and accessories in Greece and Cyprus.
• AZTORIN watches, jewelry & accessoriescoreChannel Partner/ Reseller/ DistributorDistribution partnership established in 2018 for AZTORIN brand watches, jewelry and accessories in Greece and Cyprus.
• AM:PM watches, jewelry & accessoriescoreChannel Partner/ Reseller/ DistributorDistribution partnership established in 2018 for AM:PM brand watches, jewelry and accessories in Greece and Cyprus.
• SECTOR No Limits watches, jewelry & accessoriescoreChannel Partner/ Reseller/ DistributorDistribution partnership established in 2019 for SECTOR No Limits brand watches, jewelry and accessories in Greece and Cyprus.
• AQUADIVER watchescoreChannel Partner/ Reseller/ DistributorDistribution partnership established in 2020 for AQUADIVER watches in Greece and Cyprus market.
• KIKI jewelscoreChannel Partner/ Reseller/ DistributorDistribution partnership established in 2020 for KIKI jewels brand in Greece and Cyprus market.
• SOLEDOR jewelry & accessoriescoreChannel Partner/ Reseller/ DistributorDistribution partnership established in 2020 for SOLEDOR jewelry and accessories brand in Greece and Cyprus market.
• TIMEX watchesflagshipChannel Partner/ Reseller/ DistributorDistribution partnership established in 2021 for TIMEX watches in Greece and Cyprus market.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Hour Glass: Asia-Pacific multi-brand watch retailer with boutiques and online channels; comparable breadth of brand portfolio and store-plus-e-commerce distribution model, though skewed toward luxury tier.
• Christ Juwelier: German multi-brand watch and jewellery retailer with ~200 stores across Europe; directly comparable on breadth of watch/jewellery assortment, multi-channel retail, and European footprint.
• Jomashop: US-based online multi-brand watch and jewellery retailer; directly comparable as a digital-first multi-brand watch platform competing for the same European online shopper that CHRONOBOX targets.
• Watches of Switzerland Group: Multi-brand watch retailer operating showrooms and e-commerce across the UK, US and Europe, carrying hundreds of brands — the closest large-scale analogue to SAVVIDIS' omnichannel, multi-brand watch/jewellery model.
• Chrono24: Global online watch marketplace with millions of listings; competes directly with SAVVIDIS' e-commerce platforms for cross-border European watch buyers, though focused on secondary market.
• Goldsmiths (Watches of Switzerland): UK multi-brand watch and jewellery retailer under Watches of Switzerland; comparable physical-store-and-online model for mid-market and premium watch shoppers in Europe.

Broad incumbents

• Bucherer: Europe's largest watch and jewellery retailer with 100+ stores globally; competes in the same multi-brand retail category but at significantly greater scale and with broader portfolio including owned brands.
• Swatch Group Retail: Vertical manufacturer-retailer of watches (Omega, Longines, Tissot, etc.) with multi-brand retail outlets; competes with SAVVIDIS for premium watch floor space and brand partnerships in Greek/European market.

Regional players

• Pandora: Vertically integrated jewellery brand with extensive own-store and partner-store retail in Europe; competes for jewellery shelf space and gift-purchaser wallet share in the Greek market alongside KOSMIMA.gr.

Others

• Stylight: European fashion and accessory aggregator/comparison platform; comparable as a digital channel intercepting the same European watch/jewellery shopper that SAVVIDIS' e-shops target.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/savvidis_sa
• Facebookfacebook.com/savvidisgc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAVVIDIS Group of Companies