CEWE Group
CEWE Group is a publicly listed European photo service and online printing company, serving consumers with photobooks, prints, and personalized photo gifts through brands including CEWE, Pixum, Cheerz, and WhiteWall, and serving business customers with commercial printing through SAXOPRINT and viaprinto.
- Company typePublic
- Founded2000
- HeadquartersOldenburg, Germany
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What CEWE Group does
CEWE Group, formally CEWE Stiftung & Co. KGaA, is a publicly listed (SDAX, ticker CWK) European photo service and online printing company headquartered in Oldenburg, Germany. Founded in 2000 in its current corporate form, the group employs more than 4,000 people across at least eight European countries and operates through a multi-brand portfolio that includes the flagship CEWE consumer brand, Pixum (Cologne), Cheerz (mobile-first photo gifting), WhiteWall (premium gallery and wall décor), NIVOCASE/Dein Design (personalized design products), and SAXOPRINT and viaprinto (B2B commercial online printing). Its core product is the CEWE FOTOBUCH (photobook), launched in 2005, which has sold more than 100 million units and is described as Europe's best-selling photobook.
The company's offering is built around a digital-first photo creation platform layered on top of industrial photofinishing and commercial printing production facilities, including its main plant at the Oldenburg headquarters and additional sites in Prague, Warwick, Budapest, Bratislava, Mechelen, and Zürich/Dübendorf. The technology stack spans web and mobile photobook design tools — most notably the AI-assisted Pixum Smart Photobook App, which won a TIPA World Award 2025 — integrated with high-throughput print production and a pan-European logistics network. Product lines include photobooks, photo prints, calendars, wall art, personalized photo gifts, and commercial print materials for business customers.
CEWE makes money through three reporting segments: Photo Finishing (consumer photobooks, prints, calendars, and gifts sold direct-to-consumer through brand websites and via retail partner networks), Commercial Online Printing (one-off B2B orders through SAXOPRINT and viaprinto), and Retail (partner-channel photo services). The customer base is primarily long-tail B2C consumers, with a secondary B2B SMB commercial printing customer base. CEWE was among the first SDAX companies to publish transparent sustainability reporting (since 2010), has reported under CSRD since 2024, and operates under GDPR and EUDR compliance frameworks, reflecting a governance structure anchored by the Neumüller CEWE COLOR Stiftung as the personally liable partner (Komplementär) of the KGaA entity.
CEWE Group firmographics
Firmographics- Name
- CEWE Group
- Legal name
- CEWE Stiftung & Co. KGaA
- Website
- https://cewe-group.com
- Company type
- Public
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- CEWE Group is a publicly listed European photo service and online printing company, serving consumers with photobooks, prints, and personalized photo gifts through brands including CEWE, Pixum, Cheerz, and WhiteWall, and serving business customers with commercial printing through SAXOPRINT and viaprinto.
- Ownership category
- akta.pro rank
CEWE Group industry classification
Industry- Product category
- Photo Printing Services
- NAICS
- Photofinishing (81292), Printing and Related Support Activities (3231)
- SIC
- Services-Photofinishing Laboratories (7384), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)
- akta.pro secondary industry
- Printing & Business Forms (continuous forms, checks, tickets) (IMAMAHAH)
Keywords
Where CEWE Group is headquartered
LocationHeadquarters
- HQ city
- Oldenburg
- HQ country
- Germany
- HQ region
- Europe
Offices8 records
Markets served
CEWE Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Photo Finishing: CEWE's core business including the flagship CEWE FOTOBUCH (photobook), photo prints, and related photo products. The company is Europe's leading photo finishing provider.
- Commercial Online Printing: Online printing services for business customers including SAXOPRINT and viaprinto brands.
- Retail Operations: Retail presence through partner networks and direct-to-consumer sales of photo products.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
CEWE Group product offering
Product offeringCore offering
CEWE Group produces and sells personalized photo products including the flagship CEWE PHOTOBUCH photobook (100M+ copies sold since 2005), photo prints, calendars, wall art, and personalized gifts through consumer brands (CEWE, Pixum, Cheerz, WhiteWall, NIVOCASE/Dein Design). It also operates a commercial online printing business through SAXOPRINT and viaprinto serving business customers with marketing materials, business cards, flyers, and promotional print products.
Product overview
CEWE Group is Europe's leading photo service provider and innovative online printing partner operating through a multi-brand portfolio architecture. The company is organized into three core business segments: Photo Finishing (the largest segment including CEWE PHOTOBUCH as the flagship product, alongside Pixum, Cheerz, WhiteWall, and NIVOCASE/Dein Design brands), Commercial Online Printing (through SAXOPRINT and viaprinto brands serving business customers), and Retail operations. The CEWE PHOTOBUCH, launched in 2005, has sold over 100 million copies making it Europe's best-selling photobook. The company employs approximately 4,000 people across European sites including its headquarters in Oldenburg, Germany.
Differentiator
Problem solved
Functional benefit
Brands
- CEWE: Main brand for photo finishing products and services
- Cheerz
- Dein Design (NIVOCASE)
- Pixum
- SAXOPRINT
- viaprinto
- WhiteWall
Products and services
- CEWE PHOTOBUCH
Quantifiable outcome
- 100 million CEWE FOTOBUCH sold since 2005 launch
- +2 more outcomes
Companies that use CEWE Group
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
CEWE Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CEWE Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Schmidt GmbHminorRecipient of the CEWE Supplier Sustainability Award 2024, recognizing commitment to environmental and social goals.
- UPM Communication PapersminorRecipient of the CEWE Supplier Sustainability Award 2024, recognizing commitment to environmental and social goals in communication papers.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
CEWE Group competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
CEWE Group social profiles
Digital presenceCEWE Group compliance and trust
Trust signalCompliance3 records
CEWE Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
CEWE Group leadership team
Management profileNumber of profiles
Profiles1 record
CEWE Group subsidiaries and ownership
Company hierarchySubsidiaries7 records
CEWE Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CEWE Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CEWE Group
What does CEWE Group do?
CEWE Group produces and sells personalized photo products including the flagship CEWE PHOTOBUCH photobook (100M+ copies sold since 2005), photo prints, calendars, wall art, and personalized gifts through consumer brands (CEWE, Pixum, Cheerz, WhiteWall, NIVOCASE/Dein Design). It also operates a commercial online printing business through SAXOPRINT and viaprinto serving business customers with marketing materials, business cards, flyers, and promotional print products.
Is CEWE Group a public or private company?
CEWE Group is a public company. It is classified as public and is currently operating.
When was CEWE Group founded?
CEWE Group was founded in 2000. It employs 1,001 to 5,000 people.
Where is CEWE Group based?
CEWE Group is headquartered in Oldenburg, Germany, in the Europe region.
How does CEWE Group make money?
Three revenue lines are on record. Photo Finishing is the primary driver. The others are commercial Online Printing and retail Operations.
Does CEWE Group have an API?
No public API is recorded for CEWE Group.
What industry is CEWE Group in?
CEWE Group's product category is Photo Printing Services. Its primary akta.pro industry code is MPAJALAD, Large-Format & Specialty Printing (Signage, Posters, Displays), with a secondary code of IMAMAHAH, Printing & Business Forms (continuous forms, checks, tickets). Its NAICS code is 81292 and its SIC code is 7384.