Inventum Huishoudelijke Apparaten

What Inventum Huishoudelijke Apparaten does

Inventum Huishoudelijke Apparaten B.V. is a privately held Dutch manufacturer of household appliances, founded in 1908 and headquartered in Arnhem, Netherlands. The company designs and sells a broad portfolio of plug-in domestic appliances under a single Inventum brand across four categories: small kitchen appliances (airfryers, fryers, blenders, bread makers, grills, milk frothers, kettles, kettles, coffee makers, steamers), freestanding large appliances (fridges, freezers, stoves, microwaves, ovens, dishwashers, washing machines and heat-pump dryers), built-in appliances (induction and gas hobs, ovens, microwaves, dishwashers, extractor hoods including the IKA8045 induction hob with integrated downdraft extraction, wine climate cabinets, and mixer taps), and climate & comfort (air conditioners, heaters, fans, electric under-blankets, heating cushions and foot warmers, including proprietary 24V "Zwakstroom" low-voltage blankets). Underlying technology is product-embedded rather than software-platform: proprietary safety systems (Inventum Safety System / ISS, KEMA/DEKRA and Öko-Tex certifications), 24V low-voltage transformer safety in blankets, SteamClean and UV-light hygiene programs in washers and dryers, Dual Air wash technology, PFAS-free and BPA-free coatings, flex-zone induction with central extraction, and plasma/longlife filters. Pricing is unit-based and mainstream (€39.99 electric cushion to €1,549 wine climate cabinet), with a standard 5-year warranty (10-year motor warranty on washers) and no subscription or managed-service revenue model.

The business model is overwhelmingly B2C and asset-light in distribution: hardware is sold via a network of nine-plus Dutch and Benelux retailers and marketplaces (bol.com, Coolblue, Expert, Mediamarkt, EP, Electroworld, Keukenloods, Bemmelenkroon, De Witgoedspecialist) supported by an own-brand webshop (inventum.eu) that combines account login, spare-parts ordering, brochures, recipes, reviews and a "Reviewwinnaar van de maand" UGC contest. A secondary B2B channel (Algemene verkoop- en leveringsvoorwaarden voor bedrijven, 2023) addresses resellers and project customers. Customer service is offered in Dutch, English, French and German, indicating Benelux and DACH-adjacent reach beyond the domestic Dutch market. The company is privately held as a Dutch B.V. with no public ticker, no disclosed parent, no funding rounds, and no M&A activity; the only quantified commercial signals are 21,416 customer reviews averaging 9.6 on inventum.eu and a 4.5/1,204 Google customer-service rating, plus a fourth Consumentenbond "Beste Koop" award for the GF500HLD airfryer in November 2023.

Name

Inventum Huishoudelijke Apparaten

Legal name

Inventum Huishoudelijke Apparaten B.V.

Website

https://inventum.eu

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

51–100 employees

Short description

Inventum Huishoudelijke Apparaten is a Dutch B.V., founded 1908 in Arnhem, manufacturing and selling mainstream household appliances (kitchen, freestanding, built-in and climate & comfort) under one brand to Dutch and Benelux consumers through retailers and its own webshop, supported by a standard 5-year warranty.

Ownership category

akta.pro rank

Product category

Household Appliances

NAICS

Major Household Appliance Manufacturing (33522), Small Electrical Appliance Manufacturing (335210), Household Appliance Manufacturing (3352), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634)

akta.pro industry

PRIMARYCRACADAI

Personal Comfort & Air Treatment Appliances Retail (Fans, Heaters, Humidifiers, Purifiers)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Small Appliance & Kitchen Gadget Retail

SECONDARYCRACACAE

HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Home Appliance Retail (Major Appliances)

SECONDARYCRACACAJ

Appliance Parts, Accessories & Installation Kits Retail

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Home Appliance Retail (Major Appliances)

Keywords

• Household appliances
• Small kitchen appliances
• Built-in kitchen appliances
• Electric blankets heating
• Freestanding laundry appliances

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardwareverkoop via retailers: Primaire omzetbron: eenmalige verkoop van Inventum-gemerkt huishoudelijke en keukenapparatuur (grote en kleine keukenapparaten, wasmachines/drogers, klimaat & comfort) via een netwerk van Nederlandse retailers/marketplaces (bol.com, Coolblue, Expert, Mediamarkt, EP, Electroworld, Keukenloods, Bemmelenkroon, dewitgoedspecialist.nl). Verkoopprijzen liggen in een scherp geprijsd mainstream segment (van €39,99 voor een elektrisch kussen tot €1.549,- voor een wijnklimaatkast).
2. Onderdelen en accessoires: Eigen onderdelenwinkel op inventum.eu voor reserve-onderdelen (bijv. deksels, garde/mixer-sets, connectievoet voor melkopschuimers, frituurmanden, bakblikken, grillrekken) - ondersteunt de aftermarket en verlengt de productlevenscyclus.
3. B2B verkoop en service: Apart B2B-traject met Algemene verkoop- en leveringsvoorwaarden voor bedrijven (2023), wat duidt op een dedicated business-to-business verkoopstroom naast consumentenverkoop.
4. Garantie- en reparatieservice: Standaard 5 jaar garantie op alle producten zonder registratieplicht, plus gratis reparatie of omruiling binnen de garantieperiode - opgenomen in de prijs (geen aparte fee). Ondersteunt klantloyaliteit en merkpositionering.
5. Service- en dienstverlening via klantenservice: Klantenservice (servicemelding, handleidingen, onderdelen, garantie-informatie) wordt als kernwaarde gepositioneerd; geen directe inkomstenstroom maar ondersteunt klantbehoud en B2C-conversie.

Pricing tiers

Go-to-market motion4 records

Distribution channels12 records

Marketing channels7 records

Core offering

Inventum Huishoudelijke Apparaten B.V. designs, sources and sells a broad portfolio of plug-in household appliances under the single Inventum brand, organised into small kitchen appliances (airfryers, fryers, blenders, bread makers, grills, milk frothers, kettles, coffee makers), freestanding large appliances (fridges, freezers, stoves, microwaves, ovens, dishwashers, washing machines, heat-pump dryers), built-in appliances (induction and gas hobs, extractor hoods, ovens, microwaves, dishwashers, wine climate cabinets, mixer taps, plasma filters), household appliances (vacuum cleaners) and climate & comfort products (electric under-blankets, low-voltage blankets, heating cushions, foot warmers, air conditioners, heaters, fans). All products carry a standard 5-year warranty (10-year motor warranty on washing machines) without mandatory registration, and are sold primarily through a network of Dutch/Benelux retailers and marketplaces plus the company's own webshop and spare-parts store.

Product overview

Inventum Huishoudelijke Apparaten B.V. is a Dutch household-appliance manufacturer founded in 1908 that sells a broad portfolio of plug-in domestic appliances under the single Inventum brand, organized into four main categories that map directly to the company's navigation: Kleine keukenapparaten (small kitchen appliances such as the GF500HLD airfryer, GF800HLD double airfryer, TP700 Teppanyaki grill, MK560B milk frother, HW617B retro kettle and BM55 bread maker), Vrijstaande apparaten (freestanding large appliances including the KK1850B fridge, MN205SB microwave, VVW6035AS dishwasher, VWM8030B washing machine and the matching VDW8030B heat-pump dryer), Inbouw apparaten (built-in appliances such as the IKI7028MAT induction hob, IKA8045 induction hob with integrated extraction, IKW0822D wine climate cabinet, IVW6050A built-in dishwasher and IPF1000R plasma filter), Huishouden (household appliances like the ST306RZA vacuum cleaner and washing & drying lineup) and Klimaat & comfort (climate and comfort products such as the HN197V, HN297V and HL197V electric under-blankets, the low-voltage HNL4112Z/HNL4212Z blankets, the HNK182G heating cushion and the HZ46G foot warmer). The portfolio is sold across the Netherlands through retailers such as bol.com, Coolblue, Expert, EP, Electroworld, MediaMarkt and Keukenloods and supported by a standardized 5-year warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Inventum Airfryers (hot-air fryers) Hot-air fryers (single and dual basket) for frying, grilling, roasting and baking with hot air instead of oil, sold to Dutch/Benelux consumers seeking healthier everyday cooking.
• Inventum Frituurpannen (deep fryers) Countertop electric deep fryers such as the GF350HLD and GF461B for preparing fries and snacks at home.
• Inventum Blenders & Staafmixers (hand blenders and stick mixers) Hand blenders and stick mixers such as the MX350B for blending, pureeing and chopping food at home.
• Inventum Broodmachines (bread makers) Automatic home bread makers such as the BM55 (650/800 g, 12 programs, PFAS-free non-stick coating, gluten-free programs) for households that bake their own bread.
• Inventum Grillapparaten (contact grills and teppanyaki) Table-top grills including the CG616 contact grill and the TP700 Teppanyaki grill (70 x 23 cm plate, infinitely adjustable thermostat, non-stick coating).
• Inventum Melkopschuimers (milk frothers) Automatic milk frothers such as the MK350 and the MK560B (cordless, BPA- and PFAS-free, anti-stick coating, dry-boil protection, auto shut-off, 90-second cycle).
• Inventum Keukenweegschalen (kitchen scales) Digital kitchen scales such as the WS305B for measuring ingredients during cooking and baking.
• Inventum Koffiezetapparaten (filter coffee makers) Filter coffee makers such as the KZ612 for brewing coffee in the home or office.
• Inventum Koken & Stomen (cooking and steaming appliances) Small countertop cooking and steaming appliances such as the VKI3010ZWA for steaming and cooking food.
• Inventum Waterkokers (electric kettles) Electric kettles such as the HW217B and the retro-design HW617B (1.7 L, 360° rotatable, concealed heating element).
• Inventum Vrijstaande koelkasten (freestanding refrigerators) Freestanding refrigerators such as the KV1808R and the KK1850B (362 L, 185 cm, energy class C, Fresh Cooling System, super-cooling, reversible door).
• Inventum Vrijstaande vriezers (freestanding freezers) Freestanding freezers such as the VR1850B with No Frost and super-freezing, including models suitable for unheated spaces down to -15°C.
• Inventum Vrijstaande fornuizen (freestanding stoves) Freestanding cookers such as the VFI6042RVS combining an integrated hob and oven in a single unit.
• Inventum Vrijstaande magnetrons (freestanding microwaves) Freestanding solo microwaves such as the MN205SB (20 L, 700 W, 5 power levels, defrost, 35 min timer) and the MN297CB.
• Inventum Vrijstaande ovens (freestanding ovens) Freestanding ovens such as the OV607B for households needing a standalone oven unit.
• Inventum Vrijstaande vaatwassers (freestanding dishwashers) Freestanding dishwashers such as the VVW6035AS (energy class C, 14 place settings, 9.8 L water per cycle, 7 programs, auto-open door at end of program).
• Inventum Vrijstaande wasmachines en drogers (freestanding washing machines and heat-pump dryers) Freestanding washing machines (VWM8010W/B, VWM8030W, VWM9010W/B, VWM1010W/B) with 8/9/10 kg capacity, 1400 rpm, SteamClean, UV-light and silence function, plus heat-pump dryers (VDW8020W, VDW8030W/B, VDW9030W/B) with 8/9 kg capacity. Covered by a 10-year motor warranty.
• Inventum Inbouw koelkasten, vriezers en wijnklimaatkasten (built-in cooling, freezing and wine climate cabinets) Built-in refrigerators, freezers and wine climate cabinets such as the IKV1788S and the IKW0822D (under-counter, 82 cm, 46 bottles, energy class F, dual 5–20°C zones, beech wood shelves, open-door alarm).
• Inventum Inductiekookplaten (built-in induction hobs) Built-in induction hobs including the IKI9035MAT, the matte-black IKI7028MAT (4 zones, 9 levels, boost, pan recognition, child lock, frameless) and the IKA8045 with integrated downdraft extraction and 2+2 flex zones.
• Inventum Gaskookplaten (built-in gas hobs) Built-in gas hobs such as the IKG6024WGZWA for households preferring gas cooking in a fitted kitchen.
• Inventum Inbouw magnetrons (built-in microwaves) Built-in microwaves such as the IMC6150RK and IMC6035BT for integration in fitted kitchens.
• Inventum Inbouw ovens (built-in ovens) Built-in ovens for fitted kitchens.
• Inventum Inbouw vaatwassers (built-in dishwashers) Built-in dishwashers such as the IVW6050A for fitted kitchens.
• Inventum Afzuigkappen (freestanding and built-in extractor hoods) Freestanding (AKB9005ZWA) and built-in extractor hoods for ventilation above hobs.
• Inventum Plasma- & longlife filters (recirculation filters) Recirculation filters for extractor hoods including the IPF1000R plasma filter, avoiding the need for an external exhaust duct.
• Inventum Mengkranen (built-in kitchen mixer taps) Built-in kitchen mixer taps such as the IMK501RVS for fitted kitchens.
• Inventum Stofzuigers (vacuum cleaners) Bag vacuum cleaners such as the ST306RZA and ST306ZZA (3 L dust bag, HEPA 13 filter, 10 m reach, 69 dB, accessory holder).
• Inventum Airconditioners (portable air conditioners) Portable air conditioners including the AC127WSET for household cooling.
• Inventum Kachels (ceramic and fan heaters) Ceramic and fan heaters including the KC222WOS for household supplemental heating.
• Inventum Ventilatoren (household fans) Household fans such as the VST412BA for air circulation and cooling.
• Inventum Elektrische kussens (electric heating cushions) Electric heating cushions such as the HNK182G (44 x 33 cm, 3 heat settings, automatic shut-off after 90 min, washable at 30°C, micro-fleece, KEMA-keur, Öko-Tex Standard 100).
• Inventum Elektrische dekens (electric under-blankets and fitted sheets) Wide range of Inventum electric under-blankets and fitted sheets (e.g. HN131MW, HN135, HN136i, HN139G, HN1300V, HN1312V, HN5211L, HN236i, HN197V, HN197VB, HL197V, HN297V) with features such as separate body/foot zones, turbo heating, anti-allergy program, antibacterial coating and eco-control.
• Inventum Zwakstroom onderdekens (24V low-voltage under-blankets) Inventum Safety System low-voltage (24 V via isolating transformer) under-blankets such as the HNL4112Z (1-person) and HNL4212Z (2-person), with 6 heat settings, extra-warm foot zone, ISS, KEMA-keur and Öko-Tex Standard 100.
• Inventum Voetenzakken (electric foot warmers) Inventum electric foot warmers such as the HZ46G (30 x 30 x 23 cm, 3 heat settings, automatic shut-off after 90 min, removable washable lining, microfleece, KEMA-keur, Öko-Tex 100).
• Inventum Stapelkits (washer-dryer stacking kits) Plastic spacer/stacking kits for safely mounting a dryer on top of a washing machine; STK01W (white) and STK01B (black) for Inventum VWM8010B / VWM9010B washers and VDW8030B / VDW9030B dryers, fits machines up to 59.5 cm wide.
• Inventum Onderdelen & Accessoires (spare parts and accessories store) Inventum spare parts and accessories for its appliances (e.g. lids, whisk & mixer sets, connection bases for milk frothers MK360B/01, MK360S/01, MK560B/01, MK560S/01), supporting the aftermarket and product life extension.

Quantifiable outcome

• 9.6 gemiddelde klantbeoordeling op basis van 21.416 reviews op inventum.eu
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• bol.comflagshipChannel Partner/ Reseller/ Distributorbol.com is een van de zichtbaarste verkoopkanalen van Inventum, met een speciale Inventum-merkpagina (bol.com/nl/nl/b/inventum/4509371/) waarop het volledige assortiment wordt aangeboden.bol.com fungeert als primaire online marketplace voor Nederlandse consumenten en is de meest prominente retailer-link op de Inventum homepage.
• CoolbluecoreChannel Partner/ Reseller/ DistributorCoolblue heeft een merkfilterpagina voor Inventum (coolblue.nl/zoeken/merk:inventum?sorteren=best-verkocht) waarop het volledige assortiment wordt aangeboden, met directe links vanaf de Inventum homepage. Coolblue is een van de grootste online elektronica-retailers in de Benelux.
• Expert.nlcoreChannel Partner/ Reseller/ DistributorExpert is een landelijke elektronicawinkelketen met zowel fysieke winkels als een online platform (expert.nl/merken/inventum) dat Inventum-producten voert. Veel Inventum-productpagina's bevatten affiliate-links met utm-tags richting Expert.
• MediamarktcoreChannel Partner/ Reseller/ DistributorMediamarkt (mediamarkt.nl) verkoopt Inventum-producten via merk-zoekpagina en heeft fysieke vestigingen in Nederland; genoemd op de Inventum homepage als officiële verkooppartner.
• EP (Electron Prof / EP.nl)coreChannel Partner/ Reseller/ DistributorEP is een Nederlandse vakhandelsketen voor elektronica en witgoed (ep.nl/producten/merk-inventum/) die Inventum als merk voert. EP fungeert als gespecialiseerde witgoed-distributeur.
• ElectroworldcoreChannel Partner/ Reseller/ DistributorElectroworld (electroworld.nl/alle-producten?brand[]=Inventum) is een online elektronicaplatform dat Inventum-producten verkoopt. Diverse Inventum-productpagina's bevatten affiliate-links met utm-tags richting Electroworld.
• KeukenloodscoreChannel Partner/ Reseller/ DistributorKeukenloods (keukenloods.nl/artikelen?zoekform=find&zoeken=inventum&groep=) is een keukenspecialist met fysieke showrooms en online verkoop, die Inventum inbouwapparatuur en keukenapparatuur voert. Belangrijk voor de inbouwmarkt.
• BemmelenkroonminorChannel Partner/ Reseller/ DistributorBemmelenkroon (bemmelenkroon.nl/merken/inventum/) is een lokale witgoed-/huishoudelijke apparatuur-dealer die Inventum-producten verkoopt; onderdeel van het bredere dealernetwerk.
• De WitgoedspecialistminorChannel Partner/ Reseller/ DistributorDe Witgoedspecialist (dewitgoedspecialist.nl) is een online witgoedspecialist die Inventum-producten verkoopt; vermeld met utm-getagde affiliate-links op meerdere productpagina's (STK01B, HNL4212Z, HN197V etc.).

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bosch (BSH Hausgeräte): Bosch is the European volume leader in household appliances and sells the same categories as Inventum (washers, dryers, dishwashers, fridges, hobs, ovens, small kitchen appliances) across the Benelux. It is the primary direct competitor on Dutch retail shelves and competes head-to-head in the mainstream price band.
• Siemens (BSH Hausgeräte): Siemens is BSH's premium-tier sibling brand, selling the same product categories as Inventum but at a higher price band. It competes directly with Inventum in mid-to-premium built-in kitchens and laundry, frequently stocked by the same Dutch retailers.
• AEG (Electrolux): AEG is a mid-to-premium European appliance brand sold through the same Dutch retail channels (Expert, EP, MediaMarkt). It overlaps Inventum on washers, dryers, dishwashers and built-in cooking with comparable energy-efficiency claims.
• ETNA: ETNA is a Dutch household appliance brand (ATAG Benelux group) with a comparable mainstream price band and full-category assortment (cooking, cooling, dishwashing, laundry). It is one of the closest Dutch-headquartered peers to Inventum in terms of positioning, channels and target customer.
• ATAG: ATAG is a Dutch heritage appliance brand (since 1947) operating in the same mid-market segment as Inventum, with strong built-in kitchen exposure via Keukenloods and similar dealers. It directly competes with Inventum's built-in and freestanding ranges.

Broad incumbents

• Miele: Miele is the European premium appliance incumbent with deep Benelux distribution. While priced well above Inventum's main range, it overlaps on washers, dryers, dishwashers, vacuum cleaners and cooking, and competes for the same household wallet when consumers trade up.
• Beko (Arçelik): Beko is a global mass-market appliance brand with strong value-tier positioning in Europe. It competes with Inventum on price-sensitive small kitchen appliances, refrigerators and freestanding laundry in the same Dutch retail channels.
• Samsung Home Appliances: Samsung is a global appliance and electronics player with substantial presence in Dutch retail (MediaMarkt, Coolblue, bol.com). It competes with Inventum across washing machines, refrigeration and increasingly built-in cooking with connected/smart features.

Regional players

• Philips Domestic Appliances: Philips is a Dutch heritage brand that, post the 2021 domestic-appliances carve-out, focuses on kitchen and home-care small appliances. It competes with Inventum on airfryers, blenders, kettles and coffee makers, with much larger brand and global reach.

Emerging players

• Smeg: Smeg is an Italian design-led appliance brand with growing Benelux distribution. It overlaps Inventum on small kitchen appliances and built-in cooking but competes primarily on design/aesthetic differentiation and a higher price band.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/inventum1908

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inventum Huishoudelijke Apparaten