MY FM
MY FM is the private FM radio division of DB Corp (Dainik Bhaskar Group), operating 30+ city-specific stations across seven Indian states with announced expansion to 44 stations, serving regional listeners with music, celebrity, and sports content and monetizing through advertising across radio, podcast, and video platforms.
- Company typePrivate
- Founded2017
- HeadquartersGwalior, India
- Headcount251–500
- GTM typeB2C
- OfferingServices
What MY FM does
MY FM is the private FM radio broadcasting division of DB Corp (Dainik Bhaskar Group), operating a pan-India network of city-specific radio stations across seven states: Chhattisgarh, Gujarat, Haryana, Madhya Pradesh, Maharashtra, Punjab, and Rajasthan. As of input data, the network has 30+ operational stations with publicly stated plans to reach 44 stations, and serves both general radio listeners seeking music, celebrity news, regional language programming, and sports coverage, and advertisers seeking reach into tier-2 and tier-3 Indian markets. The company employs 251-500 staff across its city-station footprint, with headquarters in Gwalior and pan-network coordination under DB Corp. The brand is operated under the legal entity MY FM DB Corp (Dainik Bhaskar Radio Division).
The core technology is FM radio broadcast infrastructure complemented by digital platforms: an on-demand podcast platform with categorized show formats (MY Star Fest celebrity interviews, Sports Special, regional comedy), a video content platform (Top Videos, Finance Special, celebrity interviews), and a website-based content hub (MY Trending). RJ-led programming (Chandni Raitein, Superwoman, Campus Adda, Swasthya ki Aaradhna) is delivered in Hindi, Marathi, Gujarati, and Rajasthani, with content distribution extended via Facebook, Instagram, YouTube, and X (Twitter). The product surface has expanded beyond traditional radio into digital audio and video inventory.
MY FM's revenue model is advertising-led, generating income from FM radio advertising and sponsorships targeting city-specific regional audiences, complemented by digital advertising on its podcast, video, and web platforms. Pricing is not publicly disclosed; rate cards are negotiated directly with advertisers. The go-to-market is event- and relationship-driven through city-level sales teams, leveraging DB Corp's broader media advertiser relationships for cross-platform bundling with newspaper properties in the same geographies. The company does not appear to have external equity funding beyond an early 2009 investment from Warburg Pincus and is wholly owned/controlled by DB Corp.
MY FM firmographics
Firmographics- Name
- MY FM
- Legal name
- MY FM DB Corp
- Website
- https://myfmindia.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- MY FM is the private FM radio division of DB Corp (Dainik Bhaskar Group), operating 30+ city-specific stations across seven Indian states with announced expansion to 44 stations, serving regional listeners with music, celebrity, and sports content and monetizing through advertising across radio, podcast, and video platforms.
- Ownership category
- akta.pro rank
MY FM industry classification
Industry- Product category
- FM Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industries
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)
Keywords
Where MY FM is headquartered
LocationHeadquarters
- HQ city
- Gwalior
- HQ country
- India
- HQ region
- Asia
Offices29 records
Markets served
MY FM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Radio Advertising: Traditional FM radio advertising and sponsorships for city-specific audiences
- Digital Content Platform: Podcast, video content, and online streaming through myfmindia.com
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
MY FM product offering
Product offeringCore offering
MY FM operates a pan-India private FM radio station network with city-specific stations across 30+ Indian cities, complemented by podcast and video streaming platforms delivering region-focused entertainment content to local audiences.
Product overview
MY FM India operates as a pan-India private FM radio network offering broadcast radio, on-demand podcasts, and video content. The core offering is FM radio broadcasting across 30+ cities in India, complemented by a podcast platform featuring multiple show categories (MY Star Fest, Sports Special, MY FM Shows, Comedy, Regional content) and a video content platform. The portfolio includes city-specific radio stations with local RJ-led programming and regional language content in Hindi, Marathi, Gujarati, and Rajasthani.
Differentiator
Problem solved
Functional benefit
Products and services
- MY FM Radio Broadcasting Pan-India private FM radio broadcasting network with city-specific stations delivering region-focused entertainment, music, news, and talk programming to local audiences across 30+ Indian cities.
- MY FM Podcast Platform Digital podcast streaming platform extending MY FM's regional radio content and personalities for on-demand audio listening by listeners.
- MY FM Video Content Platform Digital video streaming platform featuring MY FM radio personalities and programming content for on-demand viewing by listeners.
- Radio Advertising Airtime and Sponsorships Airtime and sponsorship inventory sold to brands and advertisers for reaching MY FM's city-specific regional audiences across India for brand-building and customer engagement campaigns.
Companies that use MY FM
Customer profileSegments2 records
Ideal customer profiles2 records
MY FM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MY FM partnerships and signals
Strategic signalScale indicators1 record
Recent moves7 records
Expansion highlights4 records
MY FM competitors and assessment
Company assessmentDirect peers
- Radio Mirchi (Entertainment Network India Ltd): India's largest private FM radio network (~70+ stations) and the closest direct competitor to MY FM, offering multi-language music, RJ-led entertainment, and digital extensions across major Indian cities.
- Red FM (Sun TV Network): Major private FM radio network owned by Sun TV Network, operating ~70+ stations across India with Bollywood and entertainment-focused programming — directly competing with MY FM in Hindi-belt and other markets.
- Big FM (Reliance Broadcast Network): Reliance-owned pan-India FM radio network (~58 stations) competing with MY FM across multiple states, with comparable multi-language entertainment and advertising offerings.
- Radio City (Music Broadcast Ltd): Jagran Group-affiliated FM radio network operating stations across India, offering music and entertainment content — competes with MY FM for both listeners and advertisers in overlapping markets.
- Fever FM (HT Media): Hindustan Times Media-owned FM radio brand in Delhi-NCR and select markets, with Bollywood-leaning entertainment programming that overlaps MY FM's Hindi entertainment positioning.
Peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MY FM social profiles
Digital presenceMY FM financial estimates
Financial estimateRevenue estimate
Valuation estimate
MY FM leadership team
Management profileNumber of profiles
MY FM funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MY FM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MY FM
What does MY FM do?
MY FM operates a pan-India private FM radio station network with city-specific stations across 30+ Indian cities, complemented by podcast and video streaming platforms delivering region-focused entertainment content to local audiences.
Is MY FM a public or private company?
MY FM is a private company. It is classified as unknown and is currently operating.
When was MY FM founded?
MY FM was founded in 2017. It employs 251 to 500 people.
Where is MY FM based?
MY FM is headquartered in Gwalior, India, in the Asia region.
How does MY FM make money?
Two revenue lines are on record. Radio Advertising is the primary driver. The others are digital Content Platform.
Who are MY FM's main competitors?
Direct peers on record are Radio Mirchi (Entertainment Network India Ltd), Red FM (Sun TV Network), Big FM (Reliance Broadcast Network), Radio City (Music Broadcast Ltd) and Fever FM (HT Media). All India Radio (Prasar Bharati) is listed as a peer.
Does MY FM have an API?
No public API is recorded for MY FM.
What industry is MY FM in?
MY FM's product category is FM Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains). Its NAICS code is 516110 and its SIC code is 4832.