Hatos

What Hatos does

HATOS GmbH (DBA: HATOS GmbH – Gaumenfreuden) is a privately held Swiss e-commerce company headquartered in Ernetschwil, Canton St. Gallen, operating under Managing Director Susanne Meier with a micro-team of 1-10 employees. The company runs two parallel product verticals from its own online storefront at hatos.com (with mirrored country domains hatos.ch, hatos.at, hatos.fr, and hatos.it). The first vertical is a proprietary line of 100% organic cotton, single-layer handcrafted disposable napkins, cocktail napkins, cutlery pockets, tablecloths, and kitchen cloths (the latter under the InHarmony sub-brand). These textiles carry four certifications (ICEA, CE, Innovhub, IFSHPC), are compostable within 28 days versus 98 days for conventional paper products, and claim 10x higher absorbency than cellulose alternatives. The second vertical is a curated assortment of Italian specialty foods sourced from the Langhe region, dominated by truffle-based SKUs (oils, butter, pesto, sauces, risotto, salt, ketchup, mustard) alongside olive oils, vinegars, pasta, antipasti, honey, creams, desserts, and gift baskets.

The business model is direct-to-consumer e-commerce complemented by a B2B quote-based channel for gastro (hospitality) and resale customers, accessed through a Vertriebspartner (distribution partner) program. Products are sold in fixed packs (e.g., 50 napkins per pack) at unit prices in Swiss Francs inclusive of VAT (CHF 15.00-17.50 for napkin packs; CHF 13.50-15.20 for specialty food items), with payment processed via prepayment invoice or PayPal. Fulfillment is restricted by the company's AGB to Switzerland and Liechtenstein, with an optional pickup arrangement in Schänis SG. Customer segments are split across Gastro/Hospitality (primary), Resale/Retail Partners, and Individual Consumers, with no enterprise anchors or named logos disclosed. The company is bootstrapped, with no venture capital, private equity, or institutional investors identified in the source material.

Name

Hatos

Legal name

HATOS GmbH

Website

https://hatos.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

HATOS GmbH is a Swiss e-commerce company selling 100% organic cotton single-use napkins and table textiles alongside Italian truffle and specialty foods, serving individual consumers plus gastro/hospitality and resale B2B customers in Switzerland and Liechtenstein.

Ownership category

akta.pro rank

Product category

Specialty Home Textiles and Italian Foods

NAICS

Merchant Wholesalers, Nondurable Goods (424), All Other Specialty Food Retailers (445298)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

akta.pro secondary industry

Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL)

Keywords

• Organic cotton napkins
• Compostable table textiles
• Italian specialty foods
• Truffle products
• Sustainable home goods

Headquarters

HQ city

Hermetschwil

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. E-commerce Retail Sales: Direct sales of organic cotton napkin products and Italian specialty foods through their own online shop at hatos.com. Customers browse product catalog, add items to cart, and complete purchases via prepayment invoice or PayPal. Products ship to Switzerland and Liechtenstein.
2. B2B Wholesale/Gastro: Wholesale and gastro (hospitality) sales channel where bulk orders are processed with custom quotes. The website explicitly states 'Gastro und Wiederverkauf bitte Offerte verlangen' (Gastro and resale please request a quote) for larger orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

HATOS GmbH sells two complementary product ranges through its own e-commerce shop: premium single-use organic cotton napkins, cutlery pockets, tablecloths, and kitchen cloths (including the InHarmony sub-brand) that are 4-fold certified and industrially compostable within 28 days, and a curated assortment of Italian specialty foods sourced from the Langhe region (truffle products, oils, vinegars, pasta, risotto, pesto, antipasti, sauces, honey, fruits, desserts, and gift baskets). The company serves both individual consumers via online retail and B2B customers (gastro/hospitality and resellers) via quote-based bulk orders, delivering exclusively within Switzerland and Liechtenstein.

Product overview

Hatos GmbH is a Swiss company specializing in two main product lines: premium organic cotton napkins/cutlery accessories and Italian food specialties. The organic cotton product line includes standard napkins (40x40cm), cocktail napkins (25x25cm), cutlery pockets/holders, tablecloths (100x100cm), and kitchen cloths under the InHarmony brand. These products are 100% organic cotton, 4-fold certified (ICEA, CE, Innovhub, IFSHPC), compostable within 28 days, and feature high absorbency and tear resistance. The Italian specialty line includes truffle products (oils, butters, creams, pestos, risottos, salts), olive oils, vinegars, pasta, antipasti, honey, fruits, desserts, gift baskets, and sauces sourced from Italy's Langhe region.

Differentiator

Problem solved

Functional benefit

Brands

• InHarmony: A sub-brand of kitchen/cleaning cloths made from 100% organic cotton, compostable, 28 x 40 cm, 100 sheets per pack.

Products and services

• Bio Baumwolle Servietten Standard 40x40 100% organic cotton standard napkins in 40x40 cm size, single-layer pressed, compostable, with high tear resistance in dry and wet states and 10x higher absorbency than cellulose products. Available in multiple colors and patterns (Alpaufzug, Basic, Oxford, etc.). Sold to individual consumers, hospitality businesses, and resale partners.
• Bio Baumwolle Servietten Cocktail 25x25 100% organic cotton cocktail napkins in 25x25 cm size, compostable, designed for aperitifs and smaller table settings. Sold to consumers and hospitality buyers.
• Bestecktaschen (Cutlery Pockets) 100% organic cotton cutlery pockets/holders in standard 40x38 cm (wide) and 45x30 cm (long) sizes, compostable. Used to present cutlery at dining settings.
• Napperon 100x100 Tischtücher (Tablecloths) 100% organic cotton tablecloths in 100x100 cm size, available in patterns including Baroque, Damasco, Firenze, New York, Oxford, and Trattoria. Sold as premium single-use or reusable table covers.
• InHarmony Baumwolltücher (Cotton Cloths) InHarmony sub-brand of 100% organic cotton kitchen/cleaning cloths, 28x40 cm, 100 sheets per pack. Exceptional cotton absorbency (23g water per gram), compostable after use. Targeted at households seeking sustainable cleaning alternatives.
• Trüffel Produkte (Truffle Products) Italian truffle specialty products including Aceto Balsamico with white truffle, truffle butter, truffle carpaccio, truffle creams, truffle pesto, truffle risotto, truffle salt, truffle oil, truffle ketchup, truffle mustard, and truffle sauce. Sourced from Italy's Langhe region.
• Öle und Essig (Oils and Vinegar) Italian olive oils and vinegars, including truffle-infused varieties.
• Pasta und Risotto Italian pasta and risotto products, including truffle-flavored varieties such as Tagliatelle al Tartufo.
• Pesto Italian pesto products, including white truffle pesto made with Genovese basil.
• Antipasti Italian antipasti products including olives, grilled vegetables, and other appetizers.
• Cremen (Creams) Italian cream products including truffle creams (Crema Tartufata, Crema Tartuffon).
• Sugo (Sauce) Italian sauces including tomato sauce with white truffle (Sugo rosso al Tartufo Bianco).
• Geschenkkörbe (Gift Baskets) Italian gift baskets containing assorted specialty food products, suitable for corporate gifting and personal presents.

Quantifiable outcome

• 10x higher absorbency than conventional cellulose products
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• BioPak: Asia-Pacific leader in compostable packaging and disposable tableware for foodservice. Direct competitor in certified compostable disposables targeting hotels, restaurants, and catering — the same primary segment Hatos's napkin line addresses.
• PAPACKO: German manufacturer of sustainable, moldable pulp packaging and tableware products. Directly comparable as an eco-friendly disposable/compostable tableware producer targeting similar sustainability-driven buyers in the DACH region.
• Urbani Tartufi: Italian truffle specialist with global distribution of truffle oils, butters, sauces, and gourmet specialties. Directly comparable to Hatos's truffle product category and gift basket offerings.
• Sabatino Tartufi: Family-owned Italian truffle company producing truffle oils, sauces, honey, and gift sets. Closely comparable on product mix to Hatos's truffle line, oils/honey, and gift basket assortment.
• Vegware: UK-based global supplier of compostable food packaging and tableware made from plant-based materials. Direct peer in the certified compostable disposables category that Hatos's napkin line competes in for hospitality buyers.

Broad incumbents

• If You Care: Established sustainable household products brand (kitchen paper, parchment, filters) with compostable and FSC-certified offerings. Comparable in the eco-disposable household goods category, particularly Hatos's InHarmony kitchen cloths and napkin line.
• Duni Group: Swedish-listed broad incumbent in disposable table settings and napkin solutions, including eco-friendly ranges. Overlaps with Hatos's napkin/cutlery pocket products but operates at much larger scale across Europe.

Regional players

• Gustini: Germany-based online retailer of Italian specialty foods and gourmet products. Comparable D2C model to Hatos's Italian food e-commerce shop, though operating at larger scale and broader assortment.
• Farmy: Swiss online marketplace for regional and specialty food products with direct-to-consumer delivery. Comparable Swiss-based D2C specialty food e-commerce operator, serving the same geographic market as Hatos.

Emerging players

• Naturally Organic: Specialty organic cotton textile and home goods retailer focused on sustainable, compostable products. Comparable on the organic cotton / sustainable table linen angle of Hatos's napkin line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hatos